The document discusses the need for a new type of professional development social network that combines elements of LinkedIn and Instagram. It notes that while LinkedIn was revolutionary in 2002 for connecting professionals, and Instagram made sharing experiences casual and in-the-moment, current generations expect social platforms to be more dynamic. The proposed new network, called Chet, would focus on sharing content about books, podcasts, courses and events in a personal, engaging way driven by community and machine learning, unlike existing professional networks.

1. The Modern Professional Development Social Network

2. In 2002, LinkedIn built a network for professionals. It was
revolutionary.
In 2010, Instagram took social and made it in-the-moment, and
experienced based.
In 2019, today’s generation expects social networks to be casual,
experience based, and dynamic, but professional networks haven’t
adapted.
The Professional Development Social Network 2

3. How do we take the concept of LinkedIn and
make it personal + relevant like Instagram?
The Professional Development Social Network 3

4. Chet – the new professional development network
The Professional Development Social Network 4
like Instagram.Live sharing
Focused Content
Discover
books, podcasts, courses, events. That’s it.
who’s reading the same book, taking the same course?Community
AI + Data + Machine Learning are core,
not adopted.

5. Landscape
P R O F E S S I O N A L
P E R S O N A L
H I G H
E N G A G E M E N T
( A C T I V I T Y
S H A R I N G )
L O W
E N G A G E M E N T
( E V E N T D R I V E N )
The Professional Development Social Network 5