A talk I gave in november 2011 for our internal Web Developer Network at EVRY.
Inspirational slides, tweets and flickr photos are credited with links to the sources. Thanks!
Ficod - Optimizing android ux a case studyJerome Nadel
The document discusses Sagem Wireless' Surface UI, which was designed in collaboration with Fjord to optimize the Android user experience. Surface UI aims to simplify navigation by bringing the most used objects and interactions to the top level, and differentiate between embedded and open apps/services. It also allows for quick switching between panes and running apps with a single touch. The backend connects to social networks, content sources, and commerce platforms to power the new experience. The goal was to surface what's good and make Android more accessible while recognizing that the device itself is now the primary service.
Design and testing for better power consumption and battery life in smartphonesMoe Tanabian
The document provides information about batteries used in mobile devices and considerations for optimizing battery life and power performance. It discusses:
1) The types of batteries commonly used in mobile devices including lithium-ion and discusses their characteristics and limitations.
2) Power profiling approaches and states that help measure and optimize power consumption at both the component and device level.
3) Design considerations like reducing impulsive loads, allowing battery recovery periods, and making user interfaces and displays more power efficient to extend battery life.
4) Intuigence's power profiling and battery life testing services that can help companies evaluate and improve the power performance of their mobile devices and applications.
This document summarizes several iPhone and iPad applications including games, utility apps, and educational apps. Tic Tac Roll is an XO game that can be played by tilting the iPhone. Shoots encourages youth to visit parks by allowing them to adopt and track virtual tree saplings. Other apps allow photo editing, banking transactions, displaying quotations, checking survey results, reading PDFs, finding deals, and virtually cooking hotdogs. Many apps integrate with web services and use technologies like Cocos2D, Core Audio, and the accelerometer.
Design and Testing for longer battery life in Android and other Mobile Device...Moe Tanabian
The document discusses methods for improving battery life in Android devices through optimizing power consumption at the battery, hardware, and software levels. It examines factors that influence battery life like battery chemistry and discharge profiles, and explores techniques for objectively measuring and predicting power usage of different components and applications to identify areas for optimization. Hands-on demonstrations are provided of setting up power measurement labs and profiling power usage of subsystems like displays, networks, and GPS through various test cases.
A Mobile Centric View of Silicon Valley - January 2011Lars Kamp
A presentation held at Opinno in San Francisco to a delegration from PromoMadrid. Goal was to provide a quick overview of major trends in mobile in 30 min.
2008 05 - booz allen hamilton - gsma congress - 2-pay-buy-mobile ecosystem – ...Boni
The white paper discusses the business potential of mobile payment (Pay-Buy-Mobile) from a macroeconomic perspective. It analyzes the feasibility and market acceptance across 10 countries and 3 regions over 5 years. The analysis considers the perspectives of mobile network operators, banks, merchants, and other stakeholders to demonstrate that a profitable business case exists for all involved in the Pay-Buy-Mobile ecosystem. Key drivers include the expected increase in sales from the speed and convenience of mobile payment at the point of sale.
A lecture on research directions in Augmented Reality as part of the COSC 426 class on AR. Taught by Mark Billinghurst from the HIT Lab NZ at the University of Canterbury.
A talk I gave in november 2011 for our internal Web Developer Network at EVRY.
Inspirational slides, tweets and flickr photos are credited with links to the sources. Thanks!
Ficod - Optimizing android ux a case studyJerome Nadel
The document discusses Sagem Wireless' Surface UI, which was designed in collaboration with Fjord to optimize the Android user experience. Surface UI aims to simplify navigation by bringing the most used objects and interactions to the top level, and differentiate between embedded and open apps/services. It also allows for quick switching between panes and running apps with a single touch. The backend connects to social networks, content sources, and commerce platforms to power the new experience. The goal was to surface what's good and make Android more accessible while recognizing that the device itself is now the primary service.
Design and testing for better power consumption and battery life in smartphonesMoe Tanabian
The document provides information about batteries used in mobile devices and considerations for optimizing battery life and power performance. It discusses:
1) The types of batteries commonly used in mobile devices including lithium-ion and discusses their characteristics and limitations.
2) Power profiling approaches and states that help measure and optimize power consumption at both the component and device level.
3) Design considerations like reducing impulsive loads, allowing battery recovery periods, and making user interfaces and displays more power efficient to extend battery life.
4) Intuigence's power profiling and battery life testing services that can help companies evaluate and improve the power performance of their mobile devices and applications.
This document summarizes several iPhone and iPad applications including games, utility apps, and educational apps. Tic Tac Roll is an XO game that can be played by tilting the iPhone. Shoots encourages youth to visit parks by allowing them to adopt and track virtual tree saplings. Other apps allow photo editing, banking transactions, displaying quotations, checking survey results, reading PDFs, finding deals, and virtually cooking hotdogs. Many apps integrate with web services and use technologies like Cocos2D, Core Audio, and the accelerometer.
Design and Testing for longer battery life in Android and other Mobile Device...Moe Tanabian
The document discusses methods for improving battery life in Android devices through optimizing power consumption at the battery, hardware, and software levels. It examines factors that influence battery life like battery chemistry and discharge profiles, and explores techniques for objectively measuring and predicting power usage of different components and applications to identify areas for optimization. Hands-on demonstrations are provided of setting up power measurement labs and profiling power usage of subsystems like displays, networks, and GPS through various test cases.
A Mobile Centric View of Silicon Valley - January 2011Lars Kamp
A presentation held at Opinno in San Francisco to a delegration from PromoMadrid. Goal was to provide a quick overview of major trends in mobile in 30 min.
2008 05 - booz allen hamilton - gsma congress - 2-pay-buy-mobile ecosystem – ...Boni
The white paper discusses the business potential of mobile payment (Pay-Buy-Mobile) from a macroeconomic perspective. It analyzes the feasibility and market acceptance across 10 countries and 3 regions over 5 years. The analysis considers the perspectives of mobile network operators, banks, merchants, and other stakeholders to demonstrate that a profitable business case exists for all involved in the Pay-Buy-Mobile ecosystem. Key drivers include the expected increase in sales from the speed and convenience of mobile payment at the point of sale.
A lecture on research directions in Augmented Reality as part of the COSC 426 class on AR. Taught by Mark Billinghurst from the HIT Lab NZ at the University of Canterbury.
1. IBM Research and Development - Ireland conducts research into smarter cities, including sensor data assimilation from real-time traffic sources, understanding human demand patterns from digital traces, and leveraging mathematical programming for planning under uncertainty across multiple domains.
2. Researchers work on continuously assimilating real-time traffic data from diverse sources and modeling human demand by characterizing urban dynamics.
3. They aim to help cities transform by factoring uncertainty into operations and planning, and organizing data and knowledge to engage citizens, universities, and businesses.
ON Semiconductor Corporate Overview PresentationON Semiconductor
ON Semiconductor (Nasdaq: ONNN) is driving innovation in energy efficient electronics, empowering design engineers to reduce global energy use. The company offers a comprehensive portfolio of energy efficient power and signal management, logic, discrete and custom solutions to help customers solve their unique design challenges in automotive, communications, computing, consumer, industrial, LED lighting, medical, military/aerospace and power supply applications. ON Semiconductor operates a responsive, reliable, world-class supply chain and quality program, and a network of manufacturing facilities, sales offices and design centers in key markets throughout North America, Europe, and the Asia Pacific regions. For more information visit http://www.onsemi.com.
This document discusses innovation and collaboration at IBM Research. It provides an overview of IBM Research, highlighting its legacy of world-class research achievements dating back to 1944. It emphasizes IBM Research's culture of innovation through external recognition such as Nobel Prizes and national medals. The document also discusses how IBM Research collaborates globally with partners to develop new technologies and solutions that impact products, scientific communities, and society. It outlines IBM Research's multidisciplinary approach and strategies to drive innovative research through technology, systems, software, and services.
The document summarizes Lumiode's technology and business model. Lumiode has developed a novel LED light engine that is 30x brighter and 5-10x more efficient than current solutions through monolithic integration of LEDs and silicon. Their target customers include microdisplays, projectors, and head-mounted displays. Currently, Lumiode is focusing on customer discovery, technology development, and raising additional funding to develop their minimum viable product.
This document discusses business capabilities and product development. It argues that businesses need to have the appropriate set of capabilities in place before starting product development. Capabilities help manage risk and make the work of development known, helping to avoid delays and budget overruns. Capabilities are installed technologies that can be relied upon, and provide the foundation for bringing science into products. The document uses examples of camera technologies over time to illustrate how capabilities have changed.
Fiber optics use thin strands of glass called optical fibers to transmit light signals over long distances. The fibers have a core that light travels through, a cladding that reflects the light back into the core, and a protective buffer coating. Hundreds or thousands of fibers are bundled together in optical cables. There are two main types of fibers: single-mode fibers have a small core and transmit infrared laser light, while multi-mode fibers have a larger core and transmit infrared light from LEDs. Fiber optics allow transmission of data using pulses of light through the fibers.
Fiber optics use thin strands of glass called optical fibers to transmit light signals over long distances. The fibers have a core that light travels through, a cladding that reflects the light back into the core, and a protective buffer coating. Fibers are arranged in bundles called optical cables. There are two main types of fibers: single-mode fibers have a small core and transmit infrared laser light, while multi-mode fibers have a larger core and transmit infrared light from LEDs. Fiber optics allow transmission of data signals encoded as pulses of light through the fibers.
Fiber optics use thin strands of glass called optical fibers to transmit light signals over long distances. The fibers have a core that light travels through, a cladding that reflects the light back into the core, and a protective buffer coating. Fibers are arranged in bundles called optical cables. There are two main types of fibers: single-mode fibers have a small core and transmit infrared laser light, while multi-mode fibers have a larger core and transmit infrared light from LEDs. Fiber optics allow transmission of data signals encoded as pulses of light through the fibers.
The document discusses the growing importance of low power design as power consumption continues to outpace Moore's Law, with static and leakage power now exceeding dynamic power, requiring design techniques across all levels from architecture to layout; it also notes the increasing complexity of low power design for multicore chips with multiple voltage domains and operating modes that must meet power and timing constraints concurrently. The document argues that optimizing power at the architectural level has the biggest impact on overall system power minimization compared to lower design levels.
Accenture - Bubble over Barcelona 2013 MWC - Mobility TrendsLars Kamp
1) Computing power has exponentially increased over decades due to Moore's Law, allowing for ever smaller, faster and cheaper chips.
2) This has driven innovation in form factors from mainframes to desktops to mobile, with a new major innovation about every decade.
3) The rise of cloud, mobile and connected products is shifting computing from single devices for users to many integrated devices.
Here are a few ways you can learn more about CIC's Mobile Phone Category Overview Report:
1. Contact CIC directly to inquire about purchasing the full report. They can provide more details on the specific insights, data, and analysis it contains.
2. Check CIC's website for case studies, whitepapers, or other resources that may summarize or highlight key findings from the report. This could give you a high-level overview without accessing the entire document.
3. Search online for articles, blogs, or conferences where CIC experts may have presented topics covered in the report. Summaries from these secondary sources could also help you understand the report's value.
4. If your needs aren't immediate
A Future For Printed And Flexible Electronicsn-tech Research
The document discusses the past, present, and future of printed and flexible electronics. It summarizes that the first revolution of thick-film electronics succeeded due to aligning with consumerism trends and meeting immediate market demands. The second revolution failed because it did not align with technology megatrends and struggled with high prices and technical challenges of printing. The next revolution will focus on cost reduction and see earlier revenues from components/materials than systems. Near-term opportunities include OLED lighting, flexible displays, and smart cards.
What Telecoms And Computing Can Learn From Each Other Carneybcarney
The document discusses the convergence of telecoms and computing, noting both industries can learn from each other. It describes how the Symbian Foundation was created to open source the Symbian OS, providing an open platform to leverage strengths from both industries. The Foundation plans regular releases of the platform and an open process for community contributions to the roadmap. Membership is now open to drive innovation in creating a mobile internet.
The document describes Light Runner, a benchtop fiber optic communication laboratory developed by Fiber Optika Technologies Pvt Ltd. Light Runner bridges the gap between academia and industry by providing hands-on experience with modern fiber optic technologies like WDM, EDFA, OTDR and OADM. It contains components and experiments to teach key concepts in a compact and portable device. Light Runner is aimed to help students and technicians learn the cutting-edge fiber optic communication technology.
Mark Logic Digital Publishing Summit, KelloggDave Kellogg
Slides from my presentation at the Mark Logic Digital Publishing Summit at The Plaza Hotel in NYC on 12/10/09. Topics include trends re-shaping the media and software information infrastructure.
The document provides a history of key developments related to the internet and user experience from 1957 to the present. It traces the evolution of technologies like ARPANET, email, TCP/IP, and the World Wide Web. Important developments include the first email program in 1972, the introduction of the Domain Name System in 1983, Tim Berners-Lee's implementation of hypertext at CERN in 1990, and the launch of Mosaic, the first graphical web browser, in 1993. The document then discusses more recent trends in areas like mobile shopping, social shopping, and the experience economy.
This document contains legal disclaimers for any presentations made by Intel. It states that any forward-looking statements are subject to risks and uncertainties, and actual results may differ from expectations. It also notes where to find reconciliations for any non-GAAP financial measures used and disclaims any warranties or intellectual property claims. Finally, it says performance tests were conducted on specific systems and components, and results may vary depending on hardware and software configuration.
Learn about Fiber Optics where the energy of light is harnessed to transmit data at speeds of 300,000 kms per second with this article., visit: mocomi.com/learn/science/physics/
Achieving Market Dominance through Technology Leadership -Cascade Microtech, Inc. is the leading provider of advanced probing systems, non-memory probes and sockets, from design through production
Digital 350 Masterclass, 12 Mar 13, LondonJames Cameron
Stickyeyes is a digital marketing agency that has been in business for over 16 years. They provide various digital marketing services including SEO, PPC, content writing, social media, and more in over 20 languages. The presentation discusses how SEO has changed over time from a focus on technical factors and manipulation to more of a focus on content and authority. It also outlines Stickyeyes' strategic process and how they utilize proprietary technology and data sources to provide actionable SEO recommendations. Examples of case studies and campaigns for clients are presented.
The document discusses the challenges of mobile advertising and tracking. It outlines two main challenges: 1) traffic fragmentation across multiple ad networks and devices, and 2) iOS conversion tracking being cut off by Apple's app firewall. It then provides an overview of conventional mobile tracking solutions and their limitations, such as device IDs only being available for 40% of traffic and cookies having a bad user experience. The document argues that a new approach is needed to achieve 100% accurate cross-device tracking without disrupting the user experience.
1. IBM Research and Development - Ireland conducts research into smarter cities, including sensor data assimilation from real-time traffic sources, understanding human demand patterns from digital traces, and leveraging mathematical programming for planning under uncertainty across multiple domains.
2. Researchers work on continuously assimilating real-time traffic data from diverse sources and modeling human demand by characterizing urban dynamics.
3. They aim to help cities transform by factoring uncertainty into operations and planning, and organizing data and knowledge to engage citizens, universities, and businesses.
ON Semiconductor Corporate Overview PresentationON Semiconductor
ON Semiconductor (Nasdaq: ONNN) is driving innovation in energy efficient electronics, empowering design engineers to reduce global energy use. The company offers a comprehensive portfolio of energy efficient power and signal management, logic, discrete and custom solutions to help customers solve their unique design challenges in automotive, communications, computing, consumer, industrial, LED lighting, medical, military/aerospace and power supply applications. ON Semiconductor operates a responsive, reliable, world-class supply chain and quality program, and a network of manufacturing facilities, sales offices and design centers in key markets throughout North America, Europe, and the Asia Pacific regions. For more information visit http://www.onsemi.com.
This document discusses innovation and collaboration at IBM Research. It provides an overview of IBM Research, highlighting its legacy of world-class research achievements dating back to 1944. It emphasizes IBM Research's culture of innovation through external recognition such as Nobel Prizes and national medals. The document also discusses how IBM Research collaborates globally with partners to develop new technologies and solutions that impact products, scientific communities, and society. It outlines IBM Research's multidisciplinary approach and strategies to drive innovative research through technology, systems, software, and services.
The document summarizes Lumiode's technology and business model. Lumiode has developed a novel LED light engine that is 30x brighter and 5-10x more efficient than current solutions through monolithic integration of LEDs and silicon. Their target customers include microdisplays, projectors, and head-mounted displays. Currently, Lumiode is focusing on customer discovery, technology development, and raising additional funding to develop their minimum viable product.
This document discusses business capabilities and product development. It argues that businesses need to have the appropriate set of capabilities in place before starting product development. Capabilities help manage risk and make the work of development known, helping to avoid delays and budget overruns. Capabilities are installed technologies that can be relied upon, and provide the foundation for bringing science into products. The document uses examples of camera technologies over time to illustrate how capabilities have changed.
Fiber optics use thin strands of glass called optical fibers to transmit light signals over long distances. The fibers have a core that light travels through, a cladding that reflects the light back into the core, and a protective buffer coating. Hundreds or thousands of fibers are bundled together in optical cables. There are two main types of fibers: single-mode fibers have a small core and transmit infrared laser light, while multi-mode fibers have a larger core and transmit infrared light from LEDs. Fiber optics allow transmission of data using pulses of light through the fibers.
Fiber optics use thin strands of glass called optical fibers to transmit light signals over long distances. The fibers have a core that light travels through, a cladding that reflects the light back into the core, and a protective buffer coating. Fibers are arranged in bundles called optical cables. There are two main types of fibers: single-mode fibers have a small core and transmit infrared laser light, while multi-mode fibers have a larger core and transmit infrared light from LEDs. Fiber optics allow transmission of data signals encoded as pulses of light through the fibers.
Fiber optics use thin strands of glass called optical fibers to transmit light signals over long distances. The fibers have a core that light travels through, a cladding that reflects the light back into the core, and a protective buffer coating. Fibers are arranged in bundles called optical cables. There are two main types of fibers: single-mode fibers have a small core and transmit infrared laser light, while multi-mode fibers have a larger core and transmit infrared light from LEDs. Fiber optics allow transmission of data signals encoded as pulses of light through the fibers.
The document discusses the growing importance of low power design as power consumption continues to outpace Moore's Law, with static and leakage power now exceeding dynamic power, requiring design techniques across all levels from architecture to layout; it also notes the increasing complexity of low power design for multicore chips with multiple voltage domains and operating modes that must meet power and timing constraints concurrently. The document argues that optimizing power at the architectural level has the biggest impact on overall system power minimization compared to lower design levels.
Accenture - Bubble over Barcelona 2013 MWC - Mobility TrendsLars Kamp
1) Computing power has exponentially increased over decades due to Moore's Law, allowing for ever smaller, faster and cheaper chips.
2) This has driven innovation in form factors from mainframes to desktops to mobile, with a new major innovation about every decade.
3) The rise of cloud, mobile and connected products is shifting computing from single devices for users to many integrated devices.
Here are a few ways you can learn more about CIC's Mobile Phone Category Overview Report:
1. Contact CIC directly to inquire about purchasing the full report. They can provide more details on the specific insights, data, and analysis it contains.
2. Check CIC's website for case studies, whitepapers, or other resources that may summarize or highlight key findings from the report. This could give you a high-level overview without accessing the entire document.
3. Search online for articles, blogs, or conferences where CIC experts may have presented topics covered in the report. Summaries from these secondary sources could also help you understand the report's value.
4. If your needs aren't immediate
A Future For Printed And Flexible Electronicsn-tech Research
The document discusses the past, present, and future of printed and flexible electronics. It summarizes that the first revolution of thick-film electronics succeeded due to aligning with consumerism trends and meeting immediate market demands. The second revolution failed because it did not align with technology megatrends and struggled with high prices and technical challenges of printing. The next revolution will focus on cost reduction and see earlier revenues from components/materials than systems. Near-term opportunities include OLED lighting, flexible displays, and smart cards.
What Telecoms And Computing Can Learn From Each Other Carneybcarney
The document discusses the convergence of telecoms and computing, noting both industries can learn from each other. It describes how the Symbian Foundation was created to open source the Symbian OS, providing an open platform to leverage strengths from both industries. The Foundation plans regular releases of the platform and an open process for community contributions to the roadmap. Membership is now open to drive innovation in creating a mobile internet.
The document describes Light Runner, a benchtop fiber optic communication laboratory developed by Fiber Optika Technologies Pvt Ltd. Light Runner bridges the gap between academia and industry by providing hands-on experience with modern fiber optic technologies like WDM, EDFA, OTDR and OADM. It contains components and experiments to teach key concepts in a compact and portable device. Light Runner is aimed to help students and technicians learn the cutting-edge fiber optic communication technology.
Mark Logic Digital Publishing Summit, KelloggDave Kellogg
Slides from my presentation at the Mark Logic Digital Publishing Summit at The Plaza Hotel in NYC on 12/10/09. Topics include trends re-shaping the media and software information infrastructure.
The document provides a history of key developments related to the internet and user experience from 1957 to the present. It traces the evolution of technologies like ARPANET, email, TCP/IP, and the World Wide Web. Important developments include the first email program in 1972, the introduction of the Domain Name System in 1983, Tim Berners-Lee's implementation of hypertext at CERN in 1990, and the launch of Mosaic, the first graphical web browser, in 1993. The document then discusses more recent trends in areas like mobile shopping, social shopping, and the experience economy.
This document contains legal disclaimers for any presentations made by Intel. It states that any forward-looking statements are subject to risks and uncertainties, and actual results may differ from expectations. It also notes where to find reconciliations for any non-GAAP financial measures used and disclaims any warranties or intellectual property claims. Finally, it says performance tests were conducted on specific systems and components, and results may vary depending on hardware and software configuration.
Learn about Fiber Optics where the energy of light is harnessed to transmit data at speeds of 300,000 kms per second with this article., visit: mocomi.com/learn/science/physics/
Achieving Market Dominance through Technology Leadership -Cascade Microtech, Inc. is the leading provider of advanced probing systems, non-memory probes and sockets, from design through production
Digital 350 Masterclass, 12 Mar 13, LondonJames Cameron
Stickyeyes is a digital marketing agency that has been in business for over 16 years. They provide various digital marketing services including SEO, PPC, content writing, social media, and more in over 20 languages. The presentation discusses how SEO has changed over time from a focus on technical factors and manipulation to more of a focus on content and authority. It also outlines Stickyeyes' strategic process and how they utilize proprietary technology and data sources to provide actionable SEO recommendations. Examples of case studies and campaigns for clients are presented.
The document discusses the challenges of mobile advertising and tracking. It outlines two main challenges: 1) traffic fragmentation across multiple ad networks and devices, and 2) iOS conversion tracking being cut off by Apple's app firewall. It then provides an overview of conventional mobile tracking solutions and their limitations, such as device IDs only being available for 40% of traffic and cookies having a bad user experience. The document argues that a new approach is needed to achieve 100% accurate cross-device tracking without disrupting the user experience.
The document discusses the challenges of mobile tracking and mobile advertising. It outlines two main challenges: 1) traffic fragmentation across different mobile platforms and 2) iOS conversion tracking limitations. It then provides an overview of current mobile tracking solutions and their limitations, such as relying on device IDs, fingerprints, or cookies. The solution proposed is a new tracking method called AccuTrack that claims to offer 100% accurate tracking across all mobile sources without disrupting the user experience.
This document discusses tailoring content to mobile user experience devices. It emphasizes optimizing for the long term through agile trials of early product iterations informed by user insights. Content should be accessible across all devices to avoid a broken experience. Different devices are evaluated for their capabilities and platforms to define new use cases. Examples are provided of matching specific devices and platforms to YouTube features and content.
This document discusses creating games based on the themes and objects from the Wellcome Collection museum in order to engage broader audiences. It proposes that the museum's materials on magic, objects, knowledge, and themes would make for interesting games. Developing gameplay around these topics could help people who play games learn about the museum's collections in an engaging way. Several potential game ideas are presented, such as a tea party game, a game involving neurons in the brain, and games exploring the history of magic in London.
Mobile devices have become ubiquitous in today's world, with people spending significant time engaged with mobile apps and games. Marketers now have the opportunity to connect with consumers via their mobile phones. New technologies allow brands to directly interact with customers through mobile channels.
TripAdvisor has focused on improving its mobile experience over several phases:
1. It launched a mobile app and saw high mobile web traffic with a poor user experience.
2. It focused on optimizing the mobile web experience by simplifying pages and quickly releasing new features.
3. TripAdvisor expanded its mobile offerings by developing additional mobile apps and optimizing pages like attractions for smaller screens.
4. When developing for mobile, TripAdvisor considered questions around user goals, devices, promotion, and testing to ensure usability and meet its strategic goals.
The Royal Opera House had an old, inflexible website that was costly to maintain and update, caused many errors, and provided a frustrating experience for customers. They wanted to create a new, dynamic website with coherent linking throughout productions to improve discoverability and service while maximizing income. They also considered whether to develop an app or rely on responsive design across devices as technology changes.
Mobile Culture - Natural History MuseumJames Cameron
Ivan Teage discusses how mobile opportunities have changed from 2002 to 2012, moving from operator logos and ringtones to apps, mobile web, and HTML5. A feasibility study was conducted to determine the best mobile opportunities, concluding to build a mobile website, ticketing platform, focus on evergreen content, and avoid apps without sound business models. Lessons from building the mobile web in 2011 included designing responsively, considering multimedia compatibility, understanding existing processes, and constantly evaluating mobile efforts.
The document discusses creating a mobile strategy for the Museum of London. It was written by Antony Robbins, Director of Communications, on July 17, 2012. The strategy focuses on engaging visitors through mobile apps and content related to the Museum of London's exhibits.
Foursquare is a location-based social network with over 20 million users and 2 billion check-ins. It allows users to discover new places, earn rewards and interact with brands. Foursquare partners with over 750,000 businesses by providing tools to manage pages, publish tips and offers, and gain insights from check-in data. The platform aims to help people make the most of where they are.
The document discusses mobile trends in events and how Eventbrite is addressing mobile solutions. It outlines how over 6 billion people now use mobile globally and how mobile usage is growing. Eventbrite provides mobile apps for organizers to manage entry and check-ins and for attendees to access tickets, with a case study on how a cultural event used Eventbrite's mobile features to increase ticket sales and turn attendees into promoters.
This document discusses selling cultural and visual content via mobile apps and mobile browsers. It notes that the mobile sector is already multi-channel and there is increased pressure to generate revenue. An app called Easyart is described that allows users to search artworks, change room sets, and view frame choices. While the Easyart app had over 25,000 downloads, mobile traffic on the company's website generated 52 times more revenue than the app. The document concludes that selling content via mobile browsers has proven potential and leverages existing investments, while apps require new investments and skills and have uncertain customer acquisition costs.
Digital Theatre captures live theatrical performances in high definition from multiple angles. They work with leading British theatre companies to film productions and distribute the recordings globally as online downloads and rentals. Their goal is to make great British theatre accessible to wider audiences around the world through advances in digital technology.
Mobile automotive masterclass deck camerjam mobile marketingJames Cameron
This document discusses strategies for fine-tuning mobile sites and apps. It covers analyzing mobile stats and fragmentation across operating systems and browsers. It recommends building for the future by considering both in-house development and outsourcing options, as well as measuring performance. The document also stresses thinking across multiple channels and provides a checklist of important considerations.
Mobile travel masterclass deck camerjam mobile marketingJames Cameron
This document discusses strategies for fine-tuning mobile site and app strategies. It covers several key points:
1. Measure performance metrics like response time, availability, and consistency to identify areas for improvement.
2. Address platform fragmentation by building for the future with technologies that can support new and existing platforms.
3. Think multi-channel by ensuring experiences work across all devices and operating systems.
4. Implement security best practices like on-premise payment systems and only linking to mobile-optimized sites.
The document provides a high-level overview of important considerations for optimizing the mobile customer experience across platforms and channels.
Yoc camerjam mobile marketing masterclass retailJames Cameron
Mobile commerce is growing rapidly. This document discusses building a transactional mobile website. It recommends:
1. Thinking multi-channel by optimizing the customer experience across multiple touchpoints.
2. Ensuring secure payment by using established payment providers and only linking to mobile-optimized sites.
3. Measuring performance metrics like response time, availability, and consistency to improve the user experience.
4. Building for the future by developing solutions that can integrate with new sources and be moved in-house over time with support. Regular performance monitoring and an emphasis on security are keys to success.
Venda camerjam mobile marketing masterclass retailJames Cameron
This document discusses how customer behavior is changing in the age of new retailing, with consumers now shopping across multiple channels like online, mobile, and in-store. It notes that multi-channel shoppers spend 50% more than single channel shoppers. The document also discusses how mobile technology and geofencing can be used to monitor consumer behavior, deliver targeted messages to drive store traffic, and generate deeper analytics. It emphasizes that retailers must adapt and invest in order to capitalize on the opportunities from these changing consumer behaviors.
Kodime camerjam mobile marketing masterclass retailJames Cameron
This document discusses mobile marketing services provided by a company since 2003. It provides a complete mobile marketing platform including contact management, CRM, content delivery, and analytics across various mobile channels. Example campaigns and clients are mentioned to demonstrate how the company helps clients engage customers anytime, anywhere through mobile.
Securing your Kubernetes cluster_ a step-by-step guide to success !KatiaHIMEUR1
Today, after several years of existence, an extremely active community and an ultra-dynamic ecosystem, Kubernetes has established itself as the de facto standard in container orchestration. Thanks to a wide range of managed services, it has never been so easy to set up a ready-to-use Kubernetes cluster.
However, this ease of use means that the subject of security in Kubernetes is often left for later, or even neglected. This exposes companies to significant risks.
In this talk, I'll show you step-by-step how to secure your Kubernetes cluster for greater peace of mind and reliability.
Climate Impact of Software Testing at Nordic Testing DaysKari Kakkonen
My slides at Nordic Testing Days 6.6.2024
Climate impact / sustainability of software testing discussed on the talk. ICT and testing must carry their part of global responsibility to help with the climat warming. We can minimize the carbon footprint but we can also have a carbon handprint, a positive impact on the climate. Quality characteristics can be added with sustainability, and then measured continuously. Test environments can be used less, and in smaller scale and on demand. Test techniques can be used in optimizing or minimizing number of tests. Test automation can be used to speed up testing.
Removing Uninteresting Bytes in Software FuzzingAftab Hussain
Imagine a world where software fuzzing, the process of mutating bytes in test seeds to uncover hidden and erroneous program behaviors, becomes faster and more effective. A lot depends on the initial seeds, which can significantly dictate the trajectory of a fuzzing campaign, particularly in terms of how long it takes to uncover interesting behaviour in your code. We introduce DIAR, a technique designed to speedup fuzzing campaigns by pinpointing and eliminating those uninteresting bytes in the seeds. Picture this: instead of wasting valuable resources on meaningless mutations in large, bloated seeds, DIAR removes the unnecessary bytes, streamlining the entire process.
In this work, we equipped AFL, a popular fuzzer, with DIAR and examined two critical Linux libraries -- Libxml's xmllint, a tool for parsing xml documents, and Binutil's readelf, an essential debugging and security analysis command-line tool used to display detailed information about ELF (Executable and Linkable Format). Our preliminary results show that AFL+DIAR does not only discover new paths more quickly but also achieves higher coverage overall. This work thus showcases how starting with lean and optimized seeds can lead to faster, more comprehensive fuzzing campaigns -- and DIAR helps you find such seeds.
- These are slides of the talk given at IEEE International Conference on Software Testing Verification and Validation Workshop, ICSTW 2022.
Encryption in Microsoft 365 - ExpertsLive Netherlands 2024Albert Hoitingh
In this session I delve into the encryption technology used in Microsoft 365 and Microsoft Purview. Including the concepts of Customer Key and Double Key Encryption.
20 Comprehensive Checklist of Designing and Developing a WebsitePixlogix Infotech
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1. mirasol® Displays
True to the Published Experience
Cheryl K. Goodman – Director of Publisher Relations
Qualcomm MEMS Technologies, Inc. (QMT)
goodman@qualcomm.com
June 9, 2010 www.mirasoldisplays.com Page 1
2. Safe Harbor / Important Notices
• This presentation may refer to, describe and/or include images of parts (or devices containing such
parts) whose manufacture, use, sale, offer for sale, or importation into the United States is limited or
prohibited by certain injunctions against QUALCOMM Incorporated. This presentation is not an offer
to sell any such parts or devices for use in or importation into the U.S., nor is it to be construed as as
assistance in the making, using, selling, offering to sell, or importation of any such part or device in or
into the U.S. This presentation is intended solely to provide information for products and uses that are
outside the scope of the injunctions.
•Before we proceed with our presentation, we would like to point out that the following discussion will
contain forward-looking statements from industry consultants, QUALCOMM, and others regarding
industry trends, anticipated future results, potential market size, market shares, and other factors
which inherently involve risks and uncertainties, including the rate of development, deployment and
commercial acceptance of CDMA-based networks and technology and fluctuations in the demand for
CDMA-based products, services or applications.
• These and other risks and uncertainties relating to QUALCOMM’s business are outlined in detail in
our most recent 10-Q and 10-K forms filed with the Securities and Exchange Commission.
• Please consult those documents for a more complete understanding of these risks and uncertainties.
• This presentation may includes a discussion of "non-GAAP financial measures" as that term is defined
in Regulation G. The most directly comparable GAAP financial measures and information reconciling
these non-GAAP financial measures to the company's financial results prepared in accordance with
GAAP have been included at the end of this presentation.
June 9, 2010 www.mirasoldisplays.com Page 2
3. Quick Facts: Qualcomm, Inc.
Founded in 1985
Fortune 500 Company
Approx. 11,000 U.S. and 50,800 International
patents and patent applications of CDMA and
related technologies including WCDMA
and OFDMA
Member of the S&P 100 & 500 Indexes
Qualcomm MEMS Technologies, Inc. (QMT) is a
wholly owned subsidiary of Qualcomm
June 9, 2010 www.mirasoldisplays.com Page 3
4. mirasol® displays: based on Biomimicry:
Science Imitating Nature
Those who are inspired by a model other than Nature, a mistress above all
masters, are laboring in vain. - Leonardo Da Vinci
• The mirasol display works by
reflecting light to create color
• The phenomenon that makes a
butterfly’s wings shimmer is the same
principle mimicked in mirasol displays
Other examples of biomimicry: Low friction ship
hulls from shark skin
Velcro® from Morphing aircraft wings Neuromorphic chips
seeds clingy spurs from bird’s wings from neural networks
June 9, 2010 www.mirasoldisplays.com Page 4
5. mirasol® Displays - A MEMS based Reflective Display
As a mechanical device, the mirror actuates due to an applied voltage, with a response time of
10 - 15 usec – easily supporting video applications
Simple Pixel Design using MEMS
- Light Modulation from applied voltage
- Color Selection from constructive interference
- Memory from electro-mechanical behavior
<1 uM
• No color filters • No polarizer • No transistors • No organic material • No backlight
June 9, 2010 www.mirasoldisplays.com Page 5
6. What Has Worked in Print Since 1439?
• Early ereaders have mimicked the print (book/news) model well
- What’s important:
- Contrast
- Visibility
- Mobility
- no/low power obligation & lightweight
- Instant Access
• Expectations have changed,
- not because of iPad,
- but evidenced by iPad success
- color
are now mandatory
- video
June 9, 2010 www.mirasoldisplays.com Page 6
7. Convergence Is Already Happening in Ereading Devices
June 9, 2010 www.mirasoldisplays.com Page 7
8. Convergence = Growing Power Gap
Source: Battery Technology & Power Management Conference, Vancouver, 18 August, 2005. Stuart Robinson, Strategy
Analytics, Ltd.
June 9, 2010 www.mirasoldisplays.com Page 8
9. Where are We Headed?
Spectrum of Ereaders
Color
Expansive Content
(books, magazines, etc.)
Web Experience
Video/Photos
Gaming / Music
Reading 6700 mAh
Battery
1500 mAh Low Power
Battery
Visible Outdoors Web Experience
$$ - $$$$
Reading Devices Video/Photos
Power & Visibility
$ - $$ No color Intuitive UI Gaming / Music
Issues
Low Power No web Reading
2X the weight
(for Reading) No video Small Battery Computing
Visible Outdoors 40% thicker
No gaming Intuitive/Familiar UI
Small and Thin No photos Lightweight & Thin Expansive Content
Expectation of Print
Demographic: Demographic:
AND
Serious Book Readers Multimedia Criteria Multimedia Gurus
June 9, 2010 www.mirasoldisplays.com Page 9
10. Why should a Publisher Care About an Ereader’s Power Consumption?
Power Enables Revenue Growth & Customer Experience
The Immersive Lowered BOM costs reduces overall device costs,
easing pricing pressure on content
Reading With lower power consumed, each device has the
Experience potential for smaller/less expensive batteries
Device Bill of
Materials Cost
Heat – Cost - Weight
Reflective displays are less
complex to drive resulting in 2/3 Low
less bandwidth use*
Power
More usage time =
more opportunity for
carrier revenue
Average magazine is More ART= more content
~150MB with pubs like downloads and purchases
Wired skewing up 500MB
Increased ART can drive
advertising opportunities
June 9, 2010 www.mirasoldisplays.com Page 10
11. mirasol® Display E-reader Power Advantage in Today’s Model
(Reading only – no video/web/touch)
Comparable to Low-Power Leader EPD, 7-9 X Advantage over LCD
27.8
25.6
Use Model Assumptions
•30 Mins/Day book reading (3 pages/min)
•30 Mins/Day Newspapers + Magazines (7 pages/min)
•2100 mA-h battery
•(802.11.g) wifi for content download (25 MB/day)
Battery Life (hours)
•Display Timeout 5 mins (x2)
8.2
5.6
3.3
1.5
mirasol® EPD ChlLCD 50% LCD 100% LCD OLED
Source: Qualcomm Labs
June 9, 2010 www.mirasoldisplays.com Page 11
13. mirasol® Display E-reader Power Advantage In New Model
Inclusive of Video, Web, Touch
3X Advantage over EPD, and 3-4X Advantage over LCD
15.6
Use Model Assumptions
•30 Mins/day Book reading (3 pages/min)
•30 Mins/Day Magazine Reading (7 pages/min)
• 20 Mins/Day Web Browsing (5 frames/second)
•10 Mins/Day Video (30 frames/second)
•2100 mA-h battery
• (802.11g) WiFi for content download, Web Browsing
Battery Life (hours)
•Display Timeout (5 Minutes x 2)
5.6
4.6
2.9 2.8
1.4
mirasol® EPD ChlLCD 50% LCD 100% LCD OLED
Source: Qualcomm Labs
June 9, 2010 www.mirasoldisplays.com Page 13
14. The Rest of the Story
What are the differentiators for mirasol displays?
Power
Multimedia Capable
Color
Outdoor Visibility
Environmental Impact
June 9, 2010 www.mirasoldisplays.com Page 14
15. The Value of Color
Color enables diverse content and an enriched user experience.
June 9, 2010 www.mirasoldisplays.com Page 15
17. Efficient Displays Are Where Green E-readers Begin
Key Facts:
Research Whitepaper Commissioned by QMT, Authored by Pike
Research, a Cleantech Market Intelligence Firm
Analysis Results:
E-readers consume 90% less CO2 emission
equivalents than their print equivalents
- (1170 kg vs 120 kg)
Usage matters – using a mirasol display saves
additional 500kg over use
- (equivalent to 2.5% of avg. US individual
carbon footprint)
June 9, 2010 www.mirasoldisplays.com Page 17
18. Energy Efficient Display Are Where Green Devices Begin
Key Facts:
Research Whitepaper Commissioned by QMT, Authored by Pike
Research, a Cleantech Market Intelligence Firm
Energy Analysis Results:
33.7% less energy on the handset - 1/10th to 1/100th consumption of an LCD
51% more battery life and usage time
Based on a simple lifecycle analysis, global adoption could result in:
94% less CO2 equivalents emitted from the display use
58 fewer recharge cycles per year per handset
1.25 yr. average extension on life of Lithium Ion battery
33% extension of battery lifetime would yield:
12,000 fewer tons of Lithium Ion batteries into landfills per year
$12 billion savings in battery replacement costs for consumers
June 9, 2010 www.mirasoldisplays.com Page 18
19. Consumers Make Decisions Based on Efficiency
Thinking about the product itself, which of the following attributes, if any, should a consumer
electronics product have for you to consider it environmentally friendly or “green” ?
Consumer Electronics Association: Shades of Green - Consumer Attitudes Regarding Green CE
May 2010
June 9, 2010 www.mirasoldisplays.com Page 19
20. Not Just Manufacturers Benefit
Everyone in the Value Chain Benefits
Product
Designers OEMs Carriers Consumers
Managers
Design flexibility Lower costs via Improved energy More energy = Fewer charging cycles,
with potential use smaller battery budget - enables more Available extended battery life
of smaller battery flexibility in Revenue Time = Increased viewability
applications and higher ARPU
Product Increased access to
features
Differentiator services due
June 9, 2010 www.mirasoldisplays.com Page 20
21. Where and How the Power is Consumed in Displays
LCD OLED EPD mirasol display
Frontlight required only in dark environments
Polarizers, Color Filter Only 20% of generated Consume power to change image displayed
and TFT block up to 95% light escapes due to
of transmitted light internal reflections* EPD
V
IMOD
Need a bright and Brightness achieved by
constant light source more current
More current = less
lifetime t
*Display Search OLED Technology report, 2008
June 9, 2010 www.mirasoldisplays.com Page 21
23. Where are We Headed? Ereader Devices
• Existing ereaders are a head fake:
Smartphones/converged devices
• New category in Consumer Electronics next
to TVs, Notebooks, and Cell Phones
• Rebirth of Tablet PCs?
• Potential to transcend all generations
• Represents the last analog to digital
transition
June 9, 2010 www.mirasoldisplays.com Page 23
25. 5.7” XGA mirasol Color Display
To view the video demo online, visit
www.mirasoldisplays.com
June 9, 2010 www.mirasoldisplays.com Page 25
26. Summary
• Display challenge is to provide an enhanced user experience for media – print though
video
• Convergence is happening to ereaders – just like
mobile phones and will drive compromises
• Publishers need to understand and help push
technology that is consistent with the print
experience and model.
• Color, video, low power and sunlight viewability
are critical to the print and digital experience
June 9, 2010 www.mirasoldisplays.com Page 26