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How to Build Marketing Integrations Without Knowing Code

The document presents a session from InboundCon 2015 discussing how to create inbound marketing integrations without coding knowledge. Speakers Jason Kotenko from Zapier and Mark Sullivan from CallRail share insights on using non-code tools to automate workflows, connect leads to CRM systems, and improve marketing efficiency. Various case studies illustrate practical applications in different business scenarios.

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How to Build Marketing Integrations without knowing code October 8, 2015
2 Presenting today [ I N B O U N D C O N 2 0 1 5 ] Jason Kotenko Platform & Partnerships, Zapier Mark Sullivan Director of Partnerships, CallRail InboundCon 2015 | How to Build Inbound Marketing Integrations without Knowing Code @zapier @callrail
2011 Founded About CallRail [ I N B O U N D C O N 2 0 1 5 ] 3 20,000 + Companies U.S. & Canada User Centric Call Tracking & Analytics for Data Driven Marketers InboundCon 2015 | How to Build Inbound Marketing Integrations without Knowing Code @zapier @callrail
2011 Founded About Zapier [ I N B O U N D C O N 2 0 1 5 ] 4 400,000 + Users Large & Small companies 500 + Apps The best apps. Better together. InboundCon 2015 | How to Build Inbound Marketing Integrations without Knowing Code @zapier @callrail
Our Goal: To make your job as a marketer easier. 5 [ I N B O U N D C O N 2 0 1 5 ] What you’ll learn InboundCon 2015 | How to Build Inbound Marketing Integrations without Knowing Code @zapier @callrail
Every client is different. 6 [ I N B O U N D C O N 2 0 1 5 ] What you’ll learn InboundCon 2015 | How to Build Inbound Marketing Integrations without Knowing Code @zapier @callrail
Build inbound marketing solutions that fit both your and your client’s Budget and Business 7 [ I N B O U N D C O N 2 0 1 5 ] What you’ll learn InboundCon 2015 | How to Build Inbound Marketing Integrations without Knowing Code @zapier @callrail
✦ Workflow Tools ✦ Inbound Leads —to— CRM ✦ New Leads —to— Client Dashboard ✦ Lead Activity —to— Workflow Software ✦ Q and A 8 [ I N B O U N D C O N 2 0 1 5 ] What you’ll learn InboundCon 2015 | How to Build Inbound Marketing Integrations without Knowing Code @zapier @callrail
How to Build Inbound Marketing Integrations without Knowing Code. 9 [ I N B O U N D C O N 2 0 1 5 ] Say that again? InboundCon 2015 | How to Build Inbound Marketing Integrations without Knowing Code @zapier @callrail
How to Build Inbound Marketing Integrations without Knowing Code. 10 [ I N B O U N D C O N 2 0 1 5 ] Say that again? InboundCon 2015 | How to Build Inbound Marketing Integrations without Knowing Code @zapier @callrail What we do
How to Build Inbound Marketing Integrations without Knowing Code. 11 [ I N B O U N D C O N 2 0 1 5 ] Say that again? InboundCon 2015 | How to Build Inbound Marketing Integrations without Knowing Code @zapier @callrail Unified workflows
How to Build Inbound Marketing Integrations without Knowing Code. 12 [ I N B O U N D C O N 2 0 1 5 ] Say that again? InboundCon 2015 | How to Build Inbound Marketing Integrations without Knowing Code @zapier @callrail Anyone can do
How to Build Inbound Marketing Integrations without Knowing Code. 13 [ I N B O U N D C O N 2 0 1 5 ] Say that again? InboundCon 2015 | How to Build Inbound Marketing Integrations without Knowing Code @zapier @callrail What we do Unified workflows Anyone can do
✦ Workflow Tools ✦ Inbound Leads —to— CRM ✦ New Leads —to— Client Dashboard ✦ Lead Activity —to— Workflow Software ✦ Q and A 14 [ I N B O U N D C O N 2 0 1 5 ] What you’ll learn InboundCon 2015 | How to Build Inbound Marketing Integrations without Knowing Code @zapier @callrail
1. Connector apps 2. Webhooks 3. Recording tools 15 [ I N B O U N D C O N 2 0 1 5 ] Workflow Tools InboundCon 2015 | How to Build Inbound Marketing Integrations without Knowing Code @zapier @callrail No-code glue. Operate on triggers and actions.
Trigger: when this happens… 16 [ I N B O U N D C O N 2 0 1 5 ] Workflow Tools InboundCon 2015 | How to Build Inbound Marketing Integrations without Knowing Code @zapier @callrail Action: do this. • new email • inbound phone call • new form submission • add contact to CRM • count new lead • add to mailing list
Trigger: when this happens… 17 [ I N B O U N D C O N 2 0 1 5 ] Workflow Tools InboundCon 2015 | How to Build Inbound Marketing Integrations without Knowing Code @zapier @callrail Action: do this.
1. Connector apps 2. Webhooks 3. Recording tools 18 [ I N B O U N D C O N 2 0 1 5 ] Workflow Tools InboundCon 2015 | How to Build Inbound Marketing Integrations without Knowing Code @zapier @callrail No integration? No problem.
19 [ I N B O U N D C O N 2 0 1 5 ] Workflow Tools InboundCon 2015 | How to Build Inbound Marketing Integrations without Knowing Code @zapier @callrail
1. Connector apps 2. Webhooks 3. Recording tools 20 [ I N B O U N D C O N 2 0 1 5 ] Workflow Tools InboundCon 2015 | How to Build Inbound Marketing Integrations without Knowing Code @zapier @callrail Can’t automate? Try to record repetitive tasks.
21 [ I N B O U N D C O N 2 0 1 5 ] Workflow Tools InboundCon 2015 | How to Build Inbound Marketing Integrations without Knowing Code @zapier @callrail • formulas, formatting • chart creation • custom reporting • data entry • data extraction • browser automation • marketing videos • training videos • screenshot markup
✦Workflow Tools ✦ Inbound Leads —to— CRM ✦ New Leads —to— Client Dashboard ✦ Lead Activity —to— Workflow Software ✦ Q and A 22 [ I N B O U N D C O N 2 0 1 5 ] What you’ll learn InboundCon 2015 | How to Build Inbound Marketing Integrations without Knowing Code @zapier @callrail
23 [ I N B O U N D C O N 2 0 1 5 ] Inbound Leads —to— CRM InboundCon 2015 | How to Build Inbound Marketing Integrations without Knowing Code @zapier @callrail • New Client: Lawyer in Kansas • Client Wants: New divorce cases • Services Sold: PPC campaign • Memorable Quote: “The internet is a great way to get on the net.” CASE STUDY #1
24 [ I N B O U N D C O N 2 0 1 5 ] Inbound Leads —to— CRM InboundCon 2015 | How to Build Inbound Marketing Integrations without Knowing Code @zapier @callrail Unbounce landing page Keyword research AdWords campaign
25 [ I N B O U N D C O N 2 0 1 5 ] Inbound Leads —to— CRM InboundCon 2015 | How to Build Inbound Marketing Integrations without Knowing Code @zapier @callrail “The internet is a great way to get on the net.” • Prefers: Email notifications • CRM: Spreadsheet/Rolodex
26 [ I N B O U N D C O N 2 0 1 5 ] Inbound Leads —to— CRM InboundCon 2015 | How to Build Inbound Marketing Integrations without Knowing Code @zapier @callrail Unbounce Email notifications CRM: Spreadsheet/Rolodex?
27 [ I N B O U N D C O N 2 0 1 5 ] Inbound Leads —to— CRM InboundCon 2015 | How to Build Inbound Marketing Integrations without Knowing Code @zapier @callrail
28 [ I N B O U N D C O N 2 0 1 5 ] Inbound Leads —to— CRM InboundCon 2015 | How to Build Inbound Marketing Integrations without Knowing Code @zapier @callrail
29 [ I N B O U N D C O N 2 0 1 5 ] Inbound Leads —to— CRM InboundCon 2015 | How to Build Inbound Marketing Integrations without Knowing Code @zapier @callrail CRM: Spreadsheet/Rolodex
✦ Workflow Tools ✦ Inbound Leads —to— CRM ✦ New Leads —to— Client Dashboard ✦ Lead Activity —to— Workflow Software ✦ Q and A 30 [ I N B O U N D C O N 2 0 1 5 ] What you’ll learn InboundCon 2015 | How to Build Inbound Marketing Integrations without Knowing Code @zapier @callrail
31 [ I N B O U N D C O N 2 0 1 5 ] New Leads —to— Client Dashboard InboundCon 2015 | How to Build Inbound Marketing Integrations without Knowing Code @zapier @callrail • New Client: Dentist in Austin, TX • Client Wants: New cosmetic patients • Services Sold: Local SEO • Memorable Quote: “I want to come up 1st for Mercury Free Dentist” CASE STUDY #2
32 [ I N B O U N D C O N 2 0 1 5 ] New Leads —to— Client Dashboard InboundCon 2015 | How to Build Inbound Marketing Integrations without Knowing Code @zapier @callrail Citation cleanup Content Optimization Review Campaign Call Tracking Setup
33 [ I N B O U N D C O N 2 0 1 5 ] New Leads —to— Client Dashboard InboundCon 2015 | How to Build Inbound Marketing Integrations without Knowing Code @zapier @callrail “So what are you doing for me again?”
34 [ I N B O U N D C O N 2 0 1 5 ] New Leads —to— Client Dashboard InboundCon 2015 | How to Build Inbound Marketing Integrations without Knowing Code @zapier @callrail #1 on Google for “mercury free dentist” Client-facing dashboard?
35 [ I N B O U N D C O N 2 0 1 5 ] New Leads —to— Client Dashboard InboundCon 2015 | How to Build Inbound Marketing Integrations without Knowing Code @zapier @callrail
36 [ I N B O U N D C O N 2 0 1 5 ] New Leads —to— Client Dashboard InboundCon 2015 | How to Build Inbound Marketing Integrations without Knowing Code @zapier @callrail New Phone Call First Time Caller Dashboard
37 [ I N B O U N D C O N 2 0 1 5 ] New Leads —to— Client Dashboard InboundCon 2015 | How to Build Inbound Marketing Integrations without Knowing Code @zapier @callrail
38 [ I N B O U N D C O N 2 0 1 5 ] New Leads —to— Client Dashboard InboundCon 2015 | How to Build Inbound Marketing Integrations without Knowing Code @zapier @callrail Raw Data Sliced &Diced Data
39 [ I N B O U N D C O N 2 0 1 5 ] New Leads —to— Client Dashboard InboundCon 2015 | How to Build Inbound Marketing Integrations without Knowing Code @zapier @callrail Client-facing dashboard
✦ Workflow Tools ✦ Inbound Leads —to— CRM ✦ New Leads —to— Client Dashboard ✦ Lead Activity —to— Workflow Software ✦ Q and A 40 [ I N B O U N D C O N 2 0 1 5 ] What you’ll learn InboundCon 2015 | How to Build Inbound Marketing Integrations without Knowing Code @zapier @callrail
41 [ I N B O U N D C O N 2 0 1 5 ] Lead Activity —to— Workflow Software InboundCon 2015 | How to Build Inbound Marketing Integrations without Knowing Code @zapier @callrail • New Client: National Freight Trucking Company • Client Wants: New Drivers • Services Sold: Social Media Campaign CASE STUDY #3
42 [ I N B O U N D C O N 2 0 1 5 ] Lead Activity —to— Workflow Software InboundCon 2015 | How to Build Inbound Marketing Integrations without Knowing Code @zapier @callrail Twitter campaign Meetup.com campaign Mailchimp nurture campaign
43 [ I N B O U N D C O N 2 0 1 5 ] Lead Activity —to— Workflow Software InboundCon 2015 | How to Build Inbound Marketing Integrations without Knowing Code @zapier @callrail
44 [ I N B O U N D C O N 2 0 1 5 ] Lead Activity —to— Workflow Software InboundCon 2015 | How to Build Inbound Marketing Integrations without Knowing Code @zapier @callrail
45 [ I N B O U N D C O N 2 0 1 5 ] Lead Activity —to— Workflow Software InboundCon 2015 | How to Build Inbound Marketing Integrations without Knowing Code @zapier @callrail Twitter campaign Meetup.com campaign Mailchimp nurture campaign ?
46 [ I N B O U N D C O N 2 0 1 5 ] Lead Activity —to— Workflow Software InboundCon 2015 | How to Build Inbound Marketing Integrations without Knowing Code @zapier @callrail
47 [ I N B O U N D C O N 2 0 1 5 ] Lead Activity —to— Workflow Software InboundCon 2015 | How to Build Inbound Marketing Integrations without Knowing Code @zapier @callrail Meetup.com campaign Mailchimp nurture campaign
✦ Workflow Tools ✦ Inbound Leads —to— CRM ✦ New Leads —to— Client Dashboard ✦ Lead Activity —to— Workflow Software ✦ Q and A 48 [ I N B O U N D C O N 2 0 1 5 ] What you’ll learn InboundCon 2015 | How to Build Inbound Marketing Integrations without Knowing Code @zapier @callrail
49 Q & A [ I N B O U N D C O N 2 0 1 5 ] Jason Kotenko Platform & Partnerships, Zapier Mark Sullivan Director of Partnerships, CallRail InboundCon 2015 | How to Build Inbound Marketing Integrations without Knowing Code @zapier @callrail
THANK YOU! October 8, 2015 InboundCon 2015 | How to Build Inbound Marketing Integrations without Knowing Code @zapier @callrail

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How to Build Marketing Integrations Without Knowing Code

  • 1.
    How to BuildMarketing Integrations without knowing code October 8, 2015
  • 2.
    2 Presenting today [ IN B O U N D C O N 2 0 1 5 ] Jason Kotenko Platform & Partnerships, Zapier Mark Sullivan Director of Partnerships, CallRail InboundCon 2015 | How to Build Inbound Marketing Integrations without Knowing Code @zapier @callrail
  • 3.
    2011 Founded About CallRail [ IN B O U N D C O N 2 0 1 5 ] 3 20,000 + Companies U.S. & Canada User Centric Call Tracking & Analytics for Data Driven Marketers InboundCon 2015 | How to Build Inbound Marketing Integrations without Knowing Code @zapier @callrail
  • 4.
    2011 Founded About Zapier [ IN B O U N D C O N 2 0 1 5 ] 4 400,000 + Users Large & Small companies 500 + Apps The best apps. Better together. InboundCon 2015 | How to Build Inbound Marketing Integrations without Knowing Code @zapier @callrail
  • 5.
    Our Goal: Tomake your job as a marketer easier. 5 [ I N B O U N D C O N 2 0 1 5 ] What you’ll learn InboundCon 2015 | How to Build Inbound Marketing Integrations without Knowing Code @zapier @callrail
  • 6.
    Every client isdifferent. 6 [ I N B O U N D C O N 2 0 1 5 ] What you’ll learn InboundCon 2015 | How to Build Inbound Marketing Integrations without Knowing Code @zapier @callrail
  • 7.
    Build inbound marketingsolutions that fit both your and your client’s Budget and Business 7 [ I N B O U N D C O N 2 0 1 5 ] What you’ll learn InboundCon 2015 | How to Build Inbound Marketing Integrations without Knowing Code @zapier @callrail
  • 8.
    ✦ Workflow Tools ✦Inbound Leads —to— CRM ✦ New Leads —to— Client Dashboard ✦ Lead Activity —to— Workflow Software ✦ Q and A 8 [ I N B O U N D C O N 2 0 1 5 ] What you’ll learn InboundCon 2015 | How to Build Inbound Marketing Integrations without Knowing Code @zapier @callrail
  • 9.
    How to Build Inbound MarketingIntegrations without Knowing Code. 9 [ I N B O U N D C O N 2 0 1 5 ] Say that again? InboundCon 2015 | How to Build Inbound Marketing Integrations without Knowing Code @zapier @callrail
  • 10.
    How to Build Inbound MarketingIntegrations without Knowing Code. 10 [ I N B O U N D C O N 2 0 1 5 ] Say that again? InboundCon 2015 | How to Build Inbound Marketing Integrations without Knowing Code @zapier @callrail What we do
  • 11.
    How to Build Inbound MarketingIntegrations without Knowing Code. 11 [ I N B O U N D C O N 2 0 1 5 ] Say that again? InboundCon 2015 | How to Build Inbound Marketing Integrations without Knowing Code @zapier @callrail Unified workflows
  • 12.
    How to Build Inbound MarketingIntegrations without Knowing Code. 12 [ I N B O U N D C O N 2 0 1 5 ] Say that again? InboundCon 2015 | How to Build Inbound Marketing Integrations without Knowing Code @zapier @callrail Anyone can do
  • 13.
    How to Build Inbound MarketingIntegrations without Knowing Code. 13 [ I N B O U N D C O N 2 0 1 5 ] Say that again? InboundCon 2015 | How to Build Inbound Marketing Integrations without Knowing Code @zapier @callrail What we do Unified workflows Anyone can do
  • 14.
    ✦ Workflow Tools ✦Inbound Leads —to— CRM ✦ New Leads —to— Client Dashboard ✦ Lead Activity —to— Workflow Software ✦ Q and A 14 [ I N B O U N D C O N 2 0 1 5 ] What you’ll learn InboundCon 2015 | How to Build Inbound Marketing Integrations without Knowing Code @zapier @callrail
  • 15.
    1. Connector apps 2.Webhooks 3. Recording tools 15 [ I N B O U N D C O N 2 0 1 5 ] Workflow Tools InboundCon 2015 | How to Build Inbound Marketing Integrations without Knowing Code @zapier @callrail No-code glue. Operate on triggers and actions.
  • 16.
    Trigger: when thishappens… 16 [ I N B O U N D C O N 2 0 1 5 ] Workflow Tools InboundCon 2015 | How to Build Inbound Marketing Integrations without Knowing Code @zapier @callrail Action: do this. • new email • inbound phone call • new form submission • add contact to CRM • count new lead • add to mailing list
  • 17.
    Trigger: when thishappens… 17 [ I N B O U N D C O N 2 0 1 5 ] Workflow Tools InboundCon 2015 | How to Build Inbound Marketing Integrations without Knowing Code @zapier @callrail Action: do this.
  • 18.
    1. Connector apps 2.Webhooks 3. Recording tools 18 [ I N B O U N D C O N 2 0 1 5 ] Workflow Tools InboundCon 2015 | How to Build Inbound Marketing Integrations without Knowing Code @zapier @callrail No integration? No problem.
  • 19.
    19 [ I NB O U N D C O N 2 0 1 5 ] Workflow Tools InboundCon 2015 | How to Build Inbound Marketing Integrations without Knowing Code @zapier @callrail
  • 20.
    1. Connector apps 2.Webhooks 3. Recording tools 20 [ I N B O U N D C O N 2 0 1 5 ] Workflow Tools InboundCon 2015 | How to Build Inbound Marketing Integrations without Knowing Code @zapier @callrail Can’t automate? Try to record repetitive tasks.
  • 21.
    21 [ I NB O U N D C O N 2 0 1 5 ] Workflow Tools InboundCon 2015 | How to Build Inbound Marketing Integrations without Knowing Code @zapier @callrail • formulas, formatting • chart creation • custom reporting • data entry • data extraction • browser automation • marketing videos • training videos • screenshot markup
  • 22.
    ✦Workflow Tools ✦ InboundLeads —to— CRM ✦ New Leads —to— Client Dashboard ✦ Lead Activity —to— Workflow Software ✦ Q and A 22 [ I N B O U N D C O N 2 0 1 5 ] What you’ll learn InboundCon 2015 | How to Build Inbound Marketing Integrations without Knowing Code @zapier @callrail
  • 23.
    23 [ I NB O U N D C O N 2 0 1 5 ] Inbound Leads —to— CRM InboundCon 2015 | How to Build Inbound Marketing Integrations without Knowing Code @zapier @callrail • New Client: Lawyer in Kansas • Client Wants: New divorce cases • Services Sold: PPC campaign • Memorable Quote: “The internet is a great way to get on the net.” CASE STUDY #1
  • 24.
    24 [ I NB O U N D C O N 2 0 1 5 ] Inbound Leads —to— CRM InboundCon 2015 | How to Build Inbound Marketing Integrations without Knowing Code @zapier @callrail Unbounce landing page Keyword research AdWords campaign
  • 25.
    25 [ I NB O U N D C O N 2 0 1 5 ] Inbound Leads —to— CRM InboundCon 2015 | How to Build Inbound Marketing Integrations without Knowing Code @zapier @callrail “The internet is a great way to get on the net.” • Prefers: Email notifications • CRM: Spreadsheet/Rolodex
  • 26.
    26 [ I NB O U N D C O N 2 0 1 5 ] Inbound Leads —to— CRM InboundCon 2015 | How to Build Inbound Marketing Integrations without Knowing Code @zapier @callrail Unbounce Email notifications CRM: Spreadsheet/Rolodex?
  • 27.
    27 [ I NB O U N D C O N 2 0 1 5 ] Inbound Leads —to— CRM InboundCon 2015 | How to Build Inbound Marketing Integrations without Knowing Code @zapier @callrail
  • 28.
    28 [ I NB O U N D C O N 2 0 1 5 ] Inbound Leads —to— CRM InboundCon 2015 | How to Build Inbound Marketing Integrations without Knowing Code @zapier @callrail
  • 29.
    29 [ I NB O U N D C O N 2 0 1 5 ] Inbound Leads —to— CRM InboundCon 2015 | How to Build Inbound Marketing Integrations without Knowing Code @zapier @callrail CRM: Spreadsheet/Rolodex
  • 30.
    ✦ Workflow Tools ✦Inbound Leads —to— CRM ✦ New Leads —to— Client Dashboard ✦ Lead Activity —to— Workflow Software ✦ Q and A 30 [ I N B O U N D C O N 2 0 1 5 ] What you’ll learn InboundCon 2015 | How to Build Inbound Marketing Integrations without Knowing Code @zapier @callrail
  • 31.
    31 [ I NB O U N D C O N 2 0 1 5 ] New Leads —to— Client Dashboard InboundCon 2015 | How to Build Inbound Marketing Integrations without Knowing Code @zapier @callrail • New Client: Dentist in Austin, TX • Client Wants: New cosmetic patients • Services Sold: Local SEO • Memorable Quote: “I want to come up 1st for Mercury Free Dentist” CASE STUDY #2
  • 32.
    32 [ I NB O U N D C O N 2 0 1 5 ] New Leads —to— Client Dashboard InboundCon 2015 | How to Build Inbound Marketing Integrations without Knowing Code @zapier @callrail Citation cleanup Content Optimization Review Campaign Call Tracking Setup
  • 33.
    33 [ I NB O U N D C O N 2 0 1 5 ] New Leads —to— Client Dashboard InboundCon 2015 | How to Build Inbound Marketing Integrations without Knowing Code @zapier @callrail “So what are you doing for me again?”
  • 34.
    34 [ I NB O U N D C O N 2 0 1 5 ] New Leads —to— Client Dashboard InboundCon 2015 | How to Build Inbound Marketing Integrations without Knowing Code @zapier @callrail #1 on Google for “mercury free dentist” Client-facing dashboard?
  • 35.
    35 [ I NB O U N D C O N 2 0 1 5 ] New Leads —to— Client Dashboard InboundCon 2015 | How to Build Inbound Marketing Integrations without Knowing Code @zapier @callrail
  • 36.
    36 [ I NB O U N D C O N 2 0 1 5 ] New Leads —to— Client Dashboard InboundCon 2015 | How to Build Inbound Marketing Integrations without Knowing Code @zapier @callrail New Phone Call First Time Caller Dashboard
  • 37.
    37 [ I NB O U N D C O N 2 0 1 5 ] New Leads —to— Client Dashboard InboundCon 2015 | How to Build Inbound Marketing Integrations without Knowing Code @zapier @callrail
  • 38.
    38 [ I NB O U N D C O N 2 0 1 5 ] New Leads —to— Client Dashboard InboundCon 2015 | How to Build Inbound Marketing Integrations without Knowing Code @zapier @callrail Raw Data Sliced &Diced Data
  • 39.
    39 [ I NB O U N D C O N 2 0 1 5 ] New Leads —to— Client Dashboard InboundCon 2015 | How to Build Inbound Marketing Integrations without Knowing Code @zapier @callrail Client-facing dashboard
  • 40.
    ✦ Workflow Tools ✦Inbound Leads —to— CRM ✦ New Leads —to— Client Dashboard ✦ Lead Activity —to— Workflow Software ✦ Q and A 40 [ I N B O U N D C O N 2 0 1 5 ] What you’ll learn InboundCon 2015 | How to Build Inbound Marketing Integrations without Knowing Code @zapier @callrail
  • 41.
    41 [ I NB O U N D C O N 2 0 1 5 ] Lead Activity —to— Workflow Software InboundCon 2015 | How to Build Inbound Marketing Integrations without Knowing Code @zapier @callrail • New Client: National Freight Trucking Company • Client Wants: New Drivers • Services Sold: Social Media Campaign CASE STUDY #3
  • 42.
    42 [ I NB O U N D C O N 2 0 1 5 ] Lead Activity —to— Workflow Software InboundCon 2015 | How to Build Inbound Marketing Integrations without Knowing Code @zapier @callrail Twitter campaign Meetup.com campaign Mailchimp nurture campaign
  • 43.
    43 [ I NB O U N D C O N 2 0 1 5 ] Lead Activity —to— Workflow Software InboundCon 2015 | How to Build Inbound Marketing Integrations without Knowing Code @zapier @callrail
  • 44.
    44 [ I NB O U N D C O N 2 0 1 5 ] Lead Activity —to— Workflow Software InboundCon 2015 | How to Build Inbound Marketing Integrations without Knowing Code @zapier @callrail
  • 45.
    45 [ I NB O U N D C O N 2 0 1 5 ] Lead Activity —to— Workflow Software InboundCon 2015 | How to Build Inbound Marketing Integrations without Knowing Code @zapier @callrail Twitter campaign Meetup.com campaign Mailchimp nurture campaign ?
  • 46.
    46 [ I NB O U N D C O N 2 0 1 5 ] Lead Activity —to— Workflow Software InboundCon 2015 | How to Build Inbound Marketing Integrations without Knowing Code @zapier @callrail
  • 47.
    47 [ I NB O U N D C O N 2 0 1 5 ] Lead Activity —to— Workflow Software InboundCon 2015 | How to Build Inbound Marketing Integrations without Knowing Code @zapier @callrail Meetup.com campaign Mailchimp nurture campaign
  • 48.
    ✦ Workflow Tools ✦Inbound Leads —to— CRM ✦ New Leads —to— Client Dashboard ✦ Lead Activity —to— Workflow Software ✦ Q and A 48 [ I N B O U N D C O N 2 0 1 5 ] What you’ll learn InboundCon 2015 | How to Build Inbound Marketing Integrations without Knowing Code @zapier @callrail
  • 49.
    49 Q & A [I N B O U N D C O N 2 0 1 5 ] Jason Kotenko Platform & Partnerships, Zapier Mark Sullivan Director of Partnerships, CallRail InboundCon 2015 | How to Build Inbound Marketing Integrations without Knowing Code @zapier @callrail
  • 50.
    THANK YOU! October 8,2015 InboundCon 2015 | How to Build Inbound Marketing Integrations without Knowing Code @zapier @callrail