SlideShare a Scribd company logo
Vision Statement
“To provide a task and errand marketplace, by
connecting customers who need task assistance
with safe and qualified Task Masters”

Cheaver Business Plan - 2012

2
TOUR OF THE COMPANY

Cheaver Business Plan - 2012

3
Cheaver Concept

1

Customer
Submits a
Task

2

Local Task
Masters
respond
with bids

3

Customer
selects Task
Master

4

Cheaver Business Plan - 2012

Task Master
Completes
Task, and
Customer
celebrates!

4
Safety
One of the biggest customer benefits of using Cheaver is
the safety of the Task Masters qualified to bid on the
tasks. Each Task Master goes through the same
process, as outlined below.
◦ Applicant profile completed
◦ F2F / phone interview
◦ Background screening by third party (state / national / sex
offender screening)
◦ Signoff on Code of Conduct

Cheaver Business Plan - 2012

5
Task Types
Cheaver.com is an open marketplace, and will support various task types, as
demonstrated below. Cheaver will not, however, support the posting of any
tasks relating to child / elder care.

Shopping
• Grocery
• Gift

Delivery
• Grocery
• Flowers
• Food

Event
Planning
• Birthday
Parties
• Anniversary
• Wedding

Household
Chores
• General
Cleaning
• Laundry
• Dishes

Skilled
• Carpentry
• Electrical
• Landscaping
• Plumbing
• Sewing

Cheaver Business Plan - 2012

Moving Help
• Packing /
Unpacking
• Moving
Boxes /
Furniture

6
Marketing
• Paper Marketing
• Advertising will run in select DFW markets, and will align
with recruitment campaigns.
• Facebook
• A dedicated Cheaver Facebook page will be established, and
will tie to social marketing campaign.
• Additional Web Marketing
• Advertising on local websites (Phase 1 – DFW)
• Facebook / LinkedIn

Cheaver Business Plan - 2012

7
Recruitment
Initial target market for Cheaver launch is the DFW
area.
 Below are anticipated recruitment opportunities:


◦ Local universities / colleges (UNT, TWU, SMU, Tarrant County
CC, Richland College, etc.)
◦ Local retirement organizations / communities
◦ Craigslist advertising
◦ Social Marketing / Networking

Cheaver Business Plan - 2012

8

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Cheaver business plan

  • 1.
  • 2. Vision Statement “To provide a task and errand marketplace, by connecting customers who need task assistance with safe and qualified Task Masters” Cheaver Business Plan - 2012 2
  • 3. TOUR OF THE COMPANY Cheaver Business Plan - 2012 3
  • 4. Cheaver Concept 1 Customer Submits a Task 2 Local Task Masters respond with bids 3 Customer selects Task Master 4 Cheaver Business Plan - 2012 Task Master Completes Task, and Customer celebrates! 4
  • 5. Safety One of the biggest customer benefits of using Cheaver is the safety of the Task Masters qualified to bid on the tasks. Each Task Master goes through the same process, as outlined below. ◦ Applicant profile completed ◦ F2F / phone interview ◦ Background screening by third party (state / national / sex offender screening) ◦ Signoff on Code of Conduct Cheaver Business Plan - 2012 5
  • 6. Task Types Cheaver.com is an open marketplace, and will support various task types, as demonstrated below. Cheaver will not, however, support the posting of any tasks relating to child / elder care. Shopping • Grocery • Gift Delivery • Grocery • Flowers • Food Event Planning • Birthday Parties • Anniversary • Wedding Household Chores • General Cleaning • Laundry • Dishes Skilled • Carpentry • Electrical • Landscaping • Plumbing • Sewing Cheaver Business Plan - 2012 Moving Help • Packing / Unpacking • Moving Boxes / Furniture 6
  • 7. Marketing • Paper Marketing • Advertising will run in select DFW markets, and will align with recruitment campaigns. • Facebook • A dedicated Cheaver Facebook page will be established, and will tie to social marketing campaign. • Additional Web Marketing • Advertising on local websites (Phase 1 – DFW) • Facebook / LinkedIn Cheaver Business Plan - 2012 7
  • 8. Recruitment Initial target market for Cheaver launch is the DFW area.  Below are anticipated recruitment opportunities:  ◦ Local universities / colleges (UNT, TWU, SMU, Tarrant County CC, Richland College, etc.) ◦ Local retirement organizations / communities ◦ Craigslist advertising ◦ Social Marketing / Networking Cheaver Business Plan - 2012 8