Cheaver aims to connect customers needing tasks completed with qualified Task Masters. The Cheaver concept involves customers submitting tasks, local Task Masters bidding, customers selecting a Task Master, and the Task Master completing the task. Task Masters go through background checks and sign a code of conduct to ensure safety. Cheaver supports various task types except child/elder care, including shopping, delivery, event planning, household chores, skilled labor, and moving help. Marketing will include paper ads in DFW, a Facebook page, and web ads. Initial recruitment will focus on universities, retirement communities, Craigslist, and social media in the DFW area.