SlideShare a Scribd company logo
Chatter Matters: Using
Twitter to Predict Sales

              Elizabeth Winkler
        #chattermatters ~ @lizwinks
 Center for Research in Electronic Commerce
              www.lizwinks.com
Launching a new product:
   What would your
   Marketing prof say?

  (old school market research)
Surveys
Focus groups
+
lucky charms for breakfast!




      @*$#& no one cares!!!
+
My Life In Ruins
Land of the Lost
The Hangover
My Life In Ruins
Land of the Lost
The Hangover
Twitter + Geolocation
Text




How I Made it to SXSW
Questions? Comments?
      Feedback?
              Elizabeth Winkler
        #chattermatters ~ @lizwinks
 Center for Research in Electronic Commerce
              www.lizwinks.com

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