A chat operator serves as the first point of contact for customers and is responsible for building and maintaining a company's image by providing helpful responses, identifying customer needs, and having proactive conversations. In addition, a chat operator must work to develop long-term relationships with customers and be skilled in communicating concisely and handling complaints professionally. Overall, the key duties of a chat operator are to represent the company positively, understand customer issues, and strive to turn inquiries into returning customers.