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1. Visual Media
and
Information
Team Valor
“Moltres”

2. Definition,
Characteristics, Format
and Types, Sources,
Advantages and
Limitations, and Value

3.  It is a type of an informal act
used to fix things such as films,
photograph, painting, videos and
even our television. But it is
approximately and foolish.
Definition

4. It is also the type of
communication that can reach
many people in different
country. A technology that have
intentional to the people to have
more audience commonly in the
public places to give or provide
more information like the news,
political issues, entertainment,
definition…

5. definition…
It refers to the materials, programs,
applications and the like that teachers
and students use to formulate new
information to aid learning through the
use, analysis, evaluation and
production of visual images.

6. Visual media can be used in any
subject matter especially presenting
texts through visuals such as data
presented through graphs, tables
and illustrations like pie chart and
project these through power point
presentations.
definition…

7. CHARACTERISTICS
Have new more textures
adventures
New kind of ways to represent
the world
To expand ideas between the
media, the audiences, and the
community
To have more concept in doing

8. TYPES OF VISUAL
MEDIA
1. Print Media
Distribution of news in
newspapers, magazines,
journals, and etc.

9. 2. Newspaper Record
Gathering of information in
one company and this can
be distributed in public if
they authorized the correct
information’s and it was
detailed.
TYPES OF VISUAL
MEDIA

10. 3. Broadcast Media
This is the easiest way to
transmit the information
worldwide because we are
now in the new technology
like computers, and
televisions.
TYPES OF VISUAL
MEDIA

11. 4. Television News
Newscast every detailed
gathered information’s
and report the current
news we encounter
everyday.
TYPES OF VISUAL
MEDIA

12. 5. Radio News
Broadcasting the news,
events and typically in
the studio.
TYPES OF VISUAL
MEDIA

13. TYPES OF VISUAL
MEDIA
6. Internet
Globally networking to
access different social
media, to get more
information’s, news, and
easily connected.

14. VISUAL FORMATS
1. JPEG Web Graphics
Web Graphics
Probably the most web-friendly image
format there is .jpeg. It is great for
images when you need to keep the size
small such as when you need to upload
it online. If you don’t mind compromising
the quality of the image a bit, use JPEG.
Created by Joint Photographic Experts
Group

15. 2. GIF (Graphics Interchange
Format)
Web Graphics, Animation, and Clip
Art
It is a computer file that is used on
the Internet for sending
images, especially moving images.

16. 3. TIFF (Tagged Image File Format)
Print Graphics
It is the best and only choice for
professionals when images are
intended for print. Its ability to read
CMYK (and YcbCr color, plus its
ability to store such high pixel
intensity makes it the only choice for
designers, photographers and

17. 4. PNG (Portable Network
Graphics)
Web Graphics, Logos and Line Art
It is an extensible file format for the
lossless, portable, well-compressed
storage of raster images.
It is the most widely used lossless

18. 5. BMP
Print Graphics
Also known as bitmap image
file or device independent bitmap (DIB)
file format or simply a bitmap
Is a raster graphics image file
format used to store bitmap digital
images, independently of the display
device (such as a graphics adapter),
especially on Microsoft

19. SOURCES
Sources may be hosted on the
internet, print publications,
displayed through broadcast
media, or otherwise
disseminated.
They are generally available or
at least citable as stable and
traceable future references.

20. ADVANTAGES
1. Effectiveness
Person who is illiterate can
not be communicated using
written media. But graphs,
figures, pictures or chart can
be used to communicate
with such person.

21. 2. Importance
To make analytical and
technical subjects more clear
to the audience, visual
communication is second to
none.
e.g. An analysis of price of a
product and respective
demand can be explained in

22. 3. Less Time
Higher officials or
executives have less time to
go through details. They can
be more familiar if they are
communicated in terms of
visual communication.

23. 4. Prompt Decision
To make decision quickly,
top management relies on
various tables, graphs,
charts, figures and maps. So,
timely decision is possible if
visual communication is
there.

24. 5. Complementary
In many situation, visual
communication is used as a
complimentary tool to written
communication.
For example, analytical report,
technical report or feasibility
report are the best example
using written communication and
visual communication both.

25. Actually, visual matters or
subjects make a permanent
effect in the mind of an
audience. Therefore, visual
communication is widely
used for its added
advantages.

26. DISADVANTAGES
1. Problem of Presentation
 All topics or subject matters can
not be presented through visual
communication.
 Plan, policy, systems, rules,
order and recommendation of an
organization can not be
produced in terms of visual
communication.

27. 2. Brevity
A complete and detail
information can not be
displayed through such
communication. Therefore the
whole concept or idea may not
be understandable if
visual communication is used
extensively.

28. 3. Need for Efficiency
Drawing, graphs, charts or
symbols may not convey any
message to general people in
certain situation. Special
knowledge and efficiency are
required to deal with visual
communication.

29. 4. More Cost Involvement
To use graphs, pictures, charts,
drawing, cartoons and sketch
are not cheap. All these require
various tools and techniques
which are costly.

30. 5. Wrong Decision
Sometimes information
displayed in terms of graphs,
charts or table may be in wrong
order. Decision taken based on
such information may lead to
ineffective output or fruitless
result.

31. Limitations or disadvantages
of visual communication do not
hamper the use and
application of visual
communication if the usage of
visual communication is done
thoughtfully and therefore it is
used by side by side with other
communication.

32. PURPOSE OF VISUAL
INFORMATION
The primary purpose of
visual information is to
gain attention, create
meaning, and facilitate
retention.

33. Visual Message
Design
of
Visual Information and
Media

34.  The collision of the message is
not only written but it also
designs the message on it.
Design can be borrowed to
anyone because they can get
more ideas on how they will
perform their task or job. This
can help to analyze different
verbals. There are three

35. Selection Criteria

36. Six kinds to identify criteria:
Motivation
Resources
Vision
Task Factors
Learn
Economics

37. Design Principle and
Elements of Visual
Information and Media

38. Visual design elements and
principles describe
fundamental ideas about
the practice of good visual
design.

39. The best designers sometimes
disregard the principles of
design. When they do so,
however, there is usually some
compensating merit attained at
the cost of the violation. Unless
you are certain of doing as well,
it is best to abide by the
principles.

40. Design elements are the
basic units of any visual
design which form its
structure and convey visual
messages.

41. 14 Types of Design and
Elements
THE HARMONY
The main goal of
having a graphic design.

42. LINE
Describes a shape or outline. It
can create texture and can be
thick or thin. Lines may be
actual, implied, vertical,
horizontal, diagonal, or contour
lines.

44. METHODS USING
Have the ability, senses,
elements and basic.
BALANCES
Have the quality and be
calm the equilibrium.

45. TYPE
To produce the correct
balance in the dynamic
and attentions.
HIERARCHY
To emphasize the images
and text to have good
designs.

46. SCALE/PROPORTION
Using the correct relative
size of the contents
DOMINANCE/EMPHASIS
To correct the colors, size,
text, images and position
on it.

47. SIMILARITY AND
CONTRAST
Important elements that is
not existing.
TONES
Make the highlight have
an impact on the

48. USES
The colors that can
emphasize the content
and to design it.

49. SHAPE
Give some good ideas to
make the article more
interesting.

50. EXAMPLE

51. FORM
Form may be described as
any three-dimensional object.
Form can be measured, from
top to bottom (height), side to
side (width), and from back to
front (depth).

53. COLOR
Determined by its hue (name
of color), intensity (purity of the
hue), and value (lightness or
darkness of hue). Color and
color combination can play a
large role in the design.
Use to design the elements to

54. It plays a major role in our
visual perception, as it
influences our reactions
about the world around us.

56. VALUE
The degree of light and dark
in a design. It is the contrast
between black and white
and all the tones in between.
Value can be used with color
as well as black and white.

58. TEXTURES
Meaning the way a surface
feels or is perceived to feel.
To attract the people and
have meaningful meaning.

60. References
https://www.slideshare.net/arnielping/media-
and-information-literacy-mil-visual-
information-and-media-part-1
http://techtodays.weebly.com/types-of-media-
resources.html
http://bconsi.blogspot.com/2013/03/advantag
es-of-visual-communication.html
http://bconsi.blogspot.com/2013/03/disadvant
ages-of-visual-communication.html

61. THANK YOU! 감 사 함 니 다!