RUBIES-COSTUME-COMPANY.pptx
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Rubie's Costume Company is the world's largest designer and manufacturer of Halloween costumes and accessories, founded in 1951 in Queens, New York. It offers Halloween costumes and accessories and sells products in various countries worldwide. Its objectives are to provide high quality costumes and customer satisfaction by knowing customer needs. However, Rubie's filed for bankruptcy protection in 2020 due to challenges from the shift to e-commerce and the COVID-19 pandemic impacting its working capital. Some strategies to prevent future bankruptcy include adopting social media marketing and using influencers to promote Rubie's costumes.
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RUBIES-COSTUME-COMPANY.pptx
- 2. Our team JOHARA RIZZI GONZALES SHERRY MAE LEGASPI ALLIAH NARMELA EMPAYNADO
- 3. WELCOME!
- 5. ABOUT RUBIE’S COMPANY RUBIES COSTUME COMPANY The world’s largest costume designer & manufacturer. Rubies II is the largest designer, manufacturer and distributor of Halloween costumes and accessories in the world! Rubie's Costume Company is an American costumer founded in Queens, New York in 1951. It is the largest supplier of Halloween costumes in the world and retails products in the United States, Canada, Europe, Mexico, South America, Australia, and Asia.
- 6. RUBIE’S PRODUCT THEY OFFER: • HALLOWEEN COSTUMES • ACCESSORIES
- 7. RUBIE’S objective: • Rubies objectives is to know what occation will be gathered so that you will know what costume to provide for your costumers then gives high quality costumes, brand recognition and costumers satisfaction. • | Verify costumes to RoHS and CPSIA specifications • | Reduce costs and time needed for third-party lab analysis • | Increase process efficiencies
- 8. RUBIE’S COSTUME WHY RUBIE’S COSTUME GO BANKRUPT?
- 9. WHY RUBIE’S COSTUME GO BANKRUPT? Rubie’s challenges through 2018 and 2019 primarily due to the continued shift in consumer preferences toward e-commerce. the onset of COVID-19 impacted Rubie’s ability to obtain adequate financing to support its seasonal working capital needs. In April 2020, in need of immediate funding to begin its 2020 Halloween inventory build, Rubie’s determined that filing for protection under Chapter 11 of the U.S. Bankruptcy Code would provide access to restricted cash on its balance sheet and allow it to secure the funding necessary to continue to operate in the ordinary course.
- 10. RUBIE’S COSTUME What strategies will you do in order to prevent company from bankruptcy?
- 11. STRATEGIES • Adopt Social Media Marketing • Use an Influencer or endorser to promote Rubie’s costumes
- 12. THANK YOU!