1. LAAPPE
1. To emotion an advertising technique
when advertisers appeal to those emotional
needs experience
ASSNOITOCIA
2. An advertising technique whereby
products are associated with the people, vale,
and lifestyles depicted in the ads.
DUANEIEC
3. Recipient of the intended communication
NDRAB XENTEIOSN
4. Extending the brand name to other
products.
ARND YTQEIU
5. Money earned by hand name.
AREMCA SGLEAN
6. The angle, high straight, or low that a shot
is taken.
ARMEAC THOS
7. The distance between the camera and the
subject.
ARCMEA OMEVTNEM
8. The movement of the camera position from
the left to right, forward or backward, up or
down, stationary left or right, and zoom in
or out.
NIOTPAC
9. A phrase, sentence, or short paragraph
describing the content of an illustration such
as photos or charts.
POHTO CIONSAPT
10. are usually being placed directly above,
below, or to the side of the pictures they
describe.
AIMCL
11. The verbal or print part of an ad that
makes some claim of superiority for the
product.
ODCES AND ONCEVNSIONT
12. The familiar and predictable forms and
techniques used by the media to
communicate certain ideas or to convey a
desired impression.
HNICTECAL DECOS
13. Include camera angles, sound, and lighting.
SYOLMBIC CDOES
14. It includes languages, dress and action
of the character.
EDTCONCURST
15. Built formed, or devised by flitting parts or
elements together systematically.
YOCP
16. Text including advertising’s name, sales
messages, trademark or slogan.
EDCONTSURCT
17. To take apart, analyze, or break down a
media text into its component parts in order
to understand how and why it was created.
EDOMRGPASCIH
18. A common characteristics used for
population segmentation including age,
gender, post code, and income.
DFA
19. A custom, style, etc., that many people are
interested in for a short time, passing craze.
REAF CCAITT
20. A tactic advertising technique whereby
products are solid based on our fears.
EERNG
21. Kind or type
EEDGNR
22. Identify the sex group (masculine or
feminine) to which an individual biologically
belongs.
ENGRED EOLR
23. The set of behaviors that society considers
appropriate for each sex.
GENERD STEOERTPYE
24. An oversimplified or distorted generalization
about the characteristics of men and
women.
INLEHDAE
25. The short lines of emphasized text that
introduce detail information I the body test
that follows.
YGOLEODI
26. The doctrines, opinions, or way thinking of
an individual, class, etc.,
INGLEJ
27. Verse or song that repeats sound or has a
catchy rhythm.
OLJT
28. A new movement occurs each time a
camera shot changes.
NEIL XENETIONS
29. New products in the same product category
using the same brand name.
MIEDA XTTE
30 Any form of reproduced communication, from
a book, film, or CD, to an ad, a toy or a T-
shirt.
SSMA EDIMA
30. The methods of communication used to
reach large numbers of people at the same
time.
INRAMGTKE
31. The process of promoting and selling a
product or service based on decisions about
what the product image should be and who
is most likely to buy it.
APRIYT ROPUCTD49
32. Product s which all or most of brands
available are identical PSA public service
announcements.
YSPOCHRGPHAICS
33. An analysis of people is attitudes, beliefs,
desires, and needs.
OUPPRAL ERUCULT
34. Mainstream culture- the arts, artifacts,
entertainments, fads, belief, and values
shared by large segments of society.
PSIOOITNNIG
35. Based upon what the product does and who
it is for.
LICPUB ICEVRES NNNNAOUEECT
36. PSAs are part of the licensing agreement of
every commercial television and radio station
and produce no advertising revenue.
DERA
37. To analyze for meaning
RPRSNTTNEEEAIO
38. The way groups are presented in the media
and popular culture, often through
stereotypical images that affect our views of
gender, race, class, age, and ability.
NAGOLS SORTH
39. Memorable advertising phrase.
XES OLRE
40. It defined partly by genetic makeup but
mainly by the society and culture in which
the individual lives signature contact
information.
RYSTEPESEOT
41. An unvarying form or pattern; specially, a
fixed or conventional notion or conception.
SARDYBTORO
42. A series of sketches of the frames of an
event, with the corresponding audio
information and shot list.
SADSHEUB
43. Mini-headlines that appear lower in the print
ad making the copy easier to read making the
ad more appealing, and helping direct the reader’
s attention.
ATG LNIE
44. A phrase that follows the brand name and
it is often at the end of a commercial or
button of an ad.
GTARET ANUEDICE
45. Specific groups of people that media
Procedures or advertisers want to reach.
TTXE
46. Anything that is read.
VLUESA
47. The social principles, goals or standards
held or accepted by an individual, class
society, etc.
VALISU
48. Photo or graphics
PWSERANEP
49. a printed publication consisting of
folded unstapled sheets and containing news,
feature articles, advertisements, and
correspondence
AMAZGINE
50. a periodical publication containing
articles and illustrations, typically covering a
particular subject or area of interest.
