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STEPHEN P. ROBBINS MARY COULTER
Managing the External
Environment and the
Organization’s Culture
Chapter
3
The Manager: Omnipotent or Symbolic?
➢Omnipotent view: managers are directly
responsible for an organization’s success or
failure
➢Symbolic view: much of an organization’s
success or failure is due to external forces
outside managers’ control
➢The dominant view in management theory and
society in general is that managers are directly
responsible for an organization’s success or
failure. We call this perspective the omnipotent
view of management. In contrast, others have
argued that much of an organization’s success
or failure is due to external forces outside
managers’ control. This perspective is called the
symbolic view of management. 3–2
Exhibit 3–1
In reality, managers are neither all-powerful nor helpless. But
their decisions and actions are constrained.
External constraints come from the organization’s environment
and internal constraints come from the organization’s culture
As you can see in Exhibit 3-1, external constraints come from
the organization’s environment and internal constraints come
from the organization’s culture.
Parameters of Managerial Discretion
3–3
External Environment
 The economic component = such as interest rates, inflation, changes in
disposable income, stock market fluctuations, and business cycle stages.
 The demographic component = trends in population characteristics such as
age, race, gender, education level, geographic location, income, and family
composition.
 The political/legal = federal, state, and local laws as well as global laws and
laws of other countries. It also includes a country’s political conditions and
stability.
 The sociocultural= societal and cultural factors such as values, attitudes,
trends, traditions, lifestyles, beliefs, tastes, and patterns of behavior.
 The technological component = scientific or industrial innovations.
 The global component = globalization and a world economy.
Economic Environment
External Environment = volatile
 Nestlé is facing increased commodity costs. The maker of products from Crunch chocolate
bars to Nescafé coffee to Purina pet food has seen the price of chocolate so high, for
instance, increase by nearly 30 percent in five years. Overall, Nestlé spends more than $30
billion a year on raw materials.
 Rising costs are also affecting the cost of sushi. Higher global demand for fish and the
Japanese and U.S. currency exchange rates are influencing prices. Commodity (raw
materials) costs are just one of the many volatile economic factors facing organizations
The Global Economy and the Economic Context
keywords = challenge; business constraint
 The lingering Indonesian economic challenges began in 1997 with the turmoil and
increasing of indonesian foreign debt and the lack of of indonesian foreign exchange.
 Rupiah currency depreciation which closed at Rp 4,850/US dollar in 1997, rapidly decline
to a level of around Rp 17,000/US dollar on January 22, 1998. The rupiah has depreciated
more than 80 percent since the currency was floated on August 14, 1997.
Economic Inequality and the Economic
Context
keywords = constraint
 people believe that the gap between the rich and poor is problematic.
 As economic growth has languished and sputtered, and as people’s belief that
anyone could prosper declined, social discontent over growing income gaps has
increased.
 Business leaders must realize that societal attitudes in the economic context have
the potential to create constraints. The bottom line is that business leaders need to
recognize how societal attitudes in the economic context also may create constraints
as they make decisions and manage their businesses.
Demographic environment
 Age is a particularly important demographic since the workplace often has different
age groups all working together
Baby Boomers born between 1946 - 1964
Gen Y (Millennials) born between 1978 - 1994
Post-Millennials (i generation and Gen Z-- touch screen generation)
 The size and characteristics of a country’s population can have a significant effect on
what it’s able to achieve in politics, economics, and culture.
How the External Environment Affects
Managers
1. Jobs and Employment: The power of this constraint was painfully obvious during the last
global recession as millions of jobs were eliminated and unemployment rates rose to
levels not seen in many years. Work tasks may be done by freelancers hired to work on
an as-needed basis, or by temporary workers who work full-time but are not permanent
employees, or by individuals who share jobs.
2. Assessing Environmental Uncertainty
 Environmental uncertainty: the degree of change and complexity in an organization’s
environment
A. Change: stable to dynamic = If the components in an organization’s
environment change frequently, it’s a dynamic environment. If change is minimal,
it’s a stable one.-- no new competitors, few technological breakthroughs by
current competitors, little activity by pressure groups to influence the organization
B. Complexity: simple to complex = looks at the number of components in an
organization’s environment and the extent of the knowledge that the organization
has about those components. An organization with fewer competitors, customers,
suppliers, government agencies, and so forth faces a less complex and uncertain
environment
Exhibit 3–11 Environmental Uncertainty Matrix
3–9
3–10
Stakeholder Relationships
• Stakeholders
➢Any constituencies in the organization’s environment
that are affected by the organization’s decisions and
actions
• Why Manage Stakeholder Relationships?
➢It can lead to improved organizational performance.
➢It’s the “right” thing to do given the interdependence
of the organization and its external stakeholders.
Exhibit 3–12 Organizational Stakeholders
© 2007 Prentice Hall, Inc. All rights
reserved. 3–11
What is Organizational Culture?
Organizational culture: the shared values, principles, traditions, and ways of doing things
that influence the way organizational members act and that distinguish the organization
from other organizations
In most organizations, these shared values and practices have evolved over time and
determine, to a large extent, how “things are done around here.”
1. Culture is a perception. It’s not something that can be physically touched or seen, but
employees perceive it on the basis of what they experience within the organization.
2. Organizational culture is descriptive. It’s concerned with how members perceive the
culture and describe it, not with whether they like it.
3. Even though individuals may have different backgrounds or work at different
organizational levels, they tend to describe the organization’s culture in similar terms.
Exhibit 3–2 Dimensions of Organizational Culture
3–
13
3–14
Strong versus Weak Cultures
• Strong Cultures
➢Are cultures in which key values are deeply held and
widely held.
➢Have a strong influence on organizational members.
• Factors Influencing the Strength of Culture
➢Size of the organization
➢Age of the organization
➢Rate of employee turnover
➢Strength of the original culture
➢Clarity of cultural values and beliefs
Benefits of a Strong Culture
• Creates a stronger employee commitment to the
organization.
• Aids in the recruitment and socialization of new
employees.
• Fosters higher organizational
performance by instilling and
promoting employee initiative.
3–15
3–16
Organizational Culture
• Sources of Organizational Culture
➢The organization’s founder
❖ Vision and mission
➢Past practices of the organization
❖ The way things have been done
➢The behavior of top management
• Continuation of the Organizational Culture
➢Recruitment of like-minded employees who “fit”
➢Socialization of new employees to help them adapt
to the culture
Exhibit 3–4 Strong versus Weak Organizational Cultures
3–17
3–18
How Employees Learn Culture
• Stories
➢Narratives of significant events or actions of people that convey
the spirit of the organization
• Rituals
➢Repetitive sequences of activities that express and reinforce the
values of the organization
• Material Symbols
➢Physical assets distinguishing the organization
• Language
➢Acronyms and jargon of terms, phrases, and word meanings
specific to an organization
3–19
How Culture Affects Managers
• Cultural Constraints on Managers
➢Whatever managerial actions the organization
recognizes as proper or improper on its behalf
➢Whatever organizational activities the
organization values and encourages
➢The overall strength or weakness of the
organizational culture
Simple rule for getting ahead in an organization:
Find out what the organization rewards and do those things.
Exhibit 3–5 How an Organization’s Culture Is Established
and Maintained
3–20
Exhibit 3–6 Managerial Decisions Affected by Culture
• Planning
• The degree of risk that plans should contain
• Whether plans should be developed by individuals or teams
• The degree of environmental scanning in which management
will engage
• Organizing
• How much autonomy should be designed into employees’ jobs
• Whether tasks should be done by individuals or in teams
• The degree to which department managers interact with each
other
3–21
Exhibit 3–6 Managerial Decisions Affected by Culture (cont’d)
• Leading
• The degree to which managers are concerned with increasing
employee job satisfaction
• What leadership styles are appropriate
• Whether all disagreements—even constructive ones—should
be eliminated
• Controlling
• Whether to impose external controls or to allow employees to
control their own actions
• What criteria should be emphasized in employee performance
evaluations
• What repercussions will occur from exceeding one’s budget
3–22
3–23
Organization Culture Issues
• Creating an Ethical
Culture
➢High in risk tolerance
➢Low to moderate
aggressiveness
➢Focus on means as
well as outcomes
• Creating an Innovative
Culture
➢Challenge and
involvement
➢Freedom
➢Trust and openness
➢Idea time
➢Playfulness/humor
➢Conflict resolution
➢Debates
➢Risk-taking

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Chapter 3 Management books.pptx

  • 1. STEPHEN P. ROBBINS MARY COULTER Managing the External Environment and the Organization’s Culture Chapter 3
  • 2. The Manager: Omnipotent or Symbolic? ➢Omnipotent view: managers are directly responsible for an organization’s success or failure ➢Symbolic view: much of an organization’s success or failure is due to external forces outside managers’ control ➢The dominant view in management theory and society in general is that managers are directly responsible for an organization’s success or failure. We call this perspective the omnipotent view of management. In contrast, others have argued that much of an organization’s success or failure is due to external forces outside managers’ control. This perspective is called the symbolic view of management. 3–2
  • 3. Exhibit 3–1 In reality, managers are neither all-powerful nor helpless. But their decisions and actions are constrained. External constraints come from the organization’s environment and internal constraints come from the organization’s culture As you can see in Exhibit 3-1, external constraints come from the organization’s environment and internal constraints come from the organization’s culture. Parameters of Managerial Discretion 3–3
  • 4. External Environment  The economic component = such as interest rates, inflation, changes in disposable income, stock market fluctuations, and business cycle stages.  The demographic component = trends in population characteristics such as age, race, gender, education level, geographic location, income, and family composition.  The political/legal = federal, state, and local laws as well as global laws and laws of other countries. It also includes a country’s political conditions and stability.  The sociocultural= societal and cultural factors such as values, attitudes, trends, traditions, lifestyles, beliefs, tastes, and patterns of behavior.  The technological component = scientific or industrial innovations.  The global component = globalization and a world economy.
  • 5. Economic Environment External Environment = volatile  Nestlé is facing increased commodity costs. The maker of products from Crunch chocolate bars to Nescafé coffee to Purina pet food has seen the price of chocolate so high, for instance, increase by nearly 30 percent in five years. Overall, Nestlé spends more than $30 billion a year on raw materials.  Rising costs are also affecting the cost of sushi. Higher global demand for fish and the Japanese and U.S. currency exchange rates are influencing prices. Commodity (raw materials) costs are just one of the many volatile economic factors facing organizations The Global Economy and the Economic Context keywords = challenge; business constraint  The lingering Indonesian economic challenges began in 1997 with the turmoil and increasing of indonesian foreign debt and the lack of of indonesian foreign exchange.  Rupiah currency depreciation which closed at Rp 4,850/US dollar in 1997, rapidly decline to a level of around Rp 17,000/US dollar on January 22, 1998. The rupiah has depreciated more than 80 percent since the currency was floated on August 14, 1997.
  • 6. Economic Inequality and the Economic Context keywords = constraint  people believe that the gap between the rich and poor is problematic.  As economic growth has languished and sputtered, and as people’s belief that anyone could prosper declined, social discontent over growing income gaps has increased.  Business leaders must realize that societal attitudes in the economic context have the potential to create constraints. The bottom line is that business leaders need to recognize how societal attitudes in the economic context also may create constraints as they make decisions and manage their businesses.
  • 7. Demographic environment  Age is a particularly important demographic since the workplace often has different age groups all working together Baby Boomers born between 1946 - 1964 Gen Y (Millennials) born between 1978 - 1994 Post-Millennials (i generation and Gen Z-- touch screen generation)  The size and characteristics of a country’s population can have a significant effect on what it’s able to achieve in politics, economics, and culture.
  • 8. How the External Environment Affects Managers 1. Jobs and Employment: The power of this constraint was painfully obvious during the last global recession as millions of jobs were eliminated and unemployment rates rose to levels not seen in many years. Work tasks may be done by freelancers hired to work on an as-needed basis, or by temporary workers who work full-time but are not permanent employees, or by individuals who share jobs. 2. Assessing Environmental Uncertainty  Environmental uncertainty: the degree of change and complexity in an organization’s environment A. Change: stable to dynamic = If the components in an organization’s environment change frequently, it’s a dynamic environment. If change is minimal, it’s a stable one.-- no new competitors, few technological breakthroughs by current competitors, little activity by pressure groups to influence the organization B. Complexity: simple to complex = looks at the number of components in an organization’s environment and the extent of the knowledge that the organization has about those components. An organization with fewer competitors, customers, suppliers, government agencies, and so forth faces a less complex and uncertain environment
  • 9. Exhibit 3–11 Environmental Uncertainty Matrix 3–9
  • 10. 3–10 Stakeholder Relationships • Stakeholders ➢Any constituencies in the organization’s environment that are affected by the organization’s decisions and actions • Why Manage Stakeholder Relationships? ➢It can lead to improved organizational performance. ➢It’s the “right” thing to do given the interdependence of the organization and its external stakeholders.
  • 11. Exhibit 3–12 Organizational Stakeholders © 2007 Prentice Hall, Inc. All rights reserved. 3–11
  • 12. What is Organizational Culture? Organizational culture: the shared values, principles, traditions, and ways of doing things that influence the way organizational members act and that distinguish the organization from other organizations In most organizations, these shared values and practices have evolved over time and determine, to a large extent, how “things are done around here.” 1. Culture is a perception. It’s not something that can be physically touched or seen, but employees perceive it on the basis of what they experience within the organization. 2. Organizational culture is descriptive. It’s concerned with how members perceive the culture and describe it, not with whether they like it. 3. Even though individuals may have different backgrounds or work at different organizational levels, they tend to describe the organization’s culture in similar terms.
  • 13. Exhibit 3–2 Dimensions of Organizational Culture 3– 13
  • 14. 3–14 Strong versus Weak Cultures • Strong Cultures ➢Are cultures in which key values are deeply held and widely held. ➢Have a strong influence on organizational members. • Factors Influencing the Strength of Culture ➢Size of the organization ➢Age of the organization ➢Rate of employee turnover ➢Strength of the original culture ➢Clarity of cultural values and beliefs
  • 15. Benefits of a Strong Culture • Creates a stronger employee commitment to the organization. • Aids in the recruitment and socialization of new employees. • Fosters higher organizational performance by instilling and promoting employee initiative. 3–15
  • 16. 3–16 Organizational Culture • Sources of Organizational Culture ➢The organization’s founder ❖ Vision and mission ➢Past practices of the organization ❖ The way things have been done ➢The behavior of top management • Continuation of the Organizational Culture ➢Recruitment of like-minded employees who “fit” ➢Socialization of new employees to help them adapt to the culture
  • 17. Exhibit 3–4 Strong versus Weak Organizational Cultures 3–17
  • 18. 3–18 How Employees Learn Culture • Stories ➢Narratives of significant events or actions of people that convey the spirit of the organization • Rituals ➢Repetitive sequences of activities that express and reinforce the values of the organization • Material Symbols ➢Physical assets distinguishing the organization • Language ➢Acronyms and jargon of terms, phrases, and word meanings specific to an organization
  • 19. 3–19 How Culture Affects Managers • Cultural Constraints on Managers ➢Whatever managerial actions the organization recognizes as proper or improper on its behalf ➢Whatever organizational activities the organization values and encourages ➢The overall strength or weakness of the organizational culture Simple rule for getting ahead in an organization: Find out what the organization rewards and do those things.
  • 20. Exhibit 3–5 How an Organization’s Culture Is Established and Maintained 3–20
  • 21. Exhibit 3–6 Managerial Decisions Affected by Culture • Planning • The degree of risk that plans should contain • Whether plans should be developed by individuals or teams • The degree of environmental scanning in which management will engage • Organizing • How much autonomy should be designed into employees’ jobs • Whether tasks should be done by individuals or in teams • The degree to which department managers interact with each other 3–21
  • 22. Exhibit 3–6 Managerial Decisions Affected by Culture (cont’d) • Leading • The degree to which managers are concerned with increasing employee job satisfaction • What leadership styles are appropriate • Whether all disagreements—even constructive ones—should be eliminated • Controlling • Whether to impose external controls or to allow employees to control their own actions • What criteria should be emphasized in employee performance evaluations • What repercussions will occur from exceeding one’s budget 3–22
  • 23. 3–23 Organization Culture Issues • Creating an Ethical Culture ➢High in risk tolerance ➢Low to moderate aggressiveness ➢Focus on means as well as outcomes • Creating an Innovative Culture ➢Challenge and involvement ➢Freedom ➢Trust and openness ➢Idea time ➢Playfulness/humor ➢Conflict resolution ➢Debates ➢Risk-taking