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CHAPTER 2
DECISION MAKING : THE ESSENCE
OF THE MANAGER’S JOB
DECISION MAKING
PROCESS
1. Identifying a problem
2. Identifying Decision Criteria
3. Allocating Weights to the Criteria
4. Identifying Alternatives
5. Analyzing Alternatives
6. Selecting an Alternatives
7. Implementing the Alternatives
8. Evaluating Decision Effectiveness
TYPES OF PROBLEMS AND
DECISIONS
Three perspective on how decisions are made:
1. Rational decision making
2. Bounded rationality
3. Intuitive decision making
Please refer to exhibit 7-6 on page 184
TYPES OF PROBLEMS AND
DECISIONS
1. Structured Problems and Programmed
Decisions
There are 3 types of programmed
decisions:
1. Procedure
2. Rule
3. Policy
2. Unstructured Problems and
Nonprogrammed Decisions
Please refer to exhibit 7-7 on page 187 for the
relationship among problem, decision and
organizational levels.
TYPES OF PROBLEMS AND
DECISIONS
DECISION MAKING
CONDITIONS
1. Certainty
2. Risk
3. Uncertainty
DECISION MAKING STYLES
1. Directive style
2. Analytic style
3. Conceptual style
4. Behavioral style
DECISION MAKING BIASES
AND ERRORS
1. Overconfidence
2. Immediate Gratification
3. Anchoring Effect
4. Selective Perception Bias
5. Confirmation Bias
6. Framing Bias
7. Availability Bias
8. Representation Bias
9. Randomness Bias
10. Sunk Cost Error
11. Self serving bias
12. Hindsight Bias

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CHAPTER 2.ppt

  • 1. CHAPTER 2 DECISION MAKING : THE ESSENCE OF THE MANAGER’S JOB
  • 2. DECISION MAKING PROCESS 1. Identifying a problem 2. Identifying Decision Criteria 3. Allocating Weights to the Criteria 4. Identifying Alternatives 5. Analyzing Alternatives 6. Selecting an Alternatives 7. Implementing the Alternatives 8. Evaluating Decision Effectiveness
  • 3. TYPES OF PROBLEMS AND DECISIONS Three perspective on how decisions are made: 1. Rational decision making 2. Bounded rationality 3. Intuitive decision making Please refer to exhibit 7-6 on page 184
  • 4. TYPES OF PROBLEMS AND DECISIONS 1. Structured Problems and Programmed Decisions There are 3 types of programmed decisions: 1. Procedure 2. Rule 3. Policy 2. Unstructured Problems and Nonprogrammed Decisions
  • 5. Please refer to exhibit 7-7 on page 187 for the relationship among problem, decision and organizational levels. TYPES OF PROBLEMS AND DECISIONS
  • 7. DECISION MAKING STYLES 1. Directive style 2. Analytic style 3. Conceptual style 4. Behavioral style
  • 8. DECISION MAKING BIASES AND ERRORS 1. Overconfidence 2. Immediate Gratification 3. Anchoring Effect 4. Selective Perception Bias 5. Confirmation Bias 6. Framing Bias 7. Availability Bias 8. Representation Bias 9. Randomness Bias 10. Sunk Cost Error 11. Self serving bias 12. Hindsight Bias