This document discusses sources of entrepreneurial ideas and how to evaluate ideas. It identifies primary and secondary sources for ideas, and suggests considering personal experience, knowledge, skills, and capital. The document also notes that ideas should suit the local community and be feasible by considering legislation, competitors, capital requirements, and risks. Finally, it recommends strategies for generating ideas such as involving customers, suppliers, and benchmarking other ideation methods.

1. ENTREPRENEURIAL
IDEAS AND
OPPORTUNITIES

2. Identify sources of entrepreneurial
ideas

A) primary sources
direct or firsthand evidence about an event, object, person or
work of art
 are contemporary to the events and people described and
show minimal or no mediation between the document/artefact
and its creator
 materials can be written and non-written, the latter including
sound, picture, and artefact
 Examples of primary sources include:
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Personal correspondence and diaries
Works of art and literature
Speeches and oral histories
Audio and video recordings
Coins and tools
Laws and legislative hearings
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3. 1) secondary sources
in contrast, lacks the immediacy of a primary
record.as materials produced sometime after
an event happened, they contain information
that has been interpreted, commented,
analyzed or processed in such a way that it no
longer conveys the freshness of the original
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4. DETERMINE ENTREPRENEURIAL
IDEAS BASED ON:

A) THE SUITABILITY IDEAS AND PERSON’S
EXPERIENCE, KNOWLEDGE AND SKILLS,
CAPITAL.
 Person’s
experience
 Knowledge
 Skills
 Capital
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5. PESON'S EXPERIENCE
An entrepreneur who is doing business in
accordance with the experience of his
career, particularly related to the
experience.
 For example, a primary school teacher who
has extensive experience of early childhood
education to resign, and engaging in a career
that is almost the same as before, namely to
open a child care center. Similarly, a chef
who has expertise in cooking, can open a
restaurant.

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6. KNOWLEDGE
Entrepreneurs need to equip themselves with
knowledge, especially in what should be
done to the underlying business.
 For example, an expert on food, when you
open a restaurant, they not only need to
know about food procedures, but and also
business, providing the account, set the
table employee and customer handling

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7. SKILLS
Apart from the experience and knowledge, it
must do in work skills or their chosen fields.
These skills are often born from experience
and knowledge. This advantage is a difficult
owned.
 For example, a skilled craftsman to carve in
a short period and high quality. Skill is a very
important asset because not everyone has
this advantage

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8. CAPITAL
The ability of entrepreneurs to determine
the amount of capital a business where it can
do.In other words businesses need to be
opened in accordance with existing financial
capability.
 If a person has a dream to open a big
business and capital needs of millions of
dollars, might wish it had advance if the
absence of sufficient capital.
 Thus capital is the basic things to consider
before pursuing the idea of opening a
business

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9. B) COMUNITY'S RESPONS
 Compatibility with the idea of local
communities should be given serious
.
attention before the start of business
operations.
 Business opportunities have to be adjusted so
as not to conflict with the local community.
 For example, discos and places of gambling,
which opened in the Malay village is opposed
to the Muslim Malay community. The idea
was not carried out in accordance Even
though in terms of the law.
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10. 
C) THE FEASIBILITY OF THE IDEAS INITIALLY:
1. legislation
aspect
2. Competitors
3. capital required
4. risk
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11. 1. LEGISLATION
ASPECT
 The proposed ideas should be valid in law.
Sometimes a business that can generate high
profits, but it is not valid in law.
 For example, the sale of pirated CDs.
Although this business can be making money
quickly and a lot but it is wrong in law
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12. 2.COMPETITORS
 If you choose a business idea that has not
been monopolized by others, this will cause
the business can be controlled and developed
by entrepreneurs.

If you choose to open competitive business,
you need to make further studies, to look for
business advantage that you can you can
compete in the free market
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13. 3.CAPITAL REQUIRED
There are three types of initial investment required in the business of fixed
capital, working capital and capital growth.
a) Fixed Capital but is used to buy fixed assets. These assets are used for
the production of goods and services. For example, buildings, land,
equipment that is not convertible into money cash to normal business
operations.
b) Working Capital Working capital is a temporary fund the transaction. It is
capital that will be used for short-term expenses normal operation.
Working capital are commonly used for purchasing inventory, paying the
bills and is also used in an emergency.
c) Capital growth Capital growth is different from working capital. It is not
associated with the user development of bussiness. This capital
required when a transaction is expanded or
change its direction
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14. 4.RISK
 The next effort is to identify risk to be faced with
taking into account the percentage of successes and
failures of the detailed studies conducted
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Risks faced by an entrepreneur is usually based on
several key factors including: Difficult or easy  to
enter a business venture
Big or small  capital will be invested
Many  the profit to be derived
 Can do it with existing energy sources
 Does this product have the potential to penetrate
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15. Apply the process of generating
and evaluating business ideas
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Ideation Strategy 1:
Ideas
Ideation Strategy 2:
Ideation Strategy 3:
Ideation Strategy 4:
Needs of Customers
Ideation Strategy 5:
Groups
Ideation Strategy 6:
Ideation
Ideation Strategy 7:
Involve Everyone in the Quest for
Involve Customers in Your Process
Involve Customers in New Ways
Focus on the Unarticulated
Seek Ideas from New Customer
Involve Suppliers in Product
Benchmark Ideation Methods
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