Chapter 10 ideation, innovation and entrepreneurshipAlong Endap
Brainstorming, surveys, and focus groups are three techniques for generating new business ideas. Brainstorming involves coming up with ideas as quickly as possible without criticism, as all ideas can spark new possibilities. Focus groups use structured discussion led by a moderator to generate ideas, with success depending on the moderator's questioning ability. Surveys collect specific information through targeted questions from a sample of people to analyze demand, supply, and customer behavior changes.
The journey to a six figure income and walking away from itWen Hsu
Wen shares his career journey from a software engineer to becoming a coach. As an introvert, Wen struggled with believing he couldn't be a great leader. However, after challenging this limiting belief and gaining management experience, Wen realized introverts can make strong leaders. While Wen achieved a six-figure salary, he felt unfulfilled and longed for more meaning. After a gap year of travel, family, and career exploration, Wen discovered his passion for coaching. Coaching helped Wen transform his mindset and walk away from his corporate career to pursue his purpose of helping others through coaching.
The document outlines what coaching is not by comparing and contrasting it with mentoring, consulting, therapy/counseling, fixing, training/teaching. It states that coaching differs from mentoring in that a coach does not need experience in the area and focuses on bringing out the client's own expertise rather than passing on their own. Coaching is not consulting as a consultant uses their own skills while a coach facilitates the client. Coaching is goal oriented and focused on moving forward, unlike therapy which addresses past feelings. A coach cannot fix problems or change clients, but helps them generate their own answers through questioning and active listening.
Jowen Roche is drafting answers for a personal statement for a Level 3 Diploma in Creative Media Production in Games Design. He wants to become a Game Designer or Product Manager. He notes he will need to pass his course and then go to university or get an apprenticeship. He possesses communication skills, can learn and work quickly, and can voice his opinion in groups. He was in cadets until focusing on GCSEs and has played football to develop teamwork skills. He aims to improve problem solving, communication, and efficiency. His interests include music, movies, games, sports, and socializing.
This document provides techniques for conducting a SWOT analysis in a timely manner. It explains that SWOT is a decision making tool and its output relies on good input. The first technique uses "rope ends" by listing strengths, weaknesses, opportunities, and threats for keywords related to different business areas to quickly generate 44 entries. The second technique involves using checklists to uncover additional strengths, opportunities, weaknesses and threats in a structured way. Internet resources are also provided for additional SWOT analysis help.
From Accidental to Intentional: Taking Your Nonprofit Tech Career to the Next...Cindy Leonard
This document summarizes a discussion on taking one's nonprofit tech career to the next level and overcoming imposter syndrome. It addresses common concerns about compensation and the value of experience over degrees. It encourages attendees to identify their passions and strengths, build their networks, engage in ongoing learning, and find ways to address obstacles through self-care, finding allies, and prioritizing joy over money. The discussion emphasizes that technology should serve an organization's mission rather than ego-driven implementations.
Executive coaching on a small group basis model for clientsAkash Dutta
Executive Coaching
A. What is it?
Executive Coaching is a management behavior that lies at the opposite end of the spectrum to command and control. It is highly effective for uncovering true values and producing the alignment without which business performance can never be optimized. It is a call for a fundamental transformation of management style and culture.
B. What does Executive coaching deliver?
Coaching delivers results in large measure because of the supportive relationship between the coach and the coachee, and the means and style of communication used. The Coachee does acquire the facts, not from the coach but from within himself, stimulated by the coach. Coaching can occur spontaneously in a minute or an hour long session.
Agile HR at Faster Horses - Transforming the Employee ExperienceYusuf Okucu
Henry Ford is quoted as saying "If I had asked people what they wanted, they would have said faster horses." In 3 sentences:
The document discusses agile HR practices and transforming performance reviews from annual and manager-led to ongoing and employee-owned. It proposes using techniques like open space to collaboratively identify how the organization can become a place for employees to grow and develop. Sample problem statements, questions, and personas are provided to illustrate how open space can be used to discuss feedback culture and performance reviews.
Chapter 10 ideation, innovation and entrepreneurshipAlong Endap
Brainstorming, surveys, and focus groups are three techniques for generating new business ideas. Brainstorming involves coming up with ideas as quickly as possible without criticism, as all ideas can spark new possibilities. Focus groups use structured discussion led by a moderator to generate ideas, with success depending on the moderator's questioning ability. Surveys collect specific information through targeted questions from a sample of people to analyze demand, supply, and customer behavior changes.
The journey to a six figure income and walking away from itWen Hsu
Wen shares his career journey from a software engineer to becoming a coach. As an introvert, Wen struggled with believing he couldn't be a great leader. However, after challenging this limiting belief and gaining management experience, Wen realized introverts can make strong leaders. While Wen achieved a six-figure salary, he felt unfulfilled and longed for more meaning. After a gap year of travel, family, and career exploration, Wen discovered his passion for coaching. Coaching helped Wen transform his mindset and walk away from his corporate career to pursue his purpose of helping others through coaching.
The document outlines what coaching is not by comparing and contrasting it with mentoring, consulting, therapy/counseling, fixing, training/teaching. It states that coaching differs from mentoring in that a coach does not need experience in the area and focuses on bringing out the client's own expertise rather than passing on their own. Coaching is not consulting as a consultant uses their own skills while a coach facilitates the client. Coaching is goal oriented and focused on moving forward, unlike therapy which addresses past feelings. A coach cannot fix problems or change clients, but helps them generate their own answers through questioning and active listening.
Jowen Roche is drafting answers for a personal statement for a Level 3 Diploma in Creative Media Production in Games Design. He wants to become a Game Designer or Product Manager. He notes he will need to pass his course and then go to university or get an apprenticeship. He possesses communication skills, can learn and work quickly, and can voice his opinion in groups. He was in cadets until focusing on GCSEs and has played football to develop teamwork skills. He aims to improve problem solving, communication, and efficiency. His interests include music, movies, games, sports, and socializing.
This document provides techniques for conducting a SWOT analysis in a timely manner. It explains that SWOT is a decision making tool and its output relies on good input. The first technique uses "rope ends" by listing strengths, weaknesses, opportunities, and threats for keywords related to different business areas to quickly generate 44 entries. The second technique involves using checklists to uncover additional strengths, opportunities, weaknesses and threats in a structured way. Internet resources are also provided for additional SWOT analysis help.
From Accidental to Intentional: Taking Your Nonprofit Tech Career to the Next...Cindy Leonard
This document summarizes a discussion on taking one's nonprofit tech career to the next level and overcoming imposter syndrome. It addresses common concerns about compensation and the value of experience over degrees. It encourages attendees to identify their passions and strengths, build their networks, engage in ongoing learning, and find ways to address obstacles through self-care, finding allies, and prioritizing joy over money. The discussion emphasizes that technology should serve an organization's mission rather than ego-driven implementations.
Executive coaching on a small group basis model for clientsAkash Dutta
Executive Coaching
A. What is it?
Executive Coaching is a management behavior that lies at the opposite end of the spectrum to command and control. It is highly effective for uncovering true values and producing the alignment without which business performance can never be optimized. It is a call for a fundamental transformation of management style and culture.
B. What does Executive coaching deliver?
Coaching delivers results in large measure because of the supportive relationship between the coach and the coachee, and the means and style of communication used. The Coachee does acquire the facts, not from the coach but from within himself, stimulated by the coach. Coaching can occur spontaneously in a minute or an hour long session.
Agile HR at Faster Horses - Transforming the Employee ExperienceYusuf Okucu
Henry Ford is quoted as saying "If I had asked people what they wanted, they would have said faster horses." In 3 sentences:
The document discusses agile HR practices and transforming performance reviews from annual and manager-led to ongoing and employee-owned. It proposes using techniques like open space to collaboratively identify how the organization can become a place for employees to grow and develop. Sample problem statements, questions, and personas are provided to illustrate how open space can be used to discuss feedback culture and performance reviews.
10 Interactive Ideas to Improve Your Company MeetingsSlido
In this guide, you will find 10 inspiring ideas for how Slido can help you run more engaging all-hands meetings, accelerate learning at your training sessions and involve your remote teams in the conversation.
Learn more about Slido at https://www.slido.com
For more inspiration on running effective meetings, go to https://blog.sli.do/
The document discusses developing students' questioning skills using the Trevor Bond Questioning Rubric. It defines the different types of questions as requests, rhetorical, and inquiry questions. The rubric stages questions from simple to more complex. The document recommends teachers continue using the rubric, explore its online resources, and analyze student questions to assess their development as questioners.
This document provides an introduction to journey mapping and design thinking. It discusses how design thinking is human-centric and iterative, involving immersion and research, ideation, prototyping, and iteration based on feedback. The document outlines qualitative and quantitative research methods like interviews, focus groups, and usability testing. It discusses creating personas based on research findings and creating journey maps to visualize a user's experience over time. The document recommends books and other resources for learning more about design thinking and provides contact information for the presenting organization.
How do I craft my reflective portfolioYou will use the portfoliCicelyBourqueju
How do I craft my reflective portfolio?
You will use the portfolio to curate a collection of your work, your learning and your personal development. The portfolio should showcase reflections on what you have learned and how you have developed over time (awareness of) innovation and entrepreneurship skills, behaviours and thinking. The focus of a portfolio assignment is on the process of your learning and development, it is less so on the output or the final presentation of your portfolio.
Your portfolio must be informed by
(1) theory, concepts, activities, guest lectures presented in the unit and
(2) your own personal experiences inside and outside the course.
Your reflections are supported by
references from at least:
· Three readings from the Reading List provided in the course
· One guest lecture from the guest lecturers who presented in the course.
· Two activities from the activities we engaged with during the course.
You must provide
in-text references and a
reference list. The reference list can be submitted as a separate document, and it is excluded from the word count.
What type of content should I include in my portfolio?
What might be part of the portfolio?
Please review the marking criteria and the assessment description, and make sure that your portfolio refers to the learning you have undertaken in this unit. Content you may want to include. Note you
do not have to cover all of these.
·
A personal statement on innovation and entrepreneurship and how it developed that is informed by the course content and by the experience had in the course.
For example. your statement could include:
· Your definition of innovation and entrepreneurship: what entrepreneurship and innovation means to you? o What are in your opinion the key qualities/skills/attributes for innovation and entrepreneurship?
· Reflection on whether the process of defining entrepreneurship has helped you to understand why (or why not) you may participate in innovation and entrepreneurship.
·
Who am I? Reflection on your personal attributes, goals, and values and how your goals and values will influence your choices to move (or not to move) in the direction of entrepreneurship and innovation in your career.
For example, your reflections could include:
· Choices your attributes, goals and values could influence may be the type of entrepreneurial opportunities you may pursues in the future; the decision to start (or not to start) a venture; the decision to engage (or not engage) in entrepreneurial behaviour within an established organization; the decision to work (or not to work) in the field of innovation.
· Your legacy statement as an entrepreneur.
·
What do I know? Reflections on your potential and capacity for innovation and entrepreneurship (including future growth) ...
The document discusses the evaluation of a student's major project to create a website. It covers several areas: research and planning, technical skills learned, communication tools used, testing strategies, and originality. For research, a student survey and client outline were most useful. The student learned new technical skills like uploading documents and hyperlinks. Email and survey monkey were effective communication tools. Testing through survey monkey identified errors and improvements needed. Creative decisions were based on feedback from others to create a useful product.
The document discusses best practices for nonprofits successfully adopting social media. It recommends that nonprofits start by listening to their audiences, assessing where people gather online and what they discuss. It also suggests setting objectives and choosing the right tools like blogs, photos, videos or social networks. Additionally, the document provides tips on staff roles, experimenting, measuring success and continually improving social media strategies.
The document discusses various techniques for eliciting requirements from stakeholders, including preparation, elicitation methods, documentation, and confirmation. It describes brainstorming, interviews, prototyping, focus groups, and root cause analysis techniques. For each technique it covers the process, pros, and cons to help analysts determine the best method for different situations.
This powerpoint presentation was used at our January 2014 PINs workshop "The Power of Facilitated Networking" with Tammy Neilson from Creating Realities.
The document provides an overview of the Lean LaunchPad course including:
- The course objectives are to analyze opportunities, build products, get customer orders, and work as a team using a methodology to learn about entrepreneurship.
- Students will learn about opportunity evaluation, business models, customer development, decision making with little data, and fundraising.
- The course consists of lectures, student presentations, readings, and 10-15 hours per week of work outside class in teams on startup projects.
- Grades are based on team's out-of-building progress, weekly presentations, and a final presentation and report. The focus is on how much students learn, not on selling.
Mentoring Program Report ( Basic Questions regarding career)Ajeenkya D Y Patil
Mentoring is a process of using specially selected and trained individuals to provide guidance, pragmatic advice, and continuing support that will help the people in their learning and development process. Mentoring is a method of helping people acquire skills and knowledge from experienced managers who are wise in the way of the organization. According to David Clutterbuck, ‘mentoring involves primarily listening with empathy, sharing experience, professional friendship, developing insight through reflection, being a sounding board, encouraging’.
A mentor is an individual, usually older, always more experienced, who helps guide another individual's development. The mentor's role is to guide, to give advice, and to support the mentee. A mentor can help a person (mentee) improve his or her abilities and skills through observation, assessment, modeling, and by providing guidance.
This document provides information on how to create your own business and discusses entrepreneurship. It defines key terms like startups, owning a business, and entrepreneurship. The document recommends coming up with a great idea, defining goals, writing a business plan, networking, starting to make your product, getting investors, and selling. It notes that execution is important and while entrepreneurship is difficult, you can minimize risk. The summary focuses on the key steps and challenges of starting a business.
The document discusses the design thinking process, which involves observing people to understand their experiences, conducting interviews to get key insights, and generating ideas. With observation, interviews, and idea generation, one gains insights to continue progressing the communication and construction of prototypes. The testing and improvement of prototypes is an important part of the process that does not end with the initial prototype but involves continuous enhancements. The document also discusses applying this process to address the lack of scientists and researchers in Peru by developing a traveling center to promote science and technology to children across the country.
Design thinking is a problem solving process geared for ambiguous situations. There are four principles of design thinking: empathize, visualize, co-create and iterate. This presentation gives tips and techniques for empathizing includes how to interview and how to analyze research data.
This document discusses the entrepreneurial skills used by the author to complete various tasks for their coursework. These skills include working independently, self-motivation, research, adapting ideas based on findings, initiative, teamwork, communication, and problem-solving. The author applied these skills to conduct research, develop a survey to inform their ideas, analyze the results, collaborate with others, and create a creative brief. They worked to finish all assignments before the deadline while adapting their proposed idea based on feedback and market research.
This document outlines the minutes from a management board meeting held on July 9th. The meeting covered several topics:
1. Reviewing expectations for the year, including team management, vision, synergy, culture and local committee state.
2. Discussing expectations from the executive board, including being attentive, implementing everything, and journaling everything.
3. Sessions on the goals and vision for 2014, 2015, data interpretation and matching opportunities with other countries, sales techniques, and developing a plan for the team minimum. The meeting aimed to strategize, review progress, and provide guidance for the local committee's operations, leadership development, and growth.
The document summarizes an upcoming experiential 2-week Lean Startup workshop at NYU's ITP program from January 11-22, 2016. The workshop will teach students entrepreneurship and customer development skills through hands-on exercises like customer interviews, business model design, and prototype testing. Led by instructors Jen van der Meer and Christin Roman, students will work in teams to identify problems, design solutions, gather customer feedback, and iterate on their ideas. The goal is to help students prepare for entrepreneurship by developing a customer-focused mindset and business model skills. The workshop is open to all NYU students and will provide mentorship, networking opportunities, and a $200 tuition to fund customer testing.
Class 1 - course overview Berkeley/Columbia Lean Launchpad Xmba 296tStanford University
The document provides an overview of the Lean LaunchPad course, including its objectives, structure, teams, projects, grading, and intellectual property guidelines. The course aims to teach students how to evaluate business opportunities, develop business models, conduct customer discovery and validation, and operate with insufficient data. It focuses on startups with scalable business models and opportunities over $500 million in size.
This interview followed some proper techniques but lacked in other areas:
1. The interviewer built rapport by using the interviewee's boyfriend's name, showing closeness.
2. Questions transitioned from open-ended to leading declarative statements, guiding the interviewee toward admission.
3. However, the interview lacked non-accusatory, two-way dialogue. Questions became a scheme to sow dissension rather than gather information.
4. Overall some rapport techniques were used but the interview steering undermined the voluntary nature of any potential confession obtained.
10 Interactive Ideas to Improve Your Company MeetingsSlido
In this guide, you will find 10 inspiring ideas for how Slido can help you run more engaging all-hands meetings, accelerate learning at your training sessions and involve your remote teams in the conversation.
Learn more about Slido at https://www.slido.com
For more inspiration on running effective meetings, go to https://blog.sli.do/
The document discusses developing students' questioning skills using the Trevor Bond Questioning Rubric. It defines the different types of questions as requests, rhetorical, and inquiry questions. The rubric stages questions from simple to more complex. The document recommends teachers continue using the rubric, explore its online resources, and analyze student questions to assess their development as questioners.
This document provides an introduction to journey mapping and design thinking. It discusses how design thinking is human-centric and iterative, involving immersion and research, ideation, prototyping, and iteration based on feedback. The document outlines qualitative and quantitative research methods like interviews, focus groups, and usability testing. It discusses creating personas based on research findings and creating journey maps to visualize a user's experience over time. The document recommends books and other resources for learning more about design thinking and provides contact information for the presenting organization.
How do I craft my reflective portfolioYou will use the portfoliCicelyBourqueju
How do I craft my reflective portfolio?
You will use the portfolio to curate a collection of your work, your learning and your personal development. The portfolio should showcase reflections on what you have learned and how you have developed over time (awareness of) innovation and entrepreneurship skills, behaviours and thinking. The focus of a portfolio assignment is on the process of your learning and development, it is less so on the output or the final presentation of your portfolio.
Your portfolio must be informed by
(1) theory, concepts, activities, guest lectures presented in the unit and
(2) your own personal experiences inside and outside the course.
Your reflections are supported by
references from at least:
· Three readings from the Reading List provided in the course
· One guest lecture from the guest lecturers who presented in the course.
· Two activities from the activities we engaged with during the course.
You must provide
in-text references and a
reference list. The reference list can be submitted as a separate document, and it is excluded from the word count.
What type of content should I include in my portfolio?
What might be part of the portfolio?
Please review the marking criteria and the assessment description, and make sure that your portfolio refers to the learning you have undertaken in this unit. Content you may want to include. Note you
do not have to cover all of these.
·
A personal statement on innovation and entrepreneurship and how it developed that is informed by the course content and by the experience had in the course.
For example. your statement could include:
· Your definition of innovation and entrepreneurship: what entrepreneurship and innovation means to you? o What are in your opinion the key qualities/skills/attributes for innovation and entrepreneurship?
· Reflection on whether the process of defining entrepreneurship has helped you to understand why (or why not) you may participate in innovation and entrepreneurship.
·
Who am I? Reflection on your personal attributes, goals, and values and how your goals and values will influence your choices to move (or not to move) in the direction of entrepreneurship and innovation in your career.
For example, your reflections could include:
· Choices your attributes, goals and values could influence may be the type of entrepreneurial opportunities you may pursues in the future; the decision to start (or not to start) a venture; the decision to engage (or not engage) in entrepreneurial behaviour within an established organization; the decision to work (or not to work) in the field of innovation.
· Your legacy statement as an entrepreneur.
·
What do I know? Reflections on your potential and capacity for innovation and entrepreneurship (including future growth) ...
The document discusses the evaluation of a student's major project to create a website. It covers several areas: research and planning, technical skills learned, communication tools used, testing strategies, and originality. For research, a student survey and client outline were most useful. The student learned new technical skills like uploading documents and hyperlinks. Email and survey monkey were effective communication tools. Testing through survey monkey identified errors and improvements needed. Creative decisions were based on feedback from others to create a useful product.
The document discusses best practices for nonprofits successfully adopting social media. It recommends that nonprofits start by listening to their audiences, assessing where people gather online and what they discuss. It also suggests setting objectives and choosing the right tools like blogs, photos, videos or social networks. Additionally, the document provides tips on staff roles, experimenting, measuring success and continually improving social media strategies.
The document discusses various techniques for eliciting requirements from stakeholders, including preparation, elicitation methods, documentation, and confirmation. It describes brainstorming, interviews, prototyping, focus groups, and root cause analysis techniques. For each technique it covers the process, pros, and cons to help analysts determine the best method for different situations.
This powerpoint presentation was used at our January 2014 PINs workshop "The Power of Facilitated Networking" with Tammy Neilson from Creating Realities.
The document provides an overview of the Lean LaunchPad course including:
- The course objectives are to analyze opportunities, build products, get customer orders, and work as a team using a methodology to learn about entrepreneurship.
- Students will learn about opportunity evaluation, business models, customer development, decision making with little data, and fundraising.
- The course consists of lectures, student presentations, readings, and 10-15 hours per week of work outside class in teams on startup projects.
- Grades are based on team's out-of-building progress, weekly presentations, and a final presentation and report. The focus is on how much students learn, not on selling.
Mentoring Program Report ( Basic Questions regarding career)Ajeenkya D Y Patil
Mentoring is a process of using specially selected and trained individuals to provide guidance, pragmatic advice, and continuing support that will help the people in their learning and development process. Mentoring is a method of helping people acquire skills and knowledge from experienced managers who are wise in the way of the organization. According to David Clutterbuck, ‘mentoring involves primarily listening with empathy, sharing experience, professional friendship, developing insight through reflection, being a sounding board, encouraging’.
A mentor is an individual, usually older, always more experienced, who helps guide another individual's development. The mentor's role is to guide, to give advice, and to support the mentee. A mentor can help a person (mentee) improve his or her abilities and skills through observation, assessment, modeling, and by providing guidance.
This document provides information on how to create your own business and discusses entrepreneurship. It defines key terms like startups, owning a business, and entrepreneurship. The document recommends coming up with a great idea, defining goals, writing a business plan, networking, starting to make your product, getting investors, and selling. It notes that execution is important and while entrepreneurship is difficult, you can minimize risk. The summary focuses on the key steps and challenges of starting a business.
The document discusses the design thinking process, which involves observing people to understand their experiences, conducting interviews to get key insights, and generating ideas. With observation, interviews, and idea generation, one gains insights to continue progressing the communication and construction of prototypes. The testing and improvement of prototypes is an important part of the process that does not end with the initial prototype but involves continuous enhancements. The document also discusses applying this process to address the lack of scientists and researchers in Peru by developing a traveling center to promote science and technology to children across the country.
Design thinking is a problem solving process geared for ambiguous situations. There are four principles of design thinking: empathize, visualize, co-create and iterate. This presentation gives tips and techniques for empathizing includes how to interview and how to analyze research data.
This document discusses the entrepreneurial skills used by the author to complete various tasks for their coursework. These skills include working independently, self-motivation, research, adapting ideas based on findings, initiative, teamwork, communication, and problem-solving. The author applied these skills to conduct research, develop a survey to inform their ideas, analyze the results, collaborate with others, and create a creative brief. They worked to finish all assignments before the deadline while adapting their proposed idea based on feedback and market research.
This document outlines the minutes from a management board meeting held on July 9th. The meeting covered several topics:
1. Reviewing expectations for the year, including team management, vision, synergy, culture and local committee state.
2. Discussing expectations from the executive board, including being attentive, implementing everything, and journaling everything.
3. Sessions on the goals and vision for 2014, 2015, data interpretation and matching opportunities with other countries, sales techniques, and developing a plan for the team minimum. The meeting aimed to strategize, review progress, and provide guidance for the local committee's operations, leadership development, and growth.
The document summarizes an upcoming experiential 2-week Lean Startup workshop at NYU's ITP program from January 11-22, 2016. The workshop will teach students entrepreneurship and customer development skills through hands-on exercises like customer interviews, business model design, and prototype testing. Led by instructors Jen van der Meer and Christin Roman, students will work in teams to identify problems, design solutions, gather customer feedback, and iterate on their ideas. The goal is to help students prepare for entrepreneurship by developing a customer-focused mindset and business model skills. The workshop is open to all NYU students and will provide mentorship, networking opportunities, and a $200 tuition to fund customer testing.
Class 1 - course overview Berkeley/Columbia Lean Launchpad Xmba 296tStanford University
The document provides an overview of the Lean LaunchPad course, including its objectives, structure, teams, projects, grading, and intellectual property guidelines. The course aims to teach students how to evaluate business opportunities, develop business models, conduct customer discovery and validation, and operate with insufficient data. It focuses on startups with scalable business models and opportunities over $500 million in size.
This interview followed some proper techniques but lacked in other areas:
1. The interviewer built rapport by using the interviewee's boyfriend's name, showing closeness.
2. Questions transitioned from open-ended to leading declarative statements, guiding the interviewee toward admission.
3. However, the interview lacked non-accusatory, two-way dialogue. Questions became a scheme to sow dissension rather than gather information.
4. Overall some rapport techniques were used but the interview steering undermined the voluntary nature of any potential confession obtained.
Similar to Chapter 10 ideation, innovation and entrepreneurship (20)
Abasse Twalal Harouna: The Maestro of Digital Marketing - His Journey and Ach...Abasse Twalal Harouna
Abasse Twalal Harouna, a name synonymous with innovation and excellence in the digital marketing industry, has made significant strides in empowering small and medium-sized businesses (SMBs) to achieve remarkable growth. With a career marked by numerous accolades and a trail of success stories, Harouna's journey from a passionate student of marketing to a renowned digital marketing expert is both inspiring and instructive.
Abasse Twalal Harouna’s early life laid a strong foundation for his future success. Born and raised in a family that highly valued education and innovation, Harouna was encouraged to pursue his interests from a young age. This supportive environment fueled his passion for technology and business, leading him to pursue higher education in Business Administration with a focus on Marketing at a prestigious Canadian university. His academic background provided him with a comprehensive understanding of business principles and marketing strategies, setting the stage for his remarkable career.
Upon completing his degree, Abasse Twalal Harouna quickly recognized the transformative potential of digital marketing. He understood that the digital landscape was rapidly evolving and that businesses needed to adapt to remain competitive. With a clear vision, Harouna entered the digital marketing field, driven by a desire to help businesses grow through innovative online strategies. His early career was marked by hands-on experience with various digital marketing agencies, where he honed his skills in SEO, content marketing, social media marketing, and PPC advertising.
Abasse Twalal Harouna’s expertise spans multiple facets of digital marketing, making him a versatile and highly effective strategist. One of his key areas of specialization is Search Engine Optimization (SEO). Harouna understands that SEO is crucial for enhancing online visibility and driving organic traffic to websites. By employing advanced SEO techniques, such as thorough keyword research, on-page optimization, and building high-quality backlinks, Harouna ensures that his clients' websites rank high on search engine results pages (SERPs). This not only attracts more visitors but also improves the overall online presence of the businesses he works with.
Content marketing is another domain where Abasse Twalal Harouna excels. He firmly believes that content is king in the digital world and leverages it to create compelling, value-driven content that resonates with target audiences. From blog posts and articles to videos and infographics, Harouna’s content marketing strategies are designed to engage and educate potential customers. This approach not only drives brand awareness but also fosters customer loyalty, contributing to long-term business success.
In today’s connected world, social media marketing is vital for brand promotion, and Abasse Twalal Harouna has mastered this art. He crafts tailored social media campaigns that enhance brand visibility and foster engagement.
Explore the key differences between silicone sponge rubber and foam rubber in this comprehensive presentation. Learn about their unique properties, manufacturing processes, and applications across various industries. Discover how each material performs in terms of temperature resistance, chemical resistance, and cost-effectiveness. Gain insights from real-world case studies and make informed decisions for your projects.
Chapter 10 ideation, innovation and entrepreneurship
1. Chapter 10: Ideation, Innovation and
Entrepreneurship
TECHNIQUE FOR
GENERATING NEW
BUSINESS IDEA
G E N E R A T I N G B U S I N E S S I D E A
a. Brainstorming
b. Surveys
c. Focus Group
B R A I N S T O R M I N G
Technique: Come with idea as many, as possible, as faster
as possible.
Question & Critic: Not Allowed
How Does It Works?: There's no such thing as 'bad' idea as
all idea can be a starter of a new purpose. Thus, member
are incourage to give one..
F O C U S G R O U P
Technique: To generate idea in structured way
Question & Critic: Success of the session based on the
ability of moderator's ability to ask.
How Does It Works?: A group discussion of 8-14
individuals which selected based on their relationship with
the issue. Trained moderator leads the group through an
open in depth discussion.
S U R V E Y
Technique: Collecting information from sample group of
people.
Question & Critic: In form of specific question to require
specific answer.
How Does It Works?: Type of survey: interview,
questionaire and observation. In this way; demand, supply
and change in costumer behavior can be analyzed and
ascertained.
GROUP 6 SECTION II
elrynna,
abdullah
& jestiny.