Marketing Unit 1 World of Marketing<br />Catalogs<br />Social Media<br />Television<br />Word of Mouth<br />Advertising<br...
Frequent Flier<br />West Virginia<br />Wild and Wonderful<br />Picture yourself cruising and then –BAM –you’re right in th...
The 4 P’s<br />http://youtu.be/JIirzTdaey4<br /><ul><li>Product
Price
Place
Promotion</li></ul>Additional P’s<br /><ul><li>Packaging
Positioning
People
Process
Partners
Purpose
Personality
Punch</li></ul>http://www.youtube.com/watch?v=EXy2_vcFdUY<br />
Today’s Learning Targets<br /><ul><li>I can define marketing in my own words
I know and can explain the four foundations of marketing
I can list the seven functions of marketing
I can understand the marketing concept</li></li></ul><li>Marketing:<br />The activity, set of institutions, and processes ...
The Marketing Concept<br />Business should strive to satisfy customers’ needs and wants while generating a profit for the ...
Name two ideas that can be marketed.<br />Where do exchanges take place?<br />What is the main difference between consumer...
Marketing Essential Unit 1, Section 2<br /><ul><li>I can analyze the benefits of marketing.
I can apply the concept of utility.</li></li></ul><li>Economic Benefits<br />New and Improved Products<br />Lower Prices<b...
An attribute of a product or service that makes it capable of satisfying consumers’ wants and needs.<br />Added Value<br /...
How does marketing help to lower prices?<br />In what way is marketing related to form utility?<br />Which utility is adde...
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Mktg unit 1 chpt 1

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Mktg unit 1 chpt 1

  1. 1. Marketing Unit 1 World of Marketing<br />Catalogs<br />Social Media<br />Television<br />Word of Mouth<br />Advertising<br />Mailers<br />Coupons<br />Spam<br />Internet<br />
  2. 2. Frequent Flier<br />West Virginia<br />Wild and Wonderful<br />Picture yourself cruising and then –BAM –you’re right in the middle of an awesome jump. <br />Let our Mountain air clear your mind and send your spirits soaring.<br />www.callwva.com<br />FREE TRAVEL GUIDE<br />1 – 800 – CALL WVA<br />
  3. 3. The 4 P’s<br />http://youtu.be/JIirzTdaey4<br /><ul><li>Product
  4. 4. Price
  5. 5. Place
  6. 6. Promotion</li></ul>Additional P’s<br /><ul><li>Packaging
  7. 7. Positioning
  8. 8. People
  9. 9. Process
  10. 10. Partners
  11. 11. Purpose
  12. 12. Personality
  13. 13. Punch</li></ul>http://www.youtube.com/watch?v=EXy2_vcFdUY<br />
  14. 14. Today’s Learning Targets<br /><ul><li>I can define marketing in my own words
  15. 15. I know and can explain the four foundations of marketing
  16. 16. I can list the seven functions of marketing
  17. 17. I can understand the marketing concept</li></li></ul><li>Marketing:<br />The activity, set of institutions, and processes for creating, communicating, delivering and exchanging offerings that have value for customers, clients, partners, and society at large.<br />WHAT?!<br />
  18. 18.
  19. 19. The Marketing Concept<br />Business should strive to satisfy customers’ needs and wants while generating a profit for the firm.<br />Focused on the customer!<br />Customer Relationship Management (CRM)<br />Freebies<br />E-mails<br />Using the name in print ads or catalogs<br />Frequent Customer<br />
  20. 20. Name two ideas that can be marketed.<br />Where do exchanges take place?<br />What is the main difference between consumers and industrial users<br />A customer purchases two tables at $149.99 each and would like them to be delivered. Your company charges customers $50 for delivery and the state imposes a 5 percent sales tax on furniture, but not on the delivery charge. What is the total amount due to the customer?<br />List at least three ways the Internet has changed marketing functions.<br />Review: TBDmarketingessentials.glencoe.com/1/read<br />
  21. 21. Marketing Essential Unit 1, Section 2<br /><ul><li>I can analyze the benefits of marketing.
  22. 22. I can apply the concept of utility.</li></li></ul><li>Economic Benefits<br />New and Improved Products<br />Lower Prices<br />
  23. 23. An attribute of a product or service that makes it capable of satisfying consumers’ wants and needs.<br />Added Value<br />Form Utility<br />Place Utility<br />Time Utility<br />Possession Utility<br />Information Utility<br />Utility<br />
  24. 24. How does marketing help to lower prices?<br />In what way is marketing related to form utility?<br />Which utility is added by drive-through windows at fast-food restaurants?<br />In business-to-business transaction, the seller offers the buyer a 2 percent discount for paying a bill early. Assuming the buyer took advantage of this offer, how much would be discounted on a $10,000 invoice?<br />Write a brief story (two to three paragraphs) about a young person shopping at the local mall that incorporates all the benefits of marketing.<br />Review: TBD<br />
  25. 25. Marketing Essentials Unit 1, Section 3<br />I can describe the concept of market<br />I can differentiate consumer and industrial markets<br />I can describe market share<br />I can define the target market<br />I can list the components of the marketing mix<br />
  26. 26. Market<br />A group of people who might buy a product or service<br />
  27. 27. Consumer Market<br />Buy for personal use<br />Objectives<br />Low/Reasonable Price<br />Make Life Easier<br />Improve Appearce<br />Create Status<br />Personal Satisfaction<br />Industrial Market<br />Buy for a company<br />Objectives<br />Improve Profits<br />Improve Productivity<br />Increase Sales<br />Decrease Expenses<br />What does the Consumer Want <br />What does the reseller Want?<br />
  28. 28. Market Share<br />Percentage of the sales volume generated by all companies in a given market<br />
  29. 29. Target Market & Market Segmentation<br />Target Market: The group of customers identified within a specific market.<br />Market Segmentation: Breaking a market into smaller groups based on common characteristics, then marketing to one group.<br />
  30. 30. Customer Profile<br />Used to develop a clear picture of the target market.<br />Age<br />Income<br />Ethnicity<br />Occupation<br />Attitudes<br />lifestyle <br />residence.<br />
  31. 31. Catherine (Traditional)<br />Julie (Neo-Traditional)<br />Conservative<br />Working or stay at home mother<br />All Ages<br />Family Oriented<br />Drives Lexus<br />Owns clothes for multiple years<br />Middle of the road<br />Working mother or single<br />All ages<br />Career Focused<br />Drives Audi<br />Wears clothes for multiple seasons, adds new items for fashion twist<br />Middle of the road<br />Working mother or single<br />All ages<br />Career Driven<br />Drives Volkswagon or Toyota<br />Wears clothes for one season, some basics<br />Liberal<br />Single<br />All ages<br />Status Driven<br />Drives BMW or Mecedes<br />Wears clothes once<br />Alex (Fashion)<br />Erin (Contemporary)<br />
  32. 32. Energy Drinks<br />
  33. 33. Market Segmentations<br /><ul><li>Extreme Sports Enthus. (14-35)
  34. 34. Athletic Adults(26-42)
  35. 35. Wanabe Athletes (14-35)</li></ul>Target Market<br /><ul><li>Extreme Sports Enthus. (14-35)</li></ul>Customer Profile<br /><ul><li>Male
  36. 36. Jake
  37. 37. Skateboarder
  38. 38. College Aged
  39. 39. Pizza deliver</li></li></ul><li>The 4 P’s<br />http://youtu.be/JIirzTdaey4<br /><ul><li>Product
  40. 40. Price
  41. 41. Place
  42. 42. Promotion</li></ul>Additional P’s<br /><ul><li>Packaging
  43. 43. Positioning
  44. 44. People
  45. 45. Process
  46. 46. Partners
  47. 47. Purpose
  48. 48. Personality
  49. 49. Punch</li></ul>http://www.youtube.com/watch?v=EXy2_vcFdUY<br />
  50. 50. New Target Market<br />Product<br />Price<br />Promotion<br />Place<br />
  51. 51. What is the difference between consumer and industrial markets?<br />What is the relationship among market segmentation, target markets and customer profiles?<br />Name the four P’s of the marketing mix, and explain the importance of target market for each of them.<br />If total sales in the ice cream category were $4.4 billion and Breyers’ sales were $650,417,792 what would be its market share? Round your answer to the nearest tenth decimal place.<br />Write a customer profile for a magazine of your choice. Support your description by describing sample articles and advertisements from the magazine.<br />Review: TBD<br />

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