A marketing information system is a management information system designed to support marketing decision making. It has three main components: an internal records system to store company and customer data, a marketing intelligence system to monitor the external environment, and a marketing research system to collect and analyze data to forecast demand and identify customer needs and preferences.

1. Scanning the
Marketing
Environment,
Forecasting
Demand and
Conducting
Marketing
Research

2. What are the
components
of a modern
marketing
information
system?

3. What is Marketing
Information
System?
A marketing information system
(MkIS) is a management
information system (MIS) designed
to support marketing decision
making

4. Components
Internal
Records
System
Marketing
Intelligence
System
Marketing
Research
System

6. Marketing
Intelligence
System

7. Marketing Research System