The document discusses a sales and service strategy for online UPS systems in the 1-20 kVA range. It proposes appointing business associates (BA), power solution providers (PSP), and resellers to expand sales and service coverage across India. Key aspects of the strategy include brand building, product pricing, inventory management, establishing a national sales and service network, an inquiry management system, and focusing on identified customer segments.

2. Segment wise analysis Company Targeted Segment Numeric BFSI & Govt RC business,Reseller ,So-Ho APC IT resellers ,So-Ho ,Institutions ,channel partner Emerson Reseller,BFSI ,Govt, Manufacturing ,SI's ,Telecoms,Business Partners Uniline Govt & RC business Delta Telecoms, Reseller ,channel partner Eaton Telecoms ,Broadcasting , Socomac Industrial ,Reseller and channel partner Aplab Direct sales Hierl Projects & Autoamtion SI's EnC Banking & direct sales

4. APC/Emerson Sales & service model Reseller/SI's End customer Business Associate Company National distributor

5. Numeric/Uniline Sales & service model Reseller/SI's National Distributor End Customer Company

6. Proposed sales & service model Reseller/SI's National Distributor Business Associate End Customer Company Power Solution Provider (PSP)

13. Channel sales representation OEM tie Ups,Key accounts, national SI's, RC Business Head -Channel sales Channel sales Representative (every Branch level) BA, PSP, Reseller,SI channel sales manager /regional manager

14. Channel service representation Regional service manager Head – operations & channel services Channel service representative (every Branch level) BA, PSP

29. SUGGESTIONS Thank you Lokesh Gupta