Tushar Chandra has over 6 years of experience in telecom operations and marketing. He currently works for Reliance Communications handling marketing, data analysis, and customer segmentation. Previously he held similar roles at Videocon, Idea Cellular, Tata Teleservices, Sistema Shyam Teleservices, and Tata Teleservices focusing on operations, sales, marketing, customer analytics, and reporting.
1. Tushar Chandra
Mobile: +91 7275566666 (Lucknow)
Email: tusshar19cricketer@yahoo.com
PROFESSIONAL SUMMARY
A result - oriented professional with 6.6 years of experience in Operations of Telecom.
Presently working with Reliance Communications currently handling Marketing (Acq. and U&R) and MIS
part.
A keen planner, strategist and implementer with demonstrated abilities in accomplishing business growth on a
consistent basis.
Extensive background in complex and challenging environments with proven ability to represent the company
with Clients and Strategic Vendor Partners.
Significant experience in the management of business operations.
An effective communicator with excellent interpersonal & relationship management skills
CAREER GRAPH
Reliance Communications
Marketing: - Acquisition and U & R 17 Feb’15 to Till Date
Job Profile:-
Customer Segmentation:-
o Segmentation of customers on basis of ARPU, Recharge value, Favourite Leg of usage, Usage drop,
ZU days and analyzing their behaviour month on month.
o Special focus on HVC customer behaviour and promoting Best Offers to keep them engaged on our
network. Also includes special promos to convert GVC customers to HVC segment.
o Analyzing data to identify further segments of the customers where there is any revenue
enhancement opportunity, then launching campaigns for the identified segment and getting
executed.
o Keeping track of offer conversions and modifying the same on timely basis whenever required.
o Daily Tracking of AON wise and Zone wise REC subscribers (Aq. & Base).
Data Analysis:-
o Daily MIS of Recharges, Decrement and Revenue Report.
o Monthly All KPI tracking.
o Product performance tracking (Pre and Post of new and existing products).
o Evaluate performance of promotions through periodic tracker.
o Identify segmented bases and give relevant offers to customer for retention.
o M2 Pulsing Handholding.
o Quality of M0 o M4 Gads.
o Eligible and Non Eligible Gads.
o Retail Segmentation.
2. Videocon Telecommunications 2 Apr’14 to 14
Feb’15
Marketing: - U & R (Corporate)
Job Profile:-
Customer Segmentation:-
o Segmentation of customers on basis of ARPU, Recharge value, Favourite Leg of usage, Usage drop,
ZU days and analyzing their behaviour month on month.
o Special focus on HVC customer behaviour and promoting Best Offers to keep them engaged on our
network. Also includes special promos to convert GVC customers to HVC segment.
o Analyzing data to identify further segments of the customers where there is any revenue
enhancement opportunity, then launching campaigns for the identified segment and getting executed
through circle teams.
o Targeting each and every customer on the best offer suited to him/her through MBO (Mera best
offer) to keep the base engaged and avoid churn.
o Keeping track of offer conversions and modifying the same on timely basis whenever required.
o Daily Tracking of AON wise and Zone wise REC subscribers (Aq. & Base).
Data Analysis:-
o Daily Tracking of revenue- Leg-wise Revenue tracking (Voice/ Data), Circle/Zone/Branch wise KPIs.
o REC tracking including churn analysis on various parameters like AON wise, Zone wise, ARPU
buckets, Favourite leg of customers, etc.
o Tracking the penetration (STV/DATA) among various customer segments and also at Zonal/Branch
levels.
o Tracking the REC in and out on daily basis.
o Sharing the segmented bases with circle team.
o Preparation of Master and ZU base on monthly basis.
o Daily Tracking of revenue- Leg-wise Revenue tracking (Voice/ Data), Circle/Zone/Branch wise KPIs.
Campaign Management:-
• Preparing multiple campaigns, PCN, BOD, OBD on the basis of customer usage, Revenue for
Communication purpose.
• Preparing products for communication to entire customer base with different logics like:-
• ZU Campaigns with Extra Benefits, Special Pack on customer favourite leg, AON Basis
Campaign.
• POR Dropper, Plan Expiry campaigns.
Product Analysis:-
o Monthly analysis on newly launched and existing product to track customer rate and impact of
revenue against total base and leg wise PRE/POST behaviour.
o Daily Monitoring of Leg wise Revenue and Usage tracking in multiple ways (AON wise, Circle wise,
etc).
o Monitoring of Leg wise Usage & Revenue (U&R) trending based on Local, STD, ISD, & Data.
Product Penetration Analysis:-
o Preparing Daily recharge s summary to track recharging and tertiary behaviours.
3. o Sharing Zone wise recharges penetration and tertiary (Non FRC/FRC) on weekly basis with our Circle
team.
Idea Cellular Limited Jul’13- Mar’14
Marketing: - Mobile Broad Band
Job Profile:-
Responsible for tracking Data Revenue KPI’s.
Reporting and Analysis: Responsible for all analysis related to Data Marketing and preparing, Reporting and
analyzing on daily/weekly/monthly Data Marketing Key Performance indicators like Inactive, pack Churn,
Value churn, MOU, Decrement, PF, Marketing dashboard ,Recharge dashboard & ALR etc.
Customer Segmentations for U&R based on the recharge pattern/usage/last activity date/last recharge
behaviour.
Post & Pre Analysis of Segmented Product users and trail pack users.
Communication through OBD, SMS for the Up selling & Communication of U&R Products to the customer from
time to time to induce them to recharge with the right product as per the customer usage behaviour.
Zero Usage Monitoring Management: Identification of ZU Subscribers as per the Non-Usage Days and Offering
these Subscribers to attractive Offers Time To Time for retaining these subscribers.
Various waterfall analysis like SRC, Recharge trend, usage trend, netsetter decay analysis etc.
Preparing Monthly operational review on overall data business MOM for top management.
Responsible for all analysis related to postpaid business.
Tata Teleservices Limited Apr’13- June’13
Sales and Marketing
Job Profile of Sales:
Managing Carefully Retail base of entire UPE circle.
Generation of Primary, secondary, tertiary, activation and revenue reports on daily basis.
Distributor monitoring on daily basis regarding revenue, Primary, Secondary and tertiary.
Retailer monitoring on daily basis regarding revenue, Primary, Secondary and tertiary.
Working on online software like EVD Portal and TIPPS.
Generation of Distributor and retailer’s threshold and stock report every week.
Generation of business achievement reports of ZM’s, CSM’s and distributors on daily basis.
Generation of secondary sales tracker on daily basis.
Generation of Weekly Input KPI’s Dashboard.
Job Profile of Marketing:
Generation of daily recharge report.
Generation of REC report.
Generation of FR and Non FR Report.
Generation of HVC Report.
Spread.
Decrementing Subs.
AON Tracker.
Acquisition Health Index.
Less Than 5 MOU Subs.
Retail Segmentation.
4. M2 REC Handholding.
Acquisition Revenue.
Sistema Shyam Teleservices Sep’11- Mar’13
Financial Planning and Controlling
Responsible for Overall Reporting:-
Responsible for Overall Reporting at Circle office.
Tracking day Wise Activation
Recharges Activity
Analysing day Wise VLR Activity.
Compilation of Report for Weekly Operation review And Monthly operation review
Making CWN (Closely Watch Number) which contain Critical Business Parameter:
Acquisitions
Revenue
VLR & ICR Traffic.
Decrement /PF Contribution.
Initial Zero Usage
Zero Usage Subs.
1M and 3M Active Subs.
RES %
CAF Compliance %.
UAO and URO
OG & IC
Primary Report
ALR Working
Leg Wise OG MOU
Leg Wise IC MOU
Weekly Dash Board of Sales Business parameters
Churn Report
Responsible for Budgeting Controlling
Responsible for Department wise Cost Analysis.
Responsible for Department wise Expenses Tracking on Weekly Basis.
PR And BRF Processing.
Budget Vs Actual Reconciliation.
Month End Reporting
WOR
MOR
P & L Statement
Tata Teleservices April 10’ –Sep 11’
QRC- Executive
Key Role: Handled the MIS and QRC part.
Job Profile:
Responsible for floating the daily call centre dash board
Responsible for floating the daily manage access dash board.
Responsible for monthly MIS of manage access based on customer ARPU.
Responsible for floating the daily IVR dashboard.
Responsible for floating the daily complaints dashboard.
5. Handled the prepaid and post-paid complaints.
Complaints like technical and non technical.
Responsible for Nodal and Appellate escalations.
Responsible for the complaints for the ICR region Allahabad, Jhansi and Gorakhpur.
Tata Teleservices Limited
Dec 09’ –April 10
Circle MIS
Key Role: Generation of CAF compliance and barring report.
Job Profile:
Responsible for CAF compliance report.
Generation of barring report.
Generation of AV, TV and Order entry report.
Handled the barring and unbarring process of UPE circle.
Closely monitoring Prepaid within TAT compliance to reduce the gross barring.
Managing the preparation and circulation of various business indicator MIS’s to zones.
Daily/Weekly/Monthly Distributor wise Prepaid Activation.
Daily/Weekly/Monthly Distributor wise/Zone wise Prepaid CAF Compliance.
Daily/Weekly/Monthly Distributor wise/Zone wise Data Entry.
Daily/Weekly/Monthly Distributor wise /Zone wise Tele/Physical-Verification Report (Single and Multiple
Connections)
Ensure timely barring and deletion on AV Negative.
Ensuring 100% Channel CAF Payout on monthly basis.
Effective management and procurement of EVD SIM on zones.
Tata Teleservices Dec 08’-Dec 09’
Circle Sales MIS- UPE
Key Role: Generation of Business reports.
Job Profile:
Managing Carefully Retail base of entire UPE circle.
Generation of Primary, secondary, tertiary, activation and revenue reports on daily basis.
Distributor monitoring on daily basis regarding revenue, Primary, Secondary and tertiary.
Retailer monitoring on daily basis regarding revenue, Primary, Secondary and tertiary.
Working on online software like Essta, EVD Portal and TIPPS.
Generation of Distributor and retailer’s threshold and stock report every week.
Generation of business achievement reports of ZM’s, CSM’s, DSO’s and distributors on daily basis.
Handling distributor agreements and their Full and final settlement.
Generation of secondary sales tracker on daily basis.
Notable Accomplishments:-
Awarded with star of the month award twice for closing 100% ICR complaints in SLA with
100% resolution to the customers.
Also got the appreciation mails from the COO and CSD head for handling the single handily
prepaid and post-paid and maintained the SLA of prepaid complaints beyond the 98% and
post-paid complaints 100%.
6. Maintain 1st
position of UPE circle in 100% complaints adherence of prepaid complaints for
2nd
and 3rd
Quarter in 2010.
Also get the appreciation mail form the marketing team for resolving product related
complaints.
ACADEMIC CREDENTIALS
Master of Business Administration (MBA)
Specializations: Marketing (Pursuing)
Bachelor of Business Administration
2005-2008
Lucknow University
Intermediate
2005
High school
2001
Computer Skills
Operating System : MS – Windows 98, 2000, XP, Vista
Software Packages : MS – Office (Word, Excel, Access & PowerPoint), Foris, TIPPS, ESSTA, EVD Portal.
PERSONAL DETAILS
Date of Birth : 27th
July 1985
Father’s Name : Shri R C Srivastava
Languages : English & Hindi
Hobbies : Interaction with People and Travelling
Strengths : Good Presentation Skills, Good Team Member, Confident and Result Oriented
Contact Address : 189/75, Khattri Tola Mashak ganj near railway line, Lucknow (UP)
Permanent Address : 189/75, Khattri Tola Mashak ganj near railway line, Lucknow (UP)
Contact Number : 7275566666, 9953946568 and 0522-6535575
At last I would like to thank you for going through my C.V. Hoping for a kind candidature from your end. Please
feel free to call me on my Cell. No 7275566666 to schedule an interview.
Date: 11-07-2014
Place: Lucknow (Tushar Chandra)
7. Maintain 1st
position of UPE circle in 100% complaints adherence of prepaid complaints for
2nd
and 3rd
Quarter in 2010.
Also get the appreciation mail form the marketing team for resolving product related
complaints.
ACADEMIC CREDENTIALS
Master of Business Administration (MBA)
Specializations: Marketing (Pursuing)
Bachelor of Business Administration
2005-2008
Lucknow University
Intermediate
2005
High school
2001
Computer Skills
Operating System : MS – Windows 98, 2000, XP, Vista
Software Packages : MS – Office (Word, Excel, Access & PowerPoint), Foris, TIPPS, ESSTA, EVD Portal.
PERSONAL DETAILS
Date of Birth : 27th
July 1985
Father’s Name : Shri R C Srivastava
Languages : English & Hindi
Hobbies : Interaction with People and Travelling
Strengths : Good Presentation Skills, Good Team Member, Confident and Result Oriented
Contact Address : 189/75, Khattri Tola Mashak ganj near railway line, Lucknow (UP)
Permanent Address : 189/75, Khattri Tola Mashak ganj near railway line, Lucknow (UP)
Contact Number : 7275566666, 9953946568 and 0522-6535575
At last I would like to thank you for going through my C.V. Hoping for a kind candidature from your end. Please
feel free to call me on my Cell. No 7275566666 to schedule an interview.
Date: 11-07-2014
Place: Lucknow (Tushar Chandra)