A prudent distribution, pricing and revenue strategy is the need of the hour! Get quick tips on your hotel channel management and distribution strategy from our experts

1. How To Get
Your Channel Management Right?

2. Introduction
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A prudent distribution, pricing and revenue
strategy is the need of the hour!

3. DID YOU
KNOW
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?
Hoteliers update
their rates up to 5 times a day to
secure occupancy levels.

4. Ensure that your rates are consistently reflective of market
conditions.
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5. Identify Your Customer
Identify your target
audience
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Build a whole
personality
profile
Market your
property at
right avenues

6. Revamp Your Website
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» Make it user-friendly
» Have clear descriptions, photos and
directions
» Integrate a booking engine to invite
viewers to book direct
» Invest in Search
Engine Optimization (SEO).

7. » Distribute inventory to multiple sales channels.
» Identify a few essential online channels- Expedia, booking.com,
or more local websites?
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8. Get Social
» Design a long-term strategy.
» Identify prospects on Facebook,
Twitter, YouTube
» Assess your hotel’s reputation
through online reviews.
» Respond to reviews and
feedbacks. More so for negative
ones
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9. Price Shopping
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» Know your competitors.
» Research the most competitive rate.
» Position your rate accordingly

10. Expand
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» List a set of additional
websites to target your guest
» Invest in channel
management technologies.
» Ensure rates are accurate
across all websites .

11. Invest in Digital Marketing
» Attract guests with the
right promotions.
» Place your marketing
messages and advertising
across the most relevant
websites
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12. Switch to Automated Channel Management
» Access to market data.
» Make quick and informed rate
decisions.
» Manage rate and inventory
allocation automatically.
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13. Pillars Of Effective
Channel Management
Knowledge
Data
Access
Know your
product,
competitors
and the
market
Gather
business
intelligence
to analyze
understand
your position
Ensure rate
& inventory
allocation is
updated in
real-time to
maximize
bookings
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Exposure
Market the
hotel to the
right
audience to
increase
reservations
Analysis
Use market
analytics to
optimize
RevPAR
through
effective
allocation

14. Important Pins
» Continually reassess and analyze
hotel data.
» Focus your market and develop
stable revenue streams.
» Be adaptable to market changes.
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15. Thank
You
US Sales Office:
eRevMax Inc.
37 North Orange Avenue, Suite 500
Orlando, Florida 32801, U.S.A
UK Sales Office:
eRevMax Ltd.
28 Leman Street
London E18ER, United Kingdom
Tel: +1 (321) 251 6559
Fax: +1 (321) 206 8630
E-mail: usa@eevmax.com
Tel: +44 (0) 20 7422 7528
Fax: +44 (0) 44 (0) 20 7265 5100
E-mail: uk@erevmax.com
Visit us at www.erevmax.com
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