This document promotes a live chat solution for hotel websites to improve conversions. It notes that over 80% of sales are lost over the phone and 84% of prospects browse third-party sites. The solution staffs the website to engage visitors through customized live chats, creating a funnel of quality leads. Success is described as managed chats, proactive sales, bookings, leads, and transcripts leveraging over 50 years of hotel experience. Implementation takes less than 72 hours through chat icons, rate codes, and customized messaging to capture the 98% of "shopping" visitors.