The document proposes an animated logo concept for Channel 4 featuring a spark traveling through different landscapes from a city to a volcano. The logo would be created through stop-motion animation using Lego and clay. It would include sounds corresponding to each landscape and follow the spark through the scenery. The proposal argues that the concept is unique and spectacular, relates to Channel 4's theme of landscapes, and manages to fit multiple ideas into the required 20 second timeframe.

1. Channel 4 pitch
{
By Kieran McWilliam and Tom Madkins and
Lauren Mizzi

2. 
The concept of our idea is an animated selection of
landscapes, such as a city a beach a forest and a
volcano. The concept of the logo will start with a man
standing in the city and sets off a spark. Once the spark
has gone through all the different landscapes, the spark
hits the volcano the lava will flow down the volcano
and the lava will outline the number 4.. Our ident will
be made out of lego and clay to make a stop frame
animation. We will add sound to the different
landscapes for more affect and interest to the ident.
Their isn’t a main character in the ident but the spark is
the main focus. We will film our ident on a table with a
background to make up the scenery. The colours we
will use are mostly bright colours as our logo also
consist of bright colours.
Concept/idea

3. Storyboard

4. 


Our ident is the best because it is unique and
spectacular.
Our ident relates to channel 4’s theme of
landscapes as our ident has lots of different
scenery.
Our ident is different to others, however, with
in the 20 seconds we have managed to fit many
different ideas into one.
Reason why our idea is the best

5. Research

Our research in recent studies have helped us a
huge amount to create our ident. We have
taken reviews and responses from channel 4
viewers and compiled this altogether, to help
us make our final idea. We asked the viewers
what they wanted to see in a logo. 30% said
animation, 30% said creativity, 20% said colour
and the final 20% said boldness. As this was a
very close survey, we took it all into
consideration to create an ident with colour,
animation, boldness and creativity.

6. Key Content





Length; 15 – 20 seconds
Settings; Many different locations, i.e. city, woods,
forest and volcano
Characters; no specific characters, main focus is the
spark
Sound; We add sound to the different locations, for
the city we will add car sounds. For the woods we
will add birds singing, for the beach we will add
crashing waves and for the volcano and big
eruption! For the spark you will a faint fizz of the
spark in the back ground
Camera; With the camera, it will follow the spark
through the whole scenery.

7. Thank You For Listening!