ABM is one of the hottest topics in B2B Marketing. Still, achieving success is no slam dunk. Watch special guest Matt Senatore, Service Director for ABM at SiriusDecisions, and Dave Rigotti, Marketo's Head of ABM, for their webinar, Change Your ABM Game with Top Tips from the Experts, where they dove into the current best practices and practical tips for success, no matter where you are on your account-based marketing journey.
What is Digital Marketing? Advantages and Disadvantages
Change Your ABM Game with Top Tips from the Experts
1. D a v e R i g o t t i
H e a d o f A B M
M a r k e t o , a n A d o b e C o m p a n y
M a t t S e n a t o r e
S e r v i c e D i r e c t o r , A B M
S i r i u s D e c i s i o n s
ChangeYour ABM Game withTop Tips from
theExperts
4. Agenda
01
02
03
04
05
The State of ABM – Findings from the latest SiriusDecisions Research
The 5 things you need to get right with ABM
- ABM Strategy, Goals and Alignment
- ABM ProgramPlanning and Execution
- ABM Measurement
- ABM TeamDesign and Skill Development
- ABM Infrastructure
Running ABM in the real world
Additional resources for more information
Questions
5. Top Tips to Elevate Your ABM Game
Matt Senatore
Service Director, Account-Based Marketing, SiriusDecisions
@MattSenatore
In talk track call out at it will be a less for those in pilot and obvious more for established programs.
I
PRESENTER NOTE
Talk track for each model to include:
Who the model is designed for
When the model is used
How the model is used
What to expect when implementing the model (tips and tricks or cautionary tales)
Where we have seen especially strong implementation of the model