The document discusses the adoption of Web 2.0 learning resources in educational settings, emphasizing their potential for transformative pedagogy beyond mere replacement of traditional methods. It critiques existing models of innovation adoption and introduces a new framework-for-action (FFA) that highlights qualitative criteria and the importance of intervention by change agents during critical decision points in the adoption process. The authors propose that successful adoption requires a transformation in educators' perspectives and practices to fully harness the benefits of Web 2.0 technologies for enhanced learning experiences.