The document discusses the topic of change and how the world, work, talent, and clients are constantly changing. It provides examples of how each of these areas are changing at an accelerated pace. It notes that only organizations that can anticipate changes will survive into the next millennium. The document also discusses how people often fear change but that change has enabled life to grow and develop rapidly. Overall, the document emphasizes that the external environment is changing at an unprecedented rate and that change leadership skills are required for organizations to remain viable in this changing world.

1. 1

2. ‫‪Change‬‬
‫1 ‪Management-P‬‬
‫جهت ارائه در اداره کل درمان‬
‫تهران بزرگ‬
‫‪drzargari@gmail.com‬‬
‫دکتر زرگری‬
‫01/5/ 38‬
‫2‬

3. Change
‫تغ يير ات‬
‫شتاب آلود‬
Dr. Zargari
3

4. Change
THE 4 CHANGES
The world changes.
The work changes.
The talent changes.
The client changes.
Dr. Zargari
4

5. THE WORLD
CHANGES
Dr. Zargari
5

6. Change
There will be more“
confusion in the
business world in the next
decade than in any decade in
history. And the current pace
of change will only
accelerate.”
Steve Case
Dr. Zargari
6

7. The Changing World
•“The period 2000-2025
will bring the single
greatest worldwide
change since we came
down from the trees.”
David Schneider & Grady Means, Meta
Capitalism
Dr. Zargari
7

8. The Changing World
•“In 25 years, you’ll
probably
be able to get the
sum total of all human
knowledge on a
personal device.”
Greg Blonder, VC [was Chief
Technical Adviser for Corporate
Strategy @ AT&T] [Barron’s
13.11.2000]
Dr. Zargari
8

9. The Changing World
•“It used to be that
the big ate the
small. Now the fast
eats the slow.”
Geoff Yang, (Institutional Venture
Partners)
Dr. Zargari
9

10. THE WORK
CHANGES
Dr. Zargari
10

11. The Changing World
2020 “Demographics”:
By 2010, full-time
workers will be in the
minority
Source: MIT study (28August2000)
Dr. Zargari
11

12. The Changing World
•“Banking is
necessary.
Banks are not.”
Dick Kovacevich, Wells Fargo
Dr. Zargari
12

13. ‫مقايسة تعدادي ازستارگان سازماني دهة 07 و‬
90 ‫دهة‬
1990 ‫دهة‬
‫سازمان‬
Southwest
Pan Am
‫شركت هواپيمايي‬
Toyota
General Motors
‫خودرو‬
CNN
CBS
‫راديو و تلويزيون‬
Gateway 2000
IBM
‫كامپيوتر‬
Fuji
Kodak
‫فيلم‬
America Online
Local Public Library
‫اطلعرساني‬
Federal
Express
US Post Office
‫پست‬
USA Today
Dr. Zargari
1970 ‫دهة‬
New York Times
‫روزنامه‬
13

14. Change
Consequences for the built environment:
Richter 8.4
.Time frame: 10 - 20 years
Dr. Zargari
14

15. Change
Talk to kids. Watch how“
they use such tools as
instant messaging, and
you can learn it all. Kids
hold the clue to the future
of technology.”
John Patrick,
ebusiness guru, IBM
Dr. Zargari
15

16. Change
We want to be“
the air traffic
controllers of
electrons.”
Bob Nardelli, GE Power Systems
Dr. Zargari
16

17. Change
Eat Or
.Be Eaten
Message AIA:
Dr. Zargari
17

18. Change
Club Med
is“
more than just a
‘resort’; it’s a means of
rediscovering oneself,
of inventing an entirely
new ‘me.’ ”
Source: Jean-Marie Dru, Disruption
Dr. Zargari
18

19. Change
Apple opposes, IBM“
solves, Nike exhorts,
Virgin enlightens, Sony
dreams, Benetton
protests. … Brands are
not nouns but verbs.”
Source: Jean-Marie Dru, Disruption
Dr. Zargari
19

20. Change
EXACTLY “
HOW ARE WE
DRAMATICALLY
?”DIFFERENT
Dr. Zargari
20

21. THE TALENT
CHANGES
Dr. Zargari
21

22. Change
Brand = Talent
Dr. Zargari
22

23. Change
The leaders of Great“
Groups love talent
and know where to
find it. They revel in
the talent of others.”
Warren Bennis & Patricia Ward
Biederman, Organizing Genius
Dr. Zargari
23

24. Change
AS LEADERS,“
WOMEN RULE: New
Studies find that female
managers outshine their
male counterparts in
almost every measure”
Title, Special Report, Business Week, 11.20.00
Dr. Zargari
24

25. Change
The Cracked Ones Let in the Light
“Our business needs a massive
transfusion of talent, and talent, I
believe, is most likely to be found
among
non-conformists,
dissenters and rebels.”
David Ogilvy
Dr. Zargari
25

26. Change
The A students work for the B
students.
The C students run the business.
The D students dedicate the
buildings.”
(
Dr. Zargari
Assertion to Kinko’s founder Paul Orfalea from his Mom (Fortune/05.13.02
26

27. THE CLIENT
CHANGES
Dr. Zargari
27

28. Change
The Quest for Business
. . .Effectiveness is
… a continuous challenge as
customer expectations change
and can sometimes
change faster than
organizations can
respond
Dr. Zargari
28

29. Change
Women
!Roar
Dr. Zargari
29

30. Change
Women*:
(1) Dominate the res. market.
(2) Dominate education
decision-making.
(3) Dominate health-care
decision-making.
(4) Dominate the Talent/HR
office environment.
(5) Own 9M bus.
.*Guys still control the factory & mining environment
Dr. Zargari
30

31. Change
Carol Gilligan/ In a Different Voice
Men: Get away from authority, family
Women: Connect
Men: Self-oriented
Women: Other-oriented
Men: Rights
Women: Responsibilities
Dr. Zargari
31

32. Change
Men and women don’t think the same way, “
don’t communicate the same way, don’t buy
for the same reasons.”
“He simply wants the transaction to take
place. She’s interested in creating a
relationship. Every place women go, they
.”make connections
Dr. Zargari
32

33. Change
EVEolution: Truth No. 1
Connecting Your
Female Consumers to
Each Other Connects
Them to Your Brand
Dr. Zargari
33

34. Change
The ‘Connection“
Proclivity’ in women starts
early. When asked, ‘How
was school today?’ a girl
usually tells her mother
every detail of what
happened, while a boy
might grunt, ‘Fine.’ ”
EVEolution
Dr. Zargari
34

35. Change
They “
join them.”
Women don’t buy brands.
EVEolution
Dr. Zargari
35

36. The Changing World
•"There is only one
constant in this
universe, and that
constant is ...
change".
Albert Einstein
Dr. Zargari
36

37. ‫‪Change‬‬
‫‪‬‬
‫مديران همواره ااا مساااله تغيير‬
‫اا‬
‫ب‬
‫)‪ (Change‬سر و کار داشته اند ولی در‬
‫زمان کنو ایا مسااله طول زمان تغيير‬
‫اا ا‬
‫ن‬
‫مطرح است.‬
‫‪‬‬
‫در گذشته مديريت شاهد ثبات و‬
‫پايداری نسبتا طولنی بود و يک برنامه‬
‫جديد در هر ده سال کفايت می کرد.‬
‫‪‬‬
‫در زمان کنو ایا مديران شاهد‬
‫ن‬
‫تغييرات سريع و زودگذر ه ستند و بايد‬
‫به تغي ير به عنوان يک فعال يت دايمی و‬
‫مستمر نگاه کنند.‬
‫73‬
‫‪Dr. Zargari‬‬

38. Change
• Change comes at us constantly
and shows no mercy.
• Only those organizations that
possess the necessary skills for
anticipating change within their
business will survive into the next
millennium.
Dr. Zargari
38

39. The Changing World
•“When land was the
productive resource,
nations battled
over it. The same is
happening now for
talented people.”
Stan Davis & Christopher Meyer, future
WEALTH
Dr. Zargari
39

40. The Changing World
• All these rapid
developments and
changes deeply influence
the traditional way of
management.
• New Concepts require
new Leadership Methods.
Dr. Zargari
40

41. ‫چرا اين همه تغيير؟‬
‫14‬
‫‪Dr. Zargari‬‬

42. The Changing World
•Many people are afraid
of change because it
hastens the unknown.
However, we were born
to evolve. It is the key
factor which has
enabled all life to grow
and develop at the
speed it has.
Dr. Zargari
42

43. The Changing World
Change Is a
Direct Challenge
to Our Emotional
Needs
•
•
•
Our need to trust
Our need to have choices
Our need to feel in control
Dr. Zargari
43

44. The Changing World
The “Change”
Reaction
T h o u g h ts a n d
F e e lin g s
B e h a v io r a l
E ffects
P erform an ce
R e su lts
Dr. Zargari
44

45. The Changing World
Descriptions of the Word Change
•
•
•
•
•
•
•
•
•
Dr. Zargari
Fear
Uncertainty
Anticipation
Confused
Powerless
Happy
Numb
“Wait and see”
Excited
•
•
•
•
•
•
•
•
Opportunity
Angry
“Whatever”
Optimistic
Panic
Anxiety
Motivated
Sad
45

46. The Changing World
• Success is
achieved by
leading change,
not waiting for it.
Dr. Zargari
46

47. ‫‪The Changing World‬‬
‫شرايط‬
‫متغير‬
‫‪Passive‬‬
‫شرايط‬
‫متغير‬
‫انسان متغير‬
‫و تابع شرايط‬
‫‪Active‬‬
‫شرايط‬
‫متغير‬
‫74‬
‫انسان‬
‫ثابت‬
‫انسان متغير‬
‫و حاکم بر شرايط‬
‫‪Proactive‬‬
‫‪Dr. Zargari‬‬

48. The Changing World
 There
are THREE kinds of people:
1- Those who Remember
2- Those who Think
3- Those who Dream
 Those
who Remember
 Those who Think
 Those who Dream
Dr. Zargari
Remember the Past
Try to Grasp the Present
Dream about Future
48

49. ‫‪The Changing World‬‬
‫موج اطلعات‬
‫فشار بر سازمان‬
‫س‬
‫ز‬
‫م‬
‫ن‬
‫ف‬
‫ا‬
‫ق‬
‫د‬
‫ی‬
‫آ‬
‫م‬
‫ا‬
‫د‬
‫گ‬
‫س‬
‫ز‬
‫م‬
‫ن‬
‫د‬
‫ر‬
‫ا‬
‫ی‬
‫ی‬
‫آ‬
‫م‬
‫ا‬
‫د‬
‫گ‬
‫استراتژي نامناسب‬
‫استراتژي مناسب‬
‫عدم انعطاف و ايجاد بحران‬
‫انعطافپذيري‬
‫عدم انطباق با محيط، ادامة فشار‬
‫نابودي سازمان‬
‫انطباق با محيط، كاهش فشار‬
‫ادامة حيات سازمان‬
‫94‬
‫‪Dr. Zargari‬‬

50. The Changing World
Change leadership” skills are“
required for organizational viability
Dr. Zargari
50