Chad Estes (Vitrue) iStrategy London 2012

•

0 likes•178 views

iStrategy

Chad Estes (Vitrue) slides, iStrategy London 2012

Viewers also liked

James Salins (Supersonic) iStrategy London 2012

iStrategy

Gavin Stirrat (Millennial Media) iStrategy London 2012

iStrategy

Pierre Woreczek (McDonald's) iStrategy London

iStrategy

Bertrand Bodson (EMI) iStrategy London 2012

iStrategy

Peter Pauwels (TomTom) iStrategy London

iStrategy

Alex Koppel (Red Bull) iStrategy Presentation

iStrategy

iStrategy AMS 2011 - Emeric Ernoult, Agorapulse

iStrategy

Info - Creative tourism Network CAT

CreativeTourismNetwork

Value-added Wi-Fi Services

iPass

The 4th International ACME Workshop

CreativeTourismNetwork

Put a face to Turism - Textile trips Galicia

CreativeTourismNetwork

Annotating with Annotations - DPC UnCon

Rafael Dohms

Water management in developing country

Ashok Ghosh

Bandari Villas

Sultan one leasing agency

Sultanrentals Edited Sows

Sultan one leasing agency

The deen of our friends

virtualMaryam

Quran

virtualMaryam

Patience - Sabr

virtualMaryam

Information Technology & Its Applications - 2

Sascha Funk

Time management

virtualMaryam

Viewers also liked (20)

James Salins (Supersonic) iStrategy London 2012

Gavin Stirrat (Millennial Media) iStrategy London 2012

Pierre Woreczek (McDonald's) iStrategy London

Bertrand Bodson (EMI) iStrategy London 2012

Peter Pauwels (TomTom) iStrategy London

Alex Koppel (Red Bull) iStrategy Presentation

iStrategy AMS 2011 - Emeric Ernoult, Agorapulse

Info - Creative tourism Network CAT

Value-added Wi-Fi Services

The 4th International ACME Workshop

Put a face to Turism - Textile trips Galicia

Annotating with Annotations - DPC UnCon

Water management in developing country

Bandari Villas

Sultanrentals Edited Sows

The deen of our friends

Quran

Patience - Sabr

Information Technology & Its Applications - 2

Time management

More from iStrategy

Social Unleashed: Unlocking the Transformative Power of Social Marketing Jessica Gilmartin, Wildfire Social media is fast becoming a key element of the total marketing mix, cutting across both online and offline activities. There is huge potential for social marketing to amplify brand awareness, engage consumers, and drive business results – but most brands are just scratching the surface of what’s possible. Jessica Gilmartin, Senior Marketing Director of Wildfire, a division of Google, reveals five keys to unleashing the power of social media. Core concepts include cross-network engagement, harnessing social data, and leveraging social signals across the web. Gilmartin also discusses what the convergence of social, local, and mobile means for marketing strategy, and how to make paid, owned, and earned media work more effectively together.

iStrategy Toronto Wildfire Social Unleashed keynote

iStrategy

Google will merge the Google Product Search and the Google PLA to the new Google Shopping by 2013. This will not only impact you as merchant, but also the search and buying behaviour will shift significantly and shake-up the e-commerce industry. How do you get prepared? How is the new system working and what is the strategy behind the changes? In this workshop session, Volker Schmidt, CEO at Products Up – the market leader for Google Shopping optimisation – will answer those questions and more, giving you hands-on material and advice to help shape your future e-commerce success.

iStrategy London 12 - Products Up - How data boosts your Google revenue

iStrategy

This session will examine how today's hyper-aware consumer will continue to change the engagement approach of today's organisations. It will focus on the importance of meeting the needs of today's consumer and look at the key imperatives required by marketers to succeed in this ever changing environment by knowing your customer as an individual, creating value at every touch point and being an authentic brand and culture.

iStrategy Melbourne - Redefining Commerce in the Age of the Empowered Consume...

iStrategy

Today’s marketplace is being transformed by social technologies that are reinventing business models, profit centres, and consumer behaviour. This challenge represents an incredible opportunity. Simon Mainwaring, Fortune 50 consultant and New York Times bestselling author of We First (voted Best Marketing Book of 2012 by strategy+business) explains how the most successful brands in the world are using social media to accelerate their brand awareness, profits and positive social impact. Central to Simon’s message is the requirement that brands clearly define their purpose and story in a community-facing way that will resonate on an emotional level with their customers, inspiring them to promote the brand using their own social media. He explains exactly what tools, tactics, and strategies companies like Nike, Coca-Cola and Starbucks use to architect customer communities that then build their business with them.

iStrategy Melbourne - How the Smartest Brands in the World Use Social Media -...

iStrategy

As Australian brands face increased pressure from international competitors, the growth opportunities in emerging Asian markets become significantly more appealing, and more accessible than ever before. Asia accounts for half of the global population and has the second-largest nominal GDP of all continents after Europe. With increasing digital connectivity and a maturing online market comparatively untouched by international brands, the world's eyes turn on Asia as the next big thing. In this session, we’ll together explore a market with multiple languages, currencies and audience behavioural nuances to demystify the opportunity of, and approach to expanding operations in Asian markets. Aligned with Australian strategic expertise, we’ll spark conversation on the common challenges and brand opportunities Asia presents to your brand.

iStrategy Melbourne - Taking on Asia: the Opportunity For Australian Brands -...

iStrategy

iStrategy Melbourne - Give Your People Superpowers! Unlocking Your Employees’...

iStrategy

The volume and complexity of digital data today often paralyses companies. With so much to be observed and so many insights to be generated, where should strategic marketers start? According to Jason Juma-Ross, Accenture's Australian Interactive lead, success lies not in generating the 'best' answer, but in getting to a better answer faster than your competitors. Here, he explains how customer relevance, delivered at scale and speed, is the next frontier for competitive advantage.

iStrategy Melbourne - Customer Relevance: The Next Frontier for Competitive A...

iStrategy

B2B companies are looking beyond conventional marketingcommunications and using social media to engage directly withtheir audiences, build trust and gather customer insight. Butmany companies are struggling to do this in a meaningful way.They’re prioritising marketing rhetoric over content creation,community building, and problem solving. This means thatbusinesses are missing the opportunity to turn prospects intocustomers and customers into advocates.In this workshop, Text100’s Global Digital and Social Media LeadJeremy Woolf will present the case for B2B social media and amethodology for driving results. The delegation will then be splitinto four groups, each tasked with creatively responding to aB2B social media brief. Text100 experts will guide the groups,with each presenting their strategy back to the delegation.

iStrategy London - B2B Social Media – Moving Beyond the Hype Jeremy Woolf, Te...

iStrategy

In a world of increasing consumer expectations for transparency and quality, is your brand trusted? How can you tell? And how might you use social commerce technologies like reviews and discussions to glean insights and provide consumer assurance? Follow case studies on leading global brands like Kraft, Whole Foods and the NFL to see how marketers and e-commerce executives are working to foster trust.

iStrategy London - Social Commerce: Do Consumers Trust Your Brand? Steve Seme...

iStrategy

A major challenge in social is deciding the right approach to globalising or localising content and conversations. Should brands control social media globally for easier management and brand consistency? Or work on a local level that can be more costly but allows responses to be tailored to local needs and therefore lead to better engagement? Hosted by Gemma Trippas, Oracle’s Social Partnerships Manager and Jeremie Moritz, Social Media Manager at Pernod Ricard, this session will look at what brands can do to adopt the right balance for their social media efforts internationally, drawing on Pernod Ricard’s vast experience in managing many sub-brands across multiple territories.

iStrategy London - Social Media: Making it Work Globally and Locally Gemma Tr...

iStrategy

iStrategy London - The future of SEO is Content, Social and PPC Mark Iremonge...

iStrategy

Consumers are spending a growing majority of their time engaging and consuming content on their mobile connected devices. Brands are struggling in this attention economy to achieve cut-through, build brand awareness and affinity and deliver relevant, engaging advertising messages to their target audiences. Gavin Stirrat, Managing Director EMEA, at Millennial Media, will outline the reasons why having an integrated mobile strategy is now an absolute imperative to reach consumers. Using relevant case studies, he will outline the key facets that any mobile campaign should include to ensure success. Further insight will also be provided that explains how the unique characteristics of the mobile device can be used to reach the right consumer, in the right place, at the right time.

Earning Attention Where it Matters Most: The Power & Imperative to Build Bran...

iStrategy

Alex Coley, former Head of Digital Services at the Metropolitan Police, talks about how the police use of social media has been transformed in the wake of the riots of last summer. As private and public organisations move towards service models in digital, Alex talks about the difficult balancing act the police face in engaging through social media while also monitoring the same channels for intelligence. From Scotland Yard to the Met Special Operations Room, the Home Office and the Foreign Office, social media has been on a journey in the corridors of power over the last year. This is that story.

From Engagement to Intelligence: Striking the Balance in Social Media at the ...

iStrategy

Big data can leave you feeling brain dead. What's relevant? What's not? What do to about it? Sometimes it feels like you're mindlessly ploughing through numbers just for the sake of it. This workshop, led by Brandwatch COO Bryan Tookey, will take you through some examples of big datasets, specifically looking at social media. It will give you the tools to bring your mindless reports and reporting processes back to life. Key takeaways: • Spotting reports for reports sake and other big data zombie traps • How to ensure you are getting value from your big data brains • Bring your big data back from the dead

How to avoid being a data zombie by Brandwatch

iStrategy

Jeff French - a Tale of Two Tequilas - iStrategy Chicago 2012

iStrategy

Buzzfeed - iStrategy Chicago 2012

iStrategy

Jason Falls - iStrategy Chicago 2012

iStrategy

Engauge 25 Big Ideas - iStrategy Chicago 2012

iStrategy

Jeff Hayzlett - iStrategy Chicago 2012

iStrategy

Huge - Aaron Shapiro - iStrategy Chicago 2012

iStrategy

More from iStrategy (20)