This document discusses product design and development. It outlines typical phases of product development including planning, concept development, system-level design, detail design, testing and refinement, and production ramp-up. It then focuses on key aspects of product design such as designing for the customer, value analysis/engineering, design for manufacturability, design for logistics, and design for manufacturing and assembly. Designing for the customer involves using quality function deployment and tools like the house of quality to translate customer requirements into engineering specifications. Value analysis aims to achieve equivalent or better performance at lower cost. Design for manufacturability involves concurrent engineering across functions. Design for logistics addresses packaging and transportation costs.
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2. 2
OBJECTIVES
Product Development Process
Economic Analysis of
Development Projects
Designing for the Customer
Design for Manufacturability
Measuring Product Development
Performance
3. 3
Typical Phases of Product
Development
Planning
Concept Development
System-Level design
Design Detail
Testing and Refinement
Production Ramp-up
4. Designing for the
Customer
House of Quality
Quality Function
Deployment
Ideal
Customer
Product
Value Analysis/
Value Engineering
4
5. 5
Designing for the Customer:
Quality Function Deployment
Interfunctional teams from marketing,
design engineering, and manufacturing
Voice of the customer
House of Quality
9. Designing for the
Customer:
Value Analysis / Value
Engineering
Achieve equivalent or better performance at a
lower cost while maintaining all functional
requirements defined by the customer
– Does the item have any design features that
are not necessary?
– Can two or more parts be combined into
one?
– How can we cut down the weight?
– Are there nonstandard parts that can be
eliminated?
9
10. Value analysis application
10
Product Life-Cycle
Maturity
Value analysis makes
its contribution in the
last stage of Product
Life-cycle, viz,
Maturity stage
Sales
Growth
R&D
Stage
Time
12. 12
Design For Logistics
• Design for Logistics uses product design to
address logistics costs
• Key Concepts of Design for Logistics
• Economic packaging and transportation
• Concurrent / Parallel Processing
• Standardization
13. 13
Economic Transportation and
Storage
• Design products so that they can be
efficiently packed and stored
• Design packaging so that products can be
consolidated at cross docking points
• Design products to efficiently utilize retail
space
14. 14
Design for Manufacturing
and Assembly
1.
2.
3.
Greatest improvements related to DFMA
arise from simplification of the product by
reducing the number of separate parts:
During the operation of the product, does
the part move relative to all other parts
already assembled?
Must the part be of a different material or be
isolated from other parts already
assembled?
Must the part be separate from all other
parts to allow the disassembly of the
product for adjustment or maintenance?