Here are a few key considerations in evaluating this opportunity:
- The $100,000 annual loss is a quantifiable cost to Disney that will reduce firm value. However, there are also social benefits to opening the store that do not accrue directly to Disney.
- Creating employment in an area of high unemployment could have significant social value by improving lives and economic conditions in the community. This may indirectly benefit Disney over the long-run by helping grow a customer base.
- Revitalizing the neighborhood may have spillover effects that are difficult to quantify but could benefit Disney and society. A thriving community could attract other businesses.
- There is a risk the store underperforms expectations and losses are greater than estimated