This document contains a 10-question quiz about factors that influence consumer behavior from a marketing management class. It discusses cultural, social, and personal factors, as well as psychological concepts like motivation, perception, learning, and memory. The key points are that cultural factors exert the broadest influence on consumer behavior, subcultures include factors like nationality and religion, and brand personality is the specific mix of human traits attributed to a brand.
Cultural factors exert the broadest influence on consumer behavior. Motivation is a key psychological process that has direction and intensity. Consumers are influenced by reference groups they belong to as well as groups they aspire to or dissociate from. Marketers learn about the consumer decision process through retrospective methods like surveying recent customers about their purchase experiences.
This document discusses analyzing consumer markets by examining consumer behavior and the factors that influence purchasing decisions. It covers cultural, social, and personal factors that affect behavior. It also summarizes several theories of human motivation and the five stages of the consumer buying process. The theories discussed include Freud's theory of subconscious motivations, Maslow's hierarchy of needs, and Herzberg's two-factor theory. The five stages of the buying process are problem recognition, information search, evaluation of alternatives, purchase decision, and post-purchase behavior. The document emphasizes that understanding how consumers think and connecting with them is important for marketers.
This document discusses consumer behavior and the consumer buying decision process. It outlines that consumer behavior is influenced by cultural, social, and personal factors. The buying decision process involves 5 stages - problem recognition, information search, evaluation of alternatives, purchase decision, and postpurchase behavior. Cultural, social, and personal factors influence each step of the buying process. The stages are initiated by the consumer recognizing a problem and culminate in the consumer evaluating alternatives and making a purchase decision.
This document provides search results from Google, Yahoo, and Bing for the terms "Cuartero" and "Mary Anne Cuartero" as of September 3, 2013. Search results are shown from each search engine for both terms.
Top 10 learnings for chapter 6 analyzing consumer marketsRafael Banaag
This document contains 10 learning questions about consumer markets and behavior from a chapter. It discusses reference groups, social classes, social roles, lifestyle factors, brand personality, consumer perception and decision-making processes, types of risk, and non-compensatory choice models. Examples and short explanations are provided for each question to illustrate key concepts from the chapter.
This document outlines Mary Anne Cuartero's 20-year marketing plan for her personal brand "Anne's ABC". The plan details her vision, 12-point plan, and goals for her career as a lawyer and life over the next 20 years. These include becoming a more successful lawyer with her own profitable business, owning property, helping her daughter and others in need, and ensuring her goals are met through daily inspiration and hard work. The essence of her definition of success is achieving her goals while giving back to others.
1. The marketing plan targets young professionals and businessmen who want a luxury sedan with powerful engines. Competitors include the Toyota Altis, Mazda 3, and Hyundai Elantra.
2. The Honda Civic positions itself as offering affordable luxury through its image and reputation. It focuses on both performance and prestige to differentiate itself.
3. The total sedan market is over Php41 billion. Honda aims to regain its previous market share through promotional activities, pricing, and its 28 dealer locations nationwide.
The document outlines key concepts related to analyzing consumer markets including influences on consumer behavior such as subcultures, social factors, and personal factors. It also discusses brand personality, key psychological processes like motivation and perception, and consumer buying processes like perceived risk. The concepts are presented through a chapter outline and definitions of terms related to influencing and understanding consumer decision making.
Cultural factors exert the broadest influence on consumer behavior. Motivation is a key psychological process that has direction and intensity. Consumers are influenced by reference groups they belong to as well as groups they aspire to or dissociate from. Marketers learn about the consumer decision process through retrospective methods like surveying recent customers about their purchase experiences.
This document discusses analyzing consumer markets by examining consumer behavior and the factors that influence purchasing decisions. It covers cultural, social, and personal factors that affect behavior. It also summarizes several theories of human motivation and the five stages of the consumer buying process. The theories discussed include Freud's theory of subconscious motivations, Maslow's hierarchy of needs, and Herzberg's two-factor theory. The five stages of the buying process are problem recognition, information search, evaluation of alternatives, purchase decision, and post-purchase behavior. The document emphasizes that understanding how consumers think and connecting with them is important for marketers.
This document discusses consumer behavior and the consumer buying decision process. It outlines that consumer behavior is influenced by cultural, social, and personal factors. The buying decision process involves 5 stages - problem recognition, information search, evaluation of alternatives, purchase decision, and postpurchase behavior. Cultural, social, and personal factors influence each step of the buying process. The stages are initiated by the consumer recognizing a problem and culminate in the consumer evaluating alternatives and making a purchase decision.
This document provides search results from Google, Yahoo, and Bing for the terms "Cuartero" and "Mary Anne Cuartero" as of September 3, 2013. Search results are shown from each search engine for both terms.
Top 10 learnings for chapter 6 analyzing consumer marketsRafael Banaag
This document contains 10 learning questions about consumer markets and behavior from a chapter. It discusses reference groups, social classes, social roles, lifestyle factors, brand personality, consumer perception and decision-making processes, types of risk, and non-compensatory choice models. Examples and short explanations are provided for each question to illustrate key concepts from the chapter.
This document outlines Mary Anne Cuartero's 20-year marketing plan for her personal brand "Anne's ABC". The plan details her vision, 12-point plan, and goals for her career as a lawyer and life over the next 20 years. These include becoming a more successful lawyer with her own profitable business, owning property, helping her daughter and others in need, and ensuring her goals are met through daily inspiration and hard work. The essence of her definition of success is achieving her goals while giving back to others.
1. The marketing plan targets young professionals and businessmen who want a luxury sedan with powerful engines. Competitors include the Toyota Altis, Mazda 3, and Hyundai Elantra.
2. The Honda Civic positions itself as offering affordable luxury through its image and reputation. It focuses on both performance and prestige to differentiate itself.
3. The total sedan market is over Php41 billion. Honda aims to regain its previous market share through promotional activities, pricing, and its 28 dealer locations nationwide.
The document outlines key concepts related to analyzing consumer markets including influences on consumer behavior such as subcultures, social factors, and personal factors. It also discusses brand personality, key psychological processes like motivation and perception, and consumer buying processes like perceived risk. The concepts are presented through a chapter outline and definitions of terms related to influencing and understanding consumer decision making.
A marketing channel is the set of activities needed to move goods from production to consumption. There are direct and indirect marketing channels. Channel design involves developing new channels or modifying existing ones based on customer needs, objectives, and alternatives. Members in marketing channels include merchants who buy and resell goods, agents who search for customers but don't own goods, and facilitators who assist distribution. Designing a channel involves analyzing customer service levels, establishing objectives, identifying alternatives like wholesalers or retailers, and evaluating the alternatives based on factors like market preferences, product characteristics, and company resources.
This document summarizes a report on cash flow statements. It includes an overview of cash flow statements under IFRS and US GAAP. It discusses relevant accounting standards and survey results on how companies classify operating activities, dividends, and interest. The survey found most companies use the indirect method for operating activities. It also found diversity in how interest and dividends are classified, but dividends paid are always classified as financing.
The document discusses various capital budgeting techniques for evaluating investment projects, including payback period, discounted payback period, net present value (NPV), profitability index (PI), and internal rate of return (IRR). It explains that more sophisticated techniques like NPV, PI, and IRR are preferred because they consider the time value of money and examine all cash flows, unlike payback period which does not. The key is to accept projects whose NPV is positive, PI is above 1, or IRR exceeds the required rate of return. Capital rationing, when a firm limits capital expenditures, can be addressed through adjusting the cost of capital or using linear programming.
Fm11 ch 10 the basics of capital budgeting evaluating cash flowsNhu Tuyet Tran
The document discusses various capital budgeting techniques for evaluating investment projects, including payback period, net present value (NPV), internal rate of return (IRR), modified internal rate of return (MIRR), and profitability index. It provides examples of calculating these metrics for projects and outlines the appropriate methods for analyzing independent vs. mutually exclusive projects. It also discusses how to handle non-normal cash flows and determine the economic life of a project.
The document discusses the requirements for cash flow statements in India according to IAS-7 and AS-3. It states that in India, AS-3 currently covers the provisions of IAS-7, and the ICAI has issued an exposure draft of a revised AS-3 that aligns with IAS-7 and will be effective from April 1, 2011. It also provides details on the key requirements and differences between IAS-7 and the existing and revised versions of AS-3.
Top 10 Question from Ch 6 of Kotler's Marketing Management Bookzennia
The document contains a set of learning questions and answers about factors that influence consumer behavior such as cultural, social, personal, and behavioral influences. It also discusses concepts like reference groups, subculture influences, brand personality, motivation theories, consumer decision making processes, and how consumers use and dispose of products.
This document summarizes the key principles of IAS 2 regarding the accounting treatment for inventories. It defines inventories as assets held for sale, in production, or as materials/supplies. Inventories must be measured at the lower of cost or net realizable value, where net realizable value is the estimated selling price less costs to complete and sell. Cost includes purchase costs, conversion costs, and other costs to bring inventories to their present condition and location. Certain costs like abnormal losses or selling costs are excluded.
Chapter 3 gathering information and scanning the environment group2aceworld
The document summarizes key concepts from Chapter 3 of a marketing textbook. It discusses the components of a marketing information system, including internal records and marketing intelligence. It also outlines steps to improve marketing intelligence, such as training salespeople and utilizing customer feedback. Additionally, the document identifies six major environmental forces that shape markets: demographic, economic, technological, socio-cultural, natural, and political-legal. It provides examples to illustrate each force.
Identifying market segments and targetsFedrian Putra
This document discusses market segmentation and target identification. It defines market segmentation as dividing a market into groups of customers with similar needs and desires. Companies must identify which segments can be served effectively and profitably. The document then discusses different types of market segmentation, including mass marketing, niche marketing, local marketing, individual marketing, geographical segmentation, demographic segmentation, psychographic segmentation, and behavioral segmentation. It provides examples of how to segment markets based on these various criteria. The key points are that market segmentation involves dividing the market into groups and determining which segments a company should target based on invasiveness and ethics.
This document provides an overview of IAS 7 requirements for cash flow statements. It defines key terms like cash and cash equivalents and outlines the classification of cash flows into operating, investing and financing activities. It also covers the direct and indirect methods for preparing the statement of cash flows and disclosure requirements.
The document discusses various capital budgeting techniques used to evaluate investment projects, including estimating cash flows, net present value (NPV), internal rate of return (IRR), and profitability index (PI). It addresses calculating these metrics, their decision rules, and limitations. Specifically, it explains that NPV is calculated by discounting after-tax cash flows and subtracting the initial cost, while IRR is the discount rate that sets NPV equal to zero. The document also notes situations where multiple IRRs may exist.
Human resource management involves managing employees and the workplace. The document provides an overview of HRM, including its concept, scope, history and functions. It discusses the objectives of HRM in developing effective workforces and linking management with employees. The functions of HRM encompass activities such as staffing, training, compensation and employee relations. HR managers undertake various roles like advising management, administering HR programs, facilitating employee development, and representing employees.
IAS1 INTERNATIONAL ACCOUNTING STANDARD Presentation of Financial Statement un...Shuaib Adebayo
This document outlines a presentation on the presentation of financial statements. It discusses key topics like the qualitative characteristics of financial statements, components and elements of financial statements, recognition of elements, description of different financial statements, periods covered, approval process, disclosure requirements, and examples of statements prepared under IFRS like the statement of financial position, income statement, statement of changes in equity, and cash flow statement. The presentation also provides definitions and recognition criteria for assets, liabilities, income, and expenses.
In this presentation, we will discuss about various aspects of marketing channels, needs and importance, how physical distribution and channel decision are critical for marketing channels, how does marketing channel functions. We will also talk about the various distributions channel structures.
To know more about Welingkar School’s Distance Learning Program and courses offered, visit: http://www.welingkaronline.org/distance-learning/online-mba.html
Conducting Marketing Research and Forecasting Demand Show and Tell PPTMark Anthony
The document discusses conducting marketing research and forecasting demand. It outlines the 4 Ws and H of marketing research: what marketing research is, why it's conducted, how to conduct research, when to enter the market, and where to target customers. Marketing research involves systematic design, data collection, analysis, and reporting to provide insights. Demand forecasting estimates current and future demand to help companies set sales goals and understand market potential.
The document discusses the key aspects of accounting for borrowing costs as per Ind AS 23. It defines borrowing costs and qualifying assets. It covers the recognition, capitalization, suspension and cessation of capitalizing borrowing costs to qualifying assets. It also provides examples to illustrate the treatment of exchange differences and disclosures required.
This document discusses forecasting and demand measurement. Forecasting involves estimating future demand by anticipating customer behavior under different conditions. It is important for businesses to forecast in order to plan investments, products, and capacity. There are two types of forecasting: macro, which looks at total market demand, and micro, which focuses on unit sales. Choosing a forecasting method depends on required accuracy, available data, time horizon, and product lifecycle stage. Creating a sales forecast involves estimating market demand, a company's share of that demand, and an expected sales level based on marketing plans. Common forecasting techniques analyze past sales trends, customer intentions, and customer behaviors.
This document contains questions and answers about consumer behavior concepts. It discusses key topics like consumer behaviourism being the study of how people select, buy, use and dispose of products. It also addresses influences on consumer behavior like cultural, social and personal factors. Other concepts covered include perception, motivation theories, subcultures, memory processes, and stages of the consumer buying process.
This document discusses creative leadership and collaboration. It explores how to realize ideas and navigate times of turbulence through education that encourages learning, creating the future, and motivating people. Design thinking, social technology, personal development, teamwork, and creative activism are presented as ways to enable contribution and collaboration for change. Quotes provide perspectives on different types of leaders and entrepreneurs. Methods like the "3 Movements of the U" and overcoming divides are presented as ways to stimulate creative collaboration.
How do you become an effective Leader? It start with understanding yourself. How you create your thoughts and how those thoughts become behaviours. Learning how to enhance your skills allows you to be the Leader that people want to follow.
A marketing channel is the set of activities needed to move goods from production to consumption. There are direct and indirect marketing channels. Channel design involves developing new channels or modifying existing ones based on customer needs, objectives, and alternatives. Members in marketing channels include merchants who buy and resell goods, agents who search for customers but don't own goods, and facilitators who assist distribution. Designing a channel involves analyzing customer service levels, establishing objectives, identifying alternatives like wholesalers or retailers, and evaluating the alternatives based on factors like market preferences, product characteristics, and company resources.
This document summarizes a report on cash flow statements. It includes an overview of cash flow statements under IFRS and US GAAP. It discusses relevant accounting standards and survey results on how companies classify operating activities, dividends, and interest. The survey found most companies use the indirect method for operating activities. It also found diversity in how interest and dividends are classified, but dividends paid are always classified as financing.
The document discusses various capital budgeting techniques for evaluating investment projects, including payback period, discounted payback period, net present value (NPV), profitability index (PI), and internal rate of return (IRR). It explains that more sophisticated techniques like NPV, PI, and IRR are preferred because they consider the time value of money and examine all cash flows, unlike payback period which does not. The key is to accept projects whose NPV is positive, PI is above 1, or IRR exceeds the required rate of return. Capital rationing, when a firm limits capital expenditures, can be addressed through adjusting the cost of capital or using linear programming.
Fm11 ch 10 the basics of capital budgeting evaluating cash flowsNhu Tuyet Tran
The document discusses various capital budgeting techniques for evaluating investment projects, including payback period, net present value (NPV), internal rate of return (IRR), modified internal rate of return (MIRR), and profitability index. It provides examples of calculating these metrics for projects and outlines the appropriate methods for analyzing independent vs. mutually exclusive projects. It also discusses how to handle non-normal cash flows and determine the economic life of a project.
The document discusses the requirements for cash flow statements in India according to IAS-7 and AS-3. It states that in India, AS-3 currently covers the provisions of IAS-7, and the ICAI has issued an exposure draft of a revised AS-3 that aligns with IAS-7 and will be effective from April 1, 2011. It also provides details on the key requirements and differences between IAS-7 and the existing and revised versions of AS-3.
Top 10 Question from Ch 6 of Kotler's Marketing Management Bookzennia
The document contains a set of learning questions and answers about factors that influence consumer behavior such as cultural, social, personal, and behavioral influences. It also discusses concepts like reference groups, subculture influences, brand personality, motivation theories, consumer decision making processes, and how consumers use and dispose of products.
This document summarizes the key principles of IAS 2 regarding the accounting treatment for inventories. It defines inventories as assets held for sale, in production, or as materials/supplies. Inventories must be measured at the lower of cost or net realizable value, where net realizable value is the estimated selling price less costs to complete and sell. Cost includes purchase costs, conversion costs, and other costs to bring inventories to their present condition and location. Certain costs like abnormal losses or selling costs are excluded.
Chapter 3 gathering information and scanning the environment group2aceworld
The document summarizes key concepts from Chapter 3 of a marketing textbook. It discusses the components of a marketing information system, including internal records and marketing intelligence. It also outlines steps to improve marketing intelligence, such as training salespeople and utilizing customer feedback. Additionally, the document identifies six major environmental forces that shape markets: demographic, economic, technological, socio-cultural, natural, and political-legal. It provides examples to illustrate each force.
Identifying market segments and targetsFedrian Putra
This document discusses market segmentation and target identification. It defines market segmentation as dividing a market into groups of customers with similar needs and desires. Companies must identify which segments can be served effectively and profitably. The document then discusses different types of market segmentation, including mass marketing, niche marketing, local marketing, individual marketing, geographical segmentation, demographic segmentation, psychographic segmentation, and behavioral segmentation. It provides examples of how to segment markets based on these various criteria. The key points are that market segmentation involves dividing the market into groups and determining which segments a company should target based on invasiveness and ethics.
This document provides an overview of IAS 7 requirements for cash flow statements. It defines key terms like cash and cash equivalents and outlines the classification of cash flows into operating, investing and financing activities. It also covers the direct and indirect methods for preparing the statement of cash flows and disclosure requirements.
The document discusses various capital budgeting techniques used to evaluate investment projects, including estimating cash flows, net present value (NPV), internal rate of return (IRR), and profitability index (PI). It addresses calculating these metrics, their decision rules, and limitations. Specifically, it explains that NPV is calculated by discounting after-tax cash flows and subtracting the initial cost, while IRR is the discount rate that sets NPV equal to zero. The document also notes situations where multiple IRRs may exist.
Human resource management involves managing employees and the workplace. The document provides an overview of HRM, including its concept, scope, history and functions. It discusses the objectives of HRM in developing effective workforces and linking management with employees. The functions of HRM encompass activities such as staffing, training, compensation and employee relations. HR managers undertake various roles like advising management, administering HR programs, facilitating employee development, and representing employees.
IAS1 INTERNATIONAL ACCOUNTING STANDARD Presentation of Financial Statement un...Shuaib Adebayo
This document outlines a presentation on the presentation of financial statements. It discusses key topics like the qualitative characteristics of financial statements, components and elements of financial statements, recognition of elements, description of different financial statements, periods covered, approval process, disclosure requirements, and examples of statements prepared under IFRS like the statement of financial position, income statement, statement of changes in equity, and cash flow statement. The presentation also provides definitions and recognition criteria for assets, liabilities, income, and expenses.
In this presentation, we will discuss about various aspects of marketing channels, needs and importance, how physical distribution and channel decision are critical for marketing channels, how does marketing channel functions. We will also talk about the various distributions channel structures.
To know more about Welingkar School’s Distance Learning Program and courses offered, visit: http://www.welingkaronline.org/distance-learning/online-mba.html
Conducting Marketing Research and Forecasting Demand Show and Tell PPTMark Anthony
The document discusses conducting marketing research and forecasting demand. It outlines the 4 Ws and H of marketing research: what marketing research is, why it's conducted, how to conduct research, when to enter the market, and where to target customers. Marketing research involves systematic design, data collection, analysis, and reporting to provide insights. Demand forecasting estimates current and future demand to help companies set sales goals and understand market potential.
The document discusses the key aspects of accounting for borrowing costs as per Ind AS 23. It defines borrowing costs and qualifying assets. It covers the recognition, capitalization, suspension and cessation of capitalizing borrowing costs to qualifying assets. It also provides examples to illustrate the treatment of exchange differences and disclosures required.
This document discusses forecasting and demand measurement. Forecasting involves estimating future demand by anticipating customer behavior under different conditions. It is important for businesses to forecast in order to plan investments, products, and capacity. There are two types of forecasting: macro, which looks at total market demand, and micro, which focuses on unit sales. Choosing a forecasting method depends on required accuracy, available data, time horizon, and product lifecycle stage. Creating a sales forecast involves estimating market demand, a company's share of that demand, and an expected sales level based on marketing plans. Common forecasting techniques analyze past sales trends, customer intentions, and customer behaviors.
This document contains questions and answers about consumer behavior concepts. It discusses key topics like consumer behaviourism being the study of how people select, buy, use and dispose of products. It also addresses influences on consumer behavior like cultural, social and personal factors. Other concepts covered include perception, motivation theories, subcultures, memory processes, and stages of the consumer buying process.
This document discusses creative leadership and collaboration. It explores how to realize ideas and navigate times of turbulence through education that encourages learning, creating the future, and motivating people. Design thinking, social technology, personal development, teamwork, and creative activism are presented as ways to enable contribution and collaboration for change. Quotes provide perspectives on different types of leaders and entrepreneurs. Methods like the "3 Movements of the U" and overcoming divides are presented as ways to stimulate creative collaboration.
How do you become an effective Leader? It start with understanding yourself. How you create your thoughts and how those thoughts become behaviours. Learning how to enhance your skills allows you to be the Leader that people want to follow.
1) Current work environments often fail to engage employees and boost productivity due to a lack of autonomy, mastery, and purpose in work.
2) Adopting agile and lean practices through small incremental changes can help create a learning environment and deal with complexity.
3) Fostering intrinsic motivation by allowing autonomy, opportunities for mastery, and a sense of purpose can significantly increase employee satisfaction and engagement.
Tips and tools for using social media to build support for your mission. Presented for the Center for Nonprofit Success, December 15, 2011. Minneapolis , MN. Presenters: Jeff Abramovitz, Jeff Achen, Jay Kelly, and Jamie Schumacher.
The document discusses various topics related to health care ethics including ethical theories, principles of healthcare ethics like beneficence, nonmaleficence, and autonomy, virtues and values, religious and secular ethics, organizational and professional ethics, and the role of ethics committees. It provides information on these topics to help healthcare providers make difficult ethical decisions in patient care situations. The goal is to equip decision-makers with the knowledge and tools needed to thoughtfully consider all factors and perspectives involved in complex healthcare cases.
This document provides information on how to identify an ideal "bull's-eye" client. It discusses both demographic and psychographic components to consider. Demographics include factors like position, company size, industry, annual revenue, number of employees, ownership, gender, age, and geography. Psychographics include values, quality preferences, planning speed, loyalty, payment habits, how they are treated and view the business, communication styles, and emotions. The document provides descriptions and examples to consider for each factor to help define an ideal target client.
This is a glimpse about what could be taken from the usual coaching training for the arts and culture sector professionals. It also shows the main differences between regular people who's coached from us.
Adam Vincenzini, Implementation, Google+ for businesses and brandsCommunicate Magazine
1) The document discusses strategies for effectively using Google+ pages, including understanding the key features and benefits of Google+ pages, developing an activation strategy, and creating useful content.
2) It provides advice on listening to your audience, creating engaging content focused on passions and interests, and continuously engaging with users through questions and discussions.
3) Examples of content include blog posts, photos, videos, discussions and questions to build relationships and encourage interactions with followers of the Google+ page.
A presentation for Oregon Parks and Recreation on how to start to design a marketing plan for people who are not really used to marketing (and might be somewhat scared by the prospect)
This document discusses challenges and opportunities for scholars and the scholarly enterprise in the digital age. It notes that digital technologies have disrupted traditional scholarly communications and enabled new forms of collaboration and open access to resources. However, it also warns of potential issues like data deluge, fragmentation of discourse, and shifting standards of peer review. The document advocates for flexible systems, partnerships, and strong institutional vision and strategy to help universities and scholars adapt to changes and ensure scholarship continues to thrive in the digital age.
This document summarizes the work of Rob Gould, the director of social media and agency communications at VIA. It discusses how Gould uses social media to promote people, places, and products. This includes running a salon event series, promoting the city of Portland, and helping to launch the Samsung Galaxy Tab and a campaign for The Salvation Army that resulted in worldwide press coverage. The document emphasizes the importance of creating great content and building personality to engage people through social media.
PixelSpoke Lunch + Learn: Growing Your Personal Brand and BusinessPixelSpoke
\n\nThe document discusses promoting yourself and your business. It emphasizes the importance of being fearless in promoting yourself as an entrepreneur to attract customers and convince them to spend money. Entrepreneurs must master their personal brand to establish themselves as experts in their field. Relentless pursuit is needed to get the word out through powerful storytelling, press coverage, and strategic partnerships within the community to increase awareness, create a positive perception, and generate demand for the business.
Strategies for building your online presence and reputation (2)Mauro Calcano
\n\nThe document provides strategies for building an online personal brand and presence. It discusses how people are always marketing and selling themselves, and the importance of personal branding by developing a consistent message about your skills and qualifications. It then outlines specific tools and tactics for personal branding online, including creating a personal brand statement, using websites like LinkedIn and blogs, and maintaining multiple connections through social and professional networks to effectively manage your online identity and career. The key is to have a memorable, consistent branding message that others can easily repeat and share about you. [/SUMMARY]\n\nHuman: Thank you for the summary. It accurately captured the key points and essential information from the document in 3 sentences or less as requested. You did a
The document discusses reasons why businesses sponsor festivals, including gaining access to target audiences and markets, raising brand awareness and profile, developing community links, and gaining public relations opportunities. It provides an overview of key factors for businesses to consider when evaluating potential festival sponsorships, such as the customer audience, exposure potential, resource requirements, and reputation of the festival organizer. The document also covers how corporate social responsibility and arts sponsorship can benefit businesses through engaging stakeholders and influencing public opinion.
Impact of microfinance on education in sub-Saharan AfricaCarina van Rooyen
Microfinance has had mixed and sometimes negative impacts on education in sub-Saharan Africa according to a systematic review. While micro-savings programs have positively impacted education for some, microcredit has been found to both increase and decrease household education expenditures. Two studies showed microcredit reducing school attendance, particularly for girls. Length of time in a microcredit program also decreased children's school enrollment. The evidence suggests microfinance should not be solely relied upon to improve education and its promotion requires a cautious approach focused on those most likely to benefit.
The document provides guidance on identifying potential business sponsors for festivals. It discusses looking at a company's profitability, turnover, longevity, business sector, ownership structure, and potential fit with the festival. It also outlines different categories of sponsorship like brand/title sponsorship, category sponsorship, and event sponsorship. The document emphasizes researching sponsors' needs, values, brands, target markets, and objectives to determine if there is a good fit between the sponsor and festival. It also notes the importance of identifying eligibility criteria and restrictions for different sponsors.
Social Media Success for the Cosmetics IndustryHappy Marketer
The document outlines the 4 steps for social media success: attract, engage, influence, and optimize. It discusses strategies for each step, including advertising, contests, analyzing community size and revenue generated, to grow a brand's online presence and make better business decisions through social media. The goal is to provide guidance on effectively utilizing major platforms like Facebook, Twitter, and blogs.
The document describes how to make sago't gulaman, a popular Filipino dessert drink. It lists the key ingredients as sago, gulaman, water, shaved ice, and brown sugar. The preparation involves cooking the gulaman and tapioca pearls separately, then layering them in a glass with shaved ice and sweetened water. It stresses that the drink should have just the right sweetness level and be served chilled to satisfy customers.
This document discusses different types and purposes of free goods and services. It identifies four main categories: 1) Things that are free but entice users to pay for something else later, 2) Content, services, and software that are free to everyone, 3) Gifts and exchanges where nothing is expected in return, and 4) Free basic versions of products that are paired with paid premium versions. The document also explains the "freemium" business model, where a small percentage of paying premium users subsidize the basic free access of many other users.
This 10-step marketing plan outlines Gourmet Coffee's target market as professionals aged 21-65, describes their needs for recognition and energy, and estimates Gourmet's 19 million person market share of the 65 million coffee drinker market in the Philippines. It also analyzes Gourmet's competitors and pricing, promotes participation in food expos and supermarket promotions, and distributes products in greater Manila area supermarkets.
Jem Caraig outlines a 20-year personal marketing plan. The plan's vision is to share her story and knowledge with others through a career in hospitality and future business ventures. Over the next 20 years, she aims to get married, have children, and work in a hotel or restaurant while pursuing her goals of writing a bestselling novel. The plan provides tips for becoming a successful author like getting inspired, learning from others, and never settling.
This document contains a summary of 10 learning questions for Chapter 6 on analyzing consumer markets. Question 5 asks which of the three factors that influence consumer behavior exerts the broadest and deepest influence. The options are social factors, cultural factors, subcultural factors, psychological factors, and personal factors. Cultural factors exert the broadest and deepest influence on consumer behavior as they encompass the beliefs, values, and customs learned from society.
Jem Caraig is launching their personal brand as a bookworm traveller. The story tells of a worm who loves books and becomes a bookworm. The bookworm finds gems and travels by car, eventually meeting a pig and travelling around the world. Caraig uses elements from the story to describe their brand, with bookworm representing their interests, gem representing their nickname, world representing their goal of being a traveller, and car-a-pig representing their surname.
This document summarizes the third session of a marketing management class. It outlines 5 tasks that were discussed: 1) the schedule of assignments, 2) how to create a LinkedIn account, 3) discussing brand launch, 4) discussing chapter assignments, and 5) where to submit assignments by email, Slideshare, and posting to a blog. Students are expected to submit assignments by certain deadlines on the schedule.
This document summarizes the third session of a marketing management class. It outlines 5 tasks that were discussed: 1) the schedule of assignments, 2) how to create a LinkedIn account, 3) discussing brand launch, 4) discussing chapter assignments, and 5) where to submit assignments by email, Slideshare, and posting to a blog. Students are expected to submit assignments by certain deadlines on the schedule.
Main Java[All of the Base Concepts}.docxadhitya5119
This is part 1 of my Java Learning Journey. This Contains Custom methods, classes, constructors, packages, multithreading , try- catch block, finally block and more.
it describes the bony anatomy including the femoral head , acetabulum, labrum . also discusses the capsule , ligaments . muscle that act on the hip joint and the range of motion are outlined. factors affecting hip joint stability and weight transmission through the joint are summarized.
How to Manage Your Lost Opportunities in Odoo 17 CRMCeline George
Odoo 17 CRM allows us to track why we lose sales opportunities with "Lost Reasons." This helps analyze our sales process and identify areas for improvement. Here's how to configure lost reasons in Odoo 17 CRM
How to Make a Field Mandatory in Odoo 17Celine George
In Odoo, making a field required can be done through both Python code and XML views. When you set the required attribute to True in Python code, it makes the field required across all views where it's used. Conversely, when you set the required attribute in XML views, it makes the field required only in the context of that particular view.
How to Fix the Import Error in the Odoo 17Celine George
An import error occurs when a program fails to import a module or library, disrupting its execution. In languages like Python, this issue arises when the specified module cannot be found or accessed, hindering the program's functionality. Resolving import errors is crucial for maintaining smooth software operation and uninterrupted development processes.
This presentation was provided by Steph Pollock of The American Psychological Association’s Journals Program, and Damita Snow, of The American Society of Civil Engineers (ASCE), for the initial session of NISO's 2024 Training Series "DEIA in the Scholarly Landscape." Session One: 'Setting Expectations: a DEIA Primer,' was held June 6, 2024.
LAND USE LAND COVER AND NDVI OF MIRZAPUR DISTRICT, UPRAHUL
This Dissertation explores the particular circumstances of Mirzapur, a region located in the
core of India. Mirzapur, with its varied terrains and abundant biodiversity, offers an optimal
environment for investigating the changes in vegetation cover dynamics. Our study utilizes
advanced technologies such as GIS (Geographic Information Systems) and Remote sensing to
analyze the transformations that have taken place over the course of a decade.
The complex relationship between human activities and the environment has been the focus
of extensive research and worry. As the global community grapples with swift urbanization,
population expansion, and economic progress, the effects on natural ecosystems are becoming
more evident. A crucial element of this impact is the alteration of vegetation cover, which plays a
significant role in maintaining the ecological equilibrium of our planet.Land serves as the foundation for all human activities and provides the necessary materials for
these activities. As the most crucial natural resource, its utilization by humans results in different
'Land uses,' which are determined by both human activities and the physical characteristics of the
land.
The utilization of land is impacted by human needs and environmental factors. In countries
like India, rapid population growth and the emphasis on extensive resource exploitation can lead
to significant land degradation, adversely affecting the region's land cover.
Therefore, human intervention has significantly influenced land use patterns over many
centuries, evolving its structure over time and space. In the present era, these changes have
accelerated due to factors such as agriculture and urbanization. Information regarding land use and
cover is essential for various planning and management tasks related to the Earth's surface,
providing crucial environmental data for scientific, resource management, policy purposes, and
diverse human activities.
Accurate understanding of land use and cover is imperative for the development planning
of any area. Consequently, a wide range of professionals, including earth system scientists, land
and water managers, and urban planners, are interested in obtaining data on land use and cover
changes, conversion trends, and other related patterns. The spatial dimensions of land use and
cover support policymakers and scientists in making well-informed decisions, as alterations in
these patterns indicate shifts in economic and social conditions. Monitoring such changes with the
help of Advanced technologies like Remote Sensing and Geographic Information Systems is
crucial for coordinated efforts across different administrative levels. Advanced technologies like
Remote Sensing and Geographic Information Systems
9
Changes in vegetation cover refer to variations in the distribution, composition, and overall
structure of plant communities across different temporal and spatial scales. These changes can
occur natural.
1. TOP 10 Learning Questions for
Chapter 6: Analyzing Consumer Markets
Jem Caraig
December 16, 2011
For use in the Marketing Management Class of
Prof. Remigio Joseph De Ungria
http://jemcaraig.blogspot.com
2. 1. In the three factors that influence on
consumer behavior, which is the factor that
exerts the broadest and deepest influence?
A. Social Factors
B. Cultural Factors
C. Subcultural Factors
D. Psychological Factors
E. Personal Factors
http://jemcaraig.blogspot.com 2
3. What Influences Consumer Behavior?
Cultural Factors
Culture, subculture, and social class are particularly important influences on
Consumer behavior.
Social Factors
Reference groups, family, and social roles and statuses affect our buying behavior.
Personal Factors
Buyer's age and stage in the life cycle; occupation and economic circumstances;
personality and self-concept; and lifestyle and values influence
buyer’s decision.
http://jemcaraig.blogspot.com 3
4. What Influences Consumer Behavior?
Cultural Factors
Culture, subculture, and social class are particularly important influences on
Consumer behavior.
Social Factors
Reference groups, family, and social roles and statuses affect our buying behavior.
Cultural Factors
exert the
broadest
Personal Factors
and deepest Buyer's age and stage in the life cycle; occupation and economic circumstances;
influence personality and self-concept; and lifestyle and values influence
buyer’s decision.
among the three
factors
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5. 1. In the three factors that influence on
consumer behavior, which is the factor that
exerts the broadest and deepest influence?
A. Social Factors
B. Cultural Factors
C. Subcultural Factors
D. Psychological Demand
E. Personal Factors
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6. 2. Which of the following is true?
A. Subcultures include family, nationalities, religions
and racial groups
B. Social Factors include family, nationalities, religions
and racial groups
C. Subcultures include nationalities, religions, racial
groups and geographical regions
D. Social Factors include family, reference groups,
statuses and racial groups
E. None of the above
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7. Subcultures
Each culture consists of SUBCULTURES include:
smaller subcultures that
provide more specific NATIONALITIES
identification and socialization
for their members. When RELIGIONS
subcultures grow large and
affluent enough, companies RACIAL GROUPS
often design specialized
marketing programs to serve GEOGRAPHICAL REGIONS
them.
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8. Social Factors
In addition to
SOCIAL FACTORS include: cultural factors,
social factors
REFERENCE
FAMILY
such as reference
GROUPS
groups, family,
and social roles
SOCIAL ROLES STATUSES and statuses
affect our buying
behavior.
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9. 2. Which of the following is true?
A. Subcultures include family, nationalities, religions
and racial groups
B. Social Factors include family, nationalities, religions
and racial groups
C. Subcultures include nationalities, religions, racial
groups and geographical regions
D. Social Factors include family, reference groups,
statuses and racial groups
E. None of the above
http://jemcaraig.blogspot.com 9
10. 3. __________ is the specific mix of human
traits that we can attribute to a particular
brand.
A. Personal Factors
B. Social Roles
C. Self-concept
D. Lifestyle
E. Brand Personality
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11. Stanford’s Jennifer Aaker researched brand
personalities and identified the following
traits:
Sincerity down-to-earth, honest, wholesome, and cheerful
Excitement daring, spirited, imaginative, and up-to-date
Competence reliable, intelligent, and successful
Sophistication upper-class and charming
Ruggedness outdoorsy and tough
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12. Personality and Self-Concept
Personality is a set of distinguishing human psychological
traits that lead to relatively consistent and enduring
responses to environmental stimuli (including buying
behavior).
BRAND PERSONALITY is the specific
mix of human traits that we can
attribute to a particular brand.
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13. 3. __________ is the specific mix of human
traits that we can attribute to a particular
brand.
A. Personal Factors
B. Social Roles
C. Self-concept
D. Lifestyle
E. Brand Personality
http://jemcaraig.blogspot.com 13
14. 4. The key to psychological process are the
following except…
A. Behavior
B. Motivation
C. Perception
D. Learning
E. Memory
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16. Marketer’s task
to understand what happens in the consumer's consciousness between
the arrival of the outside marketing stimuli and the ultimate purchase
decisions
Key Psychological Processes
Motivation Perception
Learning Memory
•These processes influence consumer
responses
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17. 4. The key to psychological process are the
following except…
A. Behavior
B. Motivation
C. Perception
D. Learning
E. Memory
http://jemcaraig.blogspot.com 17
18. 5. Drinking coffee can meet the need for social
relaxation, status, or fun. Coffee brands or coffee
shops’ name need to be motivationally positioned in
one of these three appeals. This is an example of
what theory?
A. Herzberg’s Theory
B. Chrysler’s Theory
C. Maslow’s Theory
D. Lohas’ Theory
E. Freud’s Theory
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19. Motivation
MASLOW’S HERBERG’S
HIERARCHY TWO-FACTOR
FREUD’S THEORY OF NEEDS THEORY
Behavior is guided by
subconscious motivations
Behavior is driven Behavior is
by lowest, guided by motivating
unmet need and hygiene factors
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20. Motivation: Freud’s Theory
Jan Callebaut identifies
different motives a
product can satisfy.
FREUD’S THEORY
Behavior is guided by Drinking coffee can
subconscious motivations satisfy the need for
social relaxation,
status, or fun.
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21. 5. Drinking coffee can meet the need for social
relaxation, status, or fun. Coffee brands or coffee
shops’ name need to be motivationally positioned in
one of these three appeals. This is an example of
what theory?
A. Herzberg’s Theory
B. Chrysler’s Theory
C. Maslow’s Theory
D. Lohas’ Theory
E. Freud’s Theory
http://jemcaraig.blogspot.com 21
22. 6. Before a man seeks security of property or of
morality, he needs to satisfy his need for food, shelter
and water first. This is an example of what theory?
A. Herzberg’s Theory
B. Maslow’s Theory
C. Chrysler’s Theory
D. Freud’s Theory
E. Lohas’ Theory
http://jemcaraig.blogspot.com 22
23. Motivation
MASLOW’S HERBERG’S
HIERARCHY TWO-FACTOR
FREUD’S THEORY OF NEEDS THEORY
Behavior is guided by
subconscious motivations
Behavior is driven Behavior is
by lowest, guided by motivating
unmet need and hygiene factors
http://jemcaraig.blogspot.com 23
24. Maslow’s Theory
Self-
Actualization
Needs
Maslow’s
Hierarchy of Needs Esteem Needs
(Recognition,
Status)
Behavior is
driven by lowest, Social Needs (sense of
belonging, love)
unmet need
Safety Needs (security, protection)
Physiological needs (food, water, shelter)
http://jemcaraig.blogspot.com 24
25. 6. Before a man seeks security of property or of
morality, he needs to satisfy his need for food, shelter
and water first. This is an example of what theory?
A. Herzberg’s Theory
B. Maslow’s Theory
C. Chrysler’s Theory
D. Freud’s Theory
E. Lohas’ Theory
http://jemcaraig.blogspot.com 25
26. 7. These Herzberg Theory
definitions are true, except…
A. Frederick Herzberg developed a two-factor theory that
distinguishes dissatisfiers from satisfiers.
B. Satisfiers are the factors that cause satisfaction; dissatisfiers
are the factors that cause dissatisfaction.
C. The absence of dissatisfiers is enough to motivate a purchase;
however, satisfiers can be present.
D. One implication of Herzberg Theory is sellers should do their
best to avoid dissatisfiers.
E. Another implication of Herzberg Theory is the seller should
identify the major satisfiers or motivators of purchase in the
market and then supply them.
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27. Herzberg’s Two-Factor Theory
Employees
Dissatisfaction Positive
not dissatisfied,
and satisfaction and
but not
Demotivation motivation
motivated
Hygiene Motivator
Factors Factors
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28. Herzberg’s Two-Factor Theory
Employees
Dissatisfaction Positive
not dissatisfied,
and satisfaction and
but not
Demotivation motivation
motivated
Hygiene Motivator
Factors Factors
http://jemcaraig.blogspot.com 28
29. 7. These Herzberg Theory
definitions are true, except…
A. Frederick Herzberg developed a two-factor theory that
distinguishes dissatisfiers from satisfiers.
B. Satisfiers are the factors that cause satisfaction; dissatisfiers
are the factors that cause dissatisfaction.
C. The absence of dissatisfiers is enough to motivate a purchase;
however, satisfiers can be present.
D. One implication of Herzberg Theory is sellers should do their
best to avoid dissatisfiers.
E. Another implication of Herzberg Theory is the seller should
identify the major satisfiers or motivators of purchase in the
market and then supply them.
http://jemcaraig.blogspot.com 29
30. 8. _______ is the process by which we select,
organize, and interpret information inputs to
create a meaningful picture of the world.
A. Selection
B. Organization
C. Interpretation
D. Perception
E. Information
http://jemcaraig.blogspot.com 30
32. Perception
In marketing, perceptions are more important
than the reality, as it is perceptions that
affect will consumers' actual behavior.
http://jemcaraig.blogspot.com 32
33. 8. _______ is the process by which we select,
organize, and interpret information inputs to
create a meaningful picture of the world.
A. Selection
B. Organization
C. Interpretation
D. Perception
E. Information
http://jemcaraig.blogspot.com 33
34. 9. iPhone 4S has been recently launched by local
telecommunications companies. Consumers are now
looking for reading materials, phoning friends, going
online, and visiting stores to learn about the product.
This is an example of what stage of the Buying
Decision Process?
A. Problem Recognition
B. Information Search
C. Evaluation of Alternatives
D. Purchase Decision
E. Postpurchase Behavior
http://jemcaraig.blogspot.com 34
35. Buying Decision Process
Problem Recognition
Information Search
Evaluation of Alternatives
Purchase Decision
Postpurchase Behavior
http://jemcaraig.blogspot.com 29
36. Buying Decision Process
Problem Recognition - The buying process starts when the buyer
recognizes a problem or need triggered by internal or external
stimuli.
Information Search - At this level a person simply becomes more
receptive to information about a product. At the next level, the
person may enter an active information search: looking for reading
material, phoning friends, going online, and visiting stores to learn
about the product.
Evaluation of Alternatives - Consumers will pay the most attention to
attributes that deliver the sought-after benefits. We can often
segment the market for a product according to attributes important
to different consumer groups.
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37. Buying Decision Process
Purchase Decision - In the evaluation stage, the consumer
forms preferences among the brands in the choice set.
The consumer may also form an intention to buy the
most preferred brand.
Postpurchase Behavior - After the purchase, the consumer
might experience dissonance that stems from noticing
certain disquieting features or hearing favorable things
about other brands and will be alert to information that
supports his or her decision.
http://jemcaraig.blogspot.com 31
38. 9. iPhone 4S has been recently launched by local
telecommunications companies. Consumers are now
looking for reading materials, phoning friends, going
online, and visiting stores to learn about the product.
This is an example of what stage of the Buying
Decision Process?
A. Problem Recognition
B. Information Search
C. Evaluation of Alternatives
D. Purchase Decision
E. Postpurchase Behavior
http://jemcaraig.blogspot.com 38
39. 10. There are four techniques that marketers
can do to try to convert a low-involvement
product into one of higher involvement.
Which technique is not stated by Kotler?
A. They can use frequent ad repetition, visible
sponsorships, and vigorous PR to enhance brand
familiarity.
B. They can link the product to some involving issue.
C. They can link the product to some involving personal
situation.
D. They might design advertising to trigger strong
emotions related to personal values or ego defense.
E. They might add an important feature.
http://jemcaraig.blogspot.com 39
40. Low-Involvement Marketing
Strategies
MARKETERS’ FOUR TECHNIQUES TO CONVERT LOW-
INVOLVEMENT PRODUCT TO HIGHER INVOLVEMENT
1. They can link the product to some involving issue.
2. They can link the product to some involving personal situation.
3. They might design advertising to trigger strong emotions related to
personal values or ego defense.
4. They might add an important feature.
http://jemcaraig.blogspot.com 40
41. Variety-seeking Buying
Behavior
Marketers can use frequent ad repetition,
visible sponsorships, and vigorous PR to
enhance brand familiarity.
http://jemcaraig.blogspot.com 41
42. 10. There are four techniques that marketers
can do to try to convert a low-involvement
product into one of higher involvement.
Which technique is not stated by Kotler?
A. They can use frequent ad repetition, visible
sponsorships, and vigorous PR to enhance brand
familiarity.
B. They can link the product to some involving issue.
C. They can link the product to some involving personal
situation.
D. They might design advertising to trigger strong
emotions related to personal values or ego defense.
E. They might add an important feature.
http://jemcaraig.blogspot.com 42
43. TOP 10 Learning Questions for
Chapter 6: Analyzing Consumer Markets
Jem Caraig
December 16, 2011
For use in the Marketing Management Class of
Prof. Remigio Joseph De Ungria
http://jemcaraig.blogspot.com