This document discusses why studying ethics is important for business careers. It provides several reasons why ethics is needed, including: to prepare for careers, because lack of attention to ethics has harmed many, and because the law requires ethical consideration. It also notes that lack of ethics knowledge creates risks. The document outlines a framework for strong organizational strategy that includes core values and purpose. It discusses how to determine if a value is ethical by considering if it serves human well-being. Finally, it notes that ethics should be determined through individual thinking and that business ethics concerns what managers should do in various situations.