This document provides an introduction to a semester 2 customer service unit for a Hospitality Management course. The unit aims to develop an understanding of customer service principles and the importance of customer feedback. Students will analyze a customer service policy, explain how to promote a customer-focused culture, investigate customer requirements and satisfaction levels, and provide customer care. Assessment will include written assignments, a presentation, and a seminar. Videos are included to illustrate examples of both good and bad customer service experiences. An in-class activity asks students to prepare a short presentation on factors that make for good customer service in the hospitality industry.