Roel Morales Magda has completed a course on creating a social media marketing campaign through the University of Leeds and Institute of Coding. The 2-week, 2 hours per week course covered discovering how to create and measure the success of a social media campaign, exploring how companies use digital marketing, and learning what goes into planning and running a successful campaign. Magda earned an average test score of 80% and the certificate was issued on May 24, 2020.
This powerpoint was the basis for presentations about utilizing social media within a franchise environment as presented at West Coast Franchise Expo and Franchise Expo South.
Advanced digital marketing and social media optimization courseAkinjide Ajewole
The Advanced Digital Marketing course discusses and demonstrates advanced concepts and techniques in digital marketing for participants with some previous experience in the digital marketing.
Participants will utilize a variety of case studies and exercises to develop the essential skills needed to create and implement advanced digital and social media strategies. Topics covered include conversion tracking on social media, Conversion Rate Optimization (CRO), advanced search engine optimization (SEO) techniques, utilizing AdRoll, and influencer and affiliate marketing.
Course Methodology
The course is interactive and is comprised of lectures, case studies, technical process learning and supplemental discussions related to various industries and the challenges of implementation.
Course Objectives
By the end of the course, participants will be able to:
• Utilize advanced advertising techniques on popular social media platforms
• Setup conversion tracking on social media and Google AdWords
• Use advanced advertising features in Google Paid Search
• Recognize and use advanced SEO techniques to rank on top positions
• Understand CRO to improve conversions
• Employ powerful display retargeting techniques using AdRoll
• Understand and utilize the power of influencers’ marketing and affiliate marketing
Target Audience
This course is designed for digital, sales, marketing and media professionals; as well as webmasters, web developers, key managers and any business persons with previous experience in digital and social media marketing who are seeking to take their digital skills to the next level.
Target Competencies
• Social media advertising techniques
• Paid and organic search techniques
• Display and retargeting
• Influencers and affiliate marketing
This powerpoint was the basis for presentations about utilizing social media within a franchise environment as presented at West Coast Franchise Expo and Franchise Expo South.
Advanced digital marketing and social media optimization courseAkinjide Ajewole
The Advanced Digital Marketing course discusses and demonstrates advanced concepts and techniques in digital marketing for participants with some previous experience in the digital marketing.
Participants will utilize a variety of case studies and exercises to develop the essential skills needed to create and implement advanced digital and social media strategies. Topics covered include conversion tracking on social media, Conversion Rate Optimization (CRO), advanced search engine optimization (SEO) techniques, utilizing AdRoll, and influencer and affiliate marketing.
Course Methodology
The course is interactive and is comprised of lectures, case studies, technical process learning and supplemental discussions related to various industries and the challenges of implementation.
Course Objectives
By the end of the course, participants will be able to:
• Utilize advanced advertising techniques on popular social media platforms
• Setup conversion tracking on social media and Google AdWords
• Use advanced advertising features in Google Paid Search
• Recognize and use advanced SEO techniques to rank on top positions
• Understand CRO to improve conversions
• Employ powerful display retargeting techniques using AdRoll
• Understand and utilize the power of influencers’ marketing and affiliate marketing
Target Audience
This course is designed for digital, sales, marketing and media professionals; as well as webmasters, web developers, key managers and any business persons with previous experience in digital and social media marketing who are seeking to take their digital skills to the next level.
Target Competencies
• Social media advertising techniques
• Paid and organic search techniques
• Display and retargeting
• Influencers and affiliate marketing
The DePaul Kellstadt Marketing Center is the major marketing education provider in Chicago.
The Center offers a wide range of continuing education courses-from certificate programs to seminars-to help professionals improve their direct, interactive, integrated, internet and social media marketing skills. Specialty areas in advertising, marketing research, marketing planning and marketing communications are also enhanced. Our instructors, drawn from the academic and business communities, are experts in their fields. Our education and training programs can be customized and delivered on-site to meet the needs of organizations.
LEARNING OUTCOMES
• Describe what digital marketing is
• Explain why digital marketing is important for
businesses
• Describe the different types of digital marketing
including; display advertisements, pay per click,
search engine optimisation, and email marketing
• Explain how the different digital marketing
methods can deliver value to businesses
• Identify the key features that should be included
in a digital marketing strategy
• Describe how businesses can use data to target
customers in their digital marketing campaign
• Explain the benefit and importance of
integrating different digital marketing
techniques
Social Media Marketing Course in Sivakasi | Explore the top Social Media Marketing course tailored for Tamizha Karthic in Sivakasi. Boost your digital presence with expert guidance in this comprehensive program.
LEARNING OUTCOMES
• Interpret the messaging and intention behind
online content
• Evaluate the use of tone and language in
communication
• Describe how various media formats are used to
create compelling online content
• Identify suitable content format for a particular
purpose
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content in a variety of media
• Apply suitable tones and techniques to
communicate a message effectively
SYLLABUS
• Define online ‘content’ and how content is
planned with a specific intention
• Critically examine online content and identify
the messaging and intentions within it
• Question the messaging and use of language in
online content
• Use practical strategies to communicate
effectively online
• Explore best practice in content media creation
Professional Diploma in Digital SellingRay Grafton
Developed with individual subject matters experts for each module.
With contributions from some of the most globally recognised software companies who are leading the way in digital and social selling across their global salesforce
Certificate from United Kingdom at Future Learn
With 100% Test Average Score
University of Leeds and Institute of Coding with Future Learn at United Kingdom
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Certificate of Achievement: Create a Social Media Marketing Campaign
1. Certificate of Achievement
ROEL MORALES MAGDA
has completed the following course:
CREATE A SOCIAL MEDIA MARKETING CAMPAIGN
UNIVERSITY OF LEEDS AND INSTITUTE OF CODING
On this course, you have discovered how to create and measure the success of a social media marketing
campaign. You've explored how companies use digital marketing and learned what goes into planning
and running a successful campaign.
2 weeks, 2 hours per week
Meg Pickard
Lead Educator
Issued
24th
May
2020.
futurelearn.com/certificates/55jhxk4
The person named on this certificate has completed the activities in the
attached transcript. For more information about Certificates of
Achievement and the effort required to become eligible, visit
futurelearn.com/proof-of-learning/certificate-of-achievement.
This learner has not verified their identity. The certificate and transcript
do not imply the award of credit or the conferment of a qualification
from University of Leeds and Institute of Coding.
2. ROEL MORALES MAGDA
has completed the following course:
CREATE A SOCIAL MEDIA MARKETING CAMPAIGN
UNIVERSITY OF LEEDS AND INSTITUTE OF CODING
80%
AVERAGE TEST
SCORE
Organisations of all sizes and industries have
brought social media to the heart of their
marketing, communication and customer
support. The challenge is knowing how to create
effective two-way communication between your
organisation and your audience. On this course,
you have discovered how to create and measure
the success of a social media marketing
campaign. You've explored how companies use
digital marketing and learned what goes into
planning and running a successful campaign.
STUDY REQUIREMENT
2 weeks, 2 hours per week
LEARNING OUTCOMES
SYLLABUS
Describe a social media strategy and its
components
•
Identify a target audience and how to reach
them
•
Describe the difference between paid and
organic reach
•
Evaluate appropriate metrics for a successful
campaign
•
Explain the role of timelines in a social media
marketing campaign
•
Produce a strategy and sample content for a
social media marketing campaign
•
Discover the components that make up a social
media campaign
•
Identify the strengths and drawbacks of the
different social media platforms
•
Create and measure the success of a social
media marketing campaign
•
Explore how to identify the target audience
through the use of personas
•
Explore the difference between paid and organic
social media marketing
•
This transcript should be read alongside the accompanying Certificate of Achievement.
For more information about transcripts visit futurelearn.com. Issued 24th May 2020. futurelearn.com/certificates/55jhxk4