There is still room in the online news market for another player that can differentiate itself from existing sites. A new site should focus on personalizing the user experience by organizing content in many ways and letting users generate context through tagging. It should also localize content for different geographies. This can be achieved by first focusing on proper data organization, collaborating intelligently, and having an integrated structure. While startup costs may not break the bank, it will still take hard work to gain traction in the competitive online news space.