A presentation summarizing the work done by CEMCA for Department of Science and Technology to engage Community Radios for promoting Science for Women's Health and Nutrition

1. Highlights :
Science for Women’s Health &
Nutrition (SFWHN)
Commonwealth Educational Media Centre of Asia
Dr. Shahid Rasool, Director, CEMCA
March 10, 2017
.Project Catalysed and Supported by
National Council for Science & Technology Communication
Department of Science & Technology, Govt. of India

2. Project Background
2005: Project
Conceived,
Designed and
Implemented by
Dr. R. Sreedher
at Anna
University for
India’s first CRS
2007: Reviewed by DST
and offered via CEMCA
to all the 13
Community Radio
Stations in the country
2009: Project
extended to
another 15
stations again
through
CEMCA 2011: 9 CR
Stations
participated
through
CEMCA
2012 – 2015:
Project offered by
DST through other
agencies.
In 2016, DST through CEMCA
offered the project to 14 CR
Stations, spread across the length
and the breadth of the country

3. Objective
Science Communication
For Women’s Better Health & Nutrition
Leading to Women empowerment
Focus Areas of DST –
1. Anaemia
2. Non-communicable disease
3. Menstrual hygiene
4. Low Birth Weight
5. HIV
6. TB
7. Health,
8. Nutrition and
9. Environment

4.  Strong mobilization and inspiration of women
to become active recipients and participants
 Programs comprehensible and easy to
understand leading to rise in content
assimilation.
 Abilities acquired by the listeners to better
understand every-day health problems
 Women to start taking decisions related to
their health and nutrition
 More women health communicators available
Expected Outcome

5. Orientation
Workshop
Application for
Funding
DST
Shortlisted14 CR
Stations
Baseline
Survey
DST’s Local Advisory
Committee Formation
Capacity
Building
Content Creation –
Sample 10 episodes
CR Stations receive
funds from DST, based
on CEMCA’s report
Programme
Production –
355 episodes
Field Activities
Audience
Feedback
Project Workflow
CEMCA
Conducted
Conducted

6. Coverage & Reach
1. Radio Sharda, Jammu
2. Aap Ki Awaz, UP
3. Radio Bundelkhand, MP
4. Radio Dhadkan, MP
5. Radio Awaz, MP
6. Saiyere Jo Radio, Gujarat
7. Rudi No Radio, Gujarat
8. KVK Pravara, Maharashtra
9. Radio Namaskar, Odisha
10.Radio Muskan, Odisha
11.Sarathi Jhalak, Karnataka
12.GMR Radio, Andhra
Pradesh
13.Thendral CR, Tamil Nadu
14.Radio Kotagiri, Tamil
Nadu

7. 14,000
community
women
surveyed
140 local
experts
involved as
advisory
committees
4 social
science
researchers
involved in
baseline
survey
20
community
radio
professionals
involved in
Capacity Dev
140 model
half-hour
radio
programmes
produced
3 Tribal
Communities
reached –
Kandha,
Kotha &
Sahriya
127,000
CAD
Only
Coverage & Reach

8. Content
140 model
episodes by
CEMCA
4970 episodes
by CR Stations
Finance
CEMCA
receives 127 K
CAD
14 CR Stations
receive 390 K
CAD
 Content – 1:35
 Finance – 1:3
 For every 0 CAD spent by CEMCA, CR Stations
Raised 1+3 CAD from DST.
Multiplicity Factor

10. GMR Radio, AP
Radio Awaz, MP
Radio Kothagiri, Tamil Nadu
KVK Pravara, Maharashtra
Radio AAP ki Awaz, UP
Radio Bundelkhand, MP
Radio Namaskar, Odisha
Saiyare Jo Radio, Gujarat
Sarathi Jhalak, Karnataka

13. 7 CR Stations have started broadcasting from 8th March –
International Women’s Day

14. Department of Science & Technology,
Government of India has revised and
restructured the programme to use
Community Radios to promote “Mental
Health for All”, especially women
CEMCA will strive
to be a part of it.
Next Steps…

15. Thank You
srasool@col.org
www.cemca.org.in