The document discusses how audience participation with celebrities has evolved from passive viewership to active engagement through reality television, social media, and user-generated content. It analyzes how audiences now play a role in creating and influencing celebrities from the formation of boy bands and girl groups to voting on reality shows. Celebrity status is also attained through new media platforms that allow ordinary people to develop large online followings.

1. The changing
types of
audience..

2. DEVELOPING CELEBRITY IDOLISATION
What are the audience evolving to be? What role do
they play in the celebrity phenomenon?
• Media audiences were inactive recipients
• Now media establishments encourage active
participation

3. The audience as ‘Props’
• Traditional methods for example quiz shows and
documentaries which follow the normal lives of
ordinary people have always needed audience
participation.
• In the 1960s and 70s an example of a popular TV
show is The Golden Shot. Many quiz and game
shows of the time had members of the public
participating as competitors.
Media Magazine

4. The Audience as ‘Curiosities’
• In the 1970s the main focus of successful
shows was to investigate consumer health or
issues
• Great concern & consideration was shown to
audiences
• Example: That’s Life

5. The Audience as ‘Content’
• Participating audience provided the show’s
content
• You’ve Been Framed was based around
audience members submitting home
videos, could be the originator of Youtube.
• Youtube now uses audience to provide
content eg Robert’s Web C4: 2010

6. The Audience as ‘Subjects’
• A popular format in the 90s was a fly on the wall series called
‘docusoap’. Many of these shows focused on work
environments ie Driving School and Airports.
• These shows had a few breakout characters, through being a
participating audience they became celebrities.
• Early examples of the convention of reality television that
some participants are provided with platform to move from
being an audience member to being a celebrity

7. Audience Participation – Big Brother
Powerful Powerless
The producers of the • Controls who appears by • Cant completely control the
holding auditions way participants behave or
show • Creates specific the relationships they form
representations of • Cant control the way
contestants through audience vote
selective editing
• Constructs situation to
manipulate who’s up for
eviction
Audience • Can select who stays or goes • Cant always identify how
by voting during eviction much editing may be
• Can choose not to watch manipulating the perception
programme if its not of characters
entertaining enough
Participants • They can alter behaviour in • They are unaware how they
an attempt to make are being presented by the
themselves more popular institution or the tabloid
press
Press • They can choose to • They cannot directly
represent contestants as influence the contestants
‘villains’, ‘victims’, ‘heroes’ activities in the house
etc

8. Evolution of boy bands

9. • The boy band phenomenon all started with
the "mania" surrounding The Beatles and the
latest boy band One Direction have now been
made into action figures and other advertising
forms, boy bands are changing.
• Over the past 50 years, there have been a
number of coordinated, harmonizing boy
bands, each of them just a bit different from
the previous.
www.huffingtonpost.com

10. The audience are more interactive with the boy
bands nowadays because of..
• Meet and greet concerts
• Social media sharing photos and whereabouts
to fans
• cd/book signings..

11. However audience participation could
be declining..
• Because of the misuse of social networking sites, forms of audience
participation could decrease as not all audience agree on audience
participation techniques.

12. Evolution of girl bands

13. • 1950s – several girl bands started to produce
songs that mixed doo wop harmonies and
blues music
• Usually trios or quartets where there any lead
vocalist, the others supported a background
vocal.
• Girl bands flourished during the
1960s, constant presence in bill board charts
www.history-of-rock.com

14. • Now girl groups are being formed through
talent shows such as Girls Aloud and Little
Mix.
• The audience now have a say in how girl
bands progress and their formation
www.history-of-rock.com

15. Celebrity Case Studies

16. Marilyn Monroe
• An American actress, model and singer. Starting
off as a model then got a film contract with 20th
century Fox for which she is most known for.
• She started off the label ‘blonde bombshell’
• She’s still well known for her beauty and intellect,
many still get inspiration from her quotes.

17. • She’s still a celebrity brand 50 years after her
death
• However audience participation didn’t start
until after her legacy

18. Kim Kardashian
• Didn’t find fame through talent but instead a leaked
video, showing how media now has a lot to play in initial
stardom
• Audience is very participatory in her daily life as she and her
family members have a string of reality tv shows including
Keeping Up With The Kardashians, Kourtney and Kim Take New
York etc

19. How are celebrities
famous?

20. TV
• From being contestants on reality tv/talent shows to becoming presenters
and artists.
• Gone from ordinary to stars
• Reality tv provides a platform for ordinary people to become famous

21. Internet
• Youtube allows ordinary people to post videos that
are viewed by millions.
• Home videos can be projected to worldwide
platform
• Ordinary people can develop new personas through
Youtube

22. Film

23. Importance of franchises..
• Celebrities rely on franchises for consecutive work
like Indiana Jones and Harry Potter.
• Successful movie franchises means that actors are
expected to reprise their roles for each
sequel, increasing their fame and net worth.

24. Sport
Olympians have now been fast
tracked to the world of
celebrity:
• Tom Daley is now getting
celebrity attention on
Twitter
• Victoria Pendleton is now a
contestant on talent show
Strictly Come Dancing

25. Story board

26. Script

27. Actors
• Presenter – casual clothing (t-shirt, scarf,
jeans, boots), folder, relaxed body language,
informed on topic already
• Public interviews – the younger generation
(teens, young adults), mature adults
(30s/40s/50s)
• Expert interview – sociologist, psychologist

28. Location

29. Music
Emeli Sande – Heaven Instrumentals
Tinchy Stryder – Help Me Instrumentals
Because..
• Its familiar to younger audience
• Change paces a lot reflecting change in nature
of celebrity and audience
http://www.youtube.com/watch?v=oKGCSjT39mM