2. FIRST STORY

5. 2 KINDS OF ORANGES. COMBINE THEM TO GET THE BEST RESULTS.

6. WHAT DID YOU SAY? 2 KINDS OF ORANGES?

7. CLASSIC .

8. NAVEL .

10. SECOND STORY

11. JEREMIAH OWYANG FORRESTER RESEARCH

13. WHAT DID YOU SAY? 2 KINDS OF PPC?

14. 2 KINDS OF PPC COMBINE THEM TO GET THE BEST RESULTS

15. PPC – SEARCH ADS DIRECT RESPONSE , SEM

16. PPC – CONTEXTUAL DIRECT RESPONSE + BRAN D

17. QUESTION?

19. 3000 

20. ETARGET

21. ETARGET = PPC ADVERTISING WITH BRAND EXTENSION NAVEL

24. WWW. MY-SITE .COM DOES NOT HAVE ENOUGH VISITORS

27. WEBSITE

29. WEBSITE PPC (ETARGET) EMAIL SEO CONTENT

32. PPC – SEARCH ADS LOW BUDGET, CONTROL OVER BUDGET PRECISE TARGETING FLEXIBILITY   

33. WHEN SEARCH IS NOT THE BEST OPTION TOO MUCH COMPETITION LOW CONVERSION BRAND ADVERTISING   

34. SEARCH IS OK LAST KICK BEFORE ACTION

35. SEARCH IS NO-NO LESS KNOWN PRODUCT OR TAKE CUSTOMERS FROM COMPETITION

40. JEREMIAH OWYANG FORRESTER RESEARCH

46. PPC - CONTEXTUAL: PRODUCT TARGETING CUSTOMER TARGETING BROAD

47. TV, RADIO PRINT, BANNERS

48. PRINT WEBSITE (PPC) FEW SECONDS LOW ATTENTION 1-10 MINUT FULL ATTENTION

49. ~ 20% TRUSTS ADVERTISING 60% TRUSTS WHAT COMPANY WEBSITE SAYS (NIELSEN RESEARCH)

54. CUSTOM ATTRIBUTION METHOD

55. 50% MORE FOR BRAND ADS 23% INCREASE IN ROI 6% LOWER COST FOR CUSTOMER ACQUISITION

61. COUPLE OF WEEKS LATER...

65. BRAND LOYALTY

70. THANK YOU. [email_address]