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ETARGET
Marcel Vašš
Agenda
Tweet and get
Importance of media mix
My day approach
Buying circle
Innovative world
RTB Basics
Retargeting
Europe ...
Tweet and get
CHECK YOUR SEAT
TAKE THE CARDS
TWEET IT!
GET BONUS
Importance of mediamix
PPC
DISPLAY
RETARGETING
CONVERSION
ITS LIKE A SALAD
Day of a customer
MORNING NEWS
WORK
BROWSING
FREE TIME
IMAGINE YOURSELF
Reading news
Network
Building trust & awareness
Buying circle approach
Introduce – PPC Traffic
Build a trust - Display
Remind - Retargeting
Convert - Search
How long does...
Buying circle approach
21 Days
Full mediamix
Direct Conversions
Assisted Conversions
How long does it take?
Innovative world of online
Innovative world of online
Retargeting RTB
User centric
Audiences
Data management
What is ETARGET RTB
ETARGET RTB
Banner advertising
30+ networks
One interface
Real time bidding
How it works?
Buzzwords
DSP
Deman side platform
SSP
Supply side platform
RTB
Real Time Bid
DMP
Data management
Programmatic
buying
Campaign strategy
Combine all 3
Reach
Audience
Retargeting
Pricing
CPM BID & CPC BID
Auction
Real time bid
Targeting, audiences
Retargeting
Starting 0,20 EUR/CPM
Targeting
Coockie
30 days
Audiences
User not website
Context
Article based Regional
Country/Region
Retargeting
Campaign / ...
Retargeting
3 Options
Audience by URL
Campaign Audience
Context network
Full segmentation
RTB in SK Case - study
EU Numbers – RTB Share
Market predictions 2014
RTB Growth 10x CEE
Cross channel retargeting
Twitter, FBX Exchanges
Webinar – RTB Retargeting
6.05.2014
Date
15:00
Time
RTB Retargeting
Topic
25
Available users
Etarget.sk/webinar.htm
Join
Thank you
Contact
LinkedIn: marcel-vass/7/758/b31
Twitter: @marcelvass
Email: marcel.vass@etarget.eu
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RTB presentation by Marcel Vašš / ETARGET CEO

Presentation about "Real time Bidding" on-line advertising.

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RTB presentation by Marcel Vašš / ETARGET CEO

  1. 1. ETARGET Marcel Vašš
  2. 2. Agenda Tweet and get Importance of media mix My day approach Buying circle Innovative world RTB Basics Retargeting Europe numbers BG Numbers Webinar ?
  3. 3. Tweet and get CHECK YOUR SEAT TAKE THE CARDS TWEET IT! GET BONUS
  4. 4. Importance of mediamix PPC DISPLAY RETARGETING CONVERSION ITS LIKE A SALAD
  5. 5. Day of a customer MORNING NEWS WORK BROWSING FREE TIME IMAGINE YOURSELF
  6. 6. Reading news
  7. 7. Network
  8. 8. Building trust & awareness
  9. 9. Buying circle approach Introduce – PPC Traffic Build a trust - Display Remind - Retargeting Convert - Search How long does it take?
  10. 10. Buying circle approach 21 Days Full mediamix Direct Conversions Assisted Conversions How long does it take?
  11. 11. Innovative world of online
  12. 12. Innovative world of online Retargeting RTB User centric Audiences Data management
  13. 13. What is ETARGET RTB ETARGET RTB Banner advertising 30+ networks One interface Real time bidding
  14. 14. How it works?
  15. 15. Buzzwords DSP Deman side platform SSP Supply side platform RTB Real Time Bid DMP Data management Programmatic buying
  16. 16. Campaign strategy Combine all 3 Reach Audience Retargeting
  17. 17. Pricing CPM BID & CPC BID Auction Real time bid Targeting, audiences Retargeting Starting 0,20 EUR/CPM
  18. 18. Targeting Coockie 30 days Audiences User not website Context Article based Regional Country/Region Retargeting Campaign / Web
  19. 19. Retargeting 3 Options Audience by URL Campaign Audience Context network Full segmentation
  20. 20. RTB in SK Case - study
  21. 21. EU Numbers – RTB Share
  22. 22. Market predictions 2014 RTB Growth 10x CEE Cross channel retargeting Twitter, FBX Exchanges
  23. 23. Webinar – RTB Retargeting 6.05.2014 Date 15:00 Time RTB Retargeting Topic 25 Available users Etarget.sk/webinar.htm Join
  24. 24. Thank you Contact LinkedIn: marcel-vass/7/758/b31 Twitter: @marcelvass Email: marcel.vass@etarget.eu

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