RTB presentation by Marcel Vašš / ETARGET CEO

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Presentation about "Real time Bidding" on-line advertising.

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  • Audiences
  • What is RTB
  • What is RTB
  • What is RTB
  • Ecosystem
  • Ecosystem
  • Ecosystem
  • What is RTB
  • What is RTB
  • Dictionary
  • What is RTB
  • Ecosystem
  • Dictionary
  • Strategies
  • Audiences
  • Dictionary
  • Strategies
  • Dictionary
  • Dictionary
  • Strategies
  • Dictionary
  • Dictionary
  • RTB presentation by Marcel Vašš / ETARGET CEO

    1. 1. ETARGET Marcel Vašš
    2. 2. Agenda Tweet and get Importance of media mix My day approach Buying circle Innovative world RTB Basics Retargeting Europe numbers BG Numbers Webinar ?
    3. 3. Tweet and get CHECK YOUR SEAT TAKE THE CARDS TWEET IT! GET BONUS
    4. 4. Importance of mediamix PPC DISPLAY RETARGETING CONVERSION ITS LIKE A SALAD
    5. 5. Day of a customer MORNING NEWS WORK BROWSING FREE TIME IMAGINE YOURSELF
    6. 6. Reading news
    7. 7. Network
    8. 8. Building trust & awareness
    9. 9. Buying circle approach Introduce – PPC Traffic Build a trust - Display Remind - Retargeting Convert - Search How long does it take?
    10. 10. Buying circle approach 21 Days Full mediamix Direct Conversions Assisted Conversions How long does it take?
    11. 11. Innovative world of online
    12. 12. Innovative world of online Retargeting RTB User centric Audiences Data management
    13. 13. What is ETARGET RTB ETARGET RTB Banner advertising 30+ networks One interface Real time bidding
    14. 14. How it works?
    15. 15. Buzzwords DSP Deman side platform SSP Supply side platform RTB Real Time Bid DMP Data management Programmatic buying
    16. 16. Campaign strategy Combine all 3 Reach Audience Retargeting
    17. 17. Pricing CPM BID & CPC BID Auction Real time bid Targeting, audiences Retargeting Starting 0,20 EUR/CPM
    18. 18. Targeting Coockie 30 days Audiences User not website Context Article based Regional Country/Region Retargeting Campaign / Web
    19. 19. Retargeting 3 Options Audience by URL Campaign Audience Context network Full segmentation
    20. 20. RTB in SK Case - study
    21. 21. EU Numbers – RTB Share
    22. 22. Market predictions 2014 RTB Growth 10x CEE Cross channel retargeting Twitter, FBX Exchanges
    23. 23. Webinar – RTB Retargeting 6.05.2014 Date 15:00 Time RTB Retargeting Topic 25 Available users Etarget.sk/webinar.htm Join
    24. 24. Thank you Contact LinkedIn: marcel-vass/7/758/b31 Twitter: @marcelvass Email: marcel.vass@etarget.eu

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