FACEBOOK ADVERTISING

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PREMIUM PRODUCTS OF FACEBOOK ADVERTISING WITH ETARGET

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FACEBOOK ADVERTISING

  1. 1. SK | CZ | HU | RO | BG | RS | HR | AT | PLWWW.ETARGET.EUVISIBLE ADVERTISING IFACEBOOK ADVERTISINGPREMIUM PRODUCTS OF FACEBOOK ADVERTISING WITH ETARGET
  2. 2. SK | CZ | HU | RO | BG | RS | HR | AT | PLWWW.ETARGET.EUFORMATSUSE OUR OUR EXCLUSIVE FB AD FORMATS FOR YOUR FACEBOOK CAMPAIGNSFB ADSPROVIDED BY ETARGETLOGOUTEXPERIENCESPONSORED ADSAND STORIESSPONSOREDSEARCH RESULTMOBILE APPINSTALL ADS
  3. 3. SK | CZ | HU | RO | BG | RS | HR | AT | PLWWW.ETARGET.EULOGOUT EXPERIENCEDISPLAYED WHEN A USER LOGS OUT OF FACEBOOK1. CATCH USER WHEN LEAVING FACEBOOK• FULL USE OF BRANDED COVER PHOTO• DISPLAY LOGO, PAGE POST OR LINK TO LATEST POST• TARGET MEN / WOMEN WITH 5 DIFFERENT CREATIVESTYPE OF PAGE POSTS• REGULAR POST - DISPLAY POST PUBLISHED RECENTLYON YOUR FB PAGE• DARK POST - DISPLAYANY POST, NOT VISIBLE ON YOUR FB PAGE• SCHEDULED POST - DISPLAY POST, WHICH WILL BE VISIBLEON YOUR FB PAGE FOLLOWING SCHEDULED TIMEAND DAY
  4. 4. SK | CZ | HU | RO | BG | RS | HR | AT | PLWWW.ETARGET.EULOGOUT EXPERIENCEBRING WOW EFECT USING LOGOUT EXPERIENCE VIDEO2. LOGOUT EXPERIENCE VIDEO• DISTRIBUTEAVIDEO POST FROM YOUR PAGE• USE PHOTO, LOGOAND PAGE POST• PLAY VIDEO BY CLICKING COVER PAGE PHOTO OR PAGE POST MESSAGE• TARGET MEN / WOMEN WITH 5 DIFFERENT CREATIVESTYPES OF PAGE POSTS• REGULAR POST - DISPLAY POST PUBLISHED RECENTLY ON YOUR FB PAGE• DARK POST - DISPLAYANY POST, NOT VISIBLE ON YOUR FB PAGE• SCHEDULED POST - DISPLAY POST, WHICH WILL BE VISIBLEON YOUR FB PAGE FOLLOWING SCHEDULED TIMEAND DAYVIDEO MUST BE HOSTED ON FACEBOOK.BOTH, YOUR PAGEAND PAGE POST VIDEO MUST BE PUBLIC
  5. 5. SK | CZ | HU | RO | BG | RS | HR | AT | PLWWW.ETARGET.EULOGOUT EXPERIENCECASE STUDY 02GOALS1. LAUNCH ITS NEW „ONAND ON“ TARIFF O22. CREATE MASSAWARENESS OF THE SERVICE VIAVIDEO PLAYS3. GENERATE REACH INADDITION TO ITS TV CAMPAIGNSRESULTS13,6 MILUSER REACHED901 536FREE IMPRESIONSEARNED2xINCREASEDTALKINGABOUT THIS217 679VIDEO VIEWS/DAY286 182PEOPLE ENGAGED
  6. 6. SK | CZ | HU | RO | BG | RS | HR | AT | PLWWW.ETARGET.EULOGOUT EXPERIENCECASE STUDY TATRA BANKAGOALS1. PROMOTE REGISTRATIONS OF STUDENT BANKACCOUNTS2. CREATEAWARENESS OF NEW STUDENT PRODUCT3. GENERATE MASSIVE INTERNET REACH INAS SHORT TIMEAS POSSIBLERESULTS (CLICKS)3 409ON THE COMMENTAND LIKE BOX136ON THE MESSAGEPOST27 392ON COVER PHOTOORATTACHMENT676ON PROFILE PICTUREAND PAGE NAME
  7. 7. SK | CZ | HU | RO | BG | RS | HR | AT | PLWWW.ETARGET.EUADSTELL YOUR POTENTIAL CUSTOMERS ABOUT YOUR BUSINESSADS ARE PAID ADVERTISING COMING FROM BUSINESSESADS TYPESPAGE POST TEXT, PAGE POST PHOTO, PAGE POST VIDEO,PAGE POST LINK, QUESTION, OFFER, EVENT, PAGE LIKE...PLACEMENT• HOMEPAGE• NEWS FEED,• ALL FACEBOOK LOGOUT PAGE• SEARCH BAR
  8. 8. SK | CZ | HU | RO | BG | RS | HR | AT | PLWWW.ETARGET.EUSPONSORED STORIESLET FANS OF YOUR BRAND SPREAD THE WORD ABOUT YOUSPONSORED STORIESARE MESSAGES COMING FROMFRIENDSABOUT THEM ENGAGING WITHABUSINESS.SPONSORED STORIES TYPESPAGE LIKE, PAGE POST LIKE, PAGE POST COMMENT,PAGE POST SHARE, QUESTION SPONSORED STORY...PLACEMENT• HOMEPAGE• NEWS FEED,• ALL FACEBOOK LOGOUT PAGE• SEARCH BAR
  9. 9. SK | CZ | HU | RO | BG | RS | HR | AT | PLWWW.ETARGET.EUSPONSORED RESULTEVERYDAY, MANY PEOPLE USE SEARCH TO FIND PEOPLE, PLACES AND THINGSBEST USE CASES•  DRIVEAPP INSTALLSAND DISCOVERY OF YOUR PAGE•  CUSTOMIZE MESSAGEAND LANDING TAB IN SEARCHTECHNICAL REQUIREMENTS• TEXT - 70 CHARACTERS, REMAINDER TRUNCATEDADS MAY NOT INCLUDE CONTENT THAT INFRINGESUPON OR VIOLATES THE RIGHTS OFANY THIRD PARTY• IMAGE - 75X75 px THUMBNAIL
  10. 10. SK | CZ | HU | RO | BG | RS | HR | AT | PLWWW.ETARGET.EUMOBILE APP ADSFACEBOOK MOBILE APP IS BEING USED BY MORE AND MORE PEOPLE,LET THEM INSTALL YOUR APP TOOBEST USE CASES•  ACQUISITIONAND CONVERSION FOR PROSPECTIVECUSTOMERS•  DRIVINGAND MEASURING (CPI)APP INSTALLSTECHNICAL REQUIREMENTS• TEXT - 130 CHARACTER LIMIT• IMAGE - TAKEN DIRECTLY FROMAPP CENTER.RESIZED TO 600X113 FOR MOBILE RETINA
  11. 11. SK | CZ | HU | RO | BG | RS | HR | AT | PLWWW.ETARGET.EUCONTACTSHOULD YOU BE INTERESTED IN OUR PRODUCTS, FEEL FREE TO CONTACT USMATEJ KOLAROVSKÝHEAD OF BUSINESS DEVELOPMENTmatej.kolarovsky@etarget.euVISIBLE ADVERTISING I

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