This document discusses the potential for business social networking services (BSNS) in China and introduces a new BSNS called Ushi. It notes that while past attempts at BSNS in China failed, the market is now ripe for success due to growing internet usage among white collar professionals. Ushi has attracted over 30,000 members in 4 months by using a selective invitation-only model and focuses on connecting China's business leaders. The document argues Ushi is poised to become the leading BSNS in China by helping members expand their professional networks.