SlideShare a Scribd company logo
How do B2B companies in the U.K. and
Germany use Social Media?
Volker Davids: @vhdav, info@vhdav.de | Susanne Ullrich: @BrandwatchDE, susanne@brandwatch.com
Preview on a study by Volker Davids, powered by Brandwatch
About us/ Volker Davids & Brandwatch
2© 2014 Brandwatch & Volker Davids | www.brandwatch.de | www.blog-kommunikation.de
Potential/ Internet users (per 100 people)
3© 2014 Brandwatch & Volker Davids - Source: http://data.worldbank.org/indicator/IT.NET.USER.P2
87.0 U.K.
2009-2013 vs. 83.6 in 2009
84.0 Germany
2009-2013 vs. 79.0 in 2009
Social Media/ Germany vs. the U.K.
4© 2014 Brandwatch & Volker Davids - Source: We are social "Social, Digital & Mobile Worldwide Report 2014"
76% U.K.
Social Media
penetration as a
percentage of the
total population
74% Germany
Social Media
penetration as a
percentage of the
total population
1.9 U.K.
Average number of
hours per day spent
by the users on all
Social Channels
1.4 Germany
Average number of
hours per day spent
by the users on all
Social Channels
Social Media/ Germany vs. the U.K.
5© 2014 Brandwatch & Volker Davids - Source: We are social "Social, Digital & Mobile Worldwide Report 2014"
The study/ Key Questions & Approach
6
•  Key Question: How do B2B companies use the power of
Social Media for their own business?
•  Approach: Analysis of the Social Media activities of top B2B
companies (owned & earned)
•  Research & analysis for 150 German and 20 British B2B
companies (via Volker Davids)
•  Data basis: Social Media Monitoring Data (via Brandwatch)
•  Investigation period: January to December 2013
© 2014 Brandwatch & Volker Davids | www.brandwatch.de | www.blog-kommunikation.de
Social Media/ Germany vs. the U.K. (Top 20)
7© 2014 Brandwatch & Volker Davids | www.brandwatch.de | www.blog-kommunikation.de
0
500
1000
1500
2000
2500
3000
3500
4000
4500
5000
01.
Jan
13
15.
Jan
13
29.
Jan
13
12.
Feb
13
26.
Feb
13
12.
Mär
13
26.
Mär
13
09.
Apr
13
23.
Apr
13
07.
Mai
13
21.
Mai
13
04.
Jun
13
18.
Jun
13
02.
Jul
13
16.
Jul
13
30.
Jul
13
13.
Aug
13
27.
Aug
13
10.
Sep
13
24.
Sep
13
08.
Okt
13
22.
Okt
13
05.
Nov
13
19.
Nov
13
03.
Dez
13
17.
Dez
13
31.
Dez
13
UK Germany
Data source: Brandwatch
Social Media/ Germany vs. the U.K. (Top 20)
8© 2014 Brandwatch & Volker Davids | www.brandwatch.de | www.blog-kommunikation.de
2%
17%
6% 2%
0%
61%
0% 0%
11%
UK
Blog News Forum General Video
Twitter Review Image Facebook
7%
52%15%
4%
1%
13%
0%1%
6%
Germany
Blog News Forum General Video
Twitter Review Image Facebook
Data source: Brandwatch
Social Media/ Germany vs. the U.K. (Top 20, w/o News)
9© 2014 Brandwatch & Volker Davids | www.brandwatch.de | www.blog-kommunikation.de
0
500
1000
1500
2000
2500
3000
3500
4000
4500
01.
Jan
13
15.
Jan
13
29.
Jan
13
12.
Feb
13
26.
Feb
13
12.
Mär
13
26.
Mär
13
09.
Apr
13
23.
Apr
13
07.
Mai
13
21.
Mai
13
04.
Jun
13
18.
Jun
13
02.
Jul
13
16.
Jul
13
30.
Jul
13
13.
Aug
13
27.
Aug
13
10.
Sep
13
24.
Sep
13
08.
Okt
13
22.
Okt
13
05.
Nov
13
19.
Nov
13
03.
Dez
13
17.
Dez
13
31.
Dez
13
UK Germany
Data source: Brandwatch
Social Media/ German B2B Social Media Ranking
10© 2014 Brandwatch & Volker Davids | www.brandwatch.de | www.blog-kommunikation.de Data source: Brandwatch
Social Media/ 2013 vs. 2014 (All Mentions)
11© 2014 Brandwatch & Volker Davids | www.brandwatch.de | www.blog-kommunikation.de
2.732 Hits
All Mentions
3.096 Hits
All Mentions +13,3% more Hits
Data source: Brandwatch
Social Media/ 2013 vs. 2014 (Social Mentions)
12© 2014 Brandwatch & Volker Davids | www.brandwatch.de | www.blog-kommunikation.de
1.897 Hits
Social Mentions
2.467 Hits
Social Mentions +30,5% more Hits
Data source: Brandwatch
B2B Social Media Report 2013
13
Presentation of the report:
•  British Embassy in Berlin
•  31.03.2014, 14:00
•  http://bit.ly/B2BEventBerlin
Download of the report:
•  01.04.2014, 14:00
•  www.brandwatch.com/de/B2B-Social-Media-Report-2013
© 2014 Brandwatch & Volker Davids | www.brandwatch.de | www.blog-kommunikation.de
14
Save the date!
31.03.2014
Berlin
© 2014 Brandwatch & Volker Davids | www.brandwatch.de | www.blog-kommunikation.de
MANY THANKS!
15© 2014 Brandwatch & Volker Davids | www.brandwatch.de | www.blog-kommunikation.de
@BrandwatchDE
www.brandwatch.dew.
e. kontakt@brandwatch.de
info@vhdav.de
www.vhdav.de
@vhdav

More Related Content

Viewers also liked

Guvenlik genel bakis
Guvenlik genel bakisGuvenlik genel bakis
Guvenlik genel bakis
ahmetziya
 
109466753 a-nova-historia-cultural-lynn-hunt
109466753 a-nova-historia-cultural-lynn-hunt109466753 a-nova-historia-cultural-lynn-hunt
109466753 a-nova-historia-cultural-lynn-hunt
Silvana Oliveira
 
סילבוס 'התהליך'
סילבוס 'התהליך'סילבוס 'התהליך'
סילבוס 'התהליך'Stas Segin
 
Being online
Being onlineBeing online
Being online
hpinn
 
Department for Education Fellowship Application
Department for Education Fellowship ApplicationDepartment for Education Fellowship Application
Department for Education Fellowship Application
Kevin P. Hudson
 
Pediatric feeding
Pediatric feedingPediatric feeding
Pediatric feeding
CF StickyNotes
 
Reason
ReasonReason
Nerve cell
Nerve cellNerve cell
Nerve cellBiobiome
 
התמודדות עם מצבי מתח ולחץ
התמודדות עם מצבי מתח ולחץהתמודדות עם מצבי מתח ולחץ
התמודדות עם מצבי מתח ולחץTsviGil
 
Компания «Мед-Тренинг»
Компания «Мед-Тренинг»  Компания «Мед-Тренинг»
Компания «Мед-Тренинг» ericsoft
 
V ing
V ingV ing
โครงสร้างภายในของใบ
โครงสร้างภายในของใบโครงสร้างภายในของใบ
โครงสร้างภายในของใบBiobiome
 
Youth employment measures
Youth employment measuresYouth employment measures
Youth employment measures
pesec
 
Inleiding \'Digivaardig\' bij Koninklijke Visio/OTC op 18 juni 2012
Inleiding \'Digivaardig\' bij Koninklijke Visio/OTC op 18 juni 2012Inleiding \'Digivaardig\' bij Koninklijke Visio/OTC op 18 juni 2012
Inleiding \'Digivaardig\' bij Koninklijke Visio/OTC op 18 juni 2012
Nederlands Centrum Jeugdgezondheid
 
High-Throughput Sequencing of the Human Microbiome, Rob Knight Research Group...
High-Throughput Sequencing of the Human Microbiome, Rob Knight Research Group...High-Throughput Sequencing of the Human Microbiome, Rob Knight Research Group...
High-Throughput Sequencing of the Human Microbiome, Rob Knight Research Group...
Copenhagenomics
 

Viewers also liked (15)

Guvenlik genel bakis
Guvenlik genel bakisGuvenlik genel bakis
Guvenlik genel bakis
 
109466753 a-nova-historia-cultural-lynn-hunt
109466753 a-nova-historia-cultural-lynn-hunt109466753 a-nova-historia-cultural-lynn-hunt
109466753 a-nova-historia-cultural-lynn-hunt
 
סילבוס 'התהליך'
סילבוס 'התהליך'סילבוס 'התהליך'
סילבוס 'התהליך'
 
Being online
Being onlineBeing online
Being online
 
Department for Education Fellowship Application
Department for Education Fellowship ApplicationDepartment for Education Fellowship Application
Department for Education Fellowship Application
 
Pediatric feeding
Pediatric feedingPediatric feeding
Pediatric feeding
 
Reason
ReasonReason
Reason
 
Nerve cell
Nerve cellNerve cell
Nerve cell
 
התמודדות עם מצבי מתח ולחץ
התמודדות עם מצבי מתח ולחץהתמודדות עם מצבי מתח ולחץ
התמודדות עם מצבי מתח ולחץ
 
Компания «Мед-Тренинг»
Компания «Мед-Тренинг»  Компания «Мед-Тренинг»
Компания «Мед-Тренинг»
 
V ing
V ingV ing
V ing
 
โครงสร้างภายในของใบ
โครงสร้างภายในของใบโครงสร้างภายในของใบ
โครงสร้างภายในของใบ
 
Youth employment measures
Youth employment measuresYouth employment measures
Youth employment measures
 
Inleiding \'Digivaardig\' bij Koninklijke Visio/OTC op 18 juni 2012
Inleiding \'Digivaardig\' bij Koninklijke Visio/OTC op 18 juni 2012Inleiding \'Digivaardig\' bij Koninklijke Visio/OTC op 18 juni 2012
Inleiding \'Digivaardig\' bij Koninklijke Visio/OTC op 18 juni 2012
 
High-Throughput Sequencing of the Human Microbiome, Rob Knight Research Group...
High-Throughput Sequencing of the Human Microbiome, Rob Knight Research Group...High-Throughput Sequencing of the Human Microbiome, Rob Knight Research Group...
High-Throughput Sequencing of the Human Microbiome, Rob Knight Research Group...
 

Similar to CeBIT Presentation: How do B2B companies in the U.K. and Germany use Social Media

The Power of Social Listening
The Power of Social Listening The Power of Social Listening
The Power of Social Listening
Brandwatch
 
The Power of Social Listening - BDI 11/19 Social Media Marketing Forum for Ed...
The Power of Social Listening - BDI 11/19 Social Media Marketing Forum for Ed...The Power of Social Listening - BDI 11/19 Social Media Marketing Forum for Ed...
The Power of Social Listening - BDI 11/19 Social Media Marketing Forum for Ed...
Business Development Institute
 
Union Suisse Autumn :: Customer led innovations _#UnionGVA_006
Union Suisse Autumn :: Customer led innovations _#UnionGVA_006Union Suisse Autumn :: Customer led innovations _#UnionGVA_006
Union Suisse Autumn :: Customer led innovations _#UnionGVA_006
Catalyx
 
2015 Reuters Institute Digital News Report Slides
2015 Reuters Institute Digital News Report Slides2015 Reuters Institute Digital News Report Slides
2015 Reuters Institute Digital News Report Slides
Nic Newman
 
Reuters Institute Digital News Report 2015: Selected highlights
Reuters Institute Digital News Report 2015: Selected highlightsReuters Institute Digital News Report 2015: Selected highlights
Reuters Institute Digital News Report 2015: Selected highlights
Damian Radcliffe
 
Comscore presenatation sydney
Comscore presenatation sydneyComscore presenatation sydney
Comscore presenatation sydney
Michael Buckley
 
Checklist for Implementing Social Media Marketing: 9 Checks
Checklist for Implementing Social Media Marketing: 9 ChecksChecklist for Implementing Social Media Marketing: 9 Checks
Checklist for Implementing Social Media Marketing: 9 Checks
Vasudha Badri-Paul
 
Feedsy Webinar August 2015
Feedsy Webinar August 2015Feedsy Webinar August 2015
Feedsy Webinar August 2015
Feedsy
 
BVDW, IAB Austria and IAB Switzerland – DACH Study 2014 - Digital usage trend...
BVDW, IAB Austria and IAB Switzerland – DACH Study 2014 - Digital usage trend...BVDW, IAB Austria and IAB Switzerland – DACH Study 2014 - Digital usage trend...
BVDW, IAB Austria and IAB Switzerland – DACH Study 2014 - Digital usage trend...
IAB Europe
 
Bild - NOAH15 Berlin
Bild - NOAH15 BerlinBild - NOAH15 Berlin
Bild - NOAH15 Berlin
NOAH Advisors
 
Union Suisse Spring :: Unleashing the power of Public Private Partnerships (P...
Union Suisse Spring :: Unleashing the power of Public Private Partnerships (P...Union Suisse Spring :: Unleashing the power of Public Private Partnerships (P...
Union Suisse Spring :: Unleashing the power of Public Private Partnerships (P...
Catalyx
 
CASE STUDY: How 3M is driving brand relevance across a diverse audience throu...
CASE STUDY: How 3M is driving brand relevance across a diverse audience throu...CASE STUDY: How 3M is driving brand relevance across a diverse audience throu...
CASE STUDY: How 3M is driving brand relevance across a diverse audience throu...
B2B Marketing
 
Social Media Report Uk hotel chains
Social Media Report Uk hotel chainsSocial Media Report Uk hotel chains
Social Media Report Uk hotel chains
SocialWin
 
Social Media Report UK newspapers 2014
Social Media Report UK newspapers 2014Social Media Report UK newspapers 2014
Social Media Report UK newspapers 2014
SocialWin
 
UNICEF Digital Strategy | Mobile Social Trends for 2015
UNICEF Digital Strategy | Mobile Social Trends for 2015UNICEF Digital Strategy | Mobile Social Trends for 2015
UNICEF Digital Strategy | Mobile Social Trends for 2015
Jim Rosenberg
 
Challenges / Trends / Solutions for Science and Innovation Communication
Challenges / Trends / Solutions for Science  and Innovation CommunicationChallenges / Trends / Solutions for Science  and Innovation Communication
Challenges / Trends / Solutions for Science and Innovation Communication
Prof. Alexander Gerber
 
TURN.com Global digital audience_report_October 2013
TURN.com Global digital audience_report_October 2013TURN.com Global digital audience_report_October 2013
TURN.com Global digital audience_report_October 2013
Dr. Augustine Fou - Independent Ad Fraud Researcher
 
Putting the fizz back into door drops - 14 November
Putting the fizz back into door drops - 14 NovemberPutting the fizz back into door drops - 14 November
Putting the fizz back into door drops - 14 November
Rachel Aldighieri
 
UKWIR CDW presentation slides
UKWIR CDW presentation slidesUKWIR CDW presentation slides
UKWIR CDW presentation slides
100%Open
 
HOW TO FOSTER ENGAGEMENT AND PASSION?
HOW TO FOSTER ENGAGEMENT AND PASSION?HOW TO FOSTER ENGAGEMENT AND PASSION?
HOW TO FOSTER ENGAGEMENT AND PASSION?
László Árvai
 

Similar to CeBIT Presentation: How do B2B companies in the U.K. and Germany use Social Media (20)

The Power of Social Listening
The Power of Social Listening The Power of Social Listening
The Power of Social Listening
 
The Power of Social Listening - BDI 11/19 Social Media Marketing Forum for Ed...
The Power of Social Listening - BDI 11/19 Social Media Marketing Forum for Ed...The Power of Social Listening - BDI 11/19 Social Media Marketing Forum for Ed...
The Power of Social Listening - BDI 11/19 Social Media Marketing Forum for Ed...
 
Union Suisse Autumn :: Customer led innovations _#UnionGVA_006
Union Suisse Autumn :: Customer led innovations _#UnionGVA_006Union Suisse Autumn :: Customer led innovations _#UnionGVA_006
Union Suisse Autumn :: Customer led innovations _#UnionGVA_006
 
2015 Reuters Institute Digital News Report Slides
2015 Reuters Institute Digital News Report Slides2015 Reuters Institute Digital News Report Slides
2015 Reuters Institute Digital News Report Slides
 
Reuters Institute Digital News Report 2015: Selected highlights
Reuters Institute Digital News Report 2015: Selected highlightsReuters Institute Digital News Report 2015: Selected highlights
Reuters Institute Digital News Report 2015: Selected highlights
 
Comscore presenatation sydney
Comscore presenatation sydneyComscore presenatation sydney
Comscore presenatation sydney
 
Checklist for Implementing Social Media Marketing: 9 Checks
Checklist for Implementing Social Media Marketing: 9 ChecksChecklist for Implementing Social Media Marketing: 9 Checks
Checklist for Implementing Social Media Marketing: 9 Checks
 
Feedsy Webinar August 2015
Feedsy Webinar August 2015Feedsy Webinar August 2015
Feedsy Webinar August 2015
 
BVDW, IAB Austria and IAB Switzerland – DACH Study 2014 - Digital usage trend...
BVDW, IAB Austria and IAB Switzerland – DACH Study 2014 - Digital usage trend...BVDW, IAB Austria and IAB Switzerland – DACH Study 2014 - Digital usage trend...
BVDW, IAB Austria and IAB Switzerland – DACH Study 2014 - Digital usage trend...
 
Bild - NOAH15 Berlin
Bild - NOAH15 BerlinBild - NOAH15 Berlin
Bild - NOAH15 Berlin
 
Union Suisse Spring :: Unleashing the power of Public Private Partnerships (P...
Union Suisse Spring :: Unleashing the power of Public Private Partnerships (P...Union Suisse Spring :: Unleashing the power of Public Private Partnerships (P...
Union Suisse Spring :: Unleashing the power of Public Private Partnerships (P...
 
CASE STUDY: How 3M is driving brand relevance across a diverse audience throu...
CASE STUDY: How 3M is driving brand relevance across a diverse audience throu...CASE STUDY: How 3M is driving brand relevance across a diverse audience throu...
CASE STUDY: How 3M is driving brand relevance across a diverse audience throu...
 
Social Media Report Uk hotel chains
Social Media Report Uk hotel chainsSocial Media Report Uk hotel chains
Social Media Report Uk hotel chains
 
Social Media Report UK newspapers 2014
Social Media Report UK newspapers 2014Social Media Report UK newspapers 2014
Social Media Report UK newspapers 2014
 
UNICEF Digital Strategy | Mobile Social Trends for 2015
UNICEF Digital Strategy | Mobile Social Trends for 2015UNICEF Digital Strategy | Mobile Social Trends for 2015
UNICEF Digital Strategy | Mobile Social Trends for 2015
 
Challenges / Trends / Solutions for Science and Innovation Communication
Challenges / Trends / Solutions for Science  and Innovation CommunicationChallenges / Trends / Solutions for Science  and Innovation Communication
Challenges / Trends / Solutions for Science and Innovation Communication
 
TURN.com Global digital audience_report_October 2013
TURN.com Global digital audience_report_October 2013TURN.com Global digital audience_report_October 2013
TURN.com Global digital audience_report_October 2013
 
Putting the fizz back into door drops - 14 November
Putting the fizz back into door drops - 14 NovemberPutting the fizz back into door drops - 14 November
Putting the fizz back into door drops - 14 November
 
UKWIR CDW presentation slides
UKWIR CDW presentation slidesUKWIR CDW presentation slides
UKWIR CDW presentation slides
 
HOW TO FOSTER ENGAGEMENT AND PASSION?
HOW TO FOSTER ENGAGEMENT AND PASSION?HOW TO FOSTER ENGAGEMENT AND PASSION?
HOW TO FOSTER ENGAGEMENT AND PASSION?
 

More from Brandwatch GmbH

Mit Real Time Marketing zum Erfolg
Mit Real Time Marketing zum ErfolgMit Real Time Marketing zum Erfolg
Mit Real Time Marketing zum Erfolg
Brandwatch GmbH
 
#AFBMC Handout Real Time Marketing
#AFBMC Handout Real Time Marketing#AFBMC Handout Real Time Marketing
#AFBMC Handout Real Time Marketing
Brandwatch GmbH
 
Erste Hilfe Social Media Monitoring - BarCamp Hamburg
Erste Hilfe Social Media Monitoring - BarCamp HamburgErste Hilfe Social Media Monitoring - BarCamp Hamburg
Erste Hilfe Social Media Monitoring - BarCamp Hamburg
Brandwatch GmbH
 
Erste Schritte mit Social Media Monitoring - Agenturevent Berlin
Erste Schritte mit Social Media Monitoring - Agenturevent BerlinErste Schritte mit Social Media Monitoring - Agenturevent Berlin
Erste Schritte mit Social Media Monitoring - Agenturevent Berlin
Brandwatch GmbH
 
PR-Tracking leicht gemacht - mit Social Media Monitoring
PR-Tracking leicht gemacht - mit Social Media MonitoringPR-Tracking leicht gemacht - mit Social Media Monitoring
PR-Tracking leicht gemacht - mit Social Media Monitoring
Brandwatch GmbH
 
Praxisbeispiel: Kampagnentracking mit Brandwatch
Praxisbeispiel: Kampagnentracking mit BrandwatchPraxisbeispiel: Kampagnentracking mit Brandwatch
Praxisbeispiel: Kampagnentracking mit BrandwatchBrandwatch GmbH
 
Brandwatch Webinar: Kamapgnentracking
Brandwatch Webinar: KamapgnentrackingBrandwatch Webinar: Kamapgnentracking
Brandwatch Webinar: Kamapgnentracking
Brandwatch GmbH
 
WAGO: Der Weg eines Hidden Champions ins Social Web
WAGO: Der Weg eines Hidden Champions ins Social WebWAGO: Der Weg eines Hidden Champions ins Social Web
WAGO: Der Weg eines Hidden Champions ins Social Web
Brandwatch GmbH
 
Brandwatch Tutorial #2: Dashboards & Categories
Brandwatch Tutorial #2: Dashboards & CategoriesBrandwatch Tutorial #2: Dashboards & Categories
Brandwatch Tutorial #2: Dashboards & Categories
Brandwatch GmbH
 
Brandwatch Tutorial #1: Queries & Channels
Brandwatch Tutorial #1: Queries & ChannelsBrandwatch Tutorial #1: Queries & Channels
Brandwatch Tutorial #1: Queries & Channels
Brandwatch GmbH
 
Brandwatch Hashtag Report 2013
Brandwatch Hashtag Report 2013Brandwatch Hashtag Report 2013
Brandwatch Hashtag Report 2013
Brandwatch GmbH
 
Einführung Social Media Monitoring
Einführung Social Media MonitoringEinführung Social Media Monitoring
Einführung Social Media Monitoring
Brandwatch GmbH
 
Brandwatch #hach analyse
Brandwatch #hach analyseBrandwatch #hach analyse
Brandwatch #hach analyse
Brandwatch GmbH
 
Facebook vs. Blog
Facebook vs. BlogFacebook vs. Blog
Facebook vs. Blog
Brandwatch GmbH
 
Mit Social Media Monitoring Kundenerwartungen erfüllen
Mit Social Media Monitoring Kundenerwartungen erfüllenMit Social Media Monitoring Kundenerwartungen erfüllen
Mit Social Media Monitoring Kundenerwartungen erfüllen
Brandwatch GmbH
 
Aufbau einer effektiven Social Media Monitoring Strategie
Aufbau einer effektiven Social Media Monitoring StrategieAufbau einer effektiven Social Media Monitoring Strategie
Aufbau einer effektiven Social Media Monitoring Strategie
Brandwatch GmbH
 

More from Brandwatch GmbH (16)

Mit Real Time Marketing zum Erfolg
Mit Real Time Marketing zum ErfolgMit Real Time Marketing zum Erfolg
Mit Real Time Marketing zum Erfolg
 
#AFBMC Handout Real Time Marketing
#AFBMC Handout Real Time Marketing#AFBMC Handout Real Time Marketing
#AFBMC Handout Real Time Marketing
 
Erste Hilfe Social Media Monitoring - BarCamp Hamburg
Erste Hilfe Social Media Monitoring - BarCamp HamburgErste Hilfe Social Media Monitoring - BarCamp Hamburg
Erste Hilfe Social Media Monitoring - BarCamp Hamburg
 
Erste Schritte mit Social Media Monitoring - Agenturevent Berlin
Erste Schritte mit Social Media Monitoring - Agenturevent BerlinErste Schritte mit Social Media Monitoring - Agenturevent Berlin
Erste Schritte mit Social Media Monitoring - Agenturevent Berlin
 
PR-Tracking leicht gemacht - mit Social Media Monitoring
PR-Tracking leicht gemacht - mit Social Media MonitoringPR-Tracking leicht gemacht - mit Social Media Monitoring
PR-Tracking leicht gemacht - mit Social Media Monitoring
 
Praxisbeispiel: Kampagnentracking mit Brandwatch
Praxisbeispiel: Kampagnentracking mit BrandwatchPraxisbeispiel: Kampagnentracking mit Brandwatch
Praxisbeispiel: Kampagnentracking mit Brandwatch
 
Brandwatch Webinar: Kamapgnentracking
Brandwatch Webinar: KamapgnentrackingBrandwatch Webinar: Kamapgnentracking
Brandwatch Webinar: Kamapgnentracking
 
WAGO: Der Weg eines Hidden Champions ins Social Web
WAGO: Der Weg eines Hidden Champions ins Social WebWAGO: Der Weg eines Hidden Champions ins Social Web
WAGO: Der Weg eines Hidden Champions ins Social Web
 
Brandwatch Tutorial #2: Dashboards & Categories
Brandwatch Tutorial #2: Dashboards & CategoriesBrandwatch Tutorial #2: Dashboards & Categories
Brandwatch Tutorial #2: Dashboards & Categories
 
Brandwatch Tutorial #1: Queries & Channels
Brandwatch Tutorial #1: Queries & ChannelsBrandwatch Tutorial #1: Queries & Channels
Brandwatch Tutorial #1: Queries & Channels
 
Brandwatch Hashtag Report 2013
Brandwatch Hashtag Report 2013Brandwatch Hashtag Report 2013
Brandwatch Hashtag Report 2013
 
Einführung Social Media Monitoring
Einführung Social Media MonitoringEinführung Social Media Monitoring
Einführung Social Media Monitoring
 
Brandwatch #hach analyse
Brandwatch #hach analyseBrandwatch #hach analyse
Brandwatch #hach analyse
 
Facebook vs. Blog
Facebook vs. BlogFacebook vs. Blog
Facebook vs. Blog
 
Mit Social Media Monitoring Kundenerwartungen erfüllen
Mit Social Media Monitoring Kundenerwartungen erfüllenMit Social Media Monitoring Kundenerwartungen erfüllen
Mit Social Media Monitoring Kundenerwartungen erfüllen
 
Aufbau einer effektiven Social Media Monitoring Strategie
Aufbau einer effektiven Social Media Monitoring StrategieAufbau einer effektiven Social Media Monitoring Strategie
Aufbau einer effektiven Social Media Monitoring Strategie
 

Recently uploaded

Learn more about affiliate marketing as a beginner
Learn more about affiliate marketing as a beginnerLearn more about affiliate marketing as a beginner
Learn more about affiliate marketing as a beginner
MichaelGiles34
 
What is Digital Marketing: A Comprehensive Guide
What is Digital Marketing: A Comprehensive GuideWhat is Digital Marketing: A Comprehensive Guide
What is Digital Marketing: A Comprehensive Guide
V-tech Marketing
 
一比一原版哥伦比亚大学毕业证(Columbia毕业证书)学历如何办理
一比一原版哥伦比亚大学毕业证(Columbia毕业证书)学历如何办理一比一原版哥伦比亚大学毕业证(Columbia毕业证书)学历如何办理
一比一原版哥伦比亚大学毕业证(Columbia毕业证书)学历如何办理
omywaf
 
Embark on style journeys Indian clothing store denver guide.pptx
Embark on style journeys Indian clothing store denver guide.pptxEmbark on style journeys Indian clothing store denver guide.pptx
Embark on style journeys Indian clothing store denver guide.pptx
Omnama Fashions
 
Viapulsa - Content Strategist Assignment
Viapulsa - Content Strategist AssignmentViapulsa - Content Strategist Assignment
Viapulsa - Content Strategist Assignment
Amal Agung Cahyadi
 
How to Generate Add to Calendar Link using Cal.et
How to Generate Add to Calendar Link using Cal.etHow to Generate Add to Calendar Link using Cal.et
How to Generate Add to Calendar Link using Cal.et
Y
 
From Subreddits To Search: Maximizing Your Brand's Impact On Reddit
From Subreddits To Search: Maximizing Your Brand's Impact On RedditFrom Subreddits To Search: Maximizing Your Brand's Impact On Reddit
From Subreddits To Search: Maximizing Your Brand's Impact On Reddit
Search Engine Journal
 
在线办理(英国UWS毕业证书)西苏格兰大学毕业证学位证一模一样
在线办理(英国UWS毕业证书)西苏格兰大学毕业证学位证一模一样在线办理(英国UWS毕业证书)西苏格兰大学毕业证学位证一模一样
在线办理(英国UWS毕业证书)西苏格兰大学毕业证学位证一模一样
5ys5mvlp
 
Bad Bunny Merch.pptxKJDSVKBDSVKBDSVKDDSKDKJDBK
Bad Bunny Merch.pptxKJDSVKBDSVKBDSVKDDSKDKJDBKBad Bunny Merch.pptxKJDSVKBDSVKBDSVKDDSKDKJDBK
Bad Bunny Merch.pptxKJDSVKBDSVKBDSVKDDSKDKJDBK
rawlensproductionsco
 
Digital Marketing Services Agency in USA
Digital Marketing Services Agency in USADigital Marketing Services Agency in USA
Digital Marketing Services Agency in USA
akramulislamtarek007
 
SEO in the AI Era - Trust, Quality and Content Discovery - Andy Crestodina
SEO in the AI Era - Trust, Quality and Content Discovery - Andy CrestodinaSEO in the AI Era - Trust, Quality and Content Discovery - Andy Crestodina
SEO in the AI Era - Trust, Quality and Content Discovery - Andy Crestodina
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
 
Snapshot of Consumer Behaviors of May 2024-EOLiSurvey (EN).pdf
Snapshot of Consumer Behaviors of May 2024-EOLiSurvey (EN).pdfSnapshot of Consumer Behaviors of May 2024-EOLiSurvey (EN).pdf
Snapshot of Consumer Behaviors of May 2024-EOLiSurvey (EN).pdf
Eastern Online-iSURVEY
 
Advanced Storytelling Concepts for Marketers
Advanced Storytelling Concepts for MarketersAdvanced Storytelling Concepts for Marketers
Advanced Storytelling Concepts for Marketers
Ed Shimp
 
原版制作(Sunderland毕业证书)桑德兰大学毕业证录取通知书一模一样
原版制作(Sunderland毕业证书)桑德兰大学毕业证录取通知书一模一样原版制作(Sunderland毕业证书)桑德兰大学毕业证录取通知书一模一样
原版制作(Sunderland毕业证书)桑德兰大学毕业证录取通知书一模一样
5ys5mvlp
 
Top Strategies for Building High-Quality Backlinks in 2024 PPT.pdf
Top Strategies for Building High-Quality Backlinks in 2024 PPT.pdfTop Strategies for Building High-Quality Backlinks in 2024 PPT.pdf
Top Strategies for Building High-Quality Backlinks in 2024 PPT.pdf
1Solutions Pvt. Ltd.
 
Why bridging the gap between PR and SEO is the only way forward for PR Profes...
Why bridging the gap between PR and SEO is the only way forward for PR Profes...Why bridging the gap between PR and SEO is the only way forward for PR Profes...
Why bridging the gap between PR and SEO is the only way forward for PR Profes...
Isa Lavs
 
Customer relationship management notes for Bcom students
Customer relationship management notes for Bcom studentsCustomer relationship management notes for Bcom students
Customer relationship management notes for Bcom students
PratibhaShelake1
 
Top 10 AI Trends to Watch in 2024 with Intelisync
Top 10 AI Trends to Watch in 2024 with IntelisyncTop 10 AI Trends to Watch in 2024 with Intelisync
Top 10 AI Trends to Watch in 2024 with Intelisync
nehapardhi711
 
Boost Your Instagram Views Instantly Proven Free Strategies.pptx
Boost Your Instagram Views Instantly Proven Free Strategies.pptxBoost Your Instagram Views Instantly Proven Free Strategies.pptx
Boost Your Instagram Views Instantly Proven Free Strategies.pptx
InstBlast Marketing
 
Meta Revolutionizes Product Promotion with Automated Video Catalog Ads.pptx
Meta Revolutionizes Product Promotion with Automated Video Catalog Ads.pptxMeta Revolutionizes Product Promotion with Automated Video Catalog Ads.pptx
Meta Revolutionizes Product Promotion with Automated Video Catalog Ads.pptx
providenceadworks416
 

Recently uploaded (20)

Learn more about affiliate marketing as a beginner
Learn more about affiliate marketing as a beginnerLearn more about affiliate marketing as a beginner
Learn more about affiliate marketing as a beginner
 
What is Digital Marketing: A Comprehensive Guide
What is Digital Marketing: A Comprehensive GuideWhat is Digital Marketing: A Comprehensive Guide
What is Digital Marketing: A Comprehensive Guide
 
一比一原版哥伦比亚大学毕业证(Columbia毕业证书)学历如何办理
一比一原版哥伦比亚大学毕业证(Columbia毕业证书)学历如何办理一比一原版哥伦比亚大学毕业证(Columbia毕业证书)学历如何办理
一比一原版哥伦比亚大学毕业证(Columbia毕业证书)学历如何办理
 
Embark on style journeys Indian clothing store denver guide.pptx
Embark on style journeys Indian clothing store denver guide.pptxEmbark on style journeys Indian clothing store denver guide.pptx
Embark on style journeys Indian clothing store denver guide.pptx
 
Viapulsa - Content Strategist Assignment
Viapulsa - Content Strategist AssignmentViapulsa - Content Strategist Assignment
Viapulsa - Content Strategist Assignment
 
How to Generate Add to Calendar Link using Cal.et
How to Generate Add to Calendar Link using Cal.etHow to Generate Add to Calendar Link using Cal.et
How to Generate Add to Calendar Link using Cal.et
 
From Subreddits To Search: Maximizing Your Brand's Impact On Reddit
From Subreddits To Search: Maximizing Your Brand's Impact On RedditFrom Subreddits To Search: Maximizing Your Brand's Impact On Reddit
From Subreddits To Search: Maximizing Your Brand's Impact On Reddit
 
在线办理(英国UWS毕业证书)西苏格兰大学毕业证学位证一模一样
在线办理(英国UWS毕业证书)西苏格兰大学毕业证学位证一模一样在线办理(英国UWS毕业证书)西苏格兰大学毕业证学位证一模一样
在线办理(英国UWS毕业证书)西苏格兰大学毕业证学位证一模一样
 
Bad Bunny Merch.pptxKJDSVKBDSVKBDSVKDDSKDKJDBK
Bad Bunny Merch.pptxKJDSVKBDSVKBDSVKDDSKDKJDBKBad Bunny Merch.pptxKJDSVKBDSVKBDSVKDDSKDKJDBK
Bad Bunny Merch.pptxKJDSVKBDSVKBDSVKDDSKDKJDBK
 
Digital Marketing Services Agency in USA
Digital Marketing Services Agency in USADigital Marketing Services Agency in USA
Digital Marketing Services Agency in USA
 
SEO in the AI Era - Trust, Quality and Content Discovery - Andy Crestodina
SEO in the AI Era - Trust, Quality and Content Discovery - Andy CrestodinaSEO in the AI Era - Trust, Quality and Content Discovery - Andy Crestodina
SEO in the AI Era - Trust, Quality and Content Discovery - Andy Crestodina
 
Snapshot of Consumer Behaviors of May 2024-EOLiSurvey (EN).pdf
Snapshot of Consumer Behaviors of May 2024-EOLiSurvey (EN).pdfSnapshot of Consumer Behaviors of May 2024-EOLiSurvey (EN).pdf
Snapshot of Consumer Behaviors of May 2024-EOLiSurvey (EN).pdf
 
Advanced Storytelling Concepts for Marketers
Advanced Storytelling Concepts for MarketersAdvanced Storytelling Concepts for Marketers
Advanced Storytelling Concepts for Marketers
 
原版制作(Sunderland毕业证书)桑德兰大学毕业证录取通知书一模一样
原版制作(Sunderland毕业证书)桑德兰大学毕业证录取通知书一模一样原版制作(Sunderland毕业证书)桑德兰大学毕业证录取通知书一模一样
原版制作(Sunderland毕业证书)桑德兰大学毕业证录取通知书一模一样
 
Top Strategies for Building High-Quality Backlinks in 2024 PPT.pdf
Top Strategies for Building High-Quality Backlinks in 2024 PPT.pdfTop Strategies for Building High-Quality Backlinks in 2024 PPT.pdf
Top Strategies for Building High-Quality Backlinks in 2024 PPT.pdf
 
Why bridging the gap between PR and SEO is the only way forward for PR Profes...
Why bridging the gap between PR and SEO is the only way forward for PR Profes...Why bridging the gap between PR and SEO is the only way forward for PR Profes...
Why bridging the gap between PR and SEO is the only way forward for PR Profes...
 
Customer relationship management notes for Bcom students
Customer relationship management notes for Bcom studentsCustomer relationship management notes for Bcom students
Customer relationship management notes for Bcom students
 
Top 10 AI Trends to Watch in 2024 with Intelisync
Top 10 AI Trends to Watch in 2024 with IntelisyncTop 10 AI Trends to Watch in 2024 with Intelisync
Top 10 AI Trends to Watch in 2024 with Intelisync
 
Boost Your Instagram Views Instantly Proven Free Strategies.pptx
Boost Your Instagram Views Instantly Proven Free Strategies.pptxBoost Your Instagram Views Instantly Proven Free Strategies.pptx
Boost Your Instagram Views Instantly Proven Free Strategies.pptx
 
Meta Revolutionizes Product Promotion with Automated Video Catalog Ads.pptx
Meta Revolutionizes Product Promotion with Automated Video Catalog Ads.pptxMeta Revolutionizes Product Promotion with Automated Video Catalog Ads.pptx
Meta Revolutionizes Product Promotion with Automated Video Catalog Ads.pptx
 

CeBIT Presentation: How do B2B companies in the U.K. and Germany use Social Media

  • 1. How do B2B companies in the U.K. and Germany use Social Media? Volker Davids: @vhdav, info@vhdav.de | Susanne Ullrich: @BrandwatchDE, susanne@brandwatch.com Preview on a study by Volker Davids, powered by Brandwatch
  • 2. About us/ Volker Davids & Brandwatch 2© 2014 Brandwatch & Volker Davids | www.brandwatch.de | www.blog-kommunikation.de
  • 3. Potential/ Internet users (per 100 people) 3© 2014 Brandwatch & Volker Davids - Source: http://data.worldbank.org/indicator/IT.NET.USER.P2 87.0 U.K. 2009-2013 vs. 83.6 in 2009 84.0 Germany 2009-2013 vs. 79.0 in 2009
  • 4. Social Media/ Germany vs. the U.K. 4© 2014 Brandwatch & Volker Davids - Source: We are social "Social, Digital & Mobile Worldwide Report 2014" 76% U.K. Social Media penetration as a percentage of the total population 74% Germany Social Media penetration as a percentage of the total population 1.9 U.K. Average number of hours per day spent by the users on all Social Channels 1.4 Germany Average number of hours per day spent by the users on all Social Channels
  • 5. Social Media/ Germany vs. the U.K. 5© 2014 Brandwatch & Volker Davids - Source: We are social "Social, Digital & Mobile Worldwide Report 2014"
  • 6. The study/ Key Questions & Approach 6 •  Key Question: How do B2B companies use the power of Social Media for their own business? •  Approach: Analysis of the Social Media activities of top B2B companies (owned & earned) •  Research & analysis for 150 German and 20 British B2B companies (via Volker Davids) •  Data basis: Social Media Monitoring Data (via Brandwatch) •  Investigation period: January to December 2013 © 2014 Brandwatch & Volker Davids | www.brandwatch.de | www.blog-kommunikation.de
  • 7. Social Media/ Germany vs. the U.K. (Top 20) 7© 2014 Brandwatch & Volker Davids | www.brandwatch.de | www.blog-kommunikation.de 0 500 1000 1500 2000 2500 3000 3500 4000 4500 5000 01. Jan 13 15. Jan 13 29. Jan 13 12. Feb 13 26. Feb 13 12. Mär 13 26. Mär 13 09. Apr 13 23. Apr 13 07. Mai 13 21. Mai 13 04. Jun 13 18. Jun 13 02. Jul 13 16. Jul 13 30. Jul 13 13. Aug 13 27. Aug 13 10. Sep 13 24. Sep 13 08. Okt 13 22. Okt 13 05. Nov 13 19. Nov 13 03. Dez 13 17. Dez 13 31. Dez 13 UK Germany Data source: Brandwatch
  • 8. Social Media/ Germany vs. the U.K. (Top 20) 8© 2014 Brandwatch & Volker Davids | www.brandwatch.de | www.blog-kommunikation.de 2% 17% 6% 2% 0% 61% 0% 0% 11% UK Blog News Forum General Video Twitter Review Image Facebook 7% 52%15% 4% 1% 13% 0%1% 6% Germany Blog News Forum General Video Twitter Review Image Facebook Data source: Brandwatch
  • 9. Social Media/ Germany vs. the U.K. (Top 20, w/o News) 9© 2014 Brandwatch & Volker Davids | www.brandwatch.de | www.blog-kommunikation.de 0 500 1000 1500 2000 2500 3000 3500 4000 4500 01. Jan 13 15. Jan 13 29. Jan 13 12. Feb 13 26. Feb 13 12. Mär 13 26. Mär 13 09. Apr 13 23. Apr 13 07. Mai 13 21. Mai 13 04. Jun 13 18. Jun 13 02. Jul 13 16. Jul 13 30. Jul 13 13. Aug 13 27. Aug 13 10. Sep 13 24. Sep 13 08. Okt 13 22. Okt 13 05. Nov 13 19. Nov 13 03. Dez 13 17. Dez 13 31. Dez 13 UK Germany Data source: Brandwatch
  • 10. Social Media/ German B2B Social Media Ranking 10© 2014 Brandwatch & Volker Davids | www.brandwatch.de | www.blog-kommunikation.de Data source: Brandwatch
  • 11. Social Media/ 2013 vs. 2014 (All Mentions) 11© 2014 Brandwatch & Volker Davids | www.brandwatch.de | www.blog-kommunikation.de 2.732 Hits All Mentions 3.096 Hits All Mentions +13,3% more Hits Data source: Brandwatch
  • 12. Social Media/ 2013 vs. 2014 (Social Mentions) 12© 2014 Brandwatch & Volker Davids | www.brandwatch.de | www.blog-kommunikation.de 1.897 Hits Social Mentions 2.467 Hits Social Mentions +30,5% more Hits Data source: Brandwatch
  • 13. B2B Social Media Report 2013 13 Presentation of the report: •  British Embassy in Berlin •  31.03.2014, 14:00 •  http://bit.ly/B2BEventBerlin Download of the report: •  01.04.2014, 14:00 •  www.brandwatch.com/de/B2B-Social-Media-Report-2013 © 2014 Brandwatch & Volker Davids | www.brandwatch.de | www.blog-kommunikation.de
  • 14. 14 Save the date! 31.03.2014 Berlin © 2014 Brandwatch & Volker Davids | www.brandwatch.de | www.blog-kommunikation.de
  • 15. MANY THANKS! 15© 2014 Brandwatch & Volker Davids | www.brandwatch.de | www.blog-kommunikation.de @BrandwatchDE www.brandwatch.dew. e. kontakt@brandwatch.de info@vhdav.de www.vhdav.de @vhdav