CeBIT Presentation: How do B2B companies in the U.K. and Germany use Social Media

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This presentation contains the slides of the CeBIT talk by Susanne Ullrich (Brandwatch) and Volker Davids (Digital Strategist). It gives a preview on the report "B2B and Social Media": http://www.brandwatch.com/de/2014/03/brandwatch-ladt-ein-zum-event-social-media-kommunikation-fur-b2b-unternehmen-in-der-britischen-botschaft-berlin/

How do B2B companies in the U.K. and
Germany use Social Media?
Volker Davids: @vhdav, info@vhdav.de | Susanne Ullrich: @BrandwatchDE, susanne@brandwatch.com
Preview on a study by Volker Davids, powered by Brandwatch

About us/ Volker Davids & Brandwatch
2© 2014 Brandwatch & Volker Davids | www.brandwatch.de | www.blog-kommunikation.de

Potential/ Internet users (per 100 people)
3© 2014 Brandwatch & Volker Davids - Source: http://data.worldbank.org/indicator/IT.NET.USER.P2
87.0 U.K.
2009-2013 vs. 83.6 in 2009
84.0 Germany
2009-2013 vs. 79.0 in 2009

Social Media/ Germany vs. the U.K.
4© 2014 Brandwatch & Volker Davids - Source: We are social "Social, Digital & Mobile Worldwide Report 2014"
76% U.K.
Social Media
penetration as a
percentage of the
total population
74% Germany
Social Media
penetration as a
percentage of the
total population
1.9 U.K.
Average number of
hours per day spent
by the users on all
Social Channels
1.4 Germany
Average number of
hours per day spent
by the users on all
Social Channels

Social Media/ Germany vs. the U.K.
5© 2014 Brandwatch & Volker Davids - Source: We are social "Social, Digital & Mobile Worldwide Report 2014"

The study/ Key Questions & Approach
6
•  Key Question: How do B2B companies use the power of
Social Media for their own business?
•  Approach: Analysis of the Social Media activities of top B2B
companies (owned & earned)
•  Research & analysis for 150 German and 20 British B2B
companies (via Volker Davids)
•  Data basis: Social Media Monitoring Data (via Brandwatch)
•  Investigation period: January to December 2013
© 2014 Brandwatch & Volker Davids | www.brandwatch.de | www.blog-kommunikation.de

Social Media/ Germany vs. the U.K. (Top 20)
7© 2014 Brandwatch & Volker Davids | www.brandwatch.de | www.blog-kommunikation.de
0
500
1000
1500
2000
2500
3000
3500
4000
4500
5000
01.
Jan
13
15.
Jan
13
29.
Jan
13
12.
Feb
13
26.
Feb
13
12.
Mär
13
26.
Mär
13
09.
Apr
13
23.
Apr
13
07.
Mai
13
21.
Mai
13
04.
Jun
13
18.
Jun
13
02.
Jul
13
16.
Jul
13
30.
Jul
13
13.
Aug
13
27.
Aug
13
10.
Sep
13
24.
Sep
13
08.
Okt
13
22.
Okt
13
05.
Nov
13
19.
Nov
13
03.
Dez
13
17.
Dez
13
31.
Dez
13
UK Germany
Data source: Brandwatch

Social Media/ Germany vs. the U.K. (Top 20)
8© 2014 Brandwatch & Volker Davids | www.brandwatch.de | www.blog-kommunikation.de
2%
17%
6% 2%
0%
61%
0% 0%
11%
UK
Blog News Forum General Video
Twitter Review Image Facebook
7%
52%15%
4%
1%
13%
0%1%
6%
Germany
Blog News Forum General Video
Twitter Review Image Facebook
Data source: Brandwatch

Social Media/ Germany vs. the U.K. (Top 20, w/o News)
9© 2014 Brandwatch & Volker Davids | www.brandwatch.de | www.blog-kommunikation.de
0
500
1000
1500
2000
2500
3000
3500
4000
4500
01.
Jan
13
15.
Jan
13
29.
Jan
13
12.
Feb
13
26.
Feb
13
12.
Mär
13
26.
Mär
13
09.
Apr
13
23.
Apr
13
07.
Mai
13
21.
Mai
13
04.
Jun
13
18.
Jun
13
02.
Jul
13
16.
Jul
13
30.
Jul
13
13.
Aug
13
27.
Aug
13
10.
Sep
13
24.
Sep
13
08.
Okt
13
22.
Okt
13
05.
Nov
13
19.
Nov
13
03.
Dez
13
17.
Dez
13
31.
Dez
13
UK Germany
Data source: Brandwatch

Social Media/ German B2B Social Media Ranking
10© 2014 Brandwatch & Volker Davids | www.brandwatch.de | www.blog-kommunikation.de Data source: Brandwatch

Social Media/ 2013 vs. 2014 (All Mentions)
11© 2014 Brandwatch & Volker Davids | www.brandwatch.de | www.blog-kommunikation.de
2.732 Hits
All Mentions
3.096 Hits
All Mentions +13,3% more Hits
Data source: Brandwatch

Social Media/ 2013 vs. 2014 (Social Mentions)
12© 2014 Brandwatch & Volker Davids | www.brandwatch.de | www.blog-kommunikation.de
1.897 Hits
Social Mentions
2.467 Hits
Social Mentions +30,5% more Hits
Data source: Brandwatch

B2B Social Media Report 2013
13
Presentation of the report:
•  British Embassy in Berlin
•  31.03.2014, 14:00
•  http://bit.ly/B2BEventBerlin
Download of the report:
•  01.04.2014, 14:00
•  www.brandwatch.com/de/B2B-Social-Media-Report-2013
© 2014 Brandwatch & Volker Davids | www.brandwatch.de | www.blog-kommunikation.de

14
Save the date!
31.03.2014
Berlin
© 2014 Brandwatch & Volker Davids | www.brandwatch.de | www.blog-kommunikation.de

MANY THANKS!
15© 2014 Brandwatch & Volker Davids | www.brandwatch.de | www.blog-kommunikation.de
@BrandwatchDE
www.brandwatch.dew.
e. kontakt@brandwatch.de
info@vhdav.de
www.vhdav.de
@vhdav

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CeBIT Presentation: How do B2B companies in the U.K. and Germany use Social Media

1. How do B2B companies in the U.K. and Germany use Social Media? Volker Davids: @vhdav, info@vhdav.de | Susanne Ullrich: @BrandwatchDE, susanne@brandwatch.com Preview on a study by Volker Davids, powered by Brandwatch

3. Potential/ Internet users (per 100 people) 3© 2014 Brandwatch & Volker Davids - Source: http://data.worldbank.org/indicator/IT.NET.USER.P2 87.0 U.K. 2009-2013 vs. 83.6 in 2009 84.0 Germany 2009-2013 vs. 79.0 in 2009

4. Social Media/ Germany vs. the U.K. 4© 2014 Brandwatch & Volker Davids - Source: We are social "Social, Digital & Mobile Worldwide Report 2014" 76% U.K. Social Media penetration as a percentage of the total population 74% Germany Social Media penetration as a percentage of the total population 1.9 U.K. Average number of hours per day spent by the users on all Social Channels 1.4 Germany Average number of hours per day spent by the users on all Social Channels

6. The study/ Key Questions & Approach 6 •  Key Question: How do B2B companies use the power of Social Media for their own business? •  Approach: Analysis of the Social Media activities of top B2B companies (owned & earned) •  Research & analysis for 150 German and 20 British B2B companies (via Volker Davids) •  Data basis: Social Media Monitoring Data (via Brandwatch) •  Investigation period: January to December 2013 © 2014 Brandwatch & Volker Davids | www.brandwatch.de | www.blog-kommunikation.de

7. Social Media/ Germany vs. the U.K. (Top 20) 7© 2014 Brandwatch & Volker Davids | www.brandwatch.de | www.blog-kommunikation.de 0 500 1000 1500 2000 2500 3000 3500 4000 4500 5000 01. Jan 13 15. Jan 13 29. Jan 13 12. Feb 13 26. Feb 13 12. Mär 13 26. Mär 13 09. Apr 13 23. Apr 13 07. Mai 13 21. Mai 13 04. Jun 13 18. Jun 13 02. Jul 13 16. Jul 13 30. Jul 13 13. Aug 13 27. Aug 13 10. Sep 13 24. Sep 13 08. Okt 13 22. Okt 13 05. Nov 13 19. Nov 13 03. Dez 13 17. Dez 13 31. Dez 13 UK Germany Data source: Brandwatch

8. Social Media/ Germany vs. the U.K. (Top 20) 8© 2014 Brandwatch & Volker Davids | www.brandwatch.de | www.blog-kommunikation.de 2% 17% 6% 2% 0% 61% 0% 0% 11% UK Blog News Forum General Video Twitter Review Image Facebook 7% 52%15% 4% 1% 13% 0%1% 6% Germany Blog News Forum General Video Twitter Review Image Facebook Data source: Brandwatch

9. Social Media/ Germany vs. the U.K. (Top 20, w/o News) 9© 2014 Brandwatch & Volker Davids | www.brandwatch.de | www.blog-kommunikation.de 0 500 1000 1500 2000 2500 3000 3500 4000 4500 01. Jan 13 15. Jan 13 29. Jan 13 12. Feb 13 26. Feb 13 12. Mär 13 26. Mär 13 09. Apr 13 23. Apr 13 07. Mai 13 21. Mai 13 04. Jun 13 18. Jun 13 02. Jul 13 16. Jul 13 30. Jul 13 13. Aug 13 27. Aug 13 10. Sep 13 24. Sep 13 08. Okt 13 22. Okt 13 05. Nov 13 19. Nov 13 03. Dez 13 17. Dez 13 31. Dez 13 UK Germany Data source: Brandwatch

11. Social Media/ 2013 vs. 2014 (All Mentions) 11© 2014 Brandwatch & Volker Davids | www.brandwatch.de | www.blog-kommunikation.de 2.732 Hits All Mentions 3.096 Hits All Mentions +13,3% more Hits Data source: Brandwatch

12. Social Media/ 2013 vs. 2014 (Social Mentions) 12© 2014 Brandwatch & Volker Davids | www.brandwatch.de | www.blog-kommunikation.de 1.897 Hits Social Mentions 2.467 Hits Social Mentions +30,5% more Hits Data source: Brandwatch

13. B2B Social Media Report 2013 13 Presentation of the report: •  British Embassy in Berlin •  31.03.2014, 14:00 •  http://bit.ly/B2BEventBerlin Download of the report: •  01.04.2014, 14:00 •  www.brandwatch.com/de/B2B-Social-Media-Report-2013 © 2014 Brandwatch & Volker Davids | www.brandwatch.de | www.blog-kommunikation.de

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