Catherine Caplice presents at the small business forum: 'How to market your business in the changing world of media'.
Full presentation available for download.
In this presentation, Digital Marketing Strategist Amberly Rundell reviewls the top 53 social media marketing tips for malls as well as a few of her favorite tools she uses for her clients on a daily basis.
In this presentation, she covers way to optimize your profiles, creative contest ideas, tips to get more engagement online, how to grow your followers, creative content ideas and more!
To learn how you can get a custom social media strategy plan for your shopping mall or retail store, visit us online at www.mannixmarketing.com or give us a call today at (518)743-9424.
Integrating Social Media into the marketing mix. Understanding the changes in the playing field, the consumer and redefining business models and practices.
The Best Of Snapshot is an ongoing series prepared by the LHBS Inspiration-Hub team. Snapshots are filled with curated signs and cases related to a certain topic or industry and are selected around the three following areas of our expertise: business development, brand building and customer experience.
This one features signs and cases from the fashion industry, how it is changing and what new marketing efforts it's coming up with.
Wells Fargo Securities LLC is a subsidiary of WFC HOLDINGS CORPORATION. Consumer mortgage transactions all passed thru Wells Fargo Securities Subsidiaries via TRG (Title Resource Group) which Wells Fargo & Company (as Parent) Federal Reserve controls title & settlement agents & brokers and connected to largest real estate franchises of the sub-servicing market left with debt as commercial clients of WFC subsidiaries as affialites and team members. WFC controls the entire mortgage industry inside USA unduly influenced by (1) foreign organization owner managed by CEO Joseph York subsidiary Thirty-Eight Hundred Fund via extracting currency one mortgage at a time thru Cayman Islands in secret.
In this presentation, Digital Marketing Strategist Amberly Rundell reviewls the top 53 social media marketing tips for malls as well as a few of her favorite tools she uses for her clients on a daily basis.
In this presentation, she covers way to optimize your profiles, creative contest ideas, tips to get more engagement online, how to grow your followers, creative content ideas and more!
To learn how you can get a custom social media strategy plan for your shopping mall or retail store, visit us online at www.mannixmarketing.com or give us a call today at (518)743-9424.
Integrating Social Media into the marketing mix. Understanding the changes in the playing field, the consumer and redefining business models and practices.
The Best Of Snapshot is an ongoing series prepared by the LHBS Inspiration-Hub team. Snapshots are filled with curated signs and cases related to a certain topic or industry and are selected around the three following areas of our expertise: business development, brand building and customer experience.
This one features signs and cases from the fashion industry, how it is changing and what new marketing efforts it's coming up with.
Wells Fargo Securities LLC is a subsidiary of WFC HOLDINGS CORPORATION. Consumer mortgage transactions all passed thru Wells Fargo Securities Subsidiaries via TRG (Title Resource Group) which Wells Fargo & Company (as Parent) Federal Reserve controls title & settlement agents & brokers and connected to largest real estate franchises of the sub-servicing market left with debt as commercial clients of WFC subsidiaries as affialites and team members. WFC controls the entire mortgage industry inside USA unduly influenced by (1) foreign organization owner managed by CEO Joseph York subsidiary Thirty-Eight Hundred Fund via extracting currency one mortgage at a time thru Cayman Islands in secret.
Eric Swayne, Director of Social Analytics & Insights at M/A/R/C Research, highlighted the business applications of social media at the National Association of Local Advertisers in June 2011.
Three Digital Strategies That Make Your Food Business Globally Competitive by...Homer Nievera, CDE
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Practical Digital Marketing Strategies. Everything about marketing has changed, yet nothing has changed. Marketing principles and human behaviour do not change
Mick Say used this presentation at the Kent2020 Preview Conference.
Slides made available by request of many delegates. With no Narration this presentation is an aid-to-memory for attendees at the conference.
This is an Intro presentation on "Why Social Media works"
Stats, screenshots, and a short Facebook 101 tutorial in included...
Feel free to download it and customize for your use :)
Eric Swayne, Director of Social Analytics & Insights at M/A/R/C Research, highlighted the business applications of social media at the National Association of Local Advertisers in June 2011.
Three Digital Strategies That Make Your Food Business Globally Competitive by...Homer Nievera, CDE
Here are three digital marketing strategies that can make your food business globally competitive. These tips and tricks are easy to follow and can be used immediately.
Practical Digital Marketing Strategies. Everything about marketing has changed, yet nothing has changed. Marketing principles and human behaviour do not change
Mick Say used this presentation at the Kent2020 Preview Conference.
Slides made available by request of many delegates. With no Narration this presentation is an aid-to-memory for attendees at the conference.
This is an Intro presentation on "Why Social Media works"
Stats, screenshots, and a short Facebook 101 tutorial in included...
Feel free to download it and customize for your use :)
(Graham Brown mobileYouth) PAID to EARNED MEDIA (Part 3/5 50 key trends in th...Graham Brown
Part 3 of Youth Mobile Age: a 5 part series of presentations highlighting key Youth Trends for 2011. To download all 5 parts ->
http://www.YouthMobileAge.com
Above presentation is a SAMPLE proposal for creating a Social Media Content Strategy. This is a random brand chosen by me out of my personal choice and I am in no way associated with this brand. Its a light, fun presentation.
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In this masterclass, presented at the Global HR Summit on 5th June 2024, Luan Wise explored the essential features of social media platforms that support talent acquisition, including LinkedIn, Facebook, Instagram, X (formerly Twitter) and TikTok.
At Techbox Square, in Singapore, we're not just creative web designers and developers, we're the driving force behind your brand identity. Contact us today.
An introduction to the cryptocurrency investment platform Binance Savings.Any kyc Account
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Premium MEAN Stack Development Solutions for Modern BusinessesSynapseIndia
Stay ahead of the curve with our premium MEAN Stack Development Solutions. Our expert developers utilize MongoDB, Express.js, AngularJS, and Node.js to create modern and responsive web applications. Trust us for cutting-edge solutions that drive your business growth and success.
Know more: https://www.synapseindia.com/technology/mean-stack-development-company.html
Tata Group Dials Taiwan for Its Chipmaking Ambition in Gujarat’s DholeraAvirahi City Dholera
The Tata Group, a titan of Indian industry, is making waves with its advanced talks with Taiwanese chipmakers Powerchip Semiconductor Manufacturing Corporation (PSMC) and UMC Group. The goal? Establishing a cutting-edge semiconductor fabrication unit (fab) in Dholera, Gujarat. This isn’t just any project; it’s a potential game changer for India’s chipmaking aspirations and a boon for investors seeking promising residential projects in dholera sir.
Visit : https://www.avirahi.com/blog/tata-group-dials-taiwan-for-its-chipmaking-ambition-in-gujarats-dholera/
Top mailing list providers in the USA.pptxJeremyPeirce1
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6. 4th Era of Commerce: Online & Social 2005 YouTube launch 2007 Apple launches 1stiPhone 1992 1st smartphone IBM “Simon” 2001 Term “search engine marketing” created 1952 Cable TV launched in Canada 2003 LinkedIn launches 2006 Twitter launches 1998 Google launches 2002 RIM launches 1stBlackBerry 2004 Facebook launches 1990 Launch of World Wide Web 1990 1st search engine “Archie” 2000 Google offers pay-per-click programs
7. The rules have changed. Information is FREE and ACCESSIBLE Information was LIMITED YOUR BUYER finds, creates and decides what THEY want to share YOU managed what YOU wanted to share The New Rule: Become part of the conversation.
I realize that you came to hear about how to market your business in the changing world of media. But I’d like to start off with a quick history on the evolution of commerce. Now, first of all, my definition of commerce is probably a bit different than say, Warren Buffet’s, who probably thinks it’s just about money. I like to think that commerce is all about connections and conversations.
- Gradually, we evolved to something a bit more sophisticated. - The introduction of currency changed the world of commerce, giving everything a value.
But here’s where all the real action is taking place. The fourth era – online & social commerce. Look how much things have changed from the time cable TV launched in 1952 until now... it’s astounding! This is our lifetime... And it was really in 1990 when things began to skyrocket with the introduction of the Internet to the general public. Just like the telephone enabled us to connect in a new way a few generations earlier, the Internet has not only changed the way we communicate, it’s also changed the way we do business. And as a result, we’ve had to rethink the way we market our businesses.
They go beyond what customers expect when it comes to building relationships. For example, on Zipcar’s very active Facebook page, they encourage members (or Zipsters) to send in stories and pictures of activities they’ve done while they’ve been out in their Zipcar. One couple posted a picture of their baby that was born after they drove their Zipcar to the hospital. Another posted a picture of the Zipcar they took on their camping trip. Yet another Zipster posted a picture of a balloon-filled Zipcar on its way to a surprise birthday party!Zipcar is also very active on Twitter… actually, let me correct that… they’re very PROACTIVE. What I mean by that, is not only are they responsive to anyone who approaches them directly, they also track comments from other Tweeters about Zipcar and its service. If they find out that someone wasn’t happy, they respond and take action. Can you imagine that? Where in the real world could you ever complain to a friend about a company’s service and have that company then call you up and fix the problem? THAT’S the true power of social media… and that’s what Zipcar understands and is getting right.
The thing about this new era is that there’s a lot more media “noise” than there’s ever been before... What I mean by that is that, when you’re trying to get your message out there, you’re also having to compete with thousands of messages in a multitude of media. Because the fact is, today’s consumers have turned into media multi-taskers. They’re watching TV while their surfing the net on their laptops. And they’re probably talking on their cell phones at same time! This is what you have to compete with. This is the changing world of media. So right now, I want to give you four tips that will help you break through that clutter.
People are going to take the time to read your message if it’s relevant to them or their situation. That stay-at-home mom will pay closer attention if you tell her how your product or service can help her save time. Build your key messages around your prospects’ biggest needs or wants.
Which brings me back to what I promised earlier... I want to show you a couple of examples of small businesses that I feel are doing a good job of building a strong web presence, and I think that these are two companies that have successfully made themselves heard above all the media noise because they understand their audience, and because they understand the media channels they’re working with.
This is a website for bow wow haus, a dog boutique and daycare based in Vancouver. Now, I want to show you why this is more than just a website, how it enables bow wow haus to connect with their customers. First of all, they have an Events link (which they keep up to date). This is going to keep customers coming back to the site to see what fun activities the company is going to be holding next. And as it turns out, we missed the Small Doggie Mingle, but we can still catch the Howl-o-Ween Costume Paw-ty on the 29th! -The other thing that’s going to keep visitors coming back is the blog. When you constantly have fresh content on your site, people will keep coming back on a regular basis – which can also mean more opportunities to buy products or services from your site. But if they come back to your site and it’s always the same old thing, they’re likely to go looking for something more interesting.- Down here in the lower left hand corner, they open the door to engagement, asking for an e-mail address so they can send out an e-newsletter. When you get to the blog page, you’ll also find links to their Facebook and Twitter pages. This is how they maintain their relationships with their customers and it’s possible they’ve built new relationships virally, as well.
Now these guys are REALLY ahead of the curve... This is the ethical bean coffee company, also from Vancouver. [NOTE: we didn’t want to use Toronto examples in case those business owners happened to be in the audience. We thought it would be kind of weird... and felt the Vancouver examples would be different and far enough removed.] So they’re also on Twitter... And if you go to their contact page, they also offer an e-newsletter that you can sign up for. But look at this! They have an iPhone app that you can download that uses a technology on their packaging called QR coding. Certain Smartphones have apps that can scan these QR codes – sometimes these codes just have a simple text message, other times they send you to a website... - In the case of the ethical bean app, it tells you more about the product. What type of roast it is, taste ratings, there’s even a roast chart for the people who get downright analytical about their coffee!- Now, this is part of a bigger wave that’s coming... a more profoundwave, or should I say Tsunami, that will completely transform commerce as we know it.
- These are exciting times... And I’m excited for you, as business owners, because you’re the ones who are going to really benefit from all of these innovations. And you already have a lot of the tools you need... You know how to create long-lasting relationships with customers – all you need to do is transfer that skill to the online world. That’s really what this fourth era of commerce is all about – connecting... Creating conversations... Building relationships. What’s great is that you have the advantage over all those big corporations who’ve been so far removed from consumers all these years. So really, if you think about it, this isn’t just the fourth era of commerce. This is YOUR era. Thank you.