Douglas Herbison, AMDEA, presentation at the CBI's climate change sectoral workshop "Building a low carbon economy". February 2009.

1. UK Member of White goods & climate change Douglas Herbison, AMDEA CBI Sectoral Exchange - Climate Change Workshop Friday 13 February 2009

3. Representing 30 member companies

4. All of the top selling brands of major white goods

5. 80% of the industry

8. And yet… We are marketing more efficient appliances, but it is not enough to guarantee transformation. Cold appliance average life span is 16 years 50 year old appliances can still be found in use… Consumers see a value in old appliances as long as they still work. Running cost and environmental impacts are disregarded or not known.

9. The stock of installed cold appliances is old Average life of product MTP

10. 188 million appliances 10+ years still in use in Europe; 15.4 million in the UK… Europe UK <10 years Total >10 years 633.8m …11.7 million of these are old refrigeration products Large household appliances 187.7m Ceced MTP

11. Savings can light up a large town Replacing 15.4 million outdated large appliances would provide savings of up to 3.6 TWh. This is equivalent to the electricity needed to power over 1,000,000 UK homes for an entire year

13. choose the most efficient appliancesWe also call on governments to investigate market transformation instruments to complement traditional policies

15. Tax credits for producers (US)

16. Consumer rebate schemes (Spain and newly proposed $300m in USA)

17. Buyback (Australia)

20. Provides general guidance on replacement & the wider eco-benefits of the latest generation of appliances.

22. Simple tool to illustrate potential benefit of replacing old appliance with new A+ model

23. Authoritative independent data

24. Easy to understand

27. 2008 activities T2C calculator syndicated to retailers and manufacturers: Comet, Bosch and retra. Positive press stories of real families: - coverage of 2008 oldest fridge competition T2C workshop for energy advisors at Miele Experience Centre

29. Retailers (majors, multiples and independents)

30. Energy Companies

31. NGOs

32. Other Associations & Stakeholders It is time for old, less energy-efficient appliances to be recycled; to be replaced with state-of-the-art models that save energy, save money and save the environment.