This document provides summaries for 12 new books related to business, entrepreneurship, accountancy, and marketing. The books cover a range of topics including financial accounting, quantitative finance, learning analytics, international project management, sales management, photography, small business management, leadership development, and global marketing. They are authored by various experts in their fields and published by publishers such as Cengage Learning, World Scientific Publishing, Kogan Page, and Routledge.

1. NEW BOOKS IN BUSINESS, ENTREPRENEURSHIP AND
ACCOUNTANCY
TITLE:Financial accounting
AUTHOR: Warren, Carl S.
CALL NO: HF 5635 W374 2018
Published by: Cengage Learning
Book Description
Gain a solid foundation in financial accounting to ensure you are
prepared for future business courses and the real world with
Warren/Reeve/Duchac's market-leading FINANCIAL
ACCOUNTING, 15E and CengageNOWv2. This edition helps you
connect concepts to the bigger picture with features such as the
new chapter opening schema that allows you to see how each
chapter's specific content fits within the overall framework of the
book.
TITLE:Financial accounting: the impact pm decision makers
AUTHOR: Porter, Gary A.
CALL NO: HF 5636 P67 2017
Published by: Cengage Learning
Book Description
FINANCIAL ACCOUNTING: THE IMPACT ON DECISION
MAKERS 10E, now available as a bundle option with
CengageNOWv2, makes it easy to demonstrate that accounting is
a powerful tool for business decision-making by going beyond
debits and credits and keeping students focused on the big picture.
For example, journal entries in the text and CengageNOWv2
require students to demonstrate the balance sheet and income
statement impact of transactions, helping students see how
business events ultimately impact the financial statements. In
addition to exposing students to annual reports of highly
recognizable companies such as Nike, Porter's exclusive Ratio
Decision-Model provides students with a framework for reading and
interpreting financial statements to make decisions. The focus on
financial statements and decision-making carries through to the
end-of-chapter with a suite of case materials that have students
reading and interpreting financial statements.

2. TITLE:Theoretical foundations for quantitative finance
AUTHOR: Spadafora, Luca
CALL NO: HG 106 S63 2017
Published by: World Scientific Publishing Co.
Book Description
This book provides simple introduction to quantitative finance for
students and junior quants who want to approach the typical
industry problems with practical but rigorous ambition. It shows a
simple link between theoretical technicalities and practical
solutions. Mathematical aspects are discussed from a practitioner
perspective, with a deep focus on practical implications, favoring
the intuition and the imagination. In addition, the new post-crisis
paradigms, like multi-curves, x-value adjustments (xVA) and
Counterparty Credit Risk are also discussed in a very simple
framework. Finally, real world data and numerical simulations are
compared in order to provide a reader with a simple and handy
insight on the actual model performances.
TITLE:Learning analytics: measurement innovations to support
employee development
AUTHOR: Mattox, John R.
CALL NO: HF 5549.5 T7 M36 2016
Published by: Kogan Page
Book Description
The potential toimprove educationdue tothe large amountsof data on
learning and learners is unprecedented and has created an information
gap in understanding what to do with all the raw data.
Providing a framework for understanding how to work with learning
analytics, authors John R. Mattox II and Jean Martin show L&D and HR
practitioners the power that effective analytics has on building an
organization and the impact this power has on performance, talent
management, and competitive advantage. Martin and Mattox focus on
aligning training with business needs and answering the questions “Is
trainingeffective?”and“How can itimprovedor made more effective?”
Beginning with an explanation of what learning analytics is and the
business need for it, they move on to applying business intelligence
principles,linking learning to impact, connecting training content with
businessneeds,optimizinginvestmentsinlearning,andplacinglearning
development within the larger scope of talent management. Chapters
include case studies from HiltonHotels,Shell Oil, and American Express
to highlight best practice and to provide examples of how companies
apply various methodologies across a range of industries.

3. TITLE:Leading international projects: diverse strategies for
project success
AUTHOR: Dignen, Bob
CALL NO: HD 69 P75 D54 2016
Published by: Kogan Page
Book Description
Project managers leading international projects must deliver value and
align the project outcomes to the wider strategic goals of the
organization. However, they are faced with the challenges of cross
cultural communication and behavioural differences, large-scale and
technically complex projects involving multiple stakeholders, and slow
decision making when speed is of the essence. Leading International
Projectshelps overcome these challenges by taking a holistic approach,
drawingonsystemic,behaviouralandpsychologicalperspectivestobuild
team trust, communicate to avoid misunderstanding and conflict, and
identify and minimize risk of derailment. It provides a practical toolbox
for successfully managing international projects.
TITLE:Sales management: leadership, innovation, technology
AUTHOR: Johnston, Mark W.
CALL NO: HF 5438.4 J54 2016
Published by: Routeledge
Book Description
In this latest edition of Sales Force Management, Mark Johnston and
Greg Marshall continue to build on the tradition of excellence
established by Churchill, Ford, and Walker, increasing the book’s
reputation globally as the leading textbook in the field. The authors
have strengthened the focus on managing the modern tools of selling,
such as customer relationship management (CRM), social media and
technology-enabled selling, and sales analytics. It’s a contemporary
classic, fully updated for modern sales management practice.

4. TITLE:In camera: how to get perfect pictures straight out of the
camera
AUTHOR: Laing, Gordon
CALL NO: TR 267 L35 2016
Published by: Ilex Press
Book Description
With amazing low-light capabilities, incredible definition, intelligent
autofocus and a host of other features, it's fair to say that digital
cameras have now become so powerful that they have left many of
their users behind. Most photographers are able to take competent
shots in a range of conditions, or fix imperfect exposures in
Photoshop or Lightroom, but very few have the skill to really push
their cameras to the limit and capture the perfect shot, under all
conditions, with no post-processing required. In Camera is the
perfect way to take your photography to that level; to master your
camera, understand light, exposure and composition, and make
amazing photographs, whatever your camera, without cheating
after the event. 100 of Gordon's photos are given his own expert
commentary; full settings and camera details are included, and a
host of tips and tricks let photographers of any level learn something
from every example. The shots are taken with a wide range of
cameras,including mid-range, compactand mirrorless models, and
the emphasis is on getting results by improving your own skills, not
wasting money on expensive professional-level equipment and
software.
TITLE:Small business in a global economy: creating and managing
successful organizations
AUTHOR:
CALL NO: HD 2341 S5727 2015
Published by: Praeger
Book Description
This informative set analyzes the dynamics involved with creating, growing,
and managing small businesses amid differentgeographic, institutional, and
political environments. Reveals insights into the internal and external
constraints facing small firms. Explores the effectiveness of a variety strategies
usedbysmall businessowners.Offersawindowintothe dramaticinfluencesmall
business has on the economy. Contains contributions from the leading scholars
in the field.

5. TITLE:Leadership: personal development and career success
AUTHOR: Ricketts, Cliff
CALL NO: HD 57.7 R53 2018
Published by: Cengage Learning
Book Description
If your goals include a successful career in agriculture--and a leadership
role in tomorrow's food, fiber, or natural resources fields--this is the
ideal resource for you. LEADERSHIP: PERSONAL DEVELOPMENT
AND CAREER SUCCESS, Fourth Edition, explores the leadership skills
that are most important in agricultural industries, helping you define and
reinforce your strongest traits while developing the skills you need to
succeed. Written in an engaging, reader-friendly style, the text covers
public speaking, Future Farmers of America (FFA) parliamentary
procedure, group dynamics, interpersonal skills, and workplace readiness,
as well as basic English language, communication, and higher-order
thinking concepts. The authors draw on decades of family farming and
agricultural education experience to offer practical guidance on topics like
budgeting, financial management,and investing, and they've included clear
learning objectives and engaging activities to help you master the material
and hone your skills.
TITLE:Global marketing: contemporary, theory, practice, and cases
AUTHOR: Alon, Ilan
CALL NO: HF 1416 A47 2017
Published by: Routledge/Taylor & Francis Group
Book Description
Global Marketing providesstudentswithatrulyinternationaltreatmentof the
key principles that every marketing manager should grasp.
International markets present different challenges that require a marketer to
think strategically, and apply tools and techniques creatively in order to
respond decisively in a fiercelycompetitive environment.Alonget al. provide
students with everything they need to rise to the challenge. Coverage of small
and medium enterprises, as well as multinational corporations where much of
the growth in international trade and global marketing has occurred. A shift
toward greater consideration of services marketing as more companies move
away from manufacturing. A focus on emerging markets to equip students with
the skills necessary to take advantage of the opportunities that these rapidly
growing regions present. Chapters on social media, innovation, and technology
teachstudentshow toincorporate these newtoolsintotheirmarketingstrategy.
New material on sustainability, ethics, and corporate social responsibility; key
values for any modern business. Short cases and examples throughout the text
showstudentshow these principlesandtechniquesare appliedinthe real world.
.

6. TITLE:The little bookof big managementtheories...andhowto use
them
AUTHOR: McGrath, James
CALL NO: HD 31 M34 2017
Published by: Pearson Education
Book Description
Rebecca Taylor, the Dean and Director of Studies at the Open
University Business School, explained why the book deserved to
win: “This book was a delight to read and was a highly refreshing
approach to the world of management. The ‘big’ ideas have been
boiled down into easily-digestible chunks that are perfect either as an
introduction or a refresher for the more experienced manager. The
personal writing style and lack of preaching makes it a brilliant desk-
side companion for a manager of any level, and I highly recommend
it.”
TITLE:The strategy and tactics of pricing: a guide to growing more
profitably
AUTHOR: Thomas T. Nagle
CALL NO: HF 5416.5 N33 2018
Published by: Routledge
Book Description
The Strategy and Tactics of Pricing explains how to manage
markets strategically and how to grow more profitably. Rather than
calculating prices to cover costs or achieve sales goals, students
will learn to make strategic pricing decisions that proactively
manage customer perceptions of value, motivate purchasing
decisions, and shift demand curves. This edition features a new
discussion on harnessing concepts from behavioral economics as
well as a more streamlined "value cascade" structure to the topics.
Readers will also benefit from: Major revisions to almost half of the
chapters, including an expanded discussion of big data analytics
and a revised chapter on "Specialized Strategies," which addresses
timely technical issues like foreign exchange risks, reactions to
market slumps,and managing transfer prices between independent
profit centers.

7. TITLE:Global financial accounting and reporting: principlesand
analysis
AUTHOR: Walton,Peter
CALL NO: HF 5686 I56 W35 2017
Published by: Cengage Learning
Book Description
Global Financial Accounting and Reporting 3e provides a complete
companion to financial accounting that takes management students
with no previous knowledge of accounting from the mechanics of how
financial records are structured through to being able to understand
and analyze published consolidated financial statements. The book is
global in its approach. It uses International Financial Reporting
Standards as its basis and so reflects the rules followed by nearly all
European listed companies and by an ever-increasing number of firms
worldwide. Global Financial Accounting and Reporting is primarily
aimed at future usersof accounting information such as managers and
analysts. It is therefore ideal for use at MBA level. It can also be used
on financial accounting modules for business students at the
undergraduate level.