Downtown San Marcos is important for its history, economic impact, and role in the civic life of the community. The San Marcos Main Street Program was established in 1986 to support the over 300 small businesses that make up 90% of the downtown district. Guided by an advisory board, the program uses funding from hotel taxes to create a remarkable downtown and track progress toward goals. Residents are encouraged to visit, get involved, shop local, and support the ongoing work of the San Marcos Main Street Program and downtown businesses.