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Consumer behaviour is the study of how individuals, groups, and organizations select, buy, use, and dispose of goods and services. It examines qualities like demographics and lifestyle, as well as influences from social groups, friends, and society. Understanding consumer behaviour is important for businesses because it affects factors like buying decisions, loyalty, recommendations, and advocacy. Consumer perception, or a customer's impression of a company, also plays a key role in areas such as communications, advertising, and brand understanding.
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Consumer behavior
This document discusses consumer behavior and the factors that influence it. It defines consumer behavior as how individuals make decisions to spend resources on consumer goods and services. Consumer behavior is influenced by internal factors like personal characteristics, psychology, and external factors like culture and society. The document outlines the consumer decision making process and categories it includes routine, limited, and extensive decision making. It explores how motivation, beliefs, attitudes, perception, and learning impact consumer psychology. Social factors like reference groups, family, and status also influence behavior as do cultural influences like culture, subcultures, and social class. Understanding consumer behavior is important for industries like textiles to focus on what consumers buy, where they shop, how they learn about products, and socio
cONSUMER bEHAVIOUR.pptx
Consumer behavior is the study of how individuals select, purchase, use, and dispose of products and services to satisfy their needs and desires. It is influenced by cultural, social, personal and psychological factors. Marketers must understand consumer behavior to develop effective marketing strategies by analyzing factors affecting behavior at each stage of obtaining, consuming, and disposing of products. Studying consumer behavior helps marketers create better products and services, set prices appropriately, promote offerings effectively, and make products widely available to maximize sales and profits.
Presentation (2) jino.pptx about market
Creating a marketing mix PowerPoint presentation involves detailing the key components that contribute to a successful marketing strategy. These components are often referred to as the "4 Ps" of marketing: Product, Price, Place, and Promotion. Here's a structured outline for your presentation:
### Slide 1: Title Slide
- Title: "Marketing Mix"
- Subtitle: "Understanding the 4 Ps of Marketing"
- Your name and date
### Slide 2: Introduction
- Briefly introduce the concept of the marketing mix
- Mention the importance of each component in crafting a successful marketing strategy
### Slide 3: Product
- Define what a product is in marketing terms
- Discuss product features, design, quality, branding, and how they meet customer needs
- Examples of successful product strategies
### Slide 4: Price
- Define pricing in the context of the marketing mix
- Explain different pricing strategies (e.g., penetration pricing, skimming, competitive pricing)
- Discuss factors influencing pricing decisions (costs, competition, perceived value)
- Examples of effective pricing strategies
### Slide 5: Place
- Define place/distribution in marketing
- Explain the various channels of distribution (direct, indirect, online, retail)
- Discuss the importance of logistics and supply chain management
- Examples of successful distribution strategies
### Slide 6: Promotion
- Define promotion and its role in the marketing mix
- Overview of promotional tools (advertising, sales promotion, public relations, personal selling, direct marketing)
- Discuss the importance of an integrated marketing communications (IMC) strategy
- Examples of effective promotional campaigns
### Slide 7: Integration of the 4 Ps
- Discuss how the 4 Ps must work together harmoniously
- Case study example showing an integrated marketing mix
### Slide 8: Real-World Example
- Choose a well-known company and analyze their marketing mix
- Highlight how they use each of the 4 Ps effectively
### Slide 9: Conclusion
- Summarize the key points discussed
- Emphasize the importance of a balanced and well-thought-out marketing mix
- Call to action or final thoughts
### Slide 10: Q&A
- Open the floor for any questions from the audience
### Design Tips:
- Use visuals like charts, graphs, and images to illustrate points
- Keep text concise and focus on bullet points
- Use consistent colors and fonts for a professional look
By following this outline, you'll be able to create a comprehensive and engaging presentation on the marketing mix.
Buyer behavior, or consumer behavior, refers to the actions and decision-making processes of individuals or groups in purchasing and using products or services. This field combines elements from psychology, sociology, social anthropology, and economics to understand what influences the buyer's decisions. Key factors influencing buyer behavior include:
1. **Cultural Factors**:
- Culture: The set of basic values, perceptions, wants, and behaviors learned by a member of society
Nature & Factors affecting consumer market
consumer, consumer market, consumer behaviour, need to study consumer behaviour, factors affecting consumer behaviour, theories of motivation
For 604
This document summarizes consumer behavior and the factors that influence it. It discusses that consumer behavior is the study of how individuals select, buy, use, and dispose of goods and services. It is influenced by cultural, social, personal, and psychological factors. The major theories of consumer behavior are economic, psychological, psychoanalytical, and sociocultural theories. The document also examines the consumer buying process and models used to understand it.
Point of view
Consumer behavior is the study of how individuals and groups select and use products and services. It examines how consumers think about and compare brands and make purchasing decisions, and how they are influenced by their environment, peers, culture, and media. Key factors that affect consumer behavior include personal characteristics like age, gender, and culture, as well as social influences from family, friends, social class, and social media.
C.B.
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and Marketing Strategy; Consumer Involvement – Levels
of involvement, and Decision Making.
Consumer Decision Process – Stages in Decision Process,
Information Search Process; Evaluative Criteria and
Decision Rules, Consumer Motivation – Types of Consumer
Needs, Ways of Motivating Consumers. Information
Processing and Consumer Perception.
Consumer Attitudes and Attitude Change; Influence of
Personality and Self Concept on Buying Behaviour,
Psychographics and Lifestyles, Impuse Buying.
Diffusion of Innovation and Opinion Leadership, Family
Decision Making, Influence of Reference Group
Industrial Buying Behaviour– Process and factors, Models
of Consumer Behaviour – Harward Seth, Nicosia, E& D,
Economic Model; Introduction to Consumer Behaviour
Audit; Consumer Behaviour Studies in India.
Consumer behavior and factors influencing consumer behavior
The document discusses factors that influence consumer behavior, including cultural, social, personal, and psychological factors. Cultural factors encompass elements like culture, subcultures, and social classes that shape consumer values and preferences. Social factors include reference groups, family influences, and social roles/status. Personal factors pertain to individual characteristics like age, lifestyle, and income that affect purchasing decisions. Psychological factors are motivations, perceptions, learning, and beliefs/attitudes that drive consumer behavior at a subconscious level. Understanding these various influences is important for analyzing consumer decision-making processes.
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Consumer behavior
This document discusses consumer behavior and the factors that influence it. It defines consumer behavior as how individuals make decisions to spend resources on consumer goods and services. Consumer behavior is influenced by internal factors like personal characteristics, psychology, and external factors like culture and society. The document outlines the consumer decision making process and categories it includes routine, limited, and extensive decision making. It explores how motivation, beliefs, attitudes, perception, and learning impact consumer psychology. Social factors like reference groups, family, and status also influence behavior as do cultural influences like culture, subcultures, and social class. Understanding consumer behavior is important for industries like textiles to focus on what consumers buy, where they shop, how they learn about products, and socio
cONSUMER bEHAVIOUR.pptx
Consumer behavior is the study of how individuals select, purchase, use, and dispose of products and services to satisfy their needs and desires. It is influenced by cultural, social, personal and psychological factors. Marketers must understand consumer behavior to develop effective marketing strategies by analyzing factors affecting behavior at each stage of obtaining, consuming, and disposing of products. Studying consumer behavior helps marketers create better products and services, set prices appropriately, promote offerings effectively, and make products widely available to maximize sales and profits.
Presentation (2) jino.pptx about market
Creating a marketing mix PowerPoint presentation involves detailing the key components that contribute to a successful marketing strategy. These components are often referred to as the "4 Ps" of marketing: Product, Price, Place, and Promotion. Here's a structured outline for your presentation:
### Slide 1: Title Slide
- Title: "Marketing Mix"
- Subtitle: "Understanding the 4 Ps of Marketing"
- Your name and date
### Slide 2: Introduction
- Briefly introduce the concept of the marketing mix
- Mention the importance of each component in crafting a successful marketing strategy
### Slide 3: Product
- Define what a product is in marketing terms
- Discuss product features, design, quality, branding, and how they meet customer needs
- Examples of successful product strategies
### Slide 4: Price
- Define pricing in the context of the marketing mix
- Explain different pricing strategies (e.g., penetration pricing, skimming, competitive pricing)
- Discuss factors influencing pricing decisions (costs, competition, perceived value)
- Examples of effective pricing strategies
### Slide 5: Place
- Define place/distribution in marketing
- Explain the various channels of distribution (direct, indirect, online, retail)
- Discuss the importance of logistics and supply chain management
- Examples of successful distribution strategies
### Slide 6: Promotion
- Define promotion and its role in the marketing mix
- Overview of promotional tools (advertising, sales promotion, public relations, personal selling, direct marketing)
- Discuss the importance of an integrated marketing communications (IMC) strategy
- Examples of effective promotional campaigns
### Slide 7: Integration of the 4 Ps
- Discuss how the 4 Ps must work together harmoniously
- Case study example showing an integrated marketing mix
### Slide 8: Real-World Example
- Choose a well-known company and analyze their marketing mix
- Highlight how they use each of the 4 Ps effectively
### Slide 9: Conclusion
- Summarize the key points discussed
- Emphasize the importance of a balanced and well-thought-out marketing mix
- Call to action or final thoughts
### Slide 10: Q&A
- Open the floor for any questions from the audience
### Design Tips:
- Use visuals like charts, graphs, and images to illustrate points
- Keep text concise and focus on bullet points
- Use consistent colors and fonts for a professional look
By following this outline, you'll be able to create a comprehensive and engaging presentation on the marketing mix.
Buyer behavior, or consumer behavior, refers to the actions and decision-making processes of individuals or groups in purchasing and using products or services. This field combines elements from psychology, sociology, social anthropology, and economics to understand what influences the buyer's decisions. Key factors influencing buyer behavior include:
1. **Cultural Factors**:
- Culture: The set of basic values, perceptions, wants, and behaviors learned by a member of society
Nature & Factors affecting consumer market
consumer, consumer market, consumer behaviour, need to study consumer behaviour, factors affecting consumer behaviour, theories of motivation
For 604
This document summarizes consumer behavior and the factors that influence it. It discusses that consumer behavior is the study of how individuals select, buy, use, and dispose of goods and services. It is influenced by cultural, social, personal, and psychological factors. The major theories of consumer behavior are economic, psychological, psychoanalytical, and sociocultural theories. The document also examines the consumer buying process and models used to understand it.
Point of view
Consumer behavior is the study of how individuals and groups select and use products and services. It examines how consumers think about and compare brands and make purchasing decisions, and how they are influenced by their environment, peers, culture, and media. Key factors that affect consumer behavior include personal characteristics like age, gender, and culture, as well as social influences from family, friends, social class, and social media.
C.B.
Introduction to Consumer Behaviour; Consumer Behaviour
and Marketing Strategy; Consumer Involvement – Levels
of involvement, and Decision Making.
Consumer Decision Process – Stages in Decision Process,
Information Search Process; Evaluative Criteria and
Decision Rules, Consumer Motivation – Types of Consumer
Needs, Ways of Motivating Consumers. Information
Processing and Consumer Perception.
Consumer Attitudes and Attitude Change; Influence of
Personality and Self Concept on Buying Behaviour,
Psychographics and Lifestyles, Impuse Buying.
Diffusion of Innovation and Opinion Leadership, Family
Decision Making, Influence of Reference Group
Industrial Buying Behaviour– Process and factors, Models
of Consumer Behaviour – Harward Seth, Nicosia, E& D,
Economic Model; Introduction to Consumer Behaviour
Audit; Consumer Behaviour Studies in India.
Consumer behavior and factors influencing consumer behavior
The document discusses factors that influence consumer behavior, including cultural, social, personal, and psychological factors. Cultural factors encompass elements like culture, subcultures, and social classes that shape consumer values and preferences. Social factors include reference groups, family influences, and social roles/status. Personal factors pertain to individual characteristics like age, lifestyle, and income that affect purchasing decisions. Psychological factors are motivations, perceptions, learning, and beliefs/attitudes that drive consumer behavior at a subconscious level. Understanding these various influences is important for analyzing consumer decision-making processes.
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This document discusses consumer behavior, which examines how individuals make decisions to spend their available resources (time, money, effort) on consumption-related items. It defines consumer behavior as acts of individuals directly involved in obtaining and using economic goods and services. Understanding consumer behavior is important for marketers as it helps them design effective marketing strategies for different consumer segments based on factors like age, income, and occupation that influence purchase decisions. A simple model of consumer behavior shows the external influences, consumer decision-making process, and resulting consumer decisions and actions.
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1. Consumer behavior involves a complex decision-making process where consumers search for information, evaluate alternatives, and decide on products or services to purchase. It is influenced by psychological, social, cultural and personal factors.
2. The consumer decision-making process typically involves problem recognition, information search, evaluation of alternatives, purchase decision, and post-purchase evaluation. Multiple parties like influencers, gatekeepers, initiators, and deciders may be involved in the purchase decision.
3. Market segmentation involves dividing the market into distinct groups based on variables like demographics, behaviors, or benefits sought. Marketers then target specific segments and position their products accordingly to appeal to those segments.
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This document provides an introduction to consumer behaviour. It discusses that consumer behaviour involves how consumers acquire, consume and dispose of products based on internal and external factors. It outlines the consumer decision making process which involves problem recognition, information search, evaluation of alternatives, purchase, and post-purchase evaluation. It also discusses how marketers analyze consumer behaviour through understanding the consumer, competition, company and market conditions in order to segment markets and develop effective marketing strategies.
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The document discusses consumer behavior, defining it as the study of how individuals make decisions to spend resources on consumption. Consumer behavior is influenced by internal factors like cognition, affect, and behavior as well as external environmental factors. It is a complex process that marketers must understand in order to effectively segment, target, position, and design products for consumers. The key is providing value to satisfy consumer needs and wants better than competitors. Studying consumer behavior helps marketers analyze opportunities and threats, implement marketing strategies, and improve standards of living through consumption.
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For marketers and marketing students the importance of understanding the behavior of consumer is very important. Understanding Consumer Behavior can be directly related to the profit/ promotion of any product or service.
This presentation is associated with a Lecture delivered to M.B.A students.
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Consumer behavior refers to how individuals select, purchase, use, and dispose of goods and services. It is influenced by cultural, social, personal, and psychological factors. Understanding consumer behavior allows businesses to develop effective marketing strategies. The scope of consumer behavior is broad and includes product development, pricing, promotion, distribution, and other marketing activities. Studying consumer behavior helps businesses understand customer needs, create suitable products and services, enhance customer satisfaction, and identify opportunities for growth. Businesses can apply insights from consumer behavior research to decisions around target markets, marketing mix, and designing strategies for social and nonprofit organizations.
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Understanding consumer behavior is important for businesses to develop effective marketing strategies. Consumer behavior involves how individuals select, purchase, use, and dispose of products and services. It is influenced by cultural, social, personal, and psychological factors. Businesses can use consumer behavior insights across their marketing mix - in product development, pricing, promotion, and distribution. Analyzing consumer behavior helps businesses understand customer needs, create resonant messaging, identify growth opportunities, and enhance customer satisfaction.
Consumer behavior
Consumer behaviour is the study of how consumers make decisions to spend their available resources (time, money, effort) on consumption-related items. It examines how emotions, attitudes and preferences affect buying behavior. Understanding consumer behaviour is important for marketers to design effective strategies. The document discusses the consumer decision process, factors that influence consumer behaviour like culture and marketing activities, and how segmentation and targeting are used to develop marketing strategies tailored for specific consumer groups.
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The document discusses key aspects of consumer behavior that are important for marketers to understand. It defines consumer behavior as the study of how individuals make decisions to spend their available resources on consumption-related items. Understanding consumer behavior allows marketers to determine what products are needed in the market, how best to present goods to consumers, and influences on consumer decision making from groups. The study of consumer behavior is vital for companies to make effective production, pricing, distribution, and promotional decisions.
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This document provides an overview of consumer behavior. It defines consumer behavior and notes it is influenced by factors like culture, social class, psychology, and more. It discusses the different types of consumers like customers, buyers, and institutional buyers. The document also outlines the consumer decision process from obtaining a product to consuming and disposing of it. It explains how understanding consumer behavior can help with marketing by informing market analysis, target selection, and strategy. The document concludes that understanding consumer needs and wants is important for business success.
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This document discusses consumer attitudes, specifically reflecting on the concept of consumer attitudes and their relationship to consumer behavior and marketing implications. It examines the trilogy of consumer attitude, which includes the cognitive, affective, and conative components. The cognitive component refers to knowledge and beliefs about an object, the affective component to feelings and emotions, and the conative component to response tendencies. Attitudes can serve utilitarian, value-expressive, ego-defensive, and knowledge functions for consumers. While attitudes influence behavior, companies have difficulty directly influencing consumer purchasing behaviors and should instead provide evidence of benefits, correct misconceptions, offer samples, engage new technologies, and bring innovations to indirectly influence consumer behaviors by altering the components of their attitudes
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This document discusses consumer behavior, including its definition, models, and factors that influence it. Consumer behavior is defined as how individuals make decisions to spend their available resources (time, money, effort) on consumption-related items. The document outlines an economic model of consumer behavior that is influenced by factors like income, savings, credit availability. It also discusses personal factors (age, occupation), psychological factors (motivation, perception, learning), and cultural/social factors (culture, subculture, social class, reference groups) that shape consumer decision-making. Studying consumer behavior is important for marketers to understand purchase influences and behaviors.
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https://www.productmanagementtoday.com/frs/26903918/understanding-user-needs-and-satisfying-them
We know we want to create products which our customers find to be valuable. Whether we label it as customer-centric or product-led depends on how long we've been doing product management. There are three challenges we face when doing this. The obvious challenge is figuring out what our users need; the non-obvious challenges are in creating a shared understanding of those needs and in sensing if what we're doing is meeting those needs.
In this webinar, we won't focus on the research methods for discovering user-needs. We will focus on synthesis of the needs we discover, communication and alignment tools, and how we operationalize addressing those needs.
Industry expert Scott Sehlhorst will:
• Introduce a taxonomy for user goals with real world examples
• Present the Onion Diagram, a tool for contextualizing task-level goals
• Illustrate how customer journey maps capture activity-level and task-level goals
• Demonstrate the best approach to selection and prioritization of user-goals to address
• Highlight the crucial benchmarks, observable changes, in ensuring fulfillment of customer needs
Part 2 Deep Dive: Navigating the 2024 Slowdown
Introduction
The global retail industry has weathered numerous storms, with the financial crisis of 2008 serving as a poignant reminder of the sector's resilience and adaptability. However, as we navigate the complex landscape of 2024, retailers face a unique set of challenges that demand innovative strategies and a fundamental shift in mindset. This white paper contrasts the impact of the 2008 recession on the retail sector with the current headwinds retailers are grappling with, while offering a comprehensive roadmap for success in this new paradigm.
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popular canines. The French Bulldog is the new top dog in the
United States as of 2022. The stylish puppy has ascended the
rankings in rapid time despite having health concerns and limited
color choices.”
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SATTA MATKA SATTA FAST RESULT KALYAN TOP MATKA RESULT KALYAN SATTA MATKA FAST RESULT MILAN RATAN RAJDHANI MAIN BAZAR MATKA FAST TIPS RESULT MATKA CHART JODI CHART PANEL CHART FREE FIX GAME SATTAMATKA ! MATKA MOBI SATTA 143 spboss.in TOP NO1 RESULT FULL RATE MATKA ONLINE GAME PLAY BY APP SPBOSSThe 10 Most Influential Leaders Guiding Corporate Evolution, 2024.pdf
In the recent edition, The 10 Most Influential Leaders Guiding Corporate Evolution, 2024, The Silicon Leaders magazine gladly features Dejan Štancer, President of the Global Chamber of Business Leaders (GCBL), along with other leaders.
Authentically Social by Corey Perlman - EO Puerto Rico
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Social media for business How to Implement a Real Estate CRM Software
To implement a CRM for real estate, set clear goals, choose a CRM with key real estate features, and customize it to your needs. Migrate your data, train your team, and use automation to save time. Monitor performance, ensure data security, and use the CRM to enhance marketing. Regularly check its effectiveness to improve your business.
Innovation Management Frameworks: Your Guide to Creativity & Innovation
Innovation Management Frameworks: Your Guide to Creativity & InnovationOperational Excellence Consulting
[To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
This PowerPoint compilation offers a comprehensive overview of 20 leading innovation management frameworks and methodologies, selected for their broad applicability across various industries and organizational contexts. These frameworks are valuable resources for a wide range of users, including business professionals, educators, and consultants.
Each framework is presented with visually engaging diagrams and templates, ensuring the content is both informative and appealing. While this compilation is thorough, please note that the slides are intended as supplementary resources and may not be sufficient for standalone instructional purposes.
This compilation is ideal for anyone looking to enhance their understanding of innovation management and drive meaningful change within their organization. Whether you aim to improve product development processes, enhance customer experiences, or drive digital transformation, these frameworks offer valuable insights and tools to help you achieve your goals.
INCLUDED FRAMEWORKS/MODELS:
1. Stanford’s Design Thinking
2. IDEO’s Human-Centered Design
3. Strategyzer’s Business Model Innovation
4. Lean Startup Methodology
5. Agile Innovation Framework
6. Doblin’s Ten Types of Innovation
7. McKinsey’s Three Horizons of Growth
8. Customer Journey Map
9. Christensen’s Disruptive Innovation Theory
10. Blue Ocean Strategy
11. Strategyn’s Jobs-To-Be-Done (JTBD) Framework with Job Map
12. Design Sprint Framework
13. The Double Diamond
14. Lean Six Sigma DMAIC
15. TRIZ Problem-Solving Framework
16. Edward de Bono’s Six Thinking Hats
17. Stage-Gate Model
18. Toyota’s Six Steps of Kaizen
19. Microsoft’s Digital Transformation Framework
20. Design for Six Sigma (DFSS)
To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentationsIncome Tax exemption for Start up : Section 80 IAC
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一比一原版新西兰奥塔哥大学毕业证（otago毕业证）如何办理
一模一样【微信：A575476】【新西兰奥塔哥大学毕业证（otago毕业证）成绩单Offer】【微信：A575476】（留信学历认证永久存档查询）采用学校原版纸张、特殊工艺完全按照原版一比一制作（包括：隐形水印，阴影底纹，钢印LOGO烫金烫银，LOGO烫金烫银复合重叠，文字图案浮雕，激光镭射，紫外荧光，温感，复印防伪）行业标杆！精益求精，诚心合作，真诚制作！多年品质 ,按需精细制作，24小时接单,全套进口原装设备，十五年致力于帮助留学生解决难题，业务范围有加拿大、英国、澳洲、韩国、美国、新加坡，新西兰等学历材料，包您满意。
【业务选择办理准则】
一、工作未确定，回国需先给父母、亲戚朋友看下文凭的情况，办理一份就读学校的毕业证【微信：A575476】文凭即可
二、回国进私企、外企、自己做生意的情况，这些单位是不查询毕业证真伪的，而且国内没有渠道去查询国外文凭的真假，也不需要提供真实教育部认证。鉴于此，办理一份毕业证【微信：A575476】即可
三、进国企，银行，事业单位，考公务员等等，这些单位是必需要提供真实教育部认证的，办理教育部认证所需资料众多且烦琐，所有材料您都必须提供原件，我们凭借丰富的经验，快捷的绿色通道帮您快速整合材料，让您少走弯路。
留信网认证的作用:
1:该专业认证可证明留学生真实身份
2:同时对留学生所学专业登记给予评定
3:国家专业人才认证中心颁发入库证书
4:这个认证书并且可以归档倒地方
5:凡事获得留信网入网的信息将会逐步更新到个人身份内，将在公安局网内查询个人身份证信息后，同步读取人才网入库信息
6:个人职称评审加20分
7:个人信誉贷款加10分
8:在国家人才网主办的国家网络招聘大会中纳入资料，供国家高端企业选择人才
→ 【关于价格问题（保证一手价格）
我们所定的价格是非常合理的，而且我们现在做得单子大多数都是代理和回头客户介绍的所以一般现在有新的单子 我给客户的都是第一手的代理价格，因为我想坦诚对待大家 不想跟大家在价格方面浪费时间
对于老客户或者被老客户介绍过来的朋友，我们都会适当给一些优惠。
选择实体注册公司办理，更放心，更安全！我们的承诺：可来公司面谈，可签订合同，会陪同客户一起到教育部认证窗口递交认证材料，客户在教育部官方认证查询网站查询到认证通过结果后付款，不成功不收费！
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CB 1.pptx
- 3. Consumer Behaviour – WHAT DOES IT MEAN ? Consumer behaviour is: the study of individuals, groups, or organizations the study of all the activities associated with the purchase, use and disposal of goods and services, and how the consumer's emotions, attitudes and preferences affect buying behaviour. The study of consumer behaviour formally investigates: individual qualities such as demographics, personality, lifestyles, and behavioural variables (such as usage rates, usage occasion, loyalty, brand advocacy understands people's wants and consumption. Also investigated are the influences on the consumer, from groups such as family, friends, sports, and reference groups, to society in general, propagated through brand-influencers and opinion leaders. Consumer Behaviour – HOW IS IT RELEVANT ?
- 15. Factors influencing Consumer Behaviour
- 18. BUYING BEHAVIOUR
- 21. Psychological factors affecting Consumer Behaviour
- 22. The Concept of Consumer Perception The Business Dictionary defines : Consumer perception as a “marketing concept that encompasses a customer's impression, awareness or consciousness about a company or its offerings. Customer perception is important to any brand because it affects everything. Customer perception plays an important role, from understanding the customers to communications and advertising, their buying decisions, their loyalty, the extent to which they recommend a brand and, even more, their advocacy efforts The Definition of Consumer Perception: In psychology and the cognitive sciences, perception is the process of getting, interpreting, selecting, and organizing sensory information. It includes the collection of data from sense organs through to the interpretation made by the brain