Web 2.0 in Higher Ed

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Original web 2.0 presentation from Fall 2006 made at Taylor University in Upland, Indiana.

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  • Goals: Introductions to web 2.0 and how it relates to higher education marketing Best practice is to continue to evolve
  • Web 2.0 in Higher Ed

    1. 1. web 2.0 Best Practices: Web Development Taylor Enrollment Summit November 30, 2006 - Bart E. Caylor
    2. 2. 1994
    3. 3. millennials
    4. 4. trends <ul><li>collaboration </li></ul><ul><li>expression </li></ul><ul><li>direct access </li></ul><ul><li>information/content </li></ul><ul><li>flexible </li></ul>
    5. 5. Future – The “Web Lifestyle” <ul><li>Broadband </li></ul><ul><li>- 3G </li></ul><ul><li>- Digital Cable </li></ul><ul><li>- WiFi </li></ul><ul><li>Access </li></ul><ul><li>Phones/Handhelds/Wearables </li></ul><ul><li>Television/PC </li></ul>
    6. 6. Future – The “Web Lifestyle” – Higher Ed <ul><li>Communication will speed up with all constituents with immediate access to information. Communication strategies will need to be updated to reflect the including crisis management and e-alerts. </li></ul><ul><li>Prospective students will expect instant access to admissions counselors and/or self-service advisors and will demand personalized content in all communications. </li></ul><ul><li>Current students will demand accessibility through digital networks (WiFi, 3G, etc.) </li></ul><ul><li>Current students will want more customization , far beyond the walls of their dorm rooms with Blogs, WiFi, access, etc. </li></ul>
    7. 7. Future – The “Web Lifestyle” – Higher Ed <ul><li>Parents will want to access all information ranging from crime statistics to other campus data up to date from Web. As will the media. See communication strategy. </li></ul><ul><li>Parents will demand ecommerce payments for tuition </li></ul><ul><li>Parent’s will be more involved through digital communication options, including communicating with students, interacting and participating through virtual options. </li></ul><ul><li>A true consumer-centric world </li></ul>
    8. 8. Future – The “Web Lifestyle” – Higher Ed <ul><li>Alumni will expect to be more informed and on their terms </li></ul><ul><li>They will stay more involved (see Millennial traits) but only until there is nothing left for them . </li></ul><ul><li>Donors will want more flexibility in gifting options with ecommerce . </li></ul><ul><li>A deeper sense of community and opportunities for better relationships will be present. </li></ul>
    9. 9. Future – The “Web Lifestyle” – Higher Ed Other Digital Opportunities <ul><li>XML will be a tool that will begin to tie the loose ends together </li></ul><ul><li>Digital on-demand printing will provide options for greater personalization and customizable content. </li></ul><ul><li>Electronic communication , ranging from E-newsletters and E-Alerts through email and messaging services will provide additional “touch points” and customized opportunities. </li></ul>
    10. 10. web 2.0 keys <ul><li>social networking </li></ul><ul><li>mashups </li></ul><ul><li>direct communication </li></ul><ul><li>permission-based </li></ul><ul><li>search </li></ul><ul><li>mobile </li></ul>
    11. 11. social networking
    12. 12. top10 <ul><li>1. Yahoo! </li></ul><ul><li>2. Google </li></ul><ul><li>3. MySpace </li></ul><ul><li>4. MSN </li></ul><ul><li>5. Ebay </li></ul><ul><li>6. Amazon </li></ul><ul><li>7. YouTube </li></ul><ul><li>8. Craigslist </li></ul><ul><li>9. Wikipedia </li></ul><ul><li>10. CNN </li></ul>November 27, 2006 Alexa.com
    13. 14. Avitar Icon Personal Info Friends Friends’ Comments Contact Info Blog Personalization Widgets
    14. 23. Content Avitar icon Comments Tags/Folksonomy
    15. 31. mashups & widgets
    16. 41. search
    17. 44. direct communications
    18. 45. methods <ul><li>email (multiple accounts) </li></ul><ul><li>instant messaging/chat </li></ul><ul><li>comments/postings </li></ul><ul><li>text messaging (sms) </li></ul><ul><li>skype (voip) </li></ul><ul><li>podcasting/voice comments </li></ul><ul><li>rss </li></ul>
    19. 46. permission-based
    20. 47. challenges <ul><li>unsolicited = spam </li></ul><ul><li>be ready to engage when contacted </li></ul><ul><li>communications have to be timely </li></ul><ul><li>content has to be relevant </li></ul><ul><li>relationship building </li></ul>
    21. 48. the long-tail
    22. 51. the numbers
    23. 52. 280,000
    24. 53. 50%
    25. 54. 70% 13%
    26. 55. 72%
    27. 56. 21% 72%
    28. 57. 2:1
    29. 58. 68% 62%
    30. 59. 2 / second
    31. 60. 230 days
    32. 61. 851 4,620
    33. 62. next steps
    34. 63. web 2.0 q&a Bart Caylor: Brainstorm [email_address] www.getzapped.com 317-558-1800

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