Intro curation-branding
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The document describes a social media workshop for future marketers. It provides details about the workshop such as the WiFi login information and presenters. One presenter is the director of sales for a Napa Marriott hotel and is active on Twitter and Facebook. Another presenter is the founder of a media company and advises on social media. The workshop discusses the history of the internet and how social media has evolved over time. It also provides examples of successful social media case studies and tips on how to build a brand and engage audiences online.
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Intro curation-branding
- 1. Future Marketers Social Media Workshop - #FMSMW WiFi Login - ‘Napa‘ WiFi Password - ‘Valley’ presented by bakasmedia.com
- 2. Todd Iseri - Director of Sales Twitter.com/NapaMarriott Facebook.com/NapaMarriott
- 3. about.me/rickbakas First Director of Social Media in the wine industry Former Brand Manager at NIKE Adviser at Bakas Media Certified Sommelier Really loves #Bacon #FMSMW
- 4. Grandpa Hardig #FMSMW
- 5. Grandpa Hardig #FMSMW
- 6. internet users 1960 #FMSMW
- 7. internet users Moore’s Law 1960 #FMSMW
- 8. internet users 1970 #FMSMW
- 9. mobile users 1980 #FMSMW
- 10. mobile users Macintosh answering machines AOL usenet groups ATM’s Microsoft Windows 1980 dial up modems #FMSMW
- 11. 1990 #FMSMW
- 12. wifi voicemail first personal computers first business websites first business email first email addresses first cell phones 1990 internet boom #FMSMW
- 13. 2000 #FMSMW
- 14. MySpace vlogging Friendster google analytics blogging CRM 2000 #FMSMW
- 15. 2010 #FMSMW
- 16. sCRM virtual banking social media smart appliances 2010 #FMSMW
- 17. internet users mobile users 1970 1980 1990 2000 2010 2020 #FMSMW
- 18. internet users mobile users you are here 1960 1970 1980 1990 2000 2010 2020 2030 2040 2050 2060 2070 2080 2090 3000 #FMSMW
- 19. Grandpa Hardig #FMSMW
- 20. 1960 1970 1980 1990 2000 2010 2020 2030 2040 2050 2060 2070 2080 2090 3000 #FMSMW
- 21. rise of curation 1960 1970 1980 1990 2000 2010 2020 2030 2040 2050 2060 2070 2080 2090 3000 #FMSMW
- 22. dawn of brand curation 1960 1970 1980 1990 2000 2010 2020 2030 2040 2050 2060 2070 2080 2090 3000 #FMSMW
- 23. dawn of brand curation Every photo, tweet, blog post, message, email, sound clip or video will exist forever online. 1960 1970 1980 1990 2000 2010 2020 2030 2040 2050 2060 2070 2080 2090 3000 #FMSMW
- 24. dawn of brand curation 1960 1970 1980 1990 2000 2010 2020 2030 2040 2050 2060 2070 2080 2090 3000 #FMSMW
- 25. traditional new media media + create your own rely on others’ reach reach Magazine readership Facebook fans Newspaper circulation blog readers Television audience YouTube viewers SEO manipulation Twitter Followers Email Email list organic SEO #FMSMW
- 26. conversationprism.com #FMSMW
- 27. You are a steward of legacy ‣ establish URL real estate now ‣ establish brand voice ‣ years from now people will be viewing your brand messages online ‣ community continues to grow year after year #FMSMW
- 28. Online engagement ‣ @ replies ‣ Themes (ie.. #custserv) ‣ Events ‣ Education ‣ Increase your social currency #FMSMW
- 29. Online engagement #FMSMW
- 30. Case studies #FMSMW
- 31. #HunterWine, #YarraWine, #BarossaWine ‣ Reached 2,900,000 people on Twitter ‣ 67,000,000 impressions ‣ 7,200 tweets ‣ 1,100 unique tweeters
- 32. tweetup tour of U.S. SEATTLE BOSTON NEW JERSEY NEW YORK NAPA CHICAGO BOULDER DC DENVER LA RALEIGH ATLANTA DALLAS AUSTIN ORLANDO #FMSMW
- 33. tweetup tour of U.S. #FMSMW
- 34. tweetup tour of U.S. Number of brand impressions‐ 6297 Es6mated total number of a9endees‐ 282 Avg. number of Tweets during each event‐ 211 Avg. number of Unique tweeters per event‐ 42 Approximate reach per event‐ 220,000 ‐ 500,000 Number of searches on grappos.com‐ 1,516 $ Invested ‐ $5,000 for travel & expenses #FMSMW
- 35. 172,000 “views” of our tweetup invites on Eventbrite 1,211 names of qualified wine drinkers added to database wine club & DTC sales #FMSMW
- 36. 172,000 “views” of our tweetup invites on Eventbrite 1,211 names of qualified wine drinkers added to database Addi6onal Stats: + 36 new placements + 27 aFendees per event + 42 unique tweeters per event + 211 tweets per event wine club & DTC sales #FMSMW
- 37. Location Based Marketing 92 visitors to the winery from Foursquare tips #FMSMW
- 38. Positioning your brand online - be consistent! #FMSMW
- 39. Brand for the lizard brain
- 40. Brand for the lizard brain ( a decent brand will register on the front of the brain in the eyeballs.
- 41. Brand for the lizard brain ( ( a decent brand will a GREAT brand will register on the front of register deep down on the brain in the the lizard brain. eyeballs.
- 42. Brand Synergy
- 43. Brand Synergy
- 45. A brand is a promise.
- 46. A brand is a promise. A promise made by people.
- 47. Holistic Brand events email campaign travel @ replies in-person YouTube videos interactions Face to Face Online supporting other people’s social currency events in person events one-one service service #FMSMW
- 48. things you can be doing now #FMSMW
- 49. things you can be doing now @ reply to as many people on Twitter as possible every day (Twitter hides them from your stream) #FMSMW
- 50. things you can be doing now @ reply to as many people on Twitter as possible every day (Twitter hides them from your stream) Educate people about your area of brand expertise (blog daily) #FMSMW
- 51. things you can be doing now @ reply to as many people on Twitter as possible every day (Twitter hides them from your stream) Educate people about your area of brand expertise (blog daily) Establishing your URLs for future use #FMSMW
- 52. things you can be doing now @ reply to as many people on Twitter as possible every day (Twitter hides them from your stream) Educate people about your area of brand expertise (blog daily) Establishing your URLs for future use Engage influencers #FMSMW
- 53. things you can be doing now @ reply to as many people on Twitter as possible every day (Twitter hides them from your stream) Educate people about your area of brand expertise (blog daily) Establishing your URLs for future use Engage influencers Position your brand for consistency and synergy #FMSMW
- 54. things you can be doing now @ reply to as many people on Twitter as possible every day (Twitter hides them from your stream) Educate people about your area of brand expertise (blog daily) Educate people on your product (vintage 2011) Establishing your URLs for future use Engage influencers Position your brand for consistency and synergy #FMSMW
- 55. Q+A #FMSMW
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- Civiliation becoming digital. Not just social media and the internet.\nBanking, commerce, enterprise, government (Egypt). Can you imagine a war being started b/c of technology and social media?\n
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- Analog ad - trying to capture attention out of all the other ads in that magazine. Digital ad - if the brand has an engaged audience they’ll capture and retain attention, not just now but forever.\n
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- people buying and sharing product experiences are keeping up with technology. your competitors are keeping up with technology. I hear from small businesses “we can’t afford social media” to which I reply, “you can afford NOT to adopt social media”. \n\nWine & Travel (like my trip here) are shared experiences.\n
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- Most social sites have a feed. What did my friends JUST do?\nWhether you have a lot of followers or none, you can @ reply anyone\n
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- engaging wine drinkers in person\ntook a page out of Obama’s playbook last year - energizing the base\nqualifying potential consumers\ncreating brand ambassadors\n
- the beginnings of a predictive model\n
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- You can’t get someone’s attention online if they don’t care. If you don’t care, they won’t either.\n
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