ROA - Return on Attentionturning attention into intention                                   #FMSMW
#FMSMW
More content is created online every 48 hours than  from the dawn of man to 2003. -Eric Schmidt, Google CEO               ...
#FMSMW
#FMSMW
MYMessage      #FMSMW
#FMSMW
What’s the Return on Investment?                            #FMSMW
attentionWhat’s the Return on Investment?                            #FMSMW
#FMSMW
ROA = time(impressions + reach + influence)                                         #FMSMW
dawn of brand curation1960   1970   1980     1990   2000   2010   2020   2030   2040   2050   2060   2070   2080    2090  ...
Attention -> Intention1. first moment of truth2. humanize3. build trust4. educate5. offer                           #FMSMW
the old way of getting someone’s attention                                             #FMSMW
the new way of getting someone’s attention                                             #FMSMW
where do people direct their attention?                         advertising study via clicker.com 12/10                   ...
#FMSMW
#FMSMW
#FMSMW
#FMSMW
#FMSMW
#FMSMW
#FMSMW
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Location Based Marketing                           #FMSMW
#FMSMW
Global smartphone shipments increased    74% from 2009 to 2010. -Berg Insight                                           #F...
engage a person at the first moment of truth                                               favorite ice cream             ...
ROA = time(impressions + reach + influence)1. first moment of truth2. humanize3. build trust4. educate5. offer            ...
Q+A      #FMSMW
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Roa deck

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  • Fail forward fast.\n#Cabernet day\n\nThe point of purchase is where ROA is realized based on how much info a person can access at that moment (on their mobile device).\n\nVineyard analogy!\n
  • Analog ad - trying to capture attention out of all the other ads in that magazine. Digital ad - if the brand has an engaged audience they’ll capture and retain attention, not just now but forever.\n
  • people buying and sharing product experiences are keeping up with technology. your competitors are keeping up with technology. I hear from small businesses “we can’t afford social media” to which I reply, “you can afford NOT to adopt social media”. \n\nWine & Travel (like my trip here) are shared experiences.\n
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  • people buying and sharing product experiences are keeping up with technology. your competitors are keeping up with technology. I hear from small businesses “we can’t afford social media” to which I reply, “you can afford NOT to adopt social media”. \n\nWine & Travel (like my trip here) are shared experiences.\n
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  • Roa deck

    1. 1. ROA - Return on Attentionturning attention into intention #FMSMW
    2. 2. #FMSMW
    3. 3. More content is created online every 48 hours than from the dawn of man to 2003. -Eric Schmidt, Google CEO #FMSMW
    4. 4. #FMSMW
    5. 5. #FMSMW
    6. 6. MYMessage #FMSMW
    7. 7. #FMSMW
    8. 8. What’s the Return on Investment? #FMSMW
    9. 9. attentionWhat’s the Return on Investment? #FMSMW
    10. 10. #FMSMW
    11. 11. ROA = time(impressions + reach + influence) #FMSMW
    12. 12. dawn of brand curation1960 1970 1980 1990 2000 2010 2020 2030 2040 2050 2060 2070 2080 2090 3000 #FMSMW
    13. 13. Attention -> Intention1. first moment of truth2. humanize3. build trust4. educate5. offer #FMSMW
    14. 14. the old way of getting someone’s attention #FMSMW
    15. 15. the new way of getting someone’s attention #FMSMW
    16. 16. where do people direct their attention? advertising study via clicker.com 12/10 #FMSMW
    17. 17. #FMSMW
    18. 18. #FMSMW
    19. 19. #FMSMW
    20. 20. #FMSMW
    21. 21. #FMSMW
    22. 22. #FMSMW
    23. 23. #FMSMW
    24. 24. #FMSMW
    25. 25. Location Based Marketing #FMSMW
    26. 26. #FMSMW
    27. 27. Global smartphone shipments increased 74% from 2009 to 2010. -Berg Insight #FMSMW
    28. 28. engage a person at the first moment of truth favorite ice cream FOLLOW Like Us #FMSMW
    29. 29. ROA = time(impressions + reach + influence)1. first moment of truth2. humanize3. build trust4. educate5. offer #FMSMW
    30. 30. Q+A #FMSMW

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