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HOST SPONSORS
#ACIE15 ORGANISED BY
Group Marketing & Membership Director
Case study: How we chose our PCO
CATH HILL
The Chartered Institute of Purchasing and
Supply
© Associations Network 2015
Leading global excellence in procurement and supply
How we chose our PCO
CIPS Publishing and Events Tender
Cath Hill
Group Marketing & Membership Director
Associations Congress, Lausanne
May 2015
Leading global excellence in procurement and supply
Introducing CIPS
Chartered
Body
Charitable
Status
Awarding
Body
Membership
Organisation
CIPS for
Business
Leading global excellence in procurement and supply
Background to Publishing and Events Tender
• CIPS current publishing supplier has been in place for 18 years and has
delivered events on CIPS behalf for approx. 13 years
• The contract has never been out for tender although renegotiations have
taken place regularly
• The current contract includes some but not all flagship events and ends
Oct 2015
• Until 2010 publishing was a profitable activity for CIPS but the decline in
on-page recruitment advertising has seen a massive decline in publishing
revenues
Leading global excellence in procurement and supply
Background to Publishing and Events Tender
• The current contract masks this loss through a ‘bucket’ approach that
includes the magazines and events in one portfolio in which our supplier
takes all the risk and shares reward
• The publishing market is now in a worse place than anybody could foresee
when the current contract was negotiated in 2011 and therefore no
supplier will replicate the existing deal
• Although technically a partnership the current contract terms and length of
tenure have made the relationship transactional (supplier). We wish to
move to a true partnership relationship which will be necessary to enable
us to deliver the new strategy
Leading global excellence in procurement and supply
The Brief
Publishing
Content
Events
Global
Job board
Marketing
Leading global excellence in procurement and supply
Original Scope
SM Job
board
Publications
Events
Social
Media
SM Website
SM App
Email
Comms
Content
Leading global excellence in procurement and supply
Content-led strategy
Content
SM Job
board
Publications
Events
Social
Media
SM
Website
SM App
Email
Comms
CIPS
Events
CIPS
Knowledge
CIPS
Newsletters
CIPS
Social
Media
CIPS PR
Leading global excellence in procurement and supply
How would you use a content led strategy to drive forward CIPS
magazine and event portfolio incorporating other relevant
communications channels where appropriate to ensure CIPS
delivers a world class experience to its global community?
The Key Question
Leading global excellence in procurement and supply
Events
Leading global excellence in procurement and supply
Events
Leading global excellence in procurement and supply
Events
Leading global excellence in procurement and supply
Events
Leading global excellence in procurement and supply
The evolution of Supply Management
1996 2016
Leading global excellence in procurement and supply
Single Website
CIPS Home page SM Home page
Leading global excellence in procurement and supply
CIPS Knowledge
Knowledge partnerships
Leading global excellence in procurement and supply
Timeline
Initial
‘chemistry’
meetings with
potential
suppliers
(publishing and
events)
RFP planning
and drafting
Long list of
suppliers agreed
RFP issued at
briefing
session at CIPS
HQ
Q&A session with
each supplier
First stage
proposals
submitted
Pitch
presentations at
suppliers’ offices
Second stage brief
issued
(standardisation
around revised
deliverables)
Second stage
submission deadline
Shortlist
agreed
Final discussions and
interrogation of
financials
Appoint
supplier for
new contract
New contract
commences
Nov 14 Jan 15 Feb 15 1 Nov 15Mar/Apr 15 May 15
Leading global excellence in procurement and supply
Where are we now?
• Existing supplier
• Publishing
• Events
• New supplier
• Content
• Publishing
• Events
• New Supplier
• Content
• Publishing
• Third Party
outsourced
events provision
Leading global excellence in procurement and supply
Thank you
Cath Hill
Group Marketing &
Membership Director
Liz Lees
Group Head of PR &
Representation
HOST SPONSORS
#ACIE15 ORGANISED BY
www.associationscongress.com
www.associationsnetwork.org

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Case study: How we chose our PCO

  • 1. HOST SPONSORS #ACIE15 ORGANISED BY Group Marketing & Membership Director Case study: How we chose our PCO CATH HILL The Chartered Institute of Purchasing and Supply © Associations Network 2015
  • 2. Leading global excellence in procurement and supply How we chose our PCO CIPS Publishing and Events Tender Cath Hill Group Marketing & Membership Director Associations Congress, Lausanne May 2015
  • 3. Leading global excellence in procurement and supply Introducing CIPS Chartered Body Charitable Status Awarding Body Membership Organisation CIPS for Business
  • 4. Leading global excellence in procurement and supply Background to Publishing and Events Tender • CIPS current publishing supplier has been in place for 18 years and has delivered events on CIPS behalf for approx. 13 years • The contract has never been out for tender although renegotiations have taken place regularly • The current contract includes some but not all flagship events and ends Oct 2015 • Until 2010 publishing was a profitable activity for CIPS but the decline in on-page recruitment advertising has seen a massive decline in publishing revenues
  • 5. Leading global excellence in procurement and supply Background to Publishing and Events Tender • The current contract masks this loss through a ‘bucket’ approach that includes the magazines and events in one portfolio in which our supplier takes all the risk and shares reward • The publishing market is now in a worse place than anybody could foresee when the current contract was negotiated in 2011 and therefore no supplier will replicate the existing deal • Although technically a partnership the current contract terms and length of tenure have made the relationship transactional (supplier). We wish to move to a true partnership relationship which will be necessary to enable us to deliver the new strategy
  • 6. Leading global excellence in procurement and supply The Brief Publishing Content Events Global Job board Marketing
  • 7. Leading global excellence in procurement and supply Original Scope SM Job board Publications Events Social Media SM Website SM App Email Comms Content
  • 8. Leading global excellence in procurement and supply Content-led strategy Content SM Job board Publications Events Social Media SM Website SM App Email Comms CIPS Events CIPS Knowledge CIPS Newsletters CIPS Social Media CIPS PR
  • 9. Leading global excellence in procurement and supply How would you use a content led strategy to drive forward CIPS magazine and event portfolio incorporating other relevant communications channels where appropriate to ensure CIPS delivers a world class experience to its global community? The Key Question
  • 10. Leading global excellence in procurement and supply Events
  • 11. Leading global excellence in procurement and supply Events
  • 12. Leading global excellence in procurement and supply Events
  • 13. Leading global excellence in procurement and supply Events
  • 14. Leading global excellence in procurement and supply The evolution of Supply Management 1996 2016
  • 15. Leading global excellence in procurement and supply Single Website CIPS Home page SM Home page
  • 16. Leading global excellence in procurement and supply CIPS Knowledge Knowledge partnerships
  • 17. Leading global excellence in procurement and supply Timeline Initial ‘chemistry’ meetings with potential suppliers (publishing and events) RFP planning and drafting Long list of suppliers agreed RFP issued at briefing session at CIPS HQ Q&A session with each supplier First stage proposals submitted Pitch presentations at suppliers’ offices Second stage brief issued (standardisation around revised deliverables) Second stage submission deadline Shortlist agreed Final discussions and interrogation of financials Appoint supplier for new contract New contract commences Nov 14 Jan 15 Feb 15 1 Nov 15Mar/Apr 15 May 15
  • 18. Leading global excellence in procurement and supply Where are we now? • Existing supplier • Publishing • Events • New supplier • Content • Publishing • Events • New Supplier • Content • Publishing • Third Party outsourced events provision
  • 19. Leading global excellence in procurement and supply Thank you Cath Hill Group Marketing & Membership Director Liz Lees Group Head of PR & Representation
  • 20. HOST SPONSORS #ACIE15 ORGANISED BY www.associationscongress.com www.associationsnetwork.org