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Category review osv.pica Novembar SLO
- 2. SoV M2 PROIZVOĐAČI
PO
SOV M2 x SNU YTD 2013
COCA-COLA COMPANY
31.50%
PIVOVARNA UNION
12.50%
SNU
SKU
237
388
731
111
118
120
RADENSKA D.D.
11.30%
104
105
127
DROGA KOLINSKA DD
11.10%
115
129
193
71
76
76
51
55
66
44
51
63
21
21
70
165
232
293
PEPSICO INC
FRUCTAL ŽIVILSKA
INDUSTRIJA D.D.
SPAR
ATLANTIC GRUPA
Brands outside selection
6.10%
5.30%
4.50%
2.00%
15.70%
- 3. EVOLUCIJA SOV M2 x SNU
YTD 2012 vs YTD 2013
COCA-COLA COMPANY
0.4
PIVOVARNA UNION
3.3
RADENSKA D.D.
2.7
DROGA KOLINSKA DD
1.1
PEPSICO INC
-1
FRUCTAL ŽIVILSKA INDUSTRIJA D.D.
SPAR
1.3
-5.4
ATLANTIC GRUPA
Brands outside selection
0.8
-3.2
- 5. SoV M2(SNU) ProizvoĎača po trgovinama
1.50%
2.10%
2.40%
2.20%
2.80%
1.70%
2.00%
1.50%
1.20%
14.60%
15.20%
23.70%
ATLANTIC GRUPA
7.60%
38.20%
22.20%
30.50%
37.20%
36.60%
45.60%
COCA-COLA COMPANY
10.60%
11.80%
PEPSICO INC
12.50%
12.20%
6.50%
10.20%
5.10%
5.60%
12.20%
6.90%
RADENSKA D.D.
21.50%
18.60%
10.40%
14.00%
11.80%
7.60%
LIDL
18.10%
11.90%
6.20%
7.40%
14.70%
6.20%
0.90%
12.30%
6.20%
12.80%
15.10%
INTERSPAR
7.40%
17.00%
10.40%
HOFER
6.80%
7.40%
9.50%
13.90%
36.60%
Brands outside selection
7.40%
6.80%
6.30%
51.50%
8.90%
12.20%
5.40%
23.60%
14.10%
2.30%
7.50%
5.10%
PIVOVARNA UNION
SPAR
5.60%
2.80%
44.50%
11.10%
5.40%
DROGA KOLINSKA DD
4.50%
FRUCTAL ŽIVILSKA INDUSTRIJA 4.50%
D.D.
4.50%
0.90%
7.40%
7.40%
11.80%
36.20%
16.00%
MERCATOR MERCATOR MERCATOR
SPAR
TUŠMARKET
TUŠ
Retailersoutside
HIPERMARKET SUPERMARKET ŽIVILSKA HIPERMARKET
SUPERMARKET
selection
PRODAJALNA
- 6. Brend vs Private Labels SoV
SNU X M2
Privatna robna marka
13%
Nacionalna robna marka
87%
