2. SoV M2 PROIZVOĐAČI
SOV M2 x SNU YTD 2013
20.50%
PEPSICO INC
11.30%
VINDIJA D.D.
DROGA KOLINSKA DD
BADEL 1862
8.50%
5.40%
3.60%
501
622
876
220
267
331
166
205
205
165
218
130
245
62
JAMNICA D.D.
SKU
129
31.30%
SNU
105
COCA-COLA COMPANY
PO
62
62
GRUPA MERCATOR
2.30%
48
65
65
PODRAVKA D.D.
2.00%
66
66
86
235
329
412
Brands outside selection
15.10%

3. EVOLUCIJA SOV M2 x SNU
YTD 2012 vs YTD 2013
COCA-COLA COMPANY
3.4
JAMNICA D.D.
6.7
PEPSICO INC
-1.7
VINDIJA D.D.
1.1
DROGA KOLINSKA DD
-1.5
BADEL 1862
-0.7
GRUPA MERCATOR
0.9
PODRAVKA D.D.
Brands outside selection
-1.3
-6.8

4. 0.00%
9.90%
3.10%
3.20%
3.90%
4.30%
4.60%
4.70%
5.00%
5.70%
9.40%
12.60%
14.30%
19.30%
SOV RETAILERS
25.00%
20.00%
15.00%
10.00%
5.00%

5. SoV M2(SNU) ProizvoĎača po trgovinama
3.90% 1.70% 2.80% 5.60% 5.20% 6.40% 0.90%
BADEL 1862
5.20% 45.60%
DROGA KOLINSKA DD
39.30% 31.00% 32.50% 32.10%
14.90%
PODRAVKA D.D.
VINDIJA D.D.
Brands outside selection
40.00% 36.50% 32.60%
36.50%
6.00% 52.10%
48.10%
11.40%
4.20% 3.90% 3.80%
GRUPA MERCATOR
PEPSICO INC
3.30%
21.30%
16.90%
COCA-COLA COMPANY
JAMNICA D.D.
2.50% 1.30%
8.40%
14.20%
6.30%
9.90%
9.40% 2.80%
32.40% 32.50% 32.10%
6.40%
17.60%
10.50%
6.30% 14.10%
34.20%
2.80%
0.90%
3.80%
13.80%
15.20% 40.00% 23.00%
20.60%
19.90%
7.20% 7.10%
3.80% 2.40%
7.50%
15.50% 15.60% 15.30%
3.50%
22.40% 1.40% 1.30% 1.30%
18.60% 5.80%
9.90% 9.10% 9.00% 9.90%
5.80%
15.50% 2.50%
1.30%
3.80% 4.60%
6.70%
41.70% 4.20%
8.90% 27.80%
20.00%
10.90%
9.20%
25.70%
20.30%

6. Brend vs Private Labels SoV
SNU X M2
Privatna robna marka
10%
Nacionalna robna
marka
90%

7. HIT PROIZVOD

8. Hvala na pažnji
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