2. SoV M2 PROIZVOĐAČI
SOV M2 x SNU YTD 2013
PO
KRAŠ PREHRAMBENA
INDUSTRIJA DD
18.70%
ZVECEVO D.D.
17.00%
SNU
SKU
SWISSLION TAKOVO
MARS INCORPORATED
129
190
242
257
139
177
183
53
53
93
93
74
74
31
31
24
5.40%
119
31
12.80%
84
70
FERRERO INTERNATIONAL
S.A.
202
92
16.10%
176
43
KANDIT D.O.O.
161
28
32
26
37
37
4.50%
KRAFT FOODS INC.
3.90%
SOKO ŠTARK A.D.
3.00%
PIONIR DOO
2.80%
DELHAIZE GROUP SA.
Brands outside selection
0.90%
14.80%

3. EVOLUCIJA SoV M2 PROIZVOĐAČA U KATEGORIJI
EVOLUCIJA SOV M2 x SNU
YTD 2012 vs YTD 2013
KRAŠ PREHRAMBENA INDUSTRIJA DD
ZVECEVO D.D.
-3
-14.1
KANDIT D.O.O.
4.4
FERRERO INTERNATIONAL S.A.
1.3
SWISSLION TAKOVO
4.1
MARS INCORPORATED
1.4
KRAFT FOODS INC.
2.3
SOKO ŠTARK A.D.
PIONIR DOO
DELHAIZE GROUP SA.
Brands outside selection
1.3
-1.3
0.5
3.1

4. 5.00%
0.00%
0.10%
0.10%
0.20%
0.20%
0.40%
0.50%
0.70%
1.30%
1.30%
2.00%
2.00%
2.60%
2.70%
2.90%
4.00%
5.70%
6.40%
7.80%
9.50%
16.30%
33.50%
SOV RETAILERS
40.00%
35.00%
30.00%
25.00%
20.00%
15.00%
10.00%

5. SoV M2(SNU) ProizvoĎača po trgovinama 1/2
4.60%
10.00%
5.20%
10.50%
10.50%
11.30%
16.70%
16.60%
KRAŠ PREHRAMBENA INDUSTRIJA
DD
ZVECEVO D.D.
21.70%
25.70%
28.60%
10.50%
8.60%
16.30%
20.00%
25.30%
29.80%
FERRERO INTERNATIONAL S.A.
14.30%
28.50%
KRAFT FOODS INC.
10.00%
DELHAIZE GROUP SA.
2.00%
12.60%
12.30%
12.30%
35.70%
5.30%
4.50%
10.30%
11.00%
1.00%
2.00%
2.00%
6.80%
20.00%
17.50%
Brands outside selection
10.00%
8.80%
31.30%
12.80%
5.30%
60.30%
8.00%
1.80%
0.90%
3.00%
4.10%
7.10%
4.40%
2.30%
10.20%
5.30%
6.80%
17.50%
8.30%
14.30%
13.60%
18.00%
33.30%
5.30%
PIONIR DOO
22.30%
16.70%
19.00%
4.00%
SOKO ŠTARK A.D.
29.80%
13.00%
100.00%
10.00%
3.40%
5.20%
10.00%
MARS INCORPORATED
10.30%
17.00%
20.00%
10.00%
10.50%
2.00%
16.70%
KANDIT D.O.O.
SWISSLION TAKOVO
20.00%
6.90%
2.60%
1.70%
2.60%
3.40%
8.80%
11.20%
21.00%
18.90%
4.20%
4.20%
2.00%

6. SoV M2(SNU) ProizvoĎača po trgovinama 2/2
10.50%
10.50%
9.80%
21.00%
13.20%
10.50%
KRAŠ PREHRAMBENA
INDUSTRIJA DD
ZVECEVO D.D.
KANDIT D.O.O.
4.40%
10.70%
17.20%
25.00%
0.30%
8.10%
16.10%
7.60%
10.50%
3.80%
19.90%
2.30%
8.10%
21.90%
26.10%
29.80%
29.80%
6.10%
5.60%
9.90%
23.40%
30.20%
27.70%
8.40%
9.90%
FERRERO INTERNATIONAL
S.A.
SWISSLION TAKOVO
6.80%
2.30%
MARS INCORPORATED
18.90%
KRAFT FOODS INC.
SOKO ŠTARK A.D.
PIONIR DOO
2.30%
2.30%
2.30%
20.60%
12.30%
12.30%
5.30%
5.30%
5.30%
5.30%
17.50%
17.50%
9.60%
10.10%
0.50%
8.80%
8.80%
6.10%
29.40%
10.70%
7.10%
3.50%
10.50%
17.00%
4.40%
19.30%
0.30%
15.60%
13.50%
8.60%
10.30%
6.80%
2.50%
1.70%
2.50%
3.50%
3.50%
0.70%
3.50%
10.80%
12.80%
0.50%
4.40%
2.00%
19.60%
56.10%

7. Brend vs Private Labels SoV
SNU X M2
YTD 2013
Privatna robna
marka
5%
Nacionalna
robna marka
95%

8. HIT PROIZVOD

9. Hvala na pažnji
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